H. E. Hodge Company, Inc.
H.E. Hodge Company is a privately held distributor and installer of athletic and institutional equipment serving K-12 schools, universities, hospitals, and athletic facilities across six Southeast and Midwest states via project-based equipment sales, installation, and maintenance services.
- Company typePrivate
- Founded1972
- HeadquartersCumming, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What H. E. Hodge Company, Inc. does
H.E. Hodge Company, Inc. is a privately held, value-added distributor and installer of athletic and institutional equipment, founded in 1972 and headquartered in Cumming, Georgia. The company supplies a broad physical-product portfolio—bleachers, auditorium and stadium seating, lockers, athletic wood and synthetic flooring, scoreboards, casework, classroom and cafeteria furniture, accessibility lifts, modular partitions, and window coverings—to K-12 schools, colleges and universities, hospitals, athletic facilities, and municipal recreation customers across six states in the Southeast and Midwest (Alabama, Tennessee, Georgia, Indiana, Kentucky, Illinois). It claims more than 20,000 completed projects across its 50+ year operating history.
The business model is built on aggregating products from approximately 20 US-based manufacturer partners (including Draper, List Industries, Interkal, Electro-Mech, Garaventa Lift, Aacer Flooring, HON, and others) and layering in-house services on top: 3D AutoCAD design, CSI specifications, AIA-accredited architect presentations, a fully staffed in-house installation crew, and ongoing preventive maintenance and repair. Revenue is generated through quote-based, project-driven equipment sales, turn-key installation, design consultation, and post-installation service contracts. There is no software, SaaS, or recurring subscription revenue component. Pricing is custom per project and varies with scope and specification; no public price lists exist.
Go-to-market is enterprise field sales organized by territory, with at least six named representatives and a leadership team comprising the President/Owner, EVP/Owner, VP of Finance, VP of Sales, SVP of Operations, and VP of Operations. Ownership transitioned from founder Jeff Hodge to DeJazz Woods and Karina Woods around 2020. The company operates with no disclosed institutional investor backing, no public reporting, and no funding history; it is a family-owned operating business that has remained narrowly focused on regional institutional equipment distribution for five decades.
H. E. Hodge Company, Inc. firmographics
Firmographics- Name
- H. E. Hodge Company, Inc.
- Legal name
- H.E. Hodge Company, Inc.
- Website
- https://hehodge.com
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- H.E. Hodge Company is a privately held distributor and installer of athletic and institutional equipment serving K-12 schools, universities, hospitals, and athletic facilities across six Southeast and Midwest states via project-based equipment sales, installation, and maintenance services.
- Ownership category
- akta.pro rank
H. E. Hodge Company, Inc. industry classification
Industry- Product category
- Institutional Athletic and Facility Equipment Distribution
- NAICS
- Sporting and Athletic Goods Manufacturing (339920)
- SIC
- Sporting & Athletic Goods, Nec (3949), Miscellaneous Furniture & Fixtures (2590)
- akta.pro primary industry
- Team Sports Equipment & Apparel Distribution (CRAOAJAA)
- akta.pro secondary industries
- Physical Education & Athletics Equipment (Gym, Sports Gear, Scoreboards) (EDAEAIAG), Team Sports Goals, Nets & Field Equipment Retail (CRAMAEAK)
Keywords
Where H. E. Hodge Company, Inc. is headquartered
LocationHeadquarters
- HQ city
- Cumming
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
H. E. Hodge Company, Inc. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Equipment Sales: Revenue generated from the sale of athletic equipment, institutional furniture, lockers, scoreboards, flooring, casework, seating, and other facility equipment. Products are sourced from manufacturer partners and sold to institutional buyers including schools, universities, and athletic facilities.
- Installation Services: Company provides turn-key installation services using their own fully staffed installation crew. Installation covers bleachers, backstops, institutional equipment, auditorium seating, science & lab casework, lockers, outdoor netting, and other facility equipment.
- Service & Maintenance: Ongoing maintenance and service offerings including preventive maintenance (lubrication, adjustment, hardware tightening, safety device checks), equipment repair, and consulting for renovation projects. Services basketball hoops, bleachers, lockers, divider curtains, and court services.
