GENERATION BRANDS

What GENERATION BRANDS does

Generation Brands is a London-based, privately held B2B manufacturer founded in 2017 that develops and supplies alcoholic, non-alcoholic (<0.5% ABV), and alcohol-free (<0.05% ABV) spirits for retailers, beverage brands, and hospitality operators. Its core technology stack centres on spirit distillation and liquid formulation, underpinned by mixology expertise derived from the founders' ownership of the bar that won the UK's best spirits bar award in 2016/2017, which stocked over 1,200 fine spirits and provides a domain knowledge base for flavour development. A proprietary alcohol-free (<0.05% ABV) capability differentiates the offering by unlocking markets where standard non-alcoholic <0.5% ABV products are unacceptable for religious or regulatory reasons.

The company operates a dual business model combining white label and proprietary brand sales. The white label service provides end-to-end project management, liquid development, distillation, bottling, design, and delivery, with run sizes ranging from 1-2K bottles for emerging brands up to 100K+ bottles for large retail accounts; production capacity reached 1.3 million bottles per year in March 2022. Proprietary brands include Quick Gin Original and Quick Gin Mixed Berry & Rose, distributed through Westcountry hospitality and major UK retailers. Distribution spans UK supermarkets (including one of the UK's Top 5 supermarkets and ALDI), UK hospitality channels, brewery customers such as St Austell Brewery, and global export markets. Pricing is project-specific and quote-based, and revenue derives from per-unit manufacturing fees, branded product sales, and bundled design and branding services. Recognition includes a double silver medal for White Label NoLo products and Good Housekeeping Best Value Non-Alcoholic Spirit.

Name

GENERATION BRANDS

Legal name

Generation Brands

Website

https://generationbrands.co.uk

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

London-based B2B manufacturer producing alcoholic, non-alcoholic (<0.5% ABV), and alcohol-free (<0.05% ABV) spirits under white label and proprietary brand arrangements for UK retailers, beverage brands, and hospitality clients.

Ownership category

akta.pro rank

Product category

White Label Spirits Manufacturing

NAICS

Distilleries (312140), Beverage Manufacturing (3121)

SIC

Beverages (2080)

akta.pro primary industry

Spirits Distilling & Brands (CRADAIAC)

akta.pro secondary industries

Bulk / Private Label Alcohol Production & Brands (CRADAIAJ), Alcoholic Beverage Blending, Bottling & Private Label (Non-Distilling) (AFAFAAAH)

Keywords

• White label spirits
• Alcoholic beverage manufacturing
• Non-alcoholic spirits
• Private label drinks
• Contract distillery services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. White Label Manufacturing Services: Full-service white label production including project management, liquid development, distillation, bottling and delivery for alcoholic, non-alcoholic and alcohol-free spirits. Revenue generated through per-unit production fees for custom branded products.
2. Own Brand Product Sales: Sale of proprietary brands including Quick Gin and Quick NoLo range. Revenue from retail distribution of company-owned alcoholic and non-alcoholic spirit products.
3. Design and Brand Development Services: Brand design and development services bundled with white label manufacturing, including bottle consultancy and liquid experience design.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Generation Brands is a white label and contract beverage manufacturer that creates, distils, bottles, designs and delivers alcoholic spirits (gin, vodka, rum, whisky) as well as non-alcoholic (<0.5% ABV) and alcohol-free (<0.05% ABV) liquids for retailers and brands. The company also sells its own branded Quick Gin range and supplies major UK supermarkets with private label NoLo brands.

Product overview

Generation Brands is an innovative creator of alcoholic, non-alcoholic, and alcohol-free liquid beverages distributed in the UK and globally. The company operates a dual model: it produces its own branded products (Quick Gin Original and Quick Gin Mixed Berry & Rose variants) while also offering comprehensive white label services. The white label offering provides full project management, design, development, distillation, bottling, and delivery solutions for both alcoholic spirits (Gin, Vodka, Rum, Whisky) and NoLo products (non-alcoholic <0.5% ABV and alcohol-free <0.05% ABV). The company has a production capacity of 1.3 million bottles per year as of March 2022 and supplies major UK retailers including one of the UK's top 5 supermarkets with their own NoLo brand.

Differentiator

Problem solved

Functional benefit

Brands

• Quick Gin: The company's first gin product featuring orange as the primary serve, combined with 11 complimentary botanicals. A Mixed Berry & Rose variant was also launched.
• Quick Range

Products and services

• Quick Gin (Original) Bold gin with full-bodied orange notes combined with 11 complimentary botanicals; the first gin focused on a slice of orange as the serve. Sold under Generation Brands' own brand.
• Quick Gin Mixed Berry & Rose Variant of Quick Gin offering a Mixed Berry & Rose flavour combination, versatile as a long drink or in cocktails. Sold under Generation Brands' own brand.
• White Label NoLo Products Non-alcoholic and alcohol-free white label spirits supplied to retailers and brands with full project management, design, development, bottling and delivery service. Includes both non-alcoholic (<0.5% ABV) and alcohol-free (<0.05% ABV) variants.
• White Label Alcoholic Spirits White label alcoholic spirits (Gin, Vodka, Rum, Whisky) produced for brands and retailers with full service including creating, distilling, bottling, design and branding. Run sizes from 1-2k to 100k+ bottles.

Quantifiable outcome

• Taste test participants often couldn't differentiate between alcoholic and non-alcoholic versions of products
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• CleanCo: UK-founded alcohol-free spirits brand. Competes in the same NoLo category with comparable distribution through UK supermarkets and on-premise, providing a branded alternative to the private-label work Generation Brands executes for retailers.
• Seedlip: Pioneering UK non-alcoholic spirits brand addressing the same adult NoLo consumer and retail channel. Comparable product category (non-alcoholic distilled spirit alternatives) and overlapping customer base of premium UK and international retailers.
• Three Spirit Drinks: UK functional non-alcoholic spirit brand. Overlaps with Generation Brands on the alcohol-free spirit format and UK retail/on-premise distribution, while competing for the same premium NoLo consumer occasion.
• Aecorn: UK alcohol-free aperitif brand. Competes in the broader NoLo category and shares Generation Brands' positioning around sophisticated adult non-alcoholic serves for food and social occasions.
• Lyre's Spirit Co. Leading non-alcoholic spirits brand operating in the same NoLo category Generation Brands supplies as a private-label producer. Comparable on product format (non-alcoholic distilled-style spirits) and target channel (UK retail and on-premise).
• Pentire: UK non-alcoholic botanical spirit brand serving the same NoLo consumer through grocery and hospitality. Comparable in product type, channel mix, and target demographic (25–54 health-conscious adult drinkers).
• Stryyk: UK-based alcohol-free spirit range (Noted, Noted Agave, Dark Cane). Direct overlap on NoLo spirits category and UK supermarket listings that Generation Brands also targets via its white-label offering.
• Thames Distillers: UK-based contract distiller offering private-label and white-label spirit production for retailers and brands. Closest direct competitor in the B2B spirits contract-manufacturing model that Generation Brands operates in.

Broad incumbents

• Halewood International: Established UK spirits producer with own brands and contract manufacturing capability. Larger and more diversified, but operates in the same UK spirits manufacturing space and could compete for retailer private-label mandates.

Emerging players

• Alcohol Removed (ARC Drinks): UK supplier specialising in de-alcoholised wines and spirits for retail and hospitality. Overlaps with Generation Brands on the alcohol-free liquid supply proposition and shares UK supermarket and on-premise channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/generationbrands
• Instagraminstagram.com/generationbrandsuk
• LinkedInlinkedin.com/company/quickliquids

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GENERATION BRANDS