What Groupe Figaro does

Groupe Figaro is a privately held French diversified media conglomerate founded in 1826 with the creation of the Le Figaro newspaper, headquartered in Paris at 23-25 rue de Provence and organized as a société par actions simplifiée (SAS). The group operates across six business activities — media (Le Figaro, Madame Figaro, Le Figaro Magazine, Gala, Le Figaro TV), advertising regies (MEDIA FIGARO), e-services and classifieds (Cadremploi, Keljob, Figaro Immo), e-marketing (CCM Benchmark Group, Golden Bees), travel (Marco Vasco, Les Maisons du Voyage), and ticketing (Ticketac) — employing over 2,000 collaborators and encompassing 12+ wholly-owned subsidiaries.

The underlying technology platform spans digital media properties, classifieds marketplaces, travel booking systems, and advertising technology, with proprietary tooling including the Greenview video optimization solution (76% reduction in advertising video weight), the Pi carbon calculator (cross-publisher ESG measurement with Le Monde and Les Echos Le Parisien), and the MEDIA FIGARO Barometer of Responsible Communication. Audience reach is significant: Le Journal des Femmes recorded 16.2 million unique visitors in October 2024, leading the French feminine portals category, while Le Figaro TV reached a record 1.9 million unique monthly viewers by September-October 2024.

The business model operates four distinct revenue streams: advertising and media commercialization through MEDIA FIGARO regie (sales-led motion targeting enterprise advertisers), recurring subscriptions across print and digital editions (direct-to-consumer motion), transaction fees from classifieds platforms (marketplace model) and travel/tourism bookings. Customer segments include general readers, job seekers (Cadremploi, Keljob), real estate seekers (Figaro Immo), travelers (Marco Vasco, Les Maisons du Voyage), and enterprise advertisers. Geographic scope is single-country/domestic (France). Leadership is headed by Marc Feuillée as Directeur Général.

Name

Groupe Figaro

Legal name

Groupe Figaro

Website

https://groupefigaro.com

Company type

Private

Founded year

1826

Operating status

Operating

Short description

Groupe Figaro is a privately held French diversified media conglomerate founded in 1826, operating Le Figaro newspaper, Madame Figaro, 17+ sub-brands, a TV channel, classifieds, travel agencies, and unified advertising sales, serving French readers, advertisers, and vertical-market consumers across 2,000+ employees.

Ownership category

akta.pro rank

Product category

Media and Publishing

NAICS

Media Representatives (54184), Media Buying Agencies (541830), Advertising Agencies (541810), Other Services Related to Advertising (54189)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Affiliate & Performance Creator Programs (BPAFAHAG)

Keywords

• Newspaper publishing
• Digital news media
• Advertising sales regie
• Classified advertising platforms
• Travel agency services

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising and media commercialization: Revenue from selling advertising space and media slots across all group publications, websites, TV, and radio through MEDIA FIGaro regie.
2. Subscriptions: Recurring subscription revenue from Le Figaro print and digital editions, Madame Figaro, Le Particulier, and specialty publications.
3. Classifieds and digital services: Revenue from job listings (Cadremploi, Keljob), real estate (Figaro Immo), and other classified platforms.
4. Travel and tourism: Revenue from Marco Vasco travel agency, Les Maisons du Voyage, and ticket sales through Ticketac.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Groupe Figaro is a diversified French media group operating five divisions: (1) Presse — national and regional press titles led by Le Figaro daily, plus magazines and digital publications such as Madame Figaro, Le Figaro Magazine, Le Figaro Histoire, Le Figaro Santé, Figaro Étudiant, Le Particulier, and Le Journal des Femmes; (2) Services & Marques Médias — event and e-marketing services (creation, logistics, lead generation); (3) Services et E-services — Classifieds platforms (Cadremploi, Keljob, Figaro Immo, Propriétés Le Figaro) and e-Marketing offers; (4) Voyages & Billetterie — travel agencies (Marco Vasco, Les Maisons du Voyage) and ticketing (Ticketac); and (5) advertising sales via the MEDIA FIGARO regie. It sells subscriptions to press titles, sells and places advertising across its owned and partner media, generates leads and runs B2B events, and transacts travel and ticket bookings.

