Les Echos Le Parisien Médias

What Les Echos Le Parisien Médias does

Les Echos Le Parisien Médias is the consolidated advertising sales house (régie publicitaire) for the Les Echos-Le Parisien media group and Paris Match, operating as the legal entity TEAM MEDIA, a privately held SASU incorporated in Nanterre, France. The company monetizes a portfolio of 12 French media brands spanning business news (Les Echos, Investir, Boursier.com, Mieux Vivre Votre Argent), general-interest news (Le Parisien, Pour l'Éco), lifestyle and culture (Paris Match, Connaissance des Arts, Historia, Série Limitée), and audio (Radio Classique, TV Mag), reaching a combined audience of more than 10 million influential monthly readers. Its central technology asset is SONAR, a proprietary first-party data platform used for audience targeting and campaign optimization, which underpins the Amplify B2B hub offering advertisers data targeting, lead generation (notably through a StoryJungle partnership for LinkedIn-certified CFO lead gen), branded content, and influence marketing.

The company's business model is pure B2B advertising sales: it sells print, digital, audio, video, and social inventory directly to brand advertisers and agencies through a sector-organized direct sales force (Finance, Luxury, Culture/Cinema, Auto, Distribution/Tourism, B2B, Networks/International). Pricing is quote-based and not publicly disclosed, structured through media kits and technical specifications per publication. Customer segments include B2B advertisers from TPE to Grandes Entreprises, luxury and premium brands, and sports advertisers, with B2B positioning strengthened by claims of reaching 6 in 10 top influential executives and over 2 in 3 CEOs of large enterprises. The company complements media sales with exclusive events (Médias en Seine, Trophée Radio Classique, Louis Vuitton VIP dinners) and partnership-driven content production. Headquarters are at 10 Boulevard de Grenelle, Paris, with 101–250 employees, and the operating perimeter is exclusively France despite an English-language website version.

Name

Les Echos Le Parisien Médias

Legal name

TEAM MEDIA

Website

https://medias.lesechosleparisien.fr

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

Les Echos Le Parisien Médias is the B2B advertising sales house for the Les Echos-Le Parisien group and Paris Match, monetizing 12 French media brands (Le Parisien, Les Echos, Paris Match, Investir, Radio Classique, and others) through a sector-organized direct sales force, the proprietary SONAR first-party data platform, and the Amplify B2B solutions hub.

Ownership category

akta.pro rank

Product category

Media Advertising Sales

NAICS

Advertising Agencies (54181), Media Representatives (541840), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Media Auditing & Contract Compliance (MPAAABAM)

Keywords

• Advertising sales house
• Media advertising regie
• B2B advertising solutions
• Print digital advertising
• Audience targeting platform

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Advertising and Media Sales: The company operates as the advertising sales arm for Les Echos-Le Parisien group and Paris Match, generating revenue through the sale of print, digital, audio, video, and social advertising across its portfolio of media brands including Le Parisien, Les Echos, Paris Match, Investir, Connaissance des Arts, Historia, and Radio Classique.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Les Echos Le Parisien Médias operates as the advertising sales house (régie publicitaire) for a portfolio of major French media brands including Le Parisien, Les Echos, Paris Match, Investir, Connaissance des Arts, Radio Classique, and others. The company sells multi-format advertising space (print, digital, audio, video, social) to B2B advertisers and agencies, and offers tailored B2B solutions through its Amplify B2B hub covering data targeting, lead generation, branded content, and influence marketing campaigns.

Differentiator

Problem solved

Functional benefit

Brands

• Amplify B2B: B2B solutions hub providing data, lead generation, content, and influence marketing services targeting professional decision-makers and corporate audiences.

Products and services

• Le Parisien Advertising Advertising inventory across Le Parisien, France's leading national general-interest press brand with 5 million influential readers monthly, covering news, sports (including dedicated football coverage), and lifestyle content.
• Les Echos Advertising Advertising inventory across Les Echos, France's leading business and financial daily newspaper and digital platform with 2.7 million influential readers monthly, ranked #1 among PQN brands for affinity with influential and B2B targets.
• Paris Match Advertising Advertising inventory across Paris Match, the weekly news magazine targeting influential female readership with 1.2 million influential readers monthly, ranked #1 among Mag News brands for influential women.
• Investir & Mieux Vivre Votre Argent Advertising Advertising inventory across the Patrimoine & Bourse ecosystem reaching 500,000 influential readers monthly with ultra-affine audiences in investment, finance, and high-income segments.
• Connaissance des Arts Advertising Advertising inventory across Connaissance des Arts, the arts and culture publication reaching 400,000 influential readers monthly, ranked #1 among art media brands for affinity with TOP1+ households and art buyers.
• Amplify B2B Centralized B2B advertising solutions hub offering Data and Inventaires (B2B Executives Leaders targeting), Lead Generation (B2B Lead Gen InFinance), Content (sectoral brand content including B2B Content: Hydrogène and B2B Content: Gestion de Patrimoine), and Influence marketing campaigns targeting professional decision-makers.
• Offre Football Été 2026 Structured 360° football advertising offering built around Le Parisien with three activation tiers: continuous sponsorship (Fil Bleu-Blanc-Rouge), tactical high-moment placements (Temps Forts), and custom branded content including video and podcast (Signature). SONAR first-party data platform is used to adjust targeting throughout the competition.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core, minor and flagship.

