COUNTRYSIDE FLOWER SHOP AND NURSERY

What COUNTRYSIDE FLOWER SHOP AND NURSERY does

Countryside Flower Shop and Nursery is a privately held, family-owned retail nursery, garden center, and floral business headquartered in Crystal Lake, Illinois, with a second storefront in Elburn and a wholesale growing facility (Garden Valley Greenhouses) in Woodstock. The company operates across four interlocking business lines: (1) retail sales of homegrown greenhouse plants, nursery stock (trees, shrubs, evergreens), annuals/perennials, houseplants, herbs and vegetables, gardening supplies, and décor across two physical locations and a separate e-commerce flower shop; (2) custom floral arrangements for weddings, sympathy, and everyday occasions; (3) residential landscaping services including design, installation, maintenance, and hardscaping as an Authorized Unilock Contractor; and (4) seasonal plant fundraising programs (Easter lilies, spring bulbs, fall mums, poinsettias) supplied to schools, teams, and community organizations across the Chicago-land area.

The firm is not technology-driven and operates a traditional brick-and-mortar retail model. Underlying operations are anchored by on-site greenhouse production — including the 1985-acquired Garden Valley Greenhouses — that supplies much of the inventory sold across locations. The customer base is primarily individual home gardeners and event consumers, supplemented by B2B/B2I fundraising delivery relationships. Go-to-market combines direct in-store retail, online ordering for flowers, direct field sales for landscaping, and seasonal B2B delivery for fundraisers, supported by content marketing, email newsletters (Mailchimp/Constant Contact), Instagram/YouTube, and Northwest Herald newspaper placements.

The business is currently owned by brothers JP and Brent Troost, who purchased the company in fall 2020 from prior owners Richard Harms and James Riedl (who had run the firm since 1973). Headcount is approximately 90, including certified horticultural and floral professionals. Revenue is not publicly disclosed and the company carries no institutional or venture funding.

Name

COUNTRYSIDE FLOWER SHOP AND NURSERY

Legal name

Countryside Flower Shop Nursery, & Garden Center

Website

https://countrysideflowershop.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

51–100 employees

Short description

Countryside Flower Shop and Nursery is a privately held, family-owned retail nursery, garden center, and floral business in Crystal Lake and Elburn, Illinois, serving home gardeners, event customers, and community fundraisers with homegrown plants, floral arrangements, and landscaping services.

Ownership category

akta.pro rank

Product category

Retail garden center and nursery

NAICS

Nursery, Garden Center, and Farm Supply Retailers (444240), Landscaping Services (561730), Floriculture Production (111422), Florists (45931)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200), Agricultural Production-Crops (100)

akta.pro industry

PRIMARYCRAIAIAB

Plants, Seeds & Nursery Retail (Garden Centers)

Consumer Products & Retail/Home & Furniture Retail/Gardening & Outdoor Living Retail (Patio, Grills, Lawn & Garden)

SECONDARYAFAGAHAM

Landscape Plant & Nursery Stock Wholesalers (Grower-Wholesalers)

Agriculture & Food Production/Crop Farming/Greenhouse, Nursery & Floriculture Production (Protected Crops, Ornamentals, Seedlings)

SECONDARYHSAIAFAB

Garden Bed Installation & Planting (Annuals, Perennials, Shrubs)

Home & Personal Services/Landscaping, Lawn Care & Outdoor Maintenance/Garden & Planting Services (Beds, Mulching, Seasonal Color)

Keywords

• Retail garden center
• Greenhouse nursery plants
• Landscape design services
• Floral arrangements retail
• Seasonal plant fundraisers

Headquarters

HQ city

Elburn

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail Plant and Product Sales: In-store and online sales of annuals, perennials, houseplants, trees, shrubs, evergreens, hanging baskets, herbs, vegetables, gardening tools, soils, fertilizers, decorative accessories, pottery, and seasonal items including poinsettias and mums.
2. Floral Arrangements: Custom floral arrangements for weddings, sympathy occasions, and everyday occasions. Order flowers online or in-store.
3. Landscaping Services: Landscape design, installation, and maintenance services including custom patios, walkways, and gardens. Authorized Unilock Contractor for hardscaping.
4. Plant Fundraising Programs: Seasonal plant fundraisers for schools, teams, and organizations offering Easter Lilies, Palms, Spring Bulbs, Fall Mums, Poinsettias, and Gift Certificate fundraising options.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Countryside Flower Shop and Nursery is a homegrown retail nursery and garden center that grows and sells annuals, perennials, houseplants, herbs, vegetables, trees, shrubs, hanging baskets, and seasonal plants, alongside a flower shop producing custom arrangements for everyday, wedding, and sympathy occasions. The company also delivers landscape design, installation, hardscaping (as an authorized Unilock contractor), and maintenance services, runs aquatics/water-garden retail and installation, and operates seasonal plant fundraising programs for schools, teams, and community organizations across McHenry County and the Chicago-land area.

Product overview

Countryside Flower Shop, Nursery & Garden Center operates as a unified retail and service business combining a traditional flower shop with a full-scale nursery and garden center. The core offering spans greenhouse plants, a garden center with tools and supplies, a tree and shrub nursery, floral arrangements for retail and events, and professional landscaping services. Supporting services include a fundraising program for organizations, aquatics retail, and seasonal events/educational workshops. Plants are primarily homegrown in the company's own greenhouses, with retail available both in-store and through their separate e-commerce site.