Product overview

Groupe Figaro operates as a diversified media, digital, services, and travel group centered around its flagship newspaper Le Figaro. The portfolio spans print and digital media (newspapers, magazines, specialized publications), a TV channel (Le Figaro TV), classifieds and e-services (employment, real estate, automotive), digital content sites (CCM Benchmark Group), travel agencies (Marco Vasco, Les Maisons du Voyage), and an advertising network (MEDIA FIGARO). The group's digital properties include flagship sites like Le Figaro, Le Journal des Femmes, Comment ça marche, and Linternaute, alongside specialized vertical platforms in health, finance, education, and travel. Figaro Classifieds aggregates employment platforms (Cadremploi, Keljob), real estate portals (Figaro Immo), and recruitment solutions. MEDIA FIGARO serves as the unified advertising platform for the group, managing both print and digital advertising across all media brands.

Differentiator

Problem solved

Functional benefit

Brands

• Le Figaro: Flagship daily newspaper and primary news media brand of the group
• Madame Figaro
• Le Figaro Magazine
• Gala
• Le Particulier
• Le Figaro Étudiant
• Le Figaro Histoire
• Le Figaro Santé
• Cadremploi
• Le Journal des Femmes
• Comment ça marche
• Linternaute
• La Chaîne Météo
• Marco Vasco
• Les Maisons du Voyage
• MEDIA FIGARO
• Le Figaro TV

Products and services

• Le Figaro (daily newspaper and digital portal) Flagship daily national newspaper and online news portal at lefigaro.fr, sold to individual French readers via subscription and single-copy purchase; cited reach of 22 million unique visitors per month.
• Le Figaro Magazine Weekly magazine publishing current-affairs and lifestyle content for individual readers.
• Madame Figaro Women's lifestyle publication within the group's press portfolio, targeting female readers.
• Le Figaro Histoire Special-interest publication focused on history, sold to individual readers.
• Le Figaro Santé Special-interest publication focused on health, sold to individual readers.
• Figaro Étudiant Special-interest publication targeted at students, sold to individual readers.
• Le Particulier Press title providing personal-finance and consumer-rights content to individual subscribers.
• Le Journal des Femmes Press title targeting female audiences within the group's portfolio.
• MEDIA FIGARO (advertising regie) Media-sales house representing advertising inventory across Le Figaro and the group's partner network (excluding TV magazines) and FIGAROMEDIAS titles; sold to brands and media-buying agencies, with differentiated tools (Greenview, Pi Carbon Calculator, FIGAROMEDIAS-Microsoft Power BI reporting).
• Evenement & E-Marketing services B2B service offering event creation, logistics, and lead generation sold to brands and agencies under the group's Services & Marques Médias division.
• Cadremploi / Keljob (Classifieds - Employment) Online classifieds platforms connecting French employers (sellers of jobs) with job seekers (buyers of employment); operated by the group's Classifieds division under SERVICES ET E-SERVICES.
• Figaro Immo / Propriétés Le Figaro (Classifieds - Real Estate) Online classifieds platforms connecting French real-estate agents, brokers, and developers (sellers) with property buyers and renters (buyers), with a dedicated luxury-property sub-platform (Propriétés Le Figaro).
• Marco Vasco (Online Travel Agency) Online travel agency selling French-leisure trips directly to consumers; part of the Voyages & Billetterie division.
• Les Maisons du Voyage (Travel Agency) Travel agency focused on custom and luxury trips, selling direct to individual French consumers; part of the Voyages & Billetterie division.
• Ticketac (Entertainment Ticketing) Online entertainment ticketing platform selling theater, concert, and show tickets direct to consumers; part of the Voyages & Billetterie division.

