Event Rental

What Event Rental does

Element is a privately held event rental and production company headquartered in New Orleans, Louisiana, operating across Louisiana, the Mississippi Gulf Coast, and into Tennessee. Formed through the merger of Event Rental, Gulf Coast Tent Rentals, and Henri Schindler Studios, the company provides physical rental inventory — tents, furniture, lighting, linens, décor, staging and flooring, catering equipment, luxury restroom trailers (via sister company StageCoach), and curated event looks — alongside value-added services including complimentary custom design (CAD floor plans and mood boards), in-house custom fabrication, vinyl printing and wraps, full event production, custom pool covers, film production support, and rapid-response disaster services.

The company's customer base spans consumer weddings, corporate events, large-scale multi-day music festivals, social and special events, film/TV productions, and government/agency disaster response operations. Sales are conducted through a quote-based, consultative model: customers browse inventory online, build wish lists, and receive a customized quote from an event specialist within 24–48 hours, with deposits required to confirm reservations. The company operates four physical offices (New Orleans HQ, Gulfport, Baton Rouge, Lafayette) to support regional execution. Pricing is not publicly disclosed and is built per event, with advance booking of 6–12 months recommended for large events. Element has been active for approximately 25 years and claims involvement in thousands of events including presidential fundraisers and celebrity weddings.

The business model is asset-heavy and project-based, generating revenue primarily through per-event equipment rental fees plus professional services revenue from design, fabrication, and production. The disaster services and film production verticals provide counter-cyclical revenue streams beyond the cyclical wedding, festival, and corporate event calendars. No financial metrics, funding, or management team details are publicly disclosed.

Name

Event Rental

Legal name

Explore Element

Website

https://exploreelement.com

Company type

Private

Founded year

2001

Operating status

Operating

Short description

Element is a New Orleans-based event rental and production company providing tents, furniture, lighting, décor, custom fabrication, and full event services for weddings, corporate events, festivals, film productions, and disaster response across the Gulf South region.

Ownership category

akta.pro rank

Product category

Event Rental and Production Services

NAICS

General Rental Centers (532310), All Other Consumer Goods Rental (532289)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Event Rentals (Tents, Furniture, A/V, Decor) (HSACAAAG)

akta.pro secondary industries

Corporate Event Rentals (Furniture, Staging, Tents) (HSACADAI), Corporate, Event & Staging Furniture Rental (Short-Term) (CRAIAOAG)

Keywords

• Event rental services
• Tent installations
• Event production
• Custom fabrication
• Wedding rentals

Headquarters

HQ city

New Orleans

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Rentals: Rental of event equipment including furniture, tents, lighting, linens, staging, flooring, catering equipment, and decor items. Standard rental periods cover the main event day with delivery and pickup scheduled around that date. Extended rentals available upon request. Revenue is transaction-based per event.
2. Custom Design Services: Complimentary custom event and furnishings design services including CAD floor plans and mood boards. Interior design services extending beyond events to create curated environments. Provided as value-add to rental customers.
3. Custom Fabrication: Creation of custom event elements including drapery, bespoke furniture, props, and fully immersive environments. One-of-a-kind pieces built to specification for client events.
4. Event Production Services: Full production services including project management, installation coordination, logistics, vendor coordination, on-site support, tenting, staging, lighting, power, and audio setup and teardown.
5. Vinyl Printing and Wraps: Custom vinyl printing and installation for bars, stages, dance floors, walls, windows, vehicles, and surfaces. Includes graphic design assistance.
6. Disaster Services: Rapid-response infrastructure and support services for disaster relief and emergency operations including temporary structures, climate-controlled environments, portable restrooms, and site equipment.
7. Film Production Support: Film and TV production rentals and support including custom prop fabrication, on-site support, tents, furnishings, staging, portable restrooms, makeup stations, dressing rooms, and climate control.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Event Rental (operating as Element / Explore Element) rents event equipment — including tents, furniture, lighting, linens, decor, staging, flooring, catering equipment, luxury restrooms, and curated design packages — and delivers custom design, in-house fabrication, vinyl printing/wraps, custom pool covers, and full-scale event production services for weddings, festivals, corporate events, social events, film productions, and disaster response operations across the Gulf South region.

