FADTECH
FADTECH is a Japanese telecom services reseller founded in 1997 that provides pocket WiFi rentals, prepaid SIM/eSIMs, mobile phone rentals, and fiber internet installation exclusively to SOFA-Status U.S. military personnel stationed at U.S. bases throughout Japan, operating from Chatan, Okinawa.
- Company typePrivate
- Founded1997
- HeadquartersChatan, Japan
- Headcount1–10
- GTM typeB2C
- OfferingServices
What FADTECH does
FADTECH (legally FadTech Sales and Services LTD/LLC, doing business as FadTech Telecom) is a privately held Japanese telecommunications services company founded in 1997 by Rose Liggayu-Raymundo and headquartered in Chatan, Okinawa. The company delivers a focused portfolio of telecom services — satellite/cable TV, mobile phone rentals, pocket WiFi rentals, prepaid physical SIM cards and eSIMs, fiber optic home internet installation, ETC cards, and voice plans — almost exclusively to SOFA-Status U.S. military personnel, contractors, and their families stationed at U.S. military bases throughout Japan.
The underlying technology is not proprietary: FADTECH resells mobile and data connectivity sourced from Japan's incumbent carriers (NTT Docomo, AU/KDDI, SoftBank), with a planned addition of Rakuten Mobile announced in 2022. Differentiation comes from product packaging (flexible daily, weekly, monthly, and 12-month rental terms; prepaid eSIM SKUs of 8-31 day validity with 6GB-50GB data allowances; multi-country roaming eSIMs) and from distribution assets rather than from network ownership or platform IP.
The revenue model combines recurring rental subscriptions (pocket WiFi, flip phones, fiber monthly service) with one-time prepaid purchases (SIM cards, eSIMs) and installation fees. Go-to-market is direct-to-consumer through on-base physical retail locations, on-base SIM vending machines, an e-commerce site (fadtech.net), and free delivery within U.S. military bases. Marketing is minimal, relying primarily on base-level physical presence, word-of-mouth within the SOFA community, and a Facebook page. The business operates with approximately 10 staff, a single corporate office, and no disclosed external funding.
FADTECH firmographics
Firmographics- Name
- FADTECH
- Legal name
- FadTech Sales and Services LTD/LLC
- Website
- https://fadtech.net
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- FADTECH is a Japanese telecom services reseller founded in 1997 that provides pocket WiFi rentals, prepaid SIM/eSIMs, mobile phone rentals, and fiber internet installation exclusively to SOFA-Status U.S. military personnel stationed at U.S. bases throughout Japan, operating from Chatan, Okinawa.
- Ownership category
- akta.pro rank
FADTECH industry classification
Industry- Product category
- Telecommunications Services
- NAICS
- Telecommunications Resellers (517121), Consumer Electronics and Appliances Rental (532210)
- SIC
- Retail-Radio, Tv & Consumer Electronics Stores (5731)
- akta.pro primary industry
- Consumer Electronics & Appliances Omnichannel (CRAFAEAC)
- akta.pro secondary industry
- Networking & Wi‑Fi Equipment Retail (Routers, Mesh, Switches) (CRACABAE)
Keywords
Where FADTECH is headquartered
LocationHeadquarters
- HQ city
- Chatan
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
FADTECH business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Equipment Rental: Rental of pocket WiFi devices, flip phones, and related telecom equipment on daily, weekly, monthly, and annual basis with refundable security deposits
- Prepaid SIM/eSIM Services: Prepaid data SIM cards and eSIM products with various validity periods (8-31 days) and data allowances (6GB-50GB) for visitors to Japan
- Home Internet Installation: Fiber optic installation services for off-base residences including activation fees, installation charges, and monthly service fees
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | AU Galaxy Pocket WiFi - Daily Plan |
| Subscription | Pay-as-you-go | AU Galaxy Pocket WiFi - Weekly Plan |
| Subscription | Monthly | AU Galaxy Pocket WiFi - Monthly Plan |
| Subscription | Multi-year contract | AU Galaxy Pocket WiFi - 12 Month Plan |
| Subscription | Pay-as-you-go | Flip Phone AU - Daily Plan |
| Subscription | Pay-as-you-go | Flip Phone AU - Weekly Plan |
| Subscription | Monthly | Flip Phone AU - Monthly Plan |
| Subscription | Multi-year contract | Flip Phone AU - 1 Year Plan |
| Subscription | Monthly | Off Base Home Fiber Optic |
| One time/ perpetual license | Pay-as-you-go | eSIM 31 days, 50GB @ Japan |
| One time/ perpetual license | Pay-as-you-go | eSIM 16 days, 50GB @ Japan |
| One time/ perpetual license | Pay-as-you-go | eSIM 8 days, 30GB @ Japan |
| One time/ perpetual license | Pay-as-you-go | eSIM 10 days, 6GB @ Japan and 31 countries |
| One time/ perpetual license | Pay-as-you-go | Physical SIMCard 10 days @ Japan, Asia, USA, Oceania |
| One time/ perpetual license | Pay-as-you-go | Physical SIMCard 31 days Unlimited @ Japan |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels2 records
FADTECH product offering
Product offeringCore offering
FADTECH retails and rents consumer telecommunications services to U.S. SOFA-status personnel and visitors in Japan, including prepaid eSIM and physical SIM data cards (NTT Docomo), AU-network pocket WiFi and flip phone rentals on daily/weekly/monthly/annual terms, off-base home fiber optic internet installation with ISP service, ETC cards, and cable TV installation. Sales are fulfilled through base-located retail stores, SIM vending machines, free on-base delivery, and an online e-commerce storefront at fadtech.net.