Named customers2 records

Segments5 records

Ideal customer profiles9 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability5 records

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Enfants du MekongminorStrategic or Co-development Partner · 1 March 2024Marco Vasco partnership supporting children in Asia through sponsorship and solidarity initiatives including financing workshops in Thailand and schools in Cambodia.
• VidmizercoreTechnology or Integration · 1 January 2022Deployed Greenview solution reducing video advertising weight by average of 76% on group websites, achieving significant carbon savings of 26.5 T.eq.CO2 annually.
• EkodevcoreTechnology or Integration · 1 January 2021Collaborated with Ekodev to develop carbon calculator 'Pi' enabling advertisers to measure carbon footprint of print and digital advertising campaigns across media groups Le Monde, Les Echos Le Parisien, and Groupe Figaro.
• Sustainable Digital Ad Trust (SDAT) - SRIcoreStrategic or Co-development PartnerMEDIA FIGaro participates in SDAT program achieving PLATINE level for sustainable digital advertising practices.
• EcoActminorStrategic or Co-development PartnerLes Maisons du Voyage supports 'Jiko Sawa' program developed by EcoAct and French tour operators to distribute improved cooking stoves in Kenya, reducing emissions and deforestation.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Schibsted: Schibsted operates Nordic newspapers (Aftenposten, VG, Aftonbladet) alongside leading Nordic online classifieds marketplaces (Finn.no, Blocket). Its hybrid media-plus-marketplaces model is directly analogous to Groupe Figaro's newspaper-plus-classifieds structure.
• Leboncoin: Leboncoin is France's leading classifieds platform for jobs, real estate, and used goods, owned by Adevinta. It is the primary direct competitor to Groupe Figaro's Cadremploi, Keljob, and Figaro Immo platforms in French online classifieds.
• Le Monde Group: Le Monde Group is the publisher of Le Monde newspaper and operates digital subscriptions and B2B information services. It is Groupe Figaro's most direct French daily-newspaper competitor and a co-developer of the Pi carbon calculator alongside Les Echos Le Parisien.
• Les Echos-Le Parisien: Les Echos-Le Parisien publishes Les Echos (financial daily) and Le Parisien (regional daily) and is part of LVMH's media arm. It competes head-to-head with Groupe Figaro in French daily newspapers and shares the Pi carbon calculator partnership.

Broad incumbents

• M6 Group (RTL Group subsidiary): M6 Group operates French TV channels (M6, W9, 6ter) and digital properties, now part of RTL Group. It competes with Le Figaro TV for French linear and digital video advertising, and offers a comparable diversified broadcast/digital media profile.
• Axel Springer: Axel Springer is a major European digital media and classifieds company (BILD, Die Welt, StepStone, AVIV). Its mix of editorial brands plus recruitment and real estate classifieds closely mirrors Groupe Figaro's portfolio across Le Figaro, Cadremploi, and Figaro Immo.
• Bertelsmann: Bertelsmann is a global media, services, and education conglomerate (RTL Group, Penguin Random House, BMG). At much larger scale, it represents the diversified European media conglomerate archetype against which Groupe Figaro's multi-vertical structure can be benchmarked.
• TF1 Group: TF1 Group operates France's leading free-to-air TV channel and digital video properties (TF1+, MYTF1). It competes for video advertising budgets against Groupe Figaro's Le Figaro TV and represents a benchmark for French TV/digital media economics.
• Lagardère: Lagardère is a French diversified media group spanning publishing (Hachette), radio (Europe 1), and travel retail. It is broadly comparable to Groupe Figaro's multi-vertical media structure but operates at significantly larger scale and with different segment mix.
• Havas: Havas is one of the world's largest advertising and communications networks, owned by Vivendi. It is comparable to MEDIA FIGaro's advertising sales function but at vastly greater scale and with global agency capabilities rather than publisher-side media sales.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/groupefigaro
• YouTubeyoutube.com/@LeFigaro
• Facebookfacebook.com/lefigaro/?locale=fr_FR
• LinkedInlinkedin.com/company/le-figaro/posts/?feedView=all

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Groupe Figaro