Funders In Good

What Funders In Good does

Funders In Good (FIG) is a UK-registered charity (Charity No. 1204418) founded in 2021 and headquartered in London, operating as an intermediary that connects mission-driven Muslim philanthropists with Muslim-led social ventures in mental health, education, media, youth development, and wellbeing sectors. The organisation runs a three-phase capacity-building model — Social Venture Academy (6-month cohort programme), Systems Phase (6-12 months of strategic development), and Portfolio Phase (3-5 year multi-year grants) — designed to move ventures from survival mode to sustainable growth through patient funding and hands-on strategic guidance. There is no proprietary technology platform; the core offering is structured human-led programme delivery backed by vetting, KPI reporting, and direct funder-to-venture engagement.

The business model is a pooled giving structure rather than a product or fee-for-service revenue model. FIG has mobilised £2 million cumulatively from 130+ funders with a minimum £3,000 per year contribution, an average of ~£6,000, the highest individual contribution at £50,000, and the highest corporate/network contribution at £150,000. Funders commit to a soft 3-year relationship and receive quarterly KPI reports, vetted portfolio access, and direct engagement with venture leaders through a password-protected members portal. Thirty ventures have been supported since inception, with the first programme graduation (Association of Muslim Schools) completed in 2025. Distribution is community-led, with content marketing via website, email/newsletter, annual impact reports, events, and video as primary channels.

Go-to-market relies on referrals, workshops, and a pipeline programme for ventures, while funders are recruited through professional networks, affinity groups, and institutional foundations. A strategic partnership with CEI was announced in September 2025 to deliver the Mosaic Leadership Programme (September 2025 to August 2026), and a 2027-2032 Investment Framework research project is underway with a £20,000–£30,000 budget projecting minimum £2 million per year in collective social investment over the next strategy period. The organisation is governed by a board of trustees with no external parent, PE, or VC ownership.

Name

Funders In Good

Legal name

Funders In Good

Website

https://fundersingood.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Philanthropic Advisory and Social Venture Support

NAICS

Grantmaking Foundations (813211), Grantmaking and Giving Services (8132)

SIC

Services-Social Services (8300)

akta.pro primary industry

Private Foundations (BPAGAKAA)

akta.pro secondary industries

Donor-Advised Fund (DAF) Sponsors (BPAGAKAF), Grantmaking & Philanthropic Funds (Institutional Donors) (BPADAOAB), Philanthropy & Foundations Advisory (Donor-Advised Funds, Endowments) (FSAAABAH)

Keywords

• Philanthropic network
• Social venture support
• Pooled charitable giving
• Capacity building programmes
• Faith-driven philanthropy

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations

Revenue model

1. Funder Contributions: Individual philanthropists, corporate networks, and institutional foundations contribute minimum £3,000 per year with an average of ~£6,000 and soft commitment of 3 years. The funder community has mobilised £2 million in total. Payment options include monthly instalments or one-off contributions.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Funders In Good (FIG) is a UK registered charity that connects Muslim philanthropists with Muslim-led social ventures through a structured three-phase programme. It pools funder contributions (minimum £3,000/year, average ~£6,000) and delivers patient funding combined with capacity-building, strategic guidance, and transparent impact reporting to vetted ventures operating in mental health, education, media, youth, and wellbeing sectors.

