Fanwood-Scotch Plains YMCA

What Fanwood-Scotch Plains YMCA does

The Fanwood-Scotch Plains YMCA is a single-facility nonprofit charitable organization founded in 1947 and headquartered at 1340 Martine Avenue, Scotch Plains, New Jersey, serving the municipalities of Clark, Fanwood, and Scotch Plains in Union County. It operates a three-story wellness center equipped with cardio and strength machines, free weights, an EGYM personalized strength circuit, gymnasiums, a dance studio, a swimming pool, and a state-licensed child care facility, offering membership-based programs in child care, summer camp, after-school care, swim lessons and competitive swim team, lifeguard/Aquatic fitness, youth sports, gymnastics, dance, adult fitness, and chronic-condition management programs delivered in partnership with national health organizations (LIVESTRONG Foundation, Parkinson's Foundation, National Multiple Sclerosis Society, Enhance Fitness).

The business model blends four revenue streams: recurring membership dues (family, adult, youth, teen, free 7th Grade, and Summer Camp/Enrichment tiers), recurring program registration fees (child care tuition, swim, sports, vacation days, personal training, enrichment), annual donor contributions via its support campaign (which funds financial assistance and free programs such as LIVESTRONG and 7th Grade Initiative), and business sponsorships and matching gifts. Go-to-market is direct-to-consumer: in-person registration at the Welcome Center, Daxko-powered online registration and a newly launched mobile app, school-district partnership-driven acquisition for K-5 after-school care, and community/word-of-mouth for teen and adult enrollment. The organization is Praesidium Accredited, holds New Jersey child care licensing, and is authorized by the American Red Cross to deliver certification courses in lifeguarding, first aid, CPR, AED, and babysitting.

Name

Fanwood-Scotch Plains YMCA

Legal name

Fanwood-Scotch Plains YMCA

Website

https://fspymca.org

Company type

Private

Founded year

1947

Operating status

Operating

Short description

The Fanwood-Scotch Plains YMCA is a nonprofit, membership-based community organization in Scotch Plains, New Jersey, serving residents of Clark, Fanwood, and Scotch Plains with child care, summer camp, swim, youth sports, fitness, and chronic-condition wellness programs.

Ownership category

akta.pro rank

Product category

Community Recreation Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162), Recreational and Vacation Camps (except Campgrounds) (721214), Civic and Social Organizations (813410)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900), Services-Membership Organizations (8600)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA), Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ)

Keywords

• Community recreation programs
• Youth development services
• Child care services
• Aquatic programs
• Fitness and wellness

Headquarters

HQ city

Scotch Plains

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Membership Dues: Annual and monthly membership dues from youth, teen, family, and adult members. Membership is a prerequisite for most programs including after-school care, swim team, fitness access, and camp. Special membership tiers include Summer Camp/Enrichment Membership ($85 per child) and free 7th Grade Initiative memberships for local 7th graders.
2. Program Registration Fees: Fees for specific programs including child care tuition, swim lessons, sports, dance, gymnastics, personal training sessions, vacation day programs, and summer camp. Many programs require active membership as a prerequisite. Some programs offer member vs. community member pricing.
3. Donor Contributions and Annual Support Campaign: The YMCA is a non-profit charitable organization. Donations to the annual support campaign fund financial assistance and specific programs such as the free 7th grade initiative and LIVESTRONG at the YMCA. Matching gifts from business sponsors also support operations.
4. Business Sponsorships: Local business sponsors support YMCA programs and events, with a dedicated 'Our Business Sponsors' page and matching gift programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

A nonprofit charitable organization operating a membership-based community recreation facility serving the Fanwood, Scotch Plains, and Clark communities in New Jersey. The YMCA delivers fitness, aquatics, child care, youth sports, summer camp, before- and after-school care, and wellness programs for all ages as part of the national YMCA of the USA network.

Product overview

The Fanwood-Scotch Plains YMCA offers a comprehensive suite of community programs organized across six main areas: Child Care & Camp (including preschool enrichment, school-age child care, summer camp, CIT program, and vacation day programs), Swimming (swim lessons, swim team, aquatic fitness, and lifeguard certification), Youth Programs (sports, enrichment, gymnastics, and dance), Fitness & Wellness (wellness center, personal training, teen and adult fitness, and My Y Navigation), Health Management (specialized programs for cancer survivors, MS patients, and Parkinson's patients), and Safety Training (first aid, CPR, AED, and babysitting certification). The organization also provides a mobile app powered by Daxko for program registration and member management. The 7th Grade Initiative offers free memberships to local middle school students.

Differentiator

Problem solved

Functional benefit

Brands

• 7th Grade Initiative: Free membership program for 7th graders residing in Clark, Fanwood and Scotch Plains to promote healthy habits and wellness at a young age.
• LIVESTRONG at the YMCA
• My Y Navigation

Products and services

• Youth Sports and Recreation Programs
• Swimming Lessons and Aquatic Programs
• Before and After School Child Care
• Summer Camp Programs
• YMCA Fitness Membership
• 7th Grade Initiative Free Membership
• Wellness and Chronic Disease Prevention Programs
• Facility Rentals and Birthday Parties

Quantifiable outcome

• 136 teens served through the free 7th Grade Initiative Program
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature7 records

Partnerships

Ten partnerships are on record, tiered core.