- Design Consultative Services: Provides design and build services for institutional construction. Includes 3-D modeling, feasibility studies, budgeting analysis, Revit files, product specifications, and product applications for K-12 and higher education facilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
H. E. Hodge Company, Inc. product offering
Product offeringCore offering
H.E. Hodge Company distributes and installs athletic and institutional equipment for schools, hospitals, universities, and athletic facilities across six states in the Southeast and Midwest. The company supplies 11 product categories including athletic equipment, lockers, flooring, seating, casework, classroom furniture, scoreboards, accessibility lifts, modular partitions, and window coverings sourced from US-based manufacturer partners. The company supplements equipment sales with design consultation, AutoCad-based planning, a self-staffed installation crew, and ongoing maintenance services delivered through territory-based field sales representatives.
Product overview
H.E. Hodge Company is an institutional equipment distributor established in 1972, serving athletic and institutional facilities across the Southeast and Midwest. The company operates as a single unified business offering a broad portfolio of physical equipment products rather than a software platform. The product portfolio is organized around 11 core categories: Athletic Equipment (basketball, volleyball, pickleball, tennis, track & field equipment, wall pads, netting), Lockers & Storage (phenolic, plastic, metal, and wood lockers with accessories), Flooring & Surfaces (wood floors, turf, synthetic surfaces, acrylic tennis surfaces), Seating (auditorium, stadium, telescopic, bleachers), Casework (wood, laminate, metal for educational and institutional settings), Classroom Furniture, Institutional Equipment (furniture, projection screens), Scoreboards (indoor/outdoor), Handicap Lifts & Elevators (wheelchair lifts, evacuation chairs), Modular Partitions (cleanrooms, wall partitions), and Window Coverings (motorized and manual shades). The company provides design consultation, installation, and maintenance services alongside product sales. Major vendor partnerships include Draper Inc., List Industries, Interkal, Garaventa Lift, Electro-Mech, and others.
Differentiator
Problem solved
Functional benefit
Products and services
- Athletic Equipment
Quantifiable outcome
- 50+ years serving institutional facilities since 1972
- +1 more outcomes
Companies that use H. E. Hodge Company, Inc.
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles4 records
H. E. Hodge Company, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
H. E. Hodge Company, Inc. partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- Draper Inc.coreDraper Inc. is a manufacturer partner supplying window shades (FlexShades), gym equipment including basketball equipment, volleyball systems, projection screens, and athletic equipment. Products include motorized shades, manual shades, LightBloc FlexShades, indoor/outdoor basketball, volleyball, tennis, and wall pads.
- List IndustriescoreList Industries is a manufacturer partner supplying lockers including mobile/free standing lockers, multi-tier lockers, phenolic lockers, wood sport lockers, benches, pedestals, and shelving solutions.
- InterkalcoreInterkal supplies seating solutions including auditorium seating (Odyssey chair), stadium seating (Aura Slat Stadium Chair), telescopic seating (Excel seat module), and outdoor seating for institutional facilities.
- Palmer HamiltoncorePalmer Hamilton provides institutional furniture including cafeteria tables, food court furniture, classroom furniture, and chairs for educational facilities.
- Beacon AthleticscoreBeacon Athletics supplies baseball and softball equipment for athletic facilities.
- Electro-MechcoreElectro-Mech is a manufacturer of scoreboards for indoor and outdoor athletic facilities at every level of competition.
- Garaventa LiftcoreGaraventa Lift manufactures accessibility products including wheelchair lifts and evacuation chairs for schools, places of worship, offices, hotels, airports, and public buildings.
- The HON CompanycoreThe HON Company is a leading designer and manufacturer of office furniture including chairs, files, panel systems, tables, and desks for institutional applications.
- Aacer FlooringcoreAacer Flooring supplies athletic wood flooring for gymnasiums and sports facilities.
- SporturfcoreSporturf provides synthetic turf systems for athletic fields and recreational surfaces.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
H. E. Hodge Company, Inc. competitors and assessment
Company assessmentDirect peers
- School Specialty: Broad-line distributor of supplies, furniture, and equipment to K-12 schools across the US. Overlaps directly with H.E. Hodge's institutional equipment, classroom furniture, and athletic product categories in school procurement.
