Flevo Berry

What Flevo Berry does

Flevo Berry is an independent Dutch strawberry breeding company headquartered in Ens, the Netherlands. The company develops proprietary strawberry varieties and licenses them to a network of professional propagation partners and distributors, who in turn supply plants to commercial growers. Flevo Berry does not propagate or sell plants directly; it concentrates on breeding and variety introduction while downstream partners handle plant production and distribution. The company's portfolio spans day-neutral (everbearer) varieties such as Favori, Florice, Hademar, Ferris, and Finette - which produce fruit continuously across the growing season - and short-day (junebearer) varieties covering early, mid, and late harvest windows, including Flair, Dahli, Sonsation, Falco, Faith, and Magnus. The breeding process is capital- and time-intensive: the company cultivates over 50,000 seedlings annually and operates an 8-10 year development cycle from initial crossing to commercial variety introduction.

The company's underlying technology is a conventional (non-AI) conventional breeding pipeline that emphasizes phenotype selection for sustainable traits - low maintenance, disease resistance, ease of picking, and the ability to be grown using only biological plant protection without chemical pesticides. Since 2019, sustainable, chemical-pesticide-free cultivation has been a stated strategic driver of the program. R&D is augmented by partnerships with Wageningen University & Research, Delphy ISFC, Proefcentrum Hoogstraten, Stichting Aardbei Onderzoek, and trial sites in Belgium and Germany. Flevo Berry describes itself as one of the leading breeders of everbearers in Europe, and its varieties reach growers in 35+ countries across Europe, North America (Canada), and Oceania (Australia).

The business model is B2B licensing and royalty-based. Flevo Berry breeds new varieties and licenses them through a tiered channel of named propagation partners (e.g., Ontario Plants Propagation in Canada, Societa Agricola Salvi Vivai and Scandola Fruit in Italy, Van der Avoird Trayplant and Agronom Plants in the Netherlands) and regional distribution partners that bundle plants with tunnels, substrate, fertilizer, and equipment for soft-fruit growers (e.g., Rio Agro in Bulgaria, Berryplants Ltd. in the UK, Degrav'Agri in France, Olssons frö AB in Sweden). The end customers are commercial strawberry growers using both traditional open-field and high-tech vertical farming systems. Pricing is not publicly disclosed; variety licensing fees and plant prices are negotiated privately with propagation and distribution partners. The company is privately held with 15-20 team members, no disclosed external funding, and no parent company.

Name

Flevo Berry

Legal name

Flevo Berry

Website

https://flevoberry.nl

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Flevo Berry is an independent Dutch strawberry breeding company that develops proprietary everbearer and junebearer varieties and licenses them to propagation and distribution partners serving commercial growers across 35+ countries.

Ownership category

akta.pro rank

Product category

Plant Breeding and Variety Licensing

NAICS

Strawberry Farming (111333)

akta.pro primary industry

Berry Farming (Strawberries, Blueberries, Raspberries, Blackberries, Cranberries) (AFAGACAD)

Keywords

• Strawberry breeding
• Plant variety licensing
• Horticulture genetics
• Everbearer varieties
• Sustainable cultivation

Headquarters

HQ city

Ens

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Variety Licensing: Flevo Berry develops and licenses strawberry varieties to propagation partners and growers. The company does not propagate or sell strawberry plants directly but focuses on breeding new varieties.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Flevo Berry is an independent strawberry breeding company that develops new strawberry varieties (day neutral everbearers and short day junebearers) and licenses them to professional propagation partners and distributors worldwide. The company focuses purely on breeding, cultivating over 50,000 seedlings annually with an 8-10 year development cycle, and does not propagate or sell plants directly.

Product overview

Flevo Berry is an independent strawberry breeding company that develops and licenses strawberry varieties. Their portfolio consists of day neutral varieties (everbearers) with multiple flushes throughout the year (including Favori, Florice, Hademar, Ferris, Finette) and short day varieties for early, mid, and late season harvesting (junebearers, including Flair, Dahli, Fardao, Sonsation, Falco, Flynt, Faith, Magnus, Bravura). They focus on developing strong varieties that are low on input (requiring less fertilizers, capable of being grown without chemical pesticides, easy to maintain and pick) while maintaining excellent yield and taste. The breeding process takes 8 to 10 years and involves cultivating over 50,000 seedlings annually. Their varieties are available through a network of propagation partners and distributed globally.

