Fire Safety And Protection, Llc

What Fire Safety And Protection, Llc does

Fire Safety and Protection, LLC (FSP) is a North American fire protection and security services provider founded in November 2018 and headquartered in Atlanta, Georgia. The company designs, installs, inspects, maintains, repairs, and monitors fire alarm systems, fire sprinkler systems, fire extinguishers, video surveillance, access control, intrusion alarms, kitchen suppression, bi-directional amplifier (BDA) systems, backflow preventers, emergency lighting, and nurse call systems, and provides 24/7 UL-listed alarm monitoring with dual-path cellular and internet connectivity. FSP serves six primary verticals — healthcare, commercial offices, multi-use residential, industrial, government, and education — and is an authorized dealer for 12+ OEMs including Honeywell, Siemens, Bosch, Notifier, Mircom, Hochiki, Fire-Lite, Kidde, Silent Knight, Ferguson, Buckley, and GW-FCI.

FSP operates a direct field-sales and service-delivery model through 14 branch offices: 5 U.S. locations (Atlanta, Birmingham, Washington DC, Boston, Pensacola) and 8 Canadian locations in Ontario (Toronto, Ottawa, Cambridge, London, Owen Sound, Peterborough, Windsor, Brockville), with certified technicians dispatched locally under NFPA 10, 25, and 72 standards. The company is a wholly-owned portfolio company of Sunny River Management, LLC, a private family investment firm, and has grown primarily through acquisition — completing 8 deals between November 2018 (Noti-SECUR) and October 2021 (Total Fire Protection), including L. Pugh & Associates, Professional Fire & Security, Allard Fire Protection, Georgian Bay Fire & Safety (established 1969, 60+ service vehicles), Livingston Fire Protection (founded 1964), and All-Star Fire. In June 2024, Jeff Pecoroni was appointed CEO.

Revenue is generated through a combination of project-based installation work, recurring multi-year inspection and maintenance contracts, and subscription-style 24/7 monitoring services; pricing is quote-based and not publicly disclosed. Customer acquisition is driven by SEO-optimized local branch landing pages, a content marketing program (the FSP Learning Center blog and case studies), and referral-driven demand, supported by stated 24–48 hour response for non-emergency repairs and same-day service for urgent issues.

Name

Fire Safety And Protection, Llc

Legal name

Fire Safety and Protection, LLC

Website

https://firesp.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

Fire Safety and Protection, LLC is a North American fire protection and security services provider operating 14 branches across the U.S. and Canada, offering design, installation, inspection, maintenance, and 24/7 monitoring of fire alarm, sprinkler, extinguisher, surveillance, and access control systems to healthcare, commercial, industrial, government, education, and residential customers.

Ownership category

akta.pro rank

Product category

Fire Protection Services

NAICS

Security Systems Services (except Locksmiths) (561621), Security Systems Services (56162)

SIC

Services-Facilities Support Management Services (8744)

akta.pro primary industry

Fire Alarm Systems (Inspection/Testing/Monitoring/Service) (IMAIAJAC)

akta.pro secondary industries

Fire Alarm & Life Safety Systems Integration (BPAKAGAF), Testing, Inspection, Maintenance & Compliance Services (NFPA/Local Code) (HSAHAFAG)

Keywords

• Fire protection services
• Fire alarm systems
• Fire sprinkler installation
• Security system monitoring
• Life safety services

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices13 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Fire and Security System Services: Inspection, maintenance, repair, design and installation of fire and security systems. Services include fire alarm, sprinkler, extinguisher, video surveillance, access control, intrusion alarms, emergency lighting, kitchen suppression, and backflow prevention. Revenue is generated through service contracts, project installations, and one-time service calls.
2. 24/7 Alarm Monitoring: Continuous UL-listed monitoring services for fire alarm systems with dual-path cellular and internet connectivity. Offered as an ongoing subscription-style service alongside system maintenance.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Fire Safety and Protection, LLC provides end-to-end fire protection and security systems services, including the design, installation, inspection, maintenance, and 24/7 UL-listed monitoring of fire alarms, fire sprinklers, fire extinguishers, video surveillance, intrusion alarms, access control, and specialty suppression systems. Operating through 14 branch offices across the U.S. and Canada, FSP delivers code-compliant life safety solutions to facility managers and business owners in healthcare, commercial, industrial, government, and education sectors.

