Grabowski Financial Planning

What Grabowski Financial Planning does

Grabowski Financial Planning Pty Ltd is a privately-held Australian financial advisory firm founded in 2004 by Stephen Grabowski and headquartered in the Macarthur region of South West Sydney. The firm operates from two offices in Narellan and Campbelltown, NSW, and serves individuals, families, and small business owners seeking retirement planning, life and income protection insurance, self-managed super fund (SMSF) advice, trauma insurance, business insurance, budget planning, and legacy/estate planning services. It operates as an Authorized Representative of Fortnum Private Wealth Ltd under AFSL 357306, with Stephen Grabowski holding Accredited Financial Planner (AFP) credentials.

The business is built on a fee-based advisory model with no commission-linked product recommendations. Pricing is transparent across three structures: hourly consultations ($250-$400/hour), fixed-fee advice packages with upfront scope, and percentage-based (AUM) fees for ongoing investment advice. Distribution is conducted through direct in-person consultations at the local offices and virtual appointments, supported by a content and referral-driven marketing motion that includes quarterly newsletters, bus advertising in Camden and Narellan, SEO-optimized suburb pages, and partnerships with Irecon Insurance Services and The Mortgage Tree for complementary insurance and lending referrals.

The firm does not develop proprietary technology and has no disclosed AI, software products, or digital platforms beyond its informational website. Scale is intentionally limited — 1-10 employees — with Stephen Grabowski as the named principal adviser driving most client relationships. Revenue is not publicly disclosed and the customer base is concentrated in a single regional corridor, with several multi-decade client tenures indicating high retention but limited diversification.

Name

Grabowski Financial Planning

Legal name

Grabowski Financial Planning Pty Ltd

Website

https://gfpg.com.au

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Grabowski Financial Planning is a privately-held Australian financial advisory firm in the Macarthur region of South West Sydney, providing fee-based retirement, insurance, superannuation, and legacy planning services to individuals, families, and small business owners.

Ownership category

akta.pro rank

Product category

Personal Financial Advisory

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Comprehensive Financial Planning (FSAEAAAA)

akta.pro secondary industries

Retirement & Pension Planning (401(k)/IRA) (FSAEAAAD), Retirement & Pension Wealth (401(k)/IRA/SIPP/Superannuation Retail) (FSAAAAAJ), Business Owner & Executive Financial Planning (FSAEAAAO)

Keywords

• Financial advisory services
• Retirement planning
• Superannuation advice
• Life insurance advisory
• Wealth management

Headquarters

HQ city

Kwinana

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Financial Advisory Fees: Fee-based financial advisory services with transparent, fixed-fee pricing. The company offers upfront scope, hourly consultations for budgeting or strategy work, and percentage-based (AUM) fees for ongoing investment advice. They emphasize no commission-linked product recommendations.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Grabowski Financial Planning provides personalized financial advisory services focused on retirement planning, superannuation, life insurance, and wealth protection for individuals, families, and business owners in the Macarthur region of South West Sydney. The firm delivers advice through direct consultations covering eight core service areas: Life Insurance, Budget Planning, Self Managed Super Funds, Income Protection, Business Insurance, Retirement Planning, Trauma Insurance, and Legacy Planning. Services are offered on a fee-only basis (hourly, fixed-fee, or AUM percentage) without commission-linked product recommendations.

Product overview

Grabowski Financial Planning is a financial advisory business offering a unified suite of 8 core financial planning services. The core offerings include Life Insurance, Budget Planning, Self Managed Super Funds (SMSF), Income Protection, Business Insurance, Retirement Planning, Trauma Insurance, and Legacy Planning. These services are integrated to provide holistic financial advice covering personal risk insurance, superannuation and retirement planning, investment strategy, estate planning, and business protection. The company operates as an authorised representative of Fortnum Private Wealth Ltd (AFSL 357306) and serves clients across the Macarthur region of South West Sydney.

Differentiator

Problem solved

Functional benefit

Products and services

• Life Insurance

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and supporting.

• Fortnum Private Wealth LtdcoreGTM or Marketing PartnerGrabowski Financial Planning Pty Ltd and its advisers are Authorised Representatives of Fortnum Private Wealth Ltd ABN 54139889535 AFSL 357306. They are authorised to provide financial advice under the Fortnum Private Wealth Australian Financial Service License. This partnership provides regulatory compliance and licensing framework.
• Insurance Advisernet Australia Pty LtdsupportingTechnology or IntegrationIrecon Insurance Services Pty Ltd, which GFP refers clients to for general insurance, is a Corporate Authorised Representative of Insurance Advisernet Australia Pty Ltd AFSL 240549. This partnership provides access to insurance products and services.
• Irecon Insurance Services Pty LtdsupportingChannel Partner/ Reseller/ DistributorRecommended general insurance advising firm offering services to corporate, commercial and retail clients with specialist expertise in the construction and related industry market segment. GFP refers clients for general insurance services.
• The Mortgage TreesupportingChannel Partner/ Reseller/ DistributorSydney-based finance brokerage founded by Jason Haworth with over ten years of experience offering residential home loans, business and commercial lending, vehicle and machinery finance, and property development funding. Recommended as a complementary financial service provider.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Fortnum Private Wealth: AFSL holder and parent of GFP's authorised representative arrangement, providing compliance, licensing, and practice support to a national network of financial advisers. Comparable in that its adviser network delivers the same retirement, super, and insurance services GFP offers, but at significantly greater scale.
• Hillross: National network of aligned financial advisers within AMP providing retirement, investment, and insurance advice to individuals. Comparable to GFP in core service offering but operates as part of a much larger, listed financial services group.
• Ord Minnett: Australian private wealth and advisory firm providing investment advice, portfolio management, and superannuation services to individuals and families. Comparable in advisory service mix but at significantly larger AUM scale.
• Shaw and Partners: Australian wealth management firm providing advisory, portfolio management, and superannuation services to individuals and families. Comparable in service scope but operates at materially greater scale with broader geographic reach.

Direct peers

• Shadforth Financial Group: Australian financial advisory firm providing retirement, superannuation, investment, and insurance advice to individuals. Comparable to GFP in its holistic personal-advice proposition and licensee-based distribution structure.
• PSK Financial Group: Australian financial planning and accounting services group offering superannuation, retirement planning, investment, and insurance advice. Comparable to GFP in its personal-advice model and combined financial planning/accounting service breadth.
• Bridges Financial Group: Australia-based independent financial planning and wealth advisory firm serving individuals, families, and business owners with retirement, superannuation, and investment advice. Comparable to GFP in fee-based advisory model, individual-client focus, and multi-service offering.
• Morgans Financial: Australian wealth management and advisory firm offering financial planning, superannuation, investment, and portfolio advice to retail clients. Comparable in holistic personal advice and multi-jurisdiction Australian presence.
• Centric Wealth: Australian financial advice and wealth management firm serving individuals, families, and business owners with retirement, investment, and SMSF services. Comparable in client segment, service breadth, and focus on holistic financial planning.

Emerging players

• HUB24: Australian digital wealth platform providing advisers and their clients with portfolio management, superannuation, and investment infrastructure. Comparable to GFP through overlapping client outcomes (retirement, super, investment) and represents the digital/technology-enabled competitor category GFP faces.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/GrabowskiFinancialPlanning
• LinkedInlinkedin.com/company/grabowski-financial-planning

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grabowski Financial Planning