Product overview
Fadtech Telecom offers a comprehensive telecommunications service portfolio serving SOFA (Status of Forces Agreement) community members stationed in Japan. The company operates as a single-brand provider with four core service lines: Prepaid Services (eSIM and physical SIM cards from NTT Docomo offering various data plans from 8-31 days), Rental Services (Pocket WiFi devices and flip phones on AU network with flexible terms from daily to 12 months), Installation Services (home fiber optic internet and cable TV), and Voice/Data Plans (monthly plans including Cosmo Plan). The product ecosystem includes pocket WiFi rentals (AU Galaxy Pocket WiFi with 5G/4G/LTE), mobile phone rentals (Flip phone AU in various plan lengths), prepaid eSIM products (8-31 day validity with 6GB-50GB data allowances), physical SIM cards, and fiber optic home internet installation. All services are designed for short-term visitors, military personnel, and contractors needing temporary or flexible telecommunications solutions in Japan.
Differentiator
Problem solved
Functional benefit
Products and services
- Prepaid Service (Data SIM & Call Cards) Prepaid mobile data SIM cards and call cards for short-term visitors to Japan, available through NTT Docomo and other carriers. Targeted at SOFA community members needing affordable, no-contract connectivity without credit checks.
- Rental Service (Pocket WiFi & ETC) Rental pocket WiFi devices and ETC cards for SOFA community members needing temporary connectivity and toll-road payment solutions in Japan. Available on daily, weekly, monthly, and annual terms with refundable security deposits.
- Installation (Cable TV & Fiber) Cable TV and fiber optic internet installation services for off-base housing in Japan. Includes English-language support, free site survey, free wireless router, and up to 1 Gbps fiber connections.
- Voice (Monthly plans) Monthly voice and data plans for SOFA community personnel including mobile phone rentals and service plans (e.g., Cosmo Plan) for users needing ongoing voice service.
- AU Galaxy Pocket WiFi (Month-Month Plan) Hand-palm 5G/4G/LTE pocket WiFi device rental with 5GB per day data plan on the AU network, supports up to 11 devices. Available on daily, weekly, and monthly rental terms for SOFA personnel needing portable connectivity in Japan.
- eSIM 31 days, 50GB @ Japan Prepaid eSIM by NTT Docomo offering 31 days, 50GB data-only service for Japan. Delivered via email with setup guide. Requires an eSIM-compatible, carrier-unlocked device.
- eSIM 16 days, 50GB @ Japan Prepaid eSIM offering 16 days, 50GB data-only service for Japan via NTT Docomo network for short-term visitors.
- eSIM 8 days, 30GB @ Japan Prepaid eSIM offering 8 days, 30GB data-only service for Japan via NTT Docomo network for brief visits.
- eSIM 10 days, 6GB @ Japan and 31 countries Multi-country prepaid eSIM offering 10 days, 6GB data service covering Japan and 31 countries including Asia, Middle East, and Oceania regions for traveling SOFA personnel and visitors.
- (Physical) SIMCard 10 days @ Japan, Asia, USA, Oceania Physical SIM card for unlocked smartphones and tablets offering 10 days service covering Japan, Asia, USA, and Oceania regions. Available on U.S. bases in Japan and via vending machines.
- (Physical) SIMCard 31 days Unlimited @ Japan Physical SIM card offering 31 days unlimited data service for Japan via NTT Docomo. Available through SIM card vending machines on every U.S. base in Japan.
- Off Base Home Fiber Optic Home fiber optic internet installation service for off-base premises in Japan. Includes free survey, free wireless router, free cancellation after 3 months, up to 1 Gbps high-speed connection, and English-language customer support. Activation, new installation, and remote-install fees apply; monthly service ¥7,777 includes connectivity and ISP; 5% surcharge for credit card.
- Flip Phone AU - Weekly Plan Rental flip phone with AU carrier, includes FREE Japanese mobile number and unlimited local/cellular calls. Weekly rental term with security deposit; targets SOFA personnel needing short-term voice service in Japan.
- Flip Phone AU - Daily Plan Daily rental flip phone service with AU carrier for short-term visitors needing temporary mobile voice service in Japan. Includes FREE Japanese phone number and unlimited local calls.