• LIVESTRONG FoundationcoreStrategic or Co-development PartnerThe Y and LIVESTRONG Foundation have joined together to create LIVESTRONG at the YMCA, a free research-based physical activity and well-being program designed to help adult cancer survivors reclaim their total health. Participants meet two times per week for 12 weeks in a small group setting, working with trained Y staff to build muscle mass and strength, increase flexibility and endurance, and improve confidence and self-esteem. The free program for cancer survivors and their caregivers is made possible through donor support.
• Parkinson’s FoundationcoreStrategic or Co-development PartnerThe Parkinson’s Foundation Class is delivered under official Parkinson’s Foundation partnership, designed to address symptoms of Parkinson’s through exercises targeting strength, balance, mobility and flexibility. Research has shown that exercise improves these symptoms as well as overall well-being. The YMCA is an official partner location for this certified program.
• National Multiple Sclerosis SocietycoreStrategic or Co-development PartnerThe MS Water Exercise Program is taught by a certified National Multiple Sclerosis Society Instructor. The partnership enables the YMCA to offer water-based programs specifically designed for people diagnosed with Multiple Sclerosis, improving cardiovascular fitness, range of motion, endurance, flexibility, balance and relieving MS-related fatigue.
• Enhance FitnesscoreStrategic or Co-development PartnerEnhance Fitness is an evidence-based physical activity program designed to safely increase participants’ fitness levels through aerobic and strength training. The program has been proven to increase participants’ strength, balance, flexibility, general activity level and independence. The YMCA delivers this certified program as a member benefit.
• PraesidiumcoreOthersPraesidium provides voluntary accreditation for abuse prevention standards. The Fanwood-Scotch Plains YMCA has achieved Praesidium Accreditation, publicly demonstrating that it has met the highest industry standards in abuse prevention — a significant trust signal for parents and community members.
• American Red CrosscoreStrategic or Co-development PartnerThe YMCA delivers American Red Cross certification programs including Lifeguarding, First Aid, CPR, and AED training, and Babysitting Courses. These certifications are recognized nationally and the YMCA is authorized to administer both certification and recertification courses.
• Scotch Plains Police DepartmentcoreStrategic or Co-development PartnerThe Fanwood-Scotch Plains YMCA is an official Safe Place partner with the Scotch Plains Police Department, providing a safe haven and resource for youth in crisis in the local community.
• Scotch Plains-Fanwood School DistrictcoreOthersThe YMCA’s After School program follows the Scotch Plains-Fanwood School District calendar and provides busing from school sites to the YMCA building for children in grades K-5. This partnership enables the YMCA to serve school-age children during after-school hours and supports the 7th Grade Initiative outreach.
• DaxkocoreTechnology or IntegrationDaxko provides the online program registration platform (operations.daxko.com), the mobile app (available on Apple and Google Play), and digital check-in systems. The YMCA’s website and operations are integrated with Daxko for membership management and class registration.
• YMCA of the USAcoreOthersAs a member of the YMCA of the USA network, the Fanwood-Scotch Plains YMCA leverages national YMCA curriculum frameworks (including the School Age Child Care Curriculum Framework with nine core content areas), program standards, and the collective YMCA brand. This affiliation provides access to program certifications, training resources, and national partnerships such as LIVESTRONG.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Boys & Girls Clubs of America (Union County chapters): National nonprofit youth development organization offering child care, after-school programs, and summer camps on a similar membership/subscription model. Competes directly for K-12 families in the same Union County geography.
• JCC of Central NJ: Jewish Community Center operating as a nonprofit community center with comparable fitness, swim, child care, summer camp, and senior programming. Same membership-based model serving families in the broader central New Jersey market.
• Metuchen-Edison YMCA: Neighboring New Jersey YMCA offering parallel programming (child care, swim, fitness, summer camp). Comparable scale, geographic scope, and nonprofit membership model in an adjacent Union/Middlesex county market.
• Summit Area YMCA: New Jersey YMCA branch with similar single-county service area, comparable membership and program mix including child care, swim team, LIVESTRONG, and summer camps. Same operating model and brand affiliation.
• Greater Somerset County YMCA: Adjacent YMCA branch in New Jersey offering the same suite of membership-based fitness, child care, swim, camp, and chronic-disease programs. Directly comparable in scale, nonprofit structure, and YMCA of the USA affiliation, serving a neighboring county.
• Plainfield Area YMCA: Local Union County-area YMCA serving a similar demographics profile with comparable fitness, child care, and youth development programming. Direct competitor for members in overlapping service areas.

Broad incumbents

• Planet Fitness: National low-cost fitness chain with locations across New Jersey offering basic gym access at $10-$25/month. Competes on basic fitness pricing but lacks child care, swim, chronic-disease programs, and youth development.
• Life Time Fitness: Premium national fitness operator with multiple New Jersey locations offering family programming, swim, child care, and youth camps. A scaled commercial counterpart of the YMCA's full-service community model.
• LA Fitness / Esporta: Mid-market national fitness chain with New Jersey locations offering family memberships, swim, and group classes. Competes for adult fitness members but does not offer child care, camps, or chronic-disease programming.

Others

• New Jersey YMCA State Alliance: State-level YMCA alliance providing advocacy, training, and program resources to all NJ YMCA branches including FSPY. Operationally distinct but represents the broader competitive and governance ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/FanwoodScotchPlainsYMCA
• LinkedInlinkedin.com/company/fanwood-scotch-plains-ymca

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fanwood-Scotch Plains YMCA