Product overview

Element is an event rental company that offers a comprehensive portfolio of physical rental products organized into two main categories: Core Rental Products (tents, furniture, lighting, linens, décor, staging/flooring, catering equipment, curated looks, drape/swagging, event equipment, luxury restrooms, fun and games) and Value-Added Services (custom design services, custom fabrication, event production, vinyl printing/wraps, custom pool covers, film production support, disaster services). The company operates as a one-stop shop where clients can rent individual items or engage the company for full-service event design, production, and execution. Element was formed through the merger of Event Rental, Gulf Coast Tent Rentals, and Henri Schindler Studios, with 25 years of industry experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Tents Event tent rentals including frame tents, pole/sailcloth tents, structure/clearspan tents, high peak frame tents, marquee/walkway tents, and tent accessories (liners, side walls, flooring, lighting, frame wrap, leg drapes, heating and cooling).
• Furniture Rental furniture including seating (dining chairs, lounge chairs, folding chairs, thrones), tables (banquet, coffee, dining, highboy, pub, side), bars, shelving, sofas, sectionals, LED furniture, outdoor furniture, ottomans, banquettes, benches, bar stools, children's furniture, and stage fronts.
• Lighting Event lighting rentals including chandeliers, festoon and string lights, wireless table lamps, uplighting, lanterns, street lamps, and safety lighting.
• Linens Table linens and textile rentals including tablecloths in numerous fabrics (crinkle, crush, faux burlap, matte satin, panama, pintuck, polyester, satin, scuba, sequins, spandex, velvet, and others), napkins, chair covers, chair ties and sashes, and stage skirting.
• Decor Event decor rentals including arches and architecture, backdrops, centerpieces, flags, hedges and greenery, pillows and rugs, props, themed decor, and umbrellas.
• Stages and Flooring Staging and flooring rentals including carpet and turf, dance floors, platforms, stages, steps, and subflooring.
• Catering Equipment Catering and food service rentals including appliances, dinnerware, flatware, glassware, and serving equipment.
• Curated Looks Pre-coordinated event design packages offering cohesive aesthetic combinations of furniture, decor, and accessories.
• Drape and Swagging Fabric draping and swagging rentals for creating elegant event environments and defining spaces.
• Event Equipment

Quantifiable outcome

• Quote turnaround within 24-48 hours
• +2 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Marbella Event Furniture Rentals: Event furniture rental specialist offering curated lounges, bars, and dining inventory. Comparable to Element's premium furniture rental offering for weddings and corporate galas.
• BBJ Linen: Specialty linen and tabletop rental company serving weddings, galas, and corporate events nationwide. Closest peer in the linen/rentals segment that Element also competes in heavily.
• AFR Furniture Rental: Event and trade show furniture rental specialist serving corporate events, weddings, and festivals. Comparable to Element's furniture-heavy rental core with similar B2B/B2C event planner customer base.
• Taylor Creative Inc. Event rental, custom fabrication, and design firm serving weddings and corporate clients. Direct competitor in the integrated rental-plus-fabrication niche.
• Mahaffey Event Rentals: Southeast-based event rental provider for tents, staging, and power generation. Geographic and product overlap with Element's festival and large-event business in the Gulf South.
• Revelry Event Designers: Full-service event rental and design firm offering curated furniture, tabletop, and custom fabrication. Mirrors Element's combination of premium inventory and design services for high-end weddings and brand activations.
• Theoni (formerly Classic Party Rentals): National event rental company offering furniture, tents, tabletop, and design services. Direct comparable in full-service rental for high-end weddings and corporate events.
• Event Source: Event rental company offering tents, furniture, staging, and design across multiple U.S. markets. Comparable full-service rental model targeting corporate and association events.
• Las Vegas Party Rentals: Event rental company serving weddings, corporate events, and trade shows in the Las Vegas market. Comparable integrated rental + production service model for a destination-event market.
• Bright Event Rentals: Large U.S. event rental company offering tents, furniture, linens, lighting, and tabletop for weddings, corporate, and social events. Closest national-scale analog to Element's full-service rental + production model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@element-new-orleans
• Facebookfacebook.com/exploreELEMENT
• Instagraminstagram.com/exploreelement/?hl=en
• LinkedInlinkedin.com/company/explore-element

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Event Rental