What Ethos Analytics does

Ethos Analytics is a Phoenix, Arizona-based analytical testing laboratory accredited to ISO/IEC 17025:2017 (Acc# 117798, Cert# L24-311, valid through 2028). The company was founded by Nisrin Samsum (CEO, Chemistry and Mechanical Engineering background with solid-phase peptide synthesis expertise) and is co-led by her sister Noel Samsum (CSO, Master's in Biochemistry and Medical Physiology, prior research with Navy, Air Force, and NASA). Ethos provides a portfolio of nine testing and consulting services spanning nutraceutical, supplement, and herbal testing; food and beverage testing; OTC product testing; cosmetic and personal care testing; shelf-life and stability studies; Amazon compliance and NSF/ANSI 173 adulteration testing; peptide purity and quantitation; customized matrix-specific extraction; and expert regulatory/consultation services covering FDA, FSMA, cGMP, 21 CFR Part 111, ISO 22716, and audit preparation.

Underlying technical capability rests on state-of-the-art chromatography, spectroscopy, and solid-phase peptide synthesis instrumentation paired with validated, matrix-specific extraction methods. The company explicitly differentiates on customized method development for non-standard products, deep botanical identification expertise, and bundled scientific consultation rather than transactional test output. Pricing is quote-based per engagement (no public fee schedules), with a mix of one-time testing fees and recurring subscription revenue from extended stability studies. The go-to-market is consultative, direct B2B sales through website quote requests, a dedicated sample submission portal, and LinkedIn presence, targeting brand owners, contract manufacturers, formulators, and regulatory teams across the United States and selectively internationally. The company is founder-owned, privately held, bootstrapped, with no disclosed institutional funding, headquartered in a single Phoenix facility with 11-50 employees.

Name

Ethos Analytics

Legal name

Ethos Analytics

Website

https://ethosanalytics.io

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Ethos Analytics is a Phoenix-based ISO/IEC 17025:2017 accredited analytical testing laboratory serving nutraceutical, OTC, cosmetic, food and beverage, peptide, and Amazon-channel manufacturers with chromatography- and spectroscopy-based testing plus regulatory consultation services.

Ownership category

akta.pro rank

Product category

Analytical Testing Laboratory Services

NAICS

Testing Laboratories and Services (541380), Other Scientific and Technical Consulting Services (541690)

SIC

Services-Testing Laboratories (8734), Services-Commercial Physical & Biological Research (8731)

akta.pro primary industry

Food Testing Laboratories (Microbiological, Chemical, Allergen) (AFALAAAA)

akta.pro secondary industries

Food, Feed & Nutraceutical Analytical Testing (HLAGADAN), Labeling, Nutrition Facts & Allergen Verification Services (AFALAAAH)

Keywords

• Analytical laboratory testing
• Nutraceutical testing services
• ISO 17025 compliance
• Peptide purity testing
• Amazon compliance testing

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Analytical Laboratory Testing Services: One-time and recurring analytical testing services for nutraceuticals, food/beverage, OTC products, cosmetics, and peptides. Services include identity testing, purity analysis, contaminant screening, stability testing, and label claim verification. Revenue generated through per-test fees based on sample type and testing parameters.
2. Expert Consultation Services: Strategic scientific consulting including regulatory compliance support (FDA, FSMA, cGMP, 21 CFR Part 111), formulation guidance, SOP development, audit preparation, QMS review, and product reformulation support. Professional services revenue separate from or bundled with testing services.
3. Shelf-Life and Stability Studies: Long-term stability studies using both real-time and accelerated testing protocols aligned with FDA, ICH, USP, EU, and cGMP guidelines. Generates recurring revenue through extended study contracts.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Ethos Analytics is an ISO/IEC 17025:2017 accredited analytical testing laboratory that provides customized testing services for nutraceutical, food/beverage, cosmetic, OTC, and peptide product manufacturers. The lab delivers identity, purity, contaminant, stability, and compliance testing, complemented by matrix-specific extraction services and regulatory/scientific consulting.

