Eveline Cosmetics S A Spolka Komandytowa

What Eveline Cosmetics S A Spolka Komandytowa does

Eveline Cosmetics S.A. Spółka Komandytowa is a Polish-headquartered cosmetics company that develops, manufactures, and sells a broad portfolio of mass-market beauty products — including makeup, skincare, body care, nail care, and hair care — under multiple proprietary sub-brands such as Cerabiome, Age Back Code, Wonder Match, Brazilian Body, Celebrity, Pink Snail, and Cica Pharm. The company's core technology positioning blends K-beauty-inspired formulation concepts (most notably PDRN/Polydeoxyribonucleotide and a Skin Barrier Repair system in the Cerabiome line) with European manufacturing, and its catalog spans approximately 545+ active SKUs. The product range covers price tiers from budget basics (~10 PLN) to premium positioned lines such as Celebrity and the DAAG collaboration sets (169 PLN).

The business model is direct-to-consumer e-commerce, anchored on the Shopify-based eveline.pl storefront with multi-language support (Polish, English, German, Czech, Ukrainian) and international delivery to 27 European countries. Revenue mechanics rely on one-time unit purchases at accessible price points, amplified by heavy promotional activity — including discount codes (LATO for 15% summer skincare, TRAVEL for 1+1 mini-size deals), a Mystery Box at 190 PLN, free-delivery threshold at 199 PLN, and curated gift sets. Distribution is augmented through Polish last-mile partners (InPost parcel lockers, DPD pickup points, Orlen Paczka), while brand-building is driven by an active social-media presence across Facebook, Instagram, YouTube, and TikTok, an influencer/affiliate program (#EvelineTeam), educational content (the Skinbook e-book), and limited-edition collaborations (Mirta Miler makeup sets, DAAG designer packaging).

Eveline serves a primarily female mass-market demographic seeking affordable cosmetics and skincare, with secondary segments in men's grooming and K-beauty enthusiasts. The company employs 501-1,000 staff, is privately held, and self-describes as the leading makeup brand in Poland with PETA-approved vegan certification across its product lines. Ownership structure and revenue figures are not disclosed in the available data.

Name

Eveline Cosmetics S A Spolka Komandytowa

Legal name

Eveline Cosmetics S.A.

Website

https://eveline.pl

Company type

Private

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Eveline Cosmetics is a Polish manufacturer and direct-to-consumer retailer of affordable makeup, skincare, body care, and nail products, sold under multiple proprietary sub-brands via its e-commerce platform shipping to 27 countries.

Ownership category

akta.pro rank

Product category

Cosmetics & Personal Care

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Body & All-Over Color (Body Makeup, Leg/Body Tint, Glitter, Shimmer Oils) (CRABACAG)

Keywords

• Cosmetics manufacturing
• Skincare products
• Makeup products
• Body care cosmetics
• Nail care products

Headquarters

HQ city

Lesznowola

HQ country

Poland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Direct Product Sales: Direct-to-consumer sales of cosmetics and personal care products through owned e-commerce platform and physical retail partnerships. Revenue generated from one-time product purchases across skincare, makeup, body care, and nail categories.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Eveline Cosmetics develops, manufactures and retails its own brand of cosmetics and personal care products spanning makeup, skincare, body care, hair care and nail care. The company sells primarily direct-to-consumer through its e-commerce storefront (eveline.pl) with international delivery to 27 European countries, complemented by physical retail distribution and promotional campaigns featuring discount codes and seasonal offers.

Product overview

Eveline Cosmetics S.A. Spółka Komandytowa is a Polish cosmetics manufacturer and retailer offering a comprehensive portfolio of makeup, skincare, body care, nail products, and hair care products. The company operates as a direct-to-consumer e-commerce platform (Shopify-based) with international shipping to 27 countries. The product portfolio includes core makeup lines (foundations like Lumi All Day Glow and Better Than Perfect, concealers, mascaras, lip products), skincare series (Cerabiome PDRN-based K-Beauty line, Age Back Code anti-aging, Cica Pharm for sensitive skin, Pink Snail snail mucin line), body care (Brazilian Body, Slim Extreme 4D contouring), and collaborative limited editions (Mirta's Choice influencer sets, DAAG collaboration, Mystery Box). The company also offers digital content (Skinbook e-book), an affiliate program (Eveline Team), and sells through curated collections (Viral Shop) and an outlet channel.