- Flip Phone AU - 1 Year Plan Long-term flip phone rental plan with AU carrier for extended SOFA community stays in Japan. Includes security deposit and non-refundable activation fee.
- AU Galaxy Pocket WiFi - 12 Month Plan Long-term 12-month pocket WiFi rental plan with AU Galaxy device at $75/month committed rate, including 5GB/day data allowance and 5G/4G/LTE coverage.
Companies that use FADTECH
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
FADTECH technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
FADTECH partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Rakuten MobileplannedPlanned partnership to bring Rakuten Mobile services to SOFA Communities in Japan. Announcement made in 2022 with services under development.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
FADTECH competitors and assessment
Company assessmentEmerging players
- Ubigi: Ubigi (by Transatel/Cellhire) provides app-based international eSIM data plans covering Japan. It targets the same short-term connectivity need as FADTECH's prepaid eSIM but delivers fully digitally, without a physical base footprint.
- Airalo: Airalo is a leading global eSIM marketplace with Japan data plans purchasable via mobile app. It competes for the same English-speaking visitor segment as FADTECH via a digital-first, no-store model.
Direct peers
- WiFi Rental Store: WiFi Rental Store offers daily, weekly, and monthly pocket WiFi rentals for travelers in Japan with airport delivery and online ordering. It is directly comparable to FADTECH's pocket WiFi rental model and flexible billing cadence.
- Japan Wireless: Japan Wireless sells prepaid SIM cards and pocket WiFi rentals aimed at tourists and short-term visitors to Japan. It is a close functional peer for FADTECH's prepaid data SIM and pocket WiFi product lines.
- Ninja WiFi: Ninja WiFi rents pocket WiFi devices and ships them to travelers in Japan with multi-day data plans. It competes with FADTECH on the same short-term, no-contract connectivity value proposition for visitors.
- CDJapan Rental: CDJapan Rental offers pocket WiFi and mobile WiFi router rentals for foreign visitors to Japan with online ordering and delivery. It overlaps with FADTECH's rental core product and visitor customer base.
- Sakura Mobile: Sakura Mobile provides Japanese mobile, SIM, and pocket WiFi services tailored to foreigners and SOFA-status personnel in Japan. It directly competes with FADTECH on the same English-language, SOFA-focused niche with similar device rental and prepaid data products.
- Mobal: Mobal offers Japan SIM cards, flip phones, and pocket WiFi targeted at U.S. military, travelers, and English-speaking residents. It overlaps directly with FADTECH's SOFA-focused rental and prepaid offerings.
Others
- Keepgo: Keepgo provides international eSIM and portable WiFi hotspot devices for travelers worldwide, including Japan coverage. It is an adjacent, app-and-device-led alternative to FADTECH's prepaid and rental offerings for the same visitor segment.
Broad incumbents
- Telecom Square: Telecom Square is a large Japan-based telecom services provider offering pocket WiFi, SIM cards, and Mobal-branded products to inbound travelers and SOFA personnel. It operates a broader portfolio than FADTECH but overlaps directly on core connectivity rentals.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
FADTECH social profiles
Digital presenceFADTECH financial estimates
Financial estimateRevenue estimate
Valuation estimate
FADTECH leadership team
Management profileNumber of profiles
Profiles1 record
FADTECH funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FADTECH M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FADTECH
What does FADTECH do?
FADTECH retails and rents consumer telecommunications services to U.S. SOFA-status personnel and visitors in Japan, including prepaid eSIM and physical SIM data cards (NTT Docomo), AU-network pocket WiFi and flip phone rentals on daily/weekly/monthly/annual terms, off-base home fiber optic internet installation with ISP service, ETC cards, and cable TV installation. Sales are fulfilled through base-located retail stores, SIM vending machines, free on-base delivery, and an online e-commerce storefront at fadtech.net.
Is FADTECH a public or private company?
FADTECH is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FADTECH founded?
FADTECH was founded in 1997. It employs 1 to 10 people.
Where is FADTECH based?
FADTECH is headquartered in Chatan, Japan, in the Asia region.
How does FADTECH make money?
Three revenue lines are on record. Equipment Rental is the primary driver. The others are prepaid SIM/eSIM Services and home Internet Installation.
Who are FADTECH's main competitors?
Emerging players on record are Ubigi and Airalo. Direct peers are WiFi Rental Store, Japan Wireless, Ninja WiFi, CDJapan Rental, Sakura Mobile and Mobal. Keepgo is listed as an others. Telecom Square is listed as a broad incumbent.
Does FADTECH have an API?
No public API is recorded for FADTECH.
What industry is FADTECH in?
FADTECH's product category is Telecommunications Services. Its primary akta.pro industry code is CRAFAEAC, Consumer Electronics & Appliances Omnichannel, with a secondary code of CRACABAE, Networking & Wi‑Fi Equipment Retail (Routers, Mesh, Switches). Its NAICS code is 517121 and its SIC code is 5731.