Calicut Paragon
- Company typePrivate
- Founded1939
- HeadquartersKozhikode, India
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
Calicut Paragon firmographics
Firmographics- Name
- Calicut Paragon
- Legal name
- Paragon Group
- Website
- https://paragonrestaurant.net
- Company type
- Private
- Founded year
- 1939
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Calicut Paragon industry classification
Industry- Product category
- Casual Dining Restaurants
- NAICS
- Limited-Service Restaurants (722513), Snack and Nonalcoholic Beverage Bars (722515)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Multi-Concept / Global QSR Chains (Mixed Menus) (THAFAAAO)
- akta.pro secondary industries
- Seafood QSR (THAFAAAH), Breakfast & Coffee QSR (THAFAAAI)
Keywords
Where Calicut Paragon is headquartered
LocationHeadquarters
- HQ city
- Kozhikode
- HQ country
- India
- HQ region
- Asia
Offices5 records
Markets served
Calicut Paragon business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Restaurant Dining Services: Revenue generated from dine-in customers at multiple restaurant locations across Kerala and UAE, offering authentic Malabar cuisine and multi-cuisine dishes.
- Food Delivery & Takeaway: Revenue from online orders placed through proprietary app and third-party delivery platforms including Swiggy, Zomato, and Talabat.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Calicut Paragon product offering
Product offeringCore offering
Calicut Paragon operates a multi-brand restaurant group founded in 1939, serving authentic Malabar cuisine and multi-cuisine dishes (Indian, Chinese, Continental) through dine-in locations in Kerala and Dubai. The portfolio includes the flagship Paragon Restaurant plus sub-brands such as Sal Kara Express (quick-service), MGrill (grill), Browntown, Cafe Calicut, Appam Co (specialty Kerala), and Meat Mackerel (seafood/meat). Customers can also order online through a proprietary app and third-party delivery aggregators (Swiggy, Zomato, Talabat).
Product overview
Calicut Paragon (Paragon Group of Restaurants) is a multi-brand restaurant company with an unmatched culinary heritage dating back to 1939. The company operates a portfolio of restaurant brands including the flagship Paragon Restaurant serving authentic Malabar cuisine and multi-cuisine offerings across Kerala and UAE, along with sub-brands such as Sal Kara Express (quick-service), MGrill (grill concept), Brown Town, Cafe Calicut, Appam Co (specialty Kerala items), and Meat Mackerel (seafood/meat specialty). The company also provides digital ordering through its online ordering app (order.paragonrestaurant.net) for dine-in and delivery services. The group operates multiple physical locations across India (Calicut, Kochi, Trivandrum, Bangalore) and UAE (Dubai).
Differentiator
Problem solved
Functional benefit
Brands
- Appam Co: Restaurant brand under Paragon Group
- Sal Kara Express
- Meat Mackerel
- Cafe Calicut
- Sal Kara
- MGrill
- Browntown
Products and services
- Paragon Restaurant (Flagship) Flagship full-service restaurant of the Paragon Group, serving authentic Malabar cuisine and multi-cuisine dishes (Indian, Chinese, Continental). Established in 1939 in Calicut and recognized as a culinary icon; also operated in Dubai, UAE.
- Paragon Online Ordering App Digital ordering platform enabling customers to place online orders for Paragon Restaurant menu items, including delivery through third-party aggregators such as Swiggy, Zomato, and Talabat.
- Sal Kara Express Quick-service restaurant brand under the Paragon Group offering fast-casual dining options.
- MGrill Grill-focused restaurant brand under the Paragon Group.
- Appam Co Specialty restaurant brand under the Paragon Group focused on Appam and related Kerala cuisine items.
- Meat Mackerel Specialty restaurant brand under the Paragon Group focused on seafood and meat offerings.
- Cafe Calicut Cafe concept restaurant brand under the Paragon Group.
- Brown Town Restaurant brand under the Paragon Group serving specific cuisine offerings.
Companies that use Calicut Paragon
Customer profileSegments1 record
Ideal customer profiles1 record
Calicut Paragon technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Calicut Paragon partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- SwiggyminorThird-party food delivery platform partnership for online food delivery services in India.
- ZomatominorThird-party food delivery platform partnership for online food delivery services in India.
- TalabatminorThird-party food delivery platform partnership for online food delivery services in UAE.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Calicut Paragon competitors and assessment
Company assessmentDirect peers
- Adyar Ananda Bhavan (A2B): South Indian heritage restaurant and sweets brand with multi-city outlets across India and overseas. Comparable on heritage South Indian dine-in, multi-format brand portfolio, and family-led ownership model.