• StoryJunglecoreStrategic or Co-development Partner · 1 January 2024StoryJungle is the exclusive LinkedIn-certified content producer in France partnering with Les Echos Le Parisien Médias for the B2B Lead Gen InFinance solution. The partnership enables lead generation of high-net-worth prospects (CFO functions) through LinkedIn-optimized lead magnets including white papers, live events, webinars, and case studies.
• Opinion WayminorStrategic or Co-development PartnerOpinion Way contributes expertise to the content offerings within Amplify B2B, providing research and survey capabilities that enhance the brand content and thought leadership solutions offered to B2B advertisers.
• Louis VuittonflagshipGTM or Marketing PartnerExclusive partnership hosting annual VIP dinners at the Louis Vuitton family house in Paris, bringing together advertisers, clients, and partners for exclusive networking events. Partners include Biologique Recherche, Guerlain, Té Traiteur, La Maison du chocolat, Moët Hennessy, CA Grands Crus, and La Faïencerie de Gien.
• Les Echos PublishingcoreStrategic or Co-development PartnerLes Echos Publishing provides editorial expertise and content capabilities to enhance the B2B brand content offerings available through the Amplify B2B division, enabling creation of expert resources and thematic content.

Scale indicators7 records

Recent moves4 records

Expansion highlights5 records

Emerging players

• Reworld Media: French digital-first media group operating thematic brands (Marie France, Télé Star, Science & Vie). Competes for digital advertising budgets across similar B2B advertiser verticals but with a digital-native cost structure.

Direct peers

• M Publicité (Le Monde Group): Advertising sales arm of Le Monde group (Le Monde, Télérama, Courrier International, L'Obs). Direct peer offering advertising solutions across premium French news, culture, and lifestyle brands targeting influential audiences.
• France Télévisions Publicité: Public broadcaster's ad sales entity in France. Comparable as a major French media régie monetizing broad reach across linear TV, digital, and sponsorship inventory for advertisers.
• CMI Media: Advertising sales house for CMI (formerly Marie Claire Group) brands including Marie Claire, Closer, Télé 7 Jours. Comparable French magazine-focused régie targeting premium advertising budgets.
• Lagardère Publicité: Advertising sales house for the Lagardère media group in France (Elle, Paris Match historical, Europe 1, etc.). Comparable as a French régie publicitaire monetizing premium editorial brands across print, digital, and audio with a B2B sales force.
• Prisma Media Solutions: Advertising sales house for Prisma Media (Géo, Capital, Voici, Femme Actuelle). Comparable French régie selling premium magazine and digital advertising to B2B advertisers targeting influential consumer audiences.
• TF1 Publicité: Advertising sales house for TF1, France's leading commercial TV broadcaster. Comparable in monetizing a large premium French media brand across TV, digital, and streaming inventory for B2B advertisers.

Broad incumbents

• Publicis Groupe: Global advertising holding company with significant French presence and integrated media buying capabilities. Comparable as an adjacent industry participant offering media planning, buying, and campaign execution services that intersect with the régie's advertiser relationships.
• Axel Springer Mediahouse: Major European media sales operation (Bild, Die Welt, Business Insider) monetizing premium news and business media. Comparable as a broad incumbent offering cross-format advertising across high-quality editorial brands in a European context.
• Mondadori Media: Italian media group with magazine and advertising operations (Panorama, Grazia, Donna Moderna). Comparable as a European media advertising sales operation for premium magazine brands serving B2B advertisers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/EchosParisien_M
• Facebookfacebook.com/echosparisienmedias
• LinkedInlinkedin.com/company/lesechosleparisienmedias

Revenue estimate

Valuation estimate

Number of profiles

Profiles24 records

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Les Echos Le Parisien Médias