Extracurricular
Extracurricular is a founder-led US boutique consulting firm offering business development and DEI+B advisory services — including needs assessments, facilitation, strategic planning, and advising — to organizations seeking inclusive workplace transformation.
- Company typePrivate
- Founded2020
- Headquarters—
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Extracurricular does
Extracurricular (legal entity: Extracurricular Co, LLC) is a privately held, founder-owned boutique consulting firm incorporated in the USA in 2020 and operated by Gitanjali. The firm provides professional advisory services across two integrated practice areas: Business Development (needs assessment, facilitation, strategic planning, advising) and Diversity, Equity, Inclusion + Belonging (workplace survey and analysis, focus group facilitation, strategic planning, advising). A 'Combined Services' offering ties both practice areas together for clients seeking to address workforce diversity from recruitment through the employee lifecycle, including policy and process development.
The company sells its services through a personalized, sales-led go-to-market model: prospective clients initiate contact via a dedicated email ([email protected]) to request a proposal, with projects billed on a quote-based, project or retainer basis. Gitanjali operates as the principal client-facing consultant, drawing on over a decade of cross-sector experience spanning community organizing in housing (Brooklyn, Manhattan, Fresno, Merced) and marketing/business development leadership across health and wellness, fitness, real estate, cosmetics, environmental planning, architecture, and urban design. Distribution is exclusively domestic, direct, and relationship-driven — there are no intermediaries, no formal partner channel, and no disclosed digital marketing or content marketing programs beyond the firm's Squarespace-hosted website.
The business has no disclosed funding, no external investors, no parent company, no subsidiaries, and no M&A or restructuring history. The firm's stated scale is 1-10 employees, no app, no API, no proprietary technology product, and an undisclosed revenue profile. Primary risks for the business are key-person dependency on the founder, lack of repeat-revenue infrastructure, and an unclear pipeline beyond Gitanjali's personal network.
Extracurricular firmographics
Firmographics- Name
- Extracurricular
- Legal name
- Extracurricular Co, LLC
- Website
- https://extracurricularco.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Extracurricular is a founder-led US boutique consulting firm offering business development and DEI+B advisory services — including needs assessments, facilitation, strategic planning, and advising — to organizations seeking inclusive workplace transformation.
- Ownership category
- akta.pro rank
Extracurricular business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Consulting Services: Professional consulting services including business development advising, strategic planning, DEI consulting, needs assessments, focus group facilitation, and project management. Revenue generated through client engagements, likely billed on a project or retainer basis.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Extracurricular product offering
Product offeringCore offering
Extracurricular is a boutique consulting firm that provides needs assessments, facilitation, strategic planning, and advising across two integrated service lines: Business Development and Diversity, Equity, Inclusion + Belonging (DEI+B). Services are delivered as direct, founder-led consulting engagements that help organizations build diverse workforces and run more thoughtfully through creative ideas, strategic initiatives, and measurable action plans.
Product overview
Extracurricular is a consulting firm offering a portfolio of professional services focused on business development and diversity, equity, inclusion, and belonging (DEIB). The company provides standalone service lines—Business Development Services and Diversity, Equity, Inclusion + Belonging Services—along with Combined Services that integrate both approaches to help clients affect organizational change. All services center on needs assessment, strategic planning, facilitation, and advising, delivered through direct consulting engagements.
Differentiator
Problem solved
Functional benefit
Companies that use Extracurricular
Customer profileSegments1 record
Ideal customer profiles1 record
Extracurricular technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Extracurricular partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Our Dance FloorminorExtracurricular co-promotes Our Dance Floor (ourdancefloor.com), a separate dance initiative founded by the same individual. This appears to be a complementary creative endeavor rather than a formal business partnership.
Scale indicators1 record
Recent moves3 records
Expansion highlights2 records
Extracurricular competitors and assessment
Company assessmentDirect peers
- BetterUp: Coaching and professional development platform combining leadership coaching with diversity, inclusion, and belonging content. Overlaps with Extracurricular on leadership development and DEI advisory, though delivered via a tech-enabled platform rather than pure consulting.
- LifeLabs Learning: Leadership development and DEI-focused learning firm offering workshops, coaching, and strategic advisory. Closely comparable to Extracurricular's combination of DEI needs assessment, facilitation, and strategic planning engagements.
- The Winters Group: Boutique DEI consulting firm specializing in inclusive workplace transformation, strategic planning, and culture change. Directly comparable to Extracurricular's DEI+B service line and boutique advisory delivery model.
- Avenir Group: Diversity, equity, and inclusion consulting firm offering strategic advisory, training, and organizational change support. Closely mirrors Extracurricular's DEI service offering for corporate clients.
Broad incumbents
- Russell Reynolds Associates: Executive search and leadership advisory firm with DEI services including assessment, strategy, and inclusive leadership. Broad incumbent competing for similar enterprise-level DEI mandates.
- McKinsey & Company: Global management consulting firm with organizational practice that includes DEI and culture transformation work. Competes for large enterprise transformation mandates rather than boutique engagements.
- Korn Ferry: Global organizational consulting firm with a dedicated DEI advisory practice and leadership/executive search. Competes with Extracurricular for DEI advisory budgets but at much greater scale and broader service portfolio.
- Slalom: Management and technology consulting firm with DEI and organizational transformation practices. Provides overlapping strategic advisory and change management services at a significantly larger scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Extracurricular social profiles
Digital presenceExtracurricular financial estimates
Financial estimateRevenue estimate
Valuation estimate
Extracurricular leadership team
Management profileNumber of profiles
Profiles1 record
Extracurricular funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Extracurricular M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Extracurricular
What does Extracurricular do?
Extracurricular is a boutique consulting firm that provides needs assessments, facilitation, strategic planning, and advising across two integrated service lines: Business Development and Diversity, Equity, Inclusion + Belonging (DEI+B). Services are delivered as direct, founder-led consulting engagements that help organizations build diverse workforces and run more thoughtfully through creative ideas, strategic initiatives, and measurable action plans.
Is Extracurricular a public or private company?
Extracurricular is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Extracurricular founded?
Extracurricular was founded in 2020. It employs 1 to 10 people.
How does Extracurricular make money?
One revenue line is on record: consulting Services.
Who are Extracurricular's main competitors?
Direct peers on record are BetterUp, LifeLabs Learning, The Winters Group and Avenir Group. Broad incumbents are Russell Reynolds Associates, McKinsey & Company, Korn Ferry and Slalom.
Does Extracurricular have an API?
No public API is recorded for Extracurricular.