- Sagar Ratna: Established North and South Indian casual dining chain with multiple locations across India. Comparable on multi-cuisine South Indian positioning, dine-in focus, and multi-city Indian footprint.
- Cafe Coffee Day: India's largest cafe chain offering casual dine-in and beverages across hundreds of locations. Comparable on India's cafe/coffee segment overlap with Paragon's Cafe Calicut sub-brand and beverage menu orientation.
- Mainland China: Multi-city Indian fine-casual dining chain specializing in Chinese cuisine. Comparable on Indian market casual dining scale, multi-city operating footprint, and full-service dine-in model.
- Karim's: Legendary Delhi kebab and Mughlai restaurant dating back to 1913 with locations in India and abroad. Comparable as a multi-generational heritage Indian restaurant brand with international reach and iconic regional cuisine identity.
- Saravana Bhavan: Multi-city South Indian vegetarian restaurant chain with international presence across the GCC and beyond. Directly comparable to Paragon on multi-brand South Indian cuisine, multi-city India footprint, and overseas expansion into the UAE.
- Paradise Biryani: Heritage Indian biryani chain founded in Hyderabad with multi-city presence. Comparable on regional cuisine heritage brand, family-led ownership history, and biryani-centric menu specialization (Paragon's Hammour/Mutton Biriyani is a similar anchor dish).
Broad incumbents
- Haldiram's: Iconic Indian multi-brand food company spanning packaged snacks, sweets, and restaurant/dine-in formats. Comparable on multi-brand Indian food portfolio, sub-brand structure (akin to Paragon's Appam Co, Sal Kara, MGrill), and pan-India brand recognition.
- Barbeque Nation: Listed Indian casual dining chain operating large-format live-grill restaurants nationwide. Comparable on casual dining scale, dine-in operating model, and multi-city India footprint; differs on listed status and live-grill specialization.
Emerging players
- Biryani Blues: PE-backed Indian QSR chain specializing in biryani delivery and dine-in. Comparable on biryani-led menu and aggregator-led operations; differentiates as a venture-funded, delivery-first QSR versus Paragon's dine-in heritage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Calicut Paragon social profiles
Digital presenceCalicut Paragon financial estimates
Financial estimateRevenue estimate
Valuation estimate
Calicut Paragon leadership team
Management profileNumber of profiles
Profiles1 record
Calicut Paragon subsidiaries and ownership
Company hierarchySubsidiaries7 records
Calicut Paragon funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Calicut Paragon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Calicut Paragon
What does Calicut Paragon do?
Calicut Paragon operates a multi-brand restaurant group founded in 1939, serving authentic Malabar cuisine and multi-cuisine dishes (Indian, Chinese, Continental) through dine-in locations in Kerala and Dubai. The portfolio includes the flagship Paragon Restaurant plus sub-brands such as Sal Kara Express (quick-service), MGrill (grill), Browntown, Cafe Calicut, Appam Co (specialty Kerala), and Meat Mackerel (seafood/meat). Customers can also order online through a proprietary app and third-party delivery aggregators (Swiggy, Zomato, Talabat).
Is Calicut Paragon a public or private company?
Calicut Paragon is a private company. It is classified as family owned and is currently operating.
When was Calicut Paragon founded?
Calicut Paragon was founded in 1939. It employs 1,001 to 5,000 people.
Where is Calicut Paragon based?
Calicut Paragon is headquartered in Kozhikode, India, in the Asia region.
How does Calicut Paragon make money?
Two revenue lines are on record. Restaurant Dining Services are the primary driver. The others are food Delivery & Takeaway.
Who are Calicut Paragon's main competitors?
Direct peers on record are Adyar Ananda Bhavan (A2B), Sagar Ratna, Cafe Coffee Day, Mainland China, Karim's, Saravana Bhavan and Paradise Biryani. Broad incumbents are Haldiram's and Barbeque Nation. Biryani Blues is listed as an emerging player.
Does Calicut Paragon have an API?
No public API is recorded for Calicut Paragon.
What industry is Calicut Paragon in?
Calicut Paragon's product category is Casual Dining Restaurants. Its primary akta.pro industry code is THAFAAAO, Multi-Concept / Global QSR Chains (Mixed Menus), with a secondary code of THAFAAAH, Seafood QSR. Its NAICS code is 722513 and its SIC code is 5810.