What Hatch Studio does

Hatch Studio (legal entity: HATCH STUDIO GLOBAL S.L.) is a strategic design consultancy founded in summer 2022 and headquartered in Barcelona, Spain, with a second legal office in São Paulo, Brazil. The firm delivers three core service lines — Growth Strategy, Experience Design, and Organization and Change — supported by sub-modules spanning opportunity discovery, futurecasting, business design, AI exploration, service/product design, research, and capability building. Engagements are sold and delivered through three collaboration models: Connected (ad-hoc project execution), Integrated (program creation), and Embedded (dedicated resources), targeting enterprise clients globally with a stated focus on Technology, Media & Telecom, digital product companies, and Healthcare & Pharmaceutical verticals. Notable enterprise clients include Google (including work with Google.org), Pinterest, Meta, Airbnb, Boehringer Ingelheim, ReflexAI, Red Points, Personio, PicPay, Cambridge University Press & Assessment, and Spiden.

The firm's underlying technology is the integration of social science, creativity, and analytics with AI tooling (text and structured-data modalities) to anticipate consumer behavior and inform human-centric design. Its most distinctive technical asset is the Global Responsible AI Framework, adapted over three years from Microsoft's 2017 framework to address explainability, ethics, reliability, and safety principles across cultures and languages. Hatch is ISO 27001:2022 certified at both office locations, signaling enterprise-grade information security posture. The company runs a remote-first operating model with a 150+ person network of researchers, consultants, and partners across more than 30 countries.

Hatch Studio generates revenue through professional services fees on a quote-based, project-by-project basis with no public pricing; the firm is privately held with no disclosed funding rounds, parent company, or institutional investors. Go-to-market is sales-led direct enterprise engagement, supported by LinkedIn, Instagram, an expertise blog, and a curated email newsletter used for top- and mid-funnel demand generation, with client testimonials serving as bottom-of-funnel proof.

Name

Hatch Studio

Legal name

HATCH STUDIO GLOBAL S.L.

Website

https://thehatchstudio.net

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Hatch Studio is a Barcelona-based strategic design consultancy (founded 2022) that delivers growth strategy, experience design, and organizational change services to global enterprise clients across technology, healthcare, and digital product sectors, using AI-augmented research and a proprietary Responsible AI Framework.

Ownership category

akta.pro rank

Product category

Strategic Design Consulting

NAICS

Management Consulting Services (54161), Management, Scientific, and Technical Consulting Services (5416), Industrial Design Services (54142)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Organization Design & Operating Model Consulting (BPAHAGAB)

akta.pro secondary industries

Talent Management & Workforce Planning Consulting (BPAHAGAA), Organization Design & Restructuring (BPACAJAB), Performance Management & Productivity Consulting (BPAHAGAL)

Keywords

• Strategic design consulting
• Product design services
• Growth strategy consulting
• Customer experience design
• Responsible AI consulting

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Strategic Consulting Services: Professional consulting services delivered through three core offerings: Growth Strategy (KPI-based strategies using cultural lenses and AI tools), Experience Design (customer experience solutions from concept to market), and Organization and Change (reshaping organizational structures for creativity and collaboration)

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Hatch Studio is a strategic design consultancy that delivers three core services: Growth Strategy (using cultural lenses and AI tools to design KPI-based strategies), Experience Design (deploying memorable customer experiences from concept to market), and Organization and Change (reshaping organizational structures for creativity and collaboration). The firm serves enterprise clients globally through three collaboration models: Conectado (ad-hoc project execution), Integrado (program creation), and Incorporado (dedicated resource allocation).

Product overview

Hatch Studio is a strategic design consultancy offering three core services: Growth Strategy (using cultural lenses and AI tools for consumer behavior prediction), Experience Design (deploying memorable customer experiences from concept to market), and Organization and Change (reshaping organizational structures for creativity and collaboration). These are supported by sub-service modules including Opportunity Discovery, Futurecasting, Business Design, AI Exploration, Service Design & CX, Product Design, Generative & Evaluative Research, Design Organization, Building Capabilities, and Supporting Operations. The consultancy also employs a proprietary Global Responsible AI Framework adapted from Microsoft for responsible AI implementation. The company operates through three collaboration models: Connected (ad-hoc project execution), Integrated (program and operations creation), and Embedded (dedicated resource allocation).

Differentiator

Problem solved

Functional benefit

Products and services

• Growth Strategy

Quantifiable outcome

• 5 billion+ lives enhanced through clients' products and services
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature3 records

Partnerships

One partnership is on record.

• Google.orgcoreStrategic or Co-development PartnerStrategic collaboration with Google.org on the ReflexAI project to create AI-powered mental health training tools for US veterans, focusing on empathetic design and responsible AI implementation

Scale indicators5 records

Recent moves6 records

Expansion highlights7 records

Emerging players

• Livework: Livework is a service-design specialist with offices in Europe and Latin America helping organizations redesign end-to-end customer and operational experiences. Its European base and service-design focus overlap meaningfully with Hatch's Barcelona anchor and CX offering.
• ustwo: ustwo is a digital product studio with studios in London, New York, and APAC delivering product design, transformation, and venture work. It is comparable as a smaller, design-led consultancy selling innovation services into the same enterprise buyer set Hatch targets.

Direct peers

• IDEO: IDEO is the archetypal strategic design consultancy offering human-centered design, innovation strategy, and organizational design across global enterprises. It is the closest direct comparable to Hatch Studio on service mix, target buyer, and human-centric methodology.
• Frog (frog design): Frog is a global design and strategy consultancy delivering experience design, product design, and organizational transformation for technology and consumer brands. It directly overlaps with Hatch's Experience Design and Organization & Change offerings and competes for similar enterprise engagements.
• Method (Method Communications, GlobalLogic): Method is a design and technology consultancy focused on product, service, and experience design with deep roots in digital product work. Its positioning around global design capability and product innovation closely mirrors Hatch's Experience Design and Product Design practices.
• Wolff Olins: Wolff Olins is a global brand and design consultancy working at the intersection of brand strategy, experience design, and organizational change for large enterprises. It competes for the same brand-led, cross-cultural design mandates Hatch pursues with clients like Meta and Airbnb.
• Pentagram: Pentagram is an independent design partnership delivering brand, product, and experience design for global enterprises. It is comparable as a similarly sized, partner-led design consultancy competing for high-end brand and experience design briefs.

Broad incumbents

• McKinsey Design (McKinsey & Company): McKinsey Design is the dedicated design capability inside McKinsey & Company, embedding human-centered design into broader management consulting engagements. It is comparable as a broad incumbent offering overlapping growth strategy, organizational design, and AI advisory services.
• BCG Platinion / BCG X: BCG Platinion and BCG X deliver technology, design, and AI-build capabilities inside Boston Consulting Group, often embedded into strategy engagements. It competes for the same enterprise budget Hatch targets, particularly on AI strategy and organization change mandates.
• Accenture Song (formerly Fjord): Accenture Song (including Fjord) is a large incumbent combining strategy, creative, design, and technology at global enterprise scale. It is comparable as a broader, well-capitalized incumbent competing for the same enterprise design transformation engagements Hatch targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/thehatchstudio
• Instagraminstagram.com/thehatchstudiodesign

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hatch Studio