Differentiator

Problem solved

Functional benefit

Products and services

• Greenhouse / Greenhouse-Grown Plants Wide selection of plants and flowers, including homegrown varieties, carefully selected to bring beauty to homes and gardens; available in-store and via the company's own greenhouses.
• Garden Center Supplies Plants, flowers, tools, soils, fertilizers, and decorative accessories needed to grow a beautiful, lush garden.
• Tree and Shrub Nursery Extensive selection of shade trees, ornamental trees, evergreens, and shrubs for residential properties.
• Flower Shop (Fresh Flowers and Bouquets) Fresh flowers and bouquets for any occasion, available for order online or in-store.
• Landscape Design, Installation, and Maintenance Services Award-winning landscaping services including custom patios, walkways, and lush garden design, installation, and maintenance; delivered as an Authorized Unilock Contractor in Illinois for hardscaping.
• Annuals and Perennials Colorful annual and perennial plants that bring texture and lasting beauty to gardens, featuring homegrown varieties.
• Houseplants Extensive selection of indoor plants including tropical plants, cacti, and seasonal houseplants.
• Herbs and Vegetables Fresh culinary herbs and vegetable plants for home growing to add to customers' culinary experience.
• Fertilizer and Soil Supplies Complete range of growing supplies including soils, fertilizers, and soil amendments needed to grow thriving flowers and plants.
• Pots and Garden Décor Curated pottery collection and garden décor items designed to complement plants and elevate any garden space.
• Wedding Floral Design Services Custom wedding flower design services that work with couples to design flowers that match their style, personality, and budget.
• Sympathy Floral Arrangements Custom funeral and sympathy arrangements created in close collaboration with families and loved ones for unique occasions.
• Seasonal Plant Fundraising Program Seasonal plant fundraising programs for schools, teams, and organizations offering Easter lilies, spring bulbs, flowering plants, fall mums, poinsettias, and gift certificate fundraisers.
• Aquatics and Water Gardens McHenry County's largest aquatics selection including ponds, statuary, fountains, lilies and aquatic plants, water gardens, fish, and pond maintenance supplies with installation and maintenance services.
• Workshops, Tours, and Community Events Seminars, group tours, and educational events including pruning workshops, gardening classes, and seasonal community events.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• Garden Valley GreenhousescoreStrategic or Co-development Partner · 1 January 1985Garden Valley Greenhouses in Woodstock, IL acquired in 1985 to supply Countryside with quality, homegrown annuals, fall mums, and poinsettias. Located nearby to support operations.
• UnilockcoreStrategic or Co-development PartnerCountryside is an Authorized Unilock Contractor in the state of Illinois, providing professional hardscaping installation services for patios, walkways, and other outdoor living space features using Unilock products.
• TelefloracoreChannel Partner/ Reseller/ DistributorTeleflora Top 500 florist membership providing access to national floral network, wire services, and brand recognition among 15,000+ North American florists.
• FTDcoreChannel Partner/ Reseller/ DistributorFTD Top 500 florist membership providing access to floral network, order fulfillment, and brand recognition.

Scale indicators4 records

Recent moves2 records

Direct peers

• Wannemaker's Home & Garden: Downers Grove, IL garden center and nursery operating since 1929 with full plant selection, garden décor, and seasonal offerings. Comparable long-tenured family garden center model serving Chicago suburbs.
• Pasquesi Home & Gardens: Libertyville, IL-based garden center and gift shop offering annuals, perennials, trees, and landscaping services. Regional Illinois competitor of comparable scale and customer demographic.
• Platt Hill Nursery: Family-owned Illinois garden center with locations in Bloomingdale and Deer Park offering plants, garden supplies, and landscaping services. Similar size, suburban Chicago footprint, and combined retail-plus-landscaping model to Countryside.
• Chalet Nursery & Garden Center: Multi-generation family-owned Chicago-area garden center with Wilmette location, offering plants, landscaping, floral, and giftware. Directly comparable mix of retail nursery, landscape services, and design expertise serving affluent North Shore residential customers.
• Lurvey Garden Center: Waukegan, IL-based independent garden center and landscape supply retailer serving northern Illinois with plants, hardscape, and design services. Directly comparable regional garden center competitor.
• The Growing Place: Family-owned garden center and nursery with two retail locations in Aurora and Naperville, Illinois, plus an on-site growing operation. Highly comparable to Countryside in scale, regional focus, in-house plant production, and full-service offerings including landscaping and floral.
• Sid's Greenhouse: Palos Hills, Illinois greenhouse, nursery, and garden center growing its own annuals and perennials for retail. Comparable vertically integrated production-plus-retail garden center serving the Chicago suburbs.

Broad incumbents

• Lowe's: National home improvement chain operating full-service garden centers and nursery stock at most locations. Broad incumbent competitor in plants, garden supplies, and outdoor living categories.
• The Home Depot: National big-box home improvement retailer with extensive garden center offerings across thousands of stores. Indirect competitor that pressures commodity plant, soil, and supply pricing across Countryside's core retail categories.

Regional players

• Pike Nurseries: Large multi-location independent garden center chain serving the Atlanta metro with retail nursery, landscaping, and seasonal programs. Comparable integrated retail-plus-landscaping operating model, though anchored to a different geography (Southeast U.S.) from Countryside's Chicago-land base.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubem.youtube.com/@countrysideflowershop
• Facebookfacebook.com/shadyhillgardens
• Instagraminstagram.com/countrysideflowershop?igsh=dzFuaDVnMHJ3NHZi
• LinkedInlinkedin.com/company/countryside-flower-shop-nursery-garden-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about COUNTRYSIDE FLOWER SHOP AND NURSERY