Product overview

Ethos Analytics is an ISO/IEC 17025:2017 accredited analytical testing laboratory offering a comprehensive portfolio of nine distinct testing service products. The core offerings include Nutraceutical, Herbal and Supplement Testing; Food and Beverage Testing; Over-The-Counter (OTC) Product Testing; Cosmetic and Personal Care Products Testing; Shelf-Life and Stability Testing; Amazon Compliance and Adulteration Testing (NSF/ANSI 173); and Peptide Purity and Quantitation Testing. These core testing services are complemented by Customized Testing and Specialized Matrix Extraction for complex formulations, and Expert Consultation Services providing strategic scientific support including regulatory compliance consulting, QMS SOP review, and audit preparation. Together, these offerings form an integrated compliance and quality testing ecosystem serving nutraceutical, pharmaceutical, cosmetic, and food and beverage manufacturers.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 3-5 Day Standard Turnaround Time for Amazon Compliance Testing
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• SGS: SGS is a global broad-based testing, inspection, and certification company with significant food, nutraceutical, cosmetic, and pharmaceutical laboratory operations. Both companies sell ISO-accredited analytical testing to regulated product manufacturers; SGS is the global incumbent that defines the high-volume end of the market.
• NSF International: NSF operates the NSF/ANSI 173 certification program that supplement brands pursue, plus extensive testing laboratory capacity. Both companies support supplement compliance testing (heavymetals, microbiological, contaminants), with NSF positioned as the certification authority that Ethos helps clients prepare for.
• Eurofins Scientific: Eurofins is the world's largest contract testing laboratory network with a deep food, supplement, nutraceutical, and pharmaceutical testing portfolio. Both companies serve nutraceutical/food testing customers with ISO/IEC 17025 methodologies; Eurofins is the broad incumbent Ethos competes against on scale and capacity.
• Intertek: Intertek is a global TIC player with extensive food, supplement, cosmetic, and pharmaceutical testing capacity. Both firms compete on accredited analytical testing for B2B customers; Intertek serves as an incumbent alternative when buyers prioritize scale and global coverage.
• ALS Limited: ALS Life Sciences provides food, pharmaceutical, supplement, and environmental testing services to regulated manufacturers across multiple continents. Both companies sell accredited analytical testing into the regulated nutraceutical/food/OTC customer base.
• Bureau Veritas: Bureau Veritas runs a global TIC network including food, nutraceutical, and consumer product testing laboratories. It competes with Ethos on accredited analytical testing for regulated consumer product manufacturers across multiple verticals.

Emerging players

• CannaSafe Solutions: CannaSafe is an ISO-accredited cannabis and supplement testing laboratory focused on regulated product categories. It overlaps with Ethos in heavy metal, microbial, and potency testing for botanical and supplement matrices and serves similar mid-market brand clients.
• ConsumerLab.com: ConsumerLab independently tests supplements and publishes results consumers and brands use as a quality signal. While primarily a content/subscription business, it overlaps with Ethos on supplement identity, purity, and label verification testing for the nutraceutical vertical.

Direct peers

• Anresco Laboratories: Anresco is a US-based ISO/IEC 17025-accredited food, supplement, and cannabis testing laboratory headquartered in San Francisco. Both firms are mid-sized independent labs selling accredited analytical testing to supplement, food, and cosmetic manufacturers with consultative engagement models.
• ChromaDex: ChromaDex is a specialty testing and reference standards company focused on botanical, nutraceutical, and ingredient identity/purity testing. Both companies focus on chromatography/spectroscopy-based identity and purity testing for dietary supplement and nutraceutical clients, making ChromaDex one of the closest direct peers to Ethos's botanical and matrix-extractions business.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ethosanalyticslab/?viewAsMember=true

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ethos Analytics