- Wenger Corporation: Manufacturer and supplier of fixed and portable seating, bleachers, and stage equipment for schools, performing arts centers, and athletic venues. Direct peer to H.E. Hodge's seating and bleacher product lines.
- Anaconda Sports: Regional sporting goods distributor focused on schools, youth leagues, and athletic programs. Competes head-to-head with H.E. Hodge for the same institutional athletic equipment contracts.
- BSN Sports: One of the largest US distributors of team sports equipment and apparel to schools, leagues, and athletic programs. Directly competes for institutional athletic equipment RFPs in the same K-12 and university buyer base as H.E. Hodge.
- Gill Athletics: US manufacturer and distributor of track & field, strength, and athletic training equipment to schools and universities. Competes with H.E. Hodge in the athletic equipment category for institutional buyers.
- Troxell: Distributor of educational technology, audiovisual, and school equipment to K-12 and higher education. Adjacent in buyer base and consultative sales motion to H.E. Hodge's institutional supply offering.
Others
- List Industries: Manufacturer partner for H.E. Hodge's locker product line. Relevant peer/ecosystem participant given the company sources the majority of locker offerings from this supplier, which can also sell direct.
- Interkal: Manufacturer partner for H.E. Hodge's seating line (auditorium, stadium, telescopic). An upstream supplier whose own direct/installer relationships with schools overlap with H.E. Hodge's downstream seat installation offering.
- Draper Inc. Manufacturer partner (athletic equipment, window shades, projection screens) that supplies product distributed by H.E. Hodge. Relevant as a key supplier relationship and as a competitor when Draper sells direct to institutional accounts.
Broad incumbents
- Krueger International (KI): Large-scale US manufacturer of institutional furniture and seating for education, healthcare, and government. Competes indirectly with H.E. Hodge on school furniture and seating bids, though at a broader portfolio level.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
H. E. Hodge Company, Inc. social profiles
Digital presenceH. E. Hodge Company, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
H. E. Hodge Company, Inc. leadership team
Management profileNumber of profiles
Profiles6 records
H. E. Hodge Company, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
H. E. Hodge Company, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about H. E. Hodge Company, Inc.
What does H. E. Hodge Company, Inc. do?
H.E. Hodge Company distributes and installs athletic and institutional equipment for schools, hospitals, universities, and athletic facilities across six states in the Southeast and Midwest. The company supplies 11 product categories including athletic equipment, lockers, flooring, seating, casework, classroom furniture, scoreboards, accessibility lifts, modular partitions, and window coverings sourced from US-based manufacturer partners. The company supplements equipment sales with design consultation, AutoCad-based planning, a self-staffed installation crew, and ongoing maintenance services delivered through territory-based field sales representatives.
Is H. E. Hodge Company, Inc. a public or private company?
H. E. Hodge Company, Inc. is a private company. It is classified as family owned and is currently operating.
When was H. E. Hodge Company, Inc. founded?
H. E. Hodge Company, Inc. was founded in 1972. It employs 11 to 50 people.
Where is H. E. Hodge Company, Inc. based?
H. E. Hodge Company, Inc. is headquartered in Cumming, United States, in the North America region.
How does H. E. Hodge Company, Inc. make money?
Four revenue lines are on record. Equipment Sales are the primary driver. The others are installation Services, service & Maintenance and design Consultative Services.
Who are H. E. Hodge Company, Inc.'s main competitors?
Direct peers on record are School Specialty, Wenger Corporation, Anaconda Sports, BSN Sports, Gill Athletics and Troxell. Others are List Industries, Interkal and Draper Inc.. Krueger International (KI) is listed as a broad incumbent.
Does H. E. Hodge Company, Inc. have an API?
No public API is recorded for H. E. Hodge Company, Inc..
What industry is H. E. Hodge Company, Inc. in?
H. E. Hodge Company, Inc.'s product category is Institutional Athletic and Facility Equipment Distribution. Its primary akta.pro industry code is CRAOAJAA, Team Sports Equipment & Apparel Distribution, with a secondary code of EDAEAIAG, Physical Education & Athletics Equipment (Gym, Sports Gear, Scoreboards). Its NAICS code is 339920 and its SIC code is 3949.