Product overview

Fire Safety and Protection LLC (FSP) is a full-suite life safety solutions provider offering a comprehensive portfolio of fire protection and security services across North America. The company's core offerings include fire alarm systems (design, installation, maintenance, and 24/7 UL-listed monitoring), fire sprinkler systems (inspection, maintenance, and installation), and fire extinguisher services (inspection to NFPA 10 standards, recharging, repairs, and new installations). On the security side, FSP provides video surveillance, intrusion alarms, access control systems, entry systems, and nurse call systems. Specialty offerings include kitchen suppression for restaurants, bi-directional amplifier (BDA) systems for emergency communications, backflow prevention testing, specialty suppression systems, and emergency lighting. The company also offers building management system integration, connecting fire safety with existing building infrastructure for unified monitoring. FSP operates 14 branches across the U.S. and Canada, serving diverse property types including healthcare, commercial offices, multi-use residential, industrial, government, and education facilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Fire Alarms Design, installation, maintenance, and monitoring of fire detection and alarm systems including panels, horn-strobes, pull stations, and batteries for commercial and residential properties.
• Fire Sprinklers Installation, inspection, and maintenance services for fire sprinkler systems ranging from small shops to large facilities, from basic to sophisticated configurations.
• Fire Extinguisher Inspection & Maintenance Certified inspection, maintenance, recharging, repairs, retrofits, and new installations of fire extinguishers to NFPA 10 standards, including 6-year maintenance and hydrostatic testing.
• Fire Inspection Services Comprehensive fire safety inspections ensuring compliance with local, state, and federal fire codes including NFPA standards, delivered with digital compliance reporting.
• Video Surveillance Security camera systems providing interior, exterior, and surrounding property monitoring with cloud-based and on-site networked options and 24-hour live footage monitoring capabilities.
• Intrusion Alarms Security alarm systems for detecting unauthorized entry and reducing the risk of theft and vandalism for commercial facilities.
• Access Control Systems Electronic access control systems enabling control over facility entry and customization of access permissions to critical areas.
• 24/7 UL-Listed Alarm Monitoring Continuous UL-listed alarm monitoring with dual-path cellular and internet connections providing real-time alerts and emergency response coordination, offered as a recurring service.
• Kitchen Suppression Inspection, service, and installation of restaurant fire suppression systems for cooking appliances and high-temperature equipment.
• Bi-Directional Amplifier (BDA) Systems Survey, design, installation, and ongoing inspection and maintenance of bi-directional amplification systems for emergency radio communications coverage inside buildings.
• Backflow Prevention Testing, certification, surveys, service, and maintenance of fire line backflow preventers.
• Emergency Lighting Inspection, maintenance, repair, update, and replacement of emergency lighting systems and equipment.
• Entry Systems Visitor access control systems for office buildings, industrial sites, apartment buildings, gated communities, and condominiums.
• Nurse Call Systems Wireless and wired nurse call systems for assisted living facilities with operator training for alarm identification and authority notification.
• Specialty Suppression Systems Specialty suppression solutions designed to quickly contain the spread of fire in various building types.

Quantifiable outcome

• 24–48 hour response time for non-emergency repairs
• +4 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature15 records

Partnerships

Seven partnerships are on record, tiered core.