Differentiator

Problem solved

Functional benefit

Brands

• Cerabiome: Skincare series featuring PDRN technology and Skin Barrier Repair for restoring skin balance
• Age Back Code
• Wonder Match
• Brazilian Body
• Face Therapy Professional
• Nail Therapy Professional
• Cica Pharm
• Mirta's Choice
• Lumi
• Infinity Look
• VinyLove
• Celebrity
• Pink Snail
• Gold Peptides
• O! My Cherry

Products and services

• Lumi All Day Glow Illuminating Foundation-Serum A 2-in-1 illuminating foundation-serum hybrid that provides natural radiant skin effect with long-lasting glow, targeted at consumers seeking lightweight complexion coverage.
• Better Than Perfect Long-Lasting Setting Foundation Long-lasting setting foundation available in 6 shades designed for extended-wear full-coverage makeup looks.
• Extreme Brightener Illuminating Under-Eye Concealer Illuminating under-eye concealer available in 2 shades designed to brighten and conceal dark circles.

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Angelika Szymańska and Klaudia FeknerminorGTM or Marketing Partner · 30 July 2025E-book 'Skinbook' created in collaboration with beauty influencers/experts - Angelika Szymańska (medical content creator) and Klaudia Fekner (cosmetology expert). Provides skincare education and product recommendations.
• Solistki (Polish Band)minorGTM or Marketing Partner · 8 July 2025Summer competition partnership featuring Solistki band. Vouchers worth 5000 PLN for vacation holidays as grand prizes in summer contest campaign.
• Suntago Water ParkminorGTM or Marketing Partner · 8 July 2025Partnership for summer competition providing water park vouchers as prizes. Additional prize tier in seasonal marketing campaign.
• Mirta MilercoreGTM or Marketing PartnerCollaboration with international influencer Mirta Miler (Croatian TikTok creator with millions of followers) for curated makeup sets (Everyday, Travel, Going Out). Mirta personally selected products creating 'Mirta's Choice' collection targeting her audience with ready-made beauty looks.
• DAAG (Designer Brand)coreStrategic or Co-development PartnerLimited edition collaboration featuring Eveline cosmetics packaged in designer cosmetic bags. Flagship partnership creating premium gift sets with exclusive packaging.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• The Ordinary (DECIEM): Estée Lauder-owned science-led affordable skincare brand. Comparable in affordable skincare positioning, ingredient-driven marketing (retinol, peptides, niacinamide), and DTC-first go-to-market.
• Inglot: Polish-founded color cosmetics brand best known for its O2M breath nail system and broad makeup range. Closest direct competitor to Eveline in the Polish mass-market color cosmetics category, sharing the home-market advantage and price-conscious positioning.
• Bielenda: Polish cosmetics brand with skincare and body-care focus, including anti-aging and natural-positioning lines. Directly comparable as a domestic Polish competitor with similar mid-market price positioning and multi-channel distribution.
• Revolution Beauty: UK-based affordable color cosmetics and skincare brand with broad international DTC distribution. Directly comparable in value-tier color cosmetics, trend-driven product drops, and multi-country European e-commerce.
• NYX Professional Makeup: L'Oréal-owned affordable color cosmetics brand targeting younger consumers with trend-driven makeup at low-to-mid price points. Highly comparable mass-market color cosmetics positioning, sub-brand structure, and digital-first DTC presence.
• Ziaja: Polish cosmetics manufacturer and brand spanning skincare, body care, and haircare at affordable price points. Highly comparable Polish heritage, broad multi-category portfolio, and DTC + retail distribution model.
• Glossier: US DTC beauty brand across skincare, makeup, and body care with strong digital community and influencer marketing. Comparable in DTC-led, community-driven, multi-category beauty model and trend-led product launches.
• e.l.f. Beauty: US-listed affordable beauty company built on a value-priced, digitally native color cosmetics and skincare portfolio. Closest comparable in affordable-DTC beauty operating model, rapid product launch cadence, and mass-market consumer targeting.

Broad incumbents

• Rimmel: Coty-owned mass-market color cosmetics brand with strong UK/European footprint. Comparable as an affordable, broadly distributed color cosmetics competitor within the same consumer tier, though backed by a global conglomerate.
• Maybelline: L'Oréal's flagship mass-market color cosmetics brand with global distribution. Comparable at the category level (face, eye, lip, nail makeup) and price tier, but with vastly larger marketing scale and geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/evelinecosmetics
• Facebookfacebook.com/evelinecosmetics
• Instagraminstagram.com/evelinecosmetics
• TikToktiktok.com/@evelinecosmetics
• LinkedInlinkedin.com/company/eveline-cosmetics

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eveline Cosmetics S A Spolka Komandytowa