Product overview

Funders In Good (FIG) operates as a UK-based charity connecting Muslim social ventures with philanthropists through a three-phase support model. The core offerings include: Social Venture Academy (Phase 1 - 6-month cohort programme with workshops and mentoring), Systems Phase (Phase 2 - 6-12 month strategic development with healthchecks and specialist support), and Portfolio (Phase 3 - 3-5 year multi-year grants and intensive guidance). Additionally, FIG offers a Funder Community service for philanthropists to pool resources and support vetted ventures, and the Mosaic Leadership Programme for Qur'anic leadership education. The platform focuses on capacity-building, patient funding, and strategic support rather than technology products.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Venture Academy Phase 1 capacity-building programme providing a 6-month cohort of workshops and 1:1 leadership support to help early-stage Muslim-led ventures build foundational capacity in key areas.
• Systems Phase Phase 2 strategic development programme providing 6-12 months of tailored specialist support, venture healthcheck, and strategic planning to establish critical systems for sustainable growth. Requires ventures with annual income exceeding £100,000 and 3+ years of operational history.
• Portfolio Phase 3 multi-year (3-5 years) investment programme providing tailored grants and intensive strategic support to enhance systems, scalability, services, and financial sustainability for high-potential ventures that have completed earlier phases.
• Funder Community Membership community for individual philanthropists, corporate networks, and institutional foundations who pool resources to support Muslim-led ventures. Members receive quarterly reports with clear KPIs, vetted portfolio access, and direct engagement with venture leaders.
• Mosaic Leadership Programme Exclusive Qur'anic leadership course exploring Prophet Moses (AS) leadership principles through deep exegesis (tafseer), connecting Qur'anic insights with real-world challenges of leading social ventures and institutions. Open to Funder Community members and Social Venture Leaders, delivered via online sessions and two in-person gatherings.

Quantifiable outcome

• 250% increase in calls handled for Muslim Youth Helpline
• +4 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• CEI (Community Education and Improvement)coreStrategic or Co-development Partner · 25 September 2025Partnership with CEI to deliver the Mosaic Leadership Programme: Qur'anic Lessons in Leadership. The programme runs from 25th September 2025 until 20th August 2026, exploring leadership of Prophet Moses (AS) through deep exegesis (tafseer) connecting Qur'anic insights with real-world challenges of leading social ventures and institutions. Open to Funder Community and Social Venture Leaders with both online sessions and two in-person gatherings.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Muslim Aid: UK-rooted international Muslim humanitarian organisation. Comparable in faith-driven donor mobilisation and capacity-building programmes for communities, though focused on international development rather than UK Muslim-led ventures.
• National Zakat Foundation: UK-based Muslim-focused grantmaking and social investment organisation. Directly comparable to Funders In Good — both pool Muslim donor capital for UK social impact, and two of FIG's leaders (Rizwan Yusoof and Iqbal Nasim) previously served NZF in senior roles.
• The Aziz Foundation: UK-based Muslim-led foundation providing grants and scholarships. Comparable in its faith-aligned UK grantmaking focus and ability to attract HNW Muslim philanthropists, though primarily educational in scope.
• Muslim Charities Forum: UK umbrella body for Muslim-led charities. Comparable in its role as an intermediary between Muslim donors/funders and the Muslim social sector, though focused on advocacy and coordination rather than direct pooled grantmaking.
• Penny Appeal: Large UK-based Muslim-led humanitarian charity with significant donor community. Comparable as a UK Muslim-affiliated charity mobilising pooled individual contributions, but operating at much larger scale in international relief rather than domestic venture building.

Broad incumbents

• Islamic Relief Worldwide: One of the largest UK-rooted Muslim humanitarian organisations. Comparable as a faith-driven pooled-giving platform reaching Muslim donors globally, but at far greater scale and with international development focus.
• UK Community Foundations: UK network of 47 accredited community foundations pooling local philanthropy. Comparable operating model (pooled giving, vetted grantees, place-based impact), but operates at substantially larger scale and without FIG's faith-specific positioning.
• Esmée Fairbairn Foundation: Major UK independent grantmaking foundation funding social change, the environment, and the arts. Comparable as a UK pooled-grantmaking platform investing in capacity-building of social purpose organisations, though secular in remit and substantially larger.
• Al-Khair Foundation: UK-based Muslim charity providing humanitarian aid, education, and community programmes. Comparable in mobilising Muslim donor capital for social impact in the UK, though operating at larger scale and broader remit than FIG's venture focus.
• Human Appeal: UK-rooted Muslim humanitarian charity with international programmes. Comparable as a Muslim-led UK charity mobilising pooled donor capital, but with a global humanitarian scope rather than FIG's domestic venture-building focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Funders In Good