• All-Star Fire, LLCcoreOthers · 1 December 2020All-Star Fire, LLC was acquired by FSP on December 1, 2020. A full-service fire alarm, fire sprinkler and fire extinguisher company serving Metro Atlanta and surrounding areas. President Kevin Biando continued managing operations locally. Second acquisition of 2020 and seventh overall.
• Livingston Fire Protection, Inc.coreOthers · 31 January 2020Livingston Fire Protection, Inc. was acquired by FSP on January 31, 2020. Founded in 1964, it was a tenured leader in the fire & life safety industry in the Washington DC metro market. Rich Kozel continued as President overseeing operations. First FSP acquisition in 2020.
• Georgian Bay Fire & Safety, Ltd.coreOthers · 20 August 2019Georgian Bay Fire & Safety, Ltd. was acquired by FSP on August 20, 2019. One of Ontario's largest life safety and property protection companies, established in 1969. Headquartered in Owen Sound, ON with more than 60 fully stocked service vehicles. Tim McKay remained to oversee continued growth.
• Allard Fire Protection, Inc.coreOthers · 10 April 2019Allard Fire Protection, Inc. was acquired by FSP on April 10, 2019. A local fire safety leader in Ottawa, ON. Derek Allard oversaw transition before retirement. Managed under Jeff Singleton of Noti-SECUR.
• L. Pugh & Associates, Inc.coreOthers · 26 February 2019L. Pugh & Associates, Inc. was acquired by FSP on February 26, 2019. A local leader in the fire & life safety industry serving the greater Pensacola market. Owner Larry Pugh oversaw transition before retirement. Shane Pugh and Jay Larson remained to manage continued growth.
• Professional Fire & Security, Inc.coreOthers · 26 February 2019Professional Fire & Security, Inc. (PFS) was acquired by FSP on February 26, 2019. A recognized leader in fire safety and security in the New England market. Owner Debra Robbins oversaw transition. John Medeiros continued as General Manager.
• Noti-SECUR, Inc. (Secur Fire Protection)coreOthers · 20 November 2018Noti-SECUR, Inc. (operated as Secur Fire Protection) was acquired by FSP on November 16, 2018. It was the first acquisition for the FSP platform. Based in Ottawa, ON, it served the greater Ottawa market. Jeff Singleton remained as General Manager; Bernie Seguin stayed as Head of Operations. Acquired for FSP platform's Canadian expansion.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• VSC Fire & Security: VSC Fire & Security provides fire protection, sprinkler, alarm, suppression, and security services across the Mid-Atlantic and Southeast U.S. — directly comparable service portfolio and customer verticals to FSP.
• Impact Fire Services: Impact Fire is a PE-backed fire protection services platform offering fire sprinkler, alarm, extinguisher, and suppression services across multiple U.S. states — directly comparable to FSP's full-suite life-safety model and roll-up identity.
• Pye-Barker Fire & Safety: Pye-Barker is a leading PE-backed fire and life safety roll-up across the U.S. with full-service inspection, installation, and monitoring — directly comparable business model, customer verticals, and acquisitive growth strategy to FSP.
• Koorsen Fire & Security: Koorsen is a family-owned fire protection and security services provider offering inspection, installation, monitoring, and compliance across the Midwest U.S. — comparable multi-vertical service mix and recurring monitoring revenue model.
• Guardian Protection Services: Guardian Protection provides residential and commercial security systems including intrusion, fire alarm, video surveillance, and 24/7 monitoring with recurring subscriptions — directly comparable security and monitoring offering to FSP's security services arm.

Emerging players

• Sentry Fire & Safety Supply: Sentry Fire is a smaller fire protection services provider offering extinguisher, suppression, and alarm services — an emerging niche player with overlapping offerings and customer verticals to FSP.
• Endeavor Fire Protection: Endeavor Fire Protection is a growing fire and life safety services company in the Western U.S., offering sprinkler, alarm, and special hazards services — comparable to FSP's core offerings but focused on a different geography.

Broad incumbents

• APi Group Corporation: APi Group is a publicly traded global safety and specialty services conglomerate with significant fire protection (APG) and security services operations — much larger incumbent that competes with FSP at the regional and national level.
• Cintas Corporation (Fire Services): Cintas operates a fire protection services division providing extinguisher inspection/maintenance and alarm services as part of its broad uniform and facility services portfolio — a much larger incumbent overlapping on FSP's core services.

Others

• Honeywell Building Technologies: Honeywell is a leading OEM of fire alarm, security, and building management systems and a key authorized-brand partner of FSP — not a direct services competitor but a critical technology supplier and ecosystem participant in FSP's offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/fire-safety-and-protection

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fire Safety And Protection, Llc