Differentiator

Problem solved

Functional benefit

Products and services

• Flair The earliest strawberry variety in the Flevo Berry portfolio, providing excellent flavour and taste for early-season commercial strawberry production.
• Dahli Early-season strawberry variety with very attractive fruit in spring and excellent shelf life, targeted at commercial growers seeking premium early-season offerings.
• Fardao Premium strawberry variety offering exceptional flavour, targeted at growers supplying premium fresh-market channels.
• Sonsation Standard strawberry variety for indoor cultivation and table-top systems, producing uniform large berries with strong taste, used by commercial indoor growers.
• Falco Robust strawberry variety with large and easy-to-pick berries and excellent taste during summer, designed for commercial open-field or substrate production.
• Flynt Late-season strawberry variety positioned as an alternative to Faith with improved fruit quality, targeting late-harvest commercial production windows.
• Faith Highly productive late-season strawberry variety that extends the commercial strawberry harvest window for growers.
• Magnus Exceptionally late strawberry variety suitable for low-fertile soils, giving growers a way to extend the season on poorer soil types.
• Ferris Robust and highly productive everbearing (day neutral) strawberry variety for continuous harvest across the growing season.
• Finette Everbearing (day neutral) strawberry variety producing juicy fresh berries with perfect gloss and premium appearance for premium retail channels.
• Favori The everbearing (day neutral) strawberry standard in the Flevo Berry portfolio, with award-winning taste and flavour for commercial continuous production.
• Hademar Everbearing (day neutral) strawberry variety delivering continuous high production of firm berries throughout the season.
• Bravura Strong and resilient strawberry variety producing large orange-red berries suitable for commercial growers.
• Florice Everbearing (day neutral) strawberry variety positioned as the most stable variety in the Flevo Berry program, marketed as an everbearer excellence offering.
• Furore Strawberry variety combining great taste with high yield in a fast-growing crop, aimed at commercial growers seeking quick returns.

Quantifiable outcome

• 50,000+ seedlings evaluated annually with only few making it to market introduction

Named customers1 record

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Wageningen University & ResearchcoreStrategic or Co-development PartnerLeading research institution partnering with Flevo Berry for strawberry breeding research. Located at Violierenweg 1, 2665MV Bleiswijk, Netherlands. Contact: +31 (0)317485606.
• Delphy ISFCcoreStrategic or Co-development PartnerWorldwide expertise for food & flowers organization. Flevo Berry is an Innovation Partner of Delphy. Located at Kreuzelweg 3B, 5961 NM Horst, Netherlands. Contact: +31 (0)773987500, [email protected].
• Proefcentrum HoogstratencoreStrategic or Co-development PartnerResearch and trial site partner. Located at Voort 71, B-2328 Meerle, Belgium. Contact: +32 (0)33157052.
• Stichting Aardbei OnderzoekcoreStrategic or Co-development PartnerStrawberry research foundation. Located at Louis Pasteurlaan 6, 2719 EE Zoetermeer, Netherlands. Contact: +31 (0)621212453.
• AuweilerminorStrategic or Co-development PartnerTrial site partner in Germany. Located at Gartenstraße 11, 50765 Köln-Auweiler. Contact: +49 (0)221 5340-160.
• PCFruitminorStrategic or Co-development PartnerResearch center in Belgium. Located at Fruittuinweg 1, 3800 Sint-Truiden. Contact: +32 (0)11697080.
• PlantumminorOthersDutch horticultural industry association member shown on website footer.
• NaktuinbouwminorOthersDutch horticultural inspection service member shown on website footer.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Goossens VGB: Goossens VGB is a Netherlands-based strawberry breeding and propagation company offering licensed varieties to commercial growers. It competes directly with Flevo Berry in the Dutch/European strawberry genetics and propagation market.
• Hansabred GmbH: Hansabred is a German strawberry and asparagus breeding company developing varieties for European and global growers. It is a direct competitor with comparable strawberry genetics licensing and trial capabilities.
• Fresh Forward: Fresh Forward is a Dutch strawberry and soft-fruit breeding company that develops and licenses new strawberry varieties to professional growers and propagators across Europe. It is the closest direct competitor to Flevo Berry in strawberry genetics, everbearer focus, and licensing-based go-to-market in the Benelux region.
• Meiosis Limited: Meiosis is a UK-based strawberry and raspberry breeding company that develops new berry varieties for global commercial markets. It is a direct competitor in strawberry variety development with a comparable licensing and propagation-partner model.
• Planasa: Planasa is a Spanish berry (strawberry, raspberry, blueberry) genetics and nursery company that breeds, propagates, and licenses varieties globally. It is a direct competitor in strawberry breeding with a comparable licensing-and-propagation model and broader geographic reach.
• ABZ Seeds: ABZ Seeds is a Netherlands-based strawberry breeding company specializing in F1 hybrid seed strawberries for everbearing and junebearing production. It competes directly with Flevo Berry in the strawberry genetics licensing market and overlaps strongly in everbearer development and European grower channel.
• Edward Vinson Ltd: Edward Vinson is a UK-based soft-fruit propagator and breeder with strawberry variety development and plant supply across the UK and Europe. It is comparable as a strawberry breeding and propagation business serving commercial growers.

Emerging players

• Berry Genetics Inc. Berry Genetics is a US-based strawberry and caneberry breeding company developing varieties for North American production. It is an emerging peer with overlap in strawberry variety development, though focused primarily on the North American market.

Regional players

• Freshuelva / Onubafruit: Freshuelva and Onubafruit are Spanish strawberry producer cooperatives concentrated in Huelva, one of Europe's largest strawberry production regions. They are regional players that source genetics from multiple breeders (including Flevo Berry-class competitors) and serve as downstream counterparties for licensing-driven breeders.

Broad incumbents

• Driscoll's: Driscoll's is the largest global berry breeding, production, and marketing company with proprietary genetics across strawberries, blueberries, raspberries, and blackberries. It is a broad incumbent competitor whose strawberry breeding program sets the benchmark for global variety pipelines and proprietary club varieties.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights7 records

Customer concentration

• Xtwitter.com/flevoberry
• LinkedInlinkedin.com/company/flevo-berry

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flevo Berry