Pacific Coast Fruit
Pacific Coast Fruit (d/b/a Pacific Coast Fresh Company) is a family-owned, Pacific Northwest wholesale distributor of fresh produce, dairy, grocery, prepared foods, protein, floral, and supplies serving foodservice operators, grocery retailers, and produce managers from facilities in Portland, OR and Kent, WA.
- Company typePrivate
- Founded1977
- HeadquartersPortland, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Pacific Coast Fruit does
Pacific Coast Fruit Company, now operating as Pacific Coast Fresh Company (PCFCo), is a family-owned wholesale distributor founded in 1977 and headquartered in Portland, Oregon. The company runs a B2B produce distribution business serving foodservice operators, grocery retailers, and produce managers across the Pacific Northwest, with a second distribution facility in Kent (Seattle), Washington. The catalog spans fresh fruit (18 subcategories including apple, avocado, berry, citrus, tropicals), vegetables (38 subcategories), dairy, grocery, prepared foods (including the King Harvest Hummus line acquired in June 2023), protein, floral, and foodservice supplies.
The business model is account-based wholesale: customers apply for credit terms, receive quote-based pricing visible only after login, and place orders via a dedicated 800 number or a BigCommerce-powered online storefront at pcfreshco.com. Inbound supply is anchored by named partnerships with 40+ regional farms (Driscoll's, Grimmway Farms, Stemilt, Babe Farms, Rainier Fruit, and others). No proprietary technology, APIs, or AI capabilities are disclosed; the tech footprint is the e-commerce storefront plus standard internal operations.
The company has pursued offensive expansion in 2023 through acquisition (King Harvest Hummus), a rebrand beyond 'fruit' to 'fresh,' and broad-line category extension. It remains a private, family-owned operator with no disclosed VC or PE backing, no public revenue, and a regional concentration in Oregon and Washington.
Pacific Coast Fruit firmographics
Firmographics- Name
- Pacific Coast Fruit
- Legal name
- Pacific Coast Fresh Company
- Website
- https://pcfruit.com
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Pacific Coast Fruit (d/b/a Pacific Coast Fresh Company) is a family-owned, Pacific Northwest wholesale distributor of fresh produce, dairy, grocery, prepared foods, protein, floral, and supplies serving foodservice operators, grocery retailers, and produce managers from facilities in Portland, OR and Kent, WA.
- Ownership category
- akta.pro rank
Pacific Coast Fruit industry classification
Industry- Product category
- Wholesale Produce Distribution
- NAICS
- Fresh Fruit and Vegetable Merchant Wholesalers (424480), Fish and Seafood Merchant Wholesalers (42446)
- SIC
- Wholesale-Groceries & Related Products (5140)
- akta.pro primary industry
- Fresh Produce Wholesale (Fruit & Vegetables) (AFAIABAE)
- akta.pro secondary industries
- Fresh Fruit Wholesale (AFAIACAA), Fresh Produce Distribution (CRAOABAB), Chilled/Refrigerated Prepared Meat & Seafood Meals (AFANAFAD)
Keywords
Where Pacific Coast Fruit is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Pacific Coast Fruit business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Produce Distribution: Pacific Coast Fresh Company generates revenue through wholesale distribution of fresh produce, dairy, grocery, prepared foods, protein, and floral products to B2B customers including foodservice operators, grocery retailers, and produce managers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Account-based wholesale pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Pacific Coast Fruit product offering
Product offeringCore offering
Pacific Coast Fresh Company (formerly Pacific Coast Fruit Company) is a B2B wholesale distributor of fresh produce, dairy, grocery, prepared foods, protein, floral, and foodservice supplies serving foodservice operators, grocery retailers, and produce managers across the Pacific Northwest. The company sources from over 40 local and regional farm partners and fulfills orders through account-based digital ordering portal and direct phone sales, supported by distribution facilities in Portland, Oregon and Kent, Washington.
Product overview
Pacific Coast Fresh Company (formerly Pacific Coast Fruit Company) is a family-owned fresh produce and prepared foods distributor operating a B2B e-commerce platform. The company offers a comprehensive portfolio organized into major product categories: Fruit (18 subcategories), Vegetables (38 subcategories), Dairy (7 items), Grocery (28 categories), Prepared Foods (43 categories including Hummus and Retail Ready items), Protein (8 categories), Floral (36 categories), and Supply (11 categories). The company acquired King Harvest Hummus in June 2023 as part of its expansion strategy. The platform enables foodservice professionals, produce managers, and grocery shoppers to order fresh products online with digital ordering capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Fresh Fruit Wholesale distribution of fresh fruit including Apple, Avocado, Banana, Berry, Citrus, Date, Fig, Grape, Kiwi, Mango, Melon, Pear, Pineapple, Poms, Specialty Fruit, Stone Fruit, and Trop Fruit. Sold to B2B foodservice operators, grocery retailers, and produce managers in the Pacific Northwest.
- Fresh Vegetables Wholesale distribution of fresh vegetables including Artichoke, Asparagus, Bean, Broccoli, Brussels Sprouts, Cabbage, Carrot, Cauliflower, Celery, Cilantro, Corn, Cucumber, Eggplant, Fresh Herb, Garlic, Ginger, Hard Squash, Leafy Greens, Leek, Lettuce, Micro Greens, Mixed Vegetables, Mushroom, Onion, Parsley, Pea, Pepper, Plant Based Protein, Potato, Root Veg, Specialty Vegetables, Squash, Tomato, and Yam. Sold to B2B foodservice and grocery customers.
- Dairy Products Wholesale distribution of dairy products including Butter, Cheese, Egg, Ice Cream, Milk, Sour Cream, and Yogurt. Sold to B2B foodservice operators and grocery retailers.
- Grocery Items Wholesale distribution of grocery items including Asian Grocery, Bakery & Cooking Supply, Beverage, Bread & Tortillas, Canned Goods, Chocolate, Dressing, Dried Fruit, Dried Vegetables, Grain & Seeds, Ice, Juice, Meal Kit, Nut, Oil, Pasta, Pastes & Bases, Sauces And Condiments, Snacks, Spices & Dried Herbs, Toppings And Croutons, Vinegar, and more. Sold to B2B foodservice operators and grocery retailers.
- Prepared Foods Wholesale distribution of prepared and ready-to-eat foods including Cooking Kit, Deli Salad Kit, Dips And Salsa, Hummus, Meal Kit, Meat Kit, Produce Box, Retail Ready Fruit Kit, Retail Ready Salads, Retail Ready Snacks, and Retail Ready Vegetables. Sold to B2B foodservice and grocery customers.
- Protein Products Wholesale distribution of protein products including Further Processed Protein, Goat, Lamb, Plant Based Protein, Pork, Poultry, Seafood, Specialty Protein, and Beef. Sold to B2B foodservice operators and grocery retailers.
- Floral Products Wholesale distribution of fresh cut flowers and floral arrangements including Allium, Alstroemeria, Bells, Blueberry, Bouquet, Carnation, Chrysanthemum, Daffodil, Eucalyptus, Gerbera, Hyacinth, Hydrangea, Iris, Lily, Rose, Sunflower, Tulip, and ornamental plants. Sold to B2B customers.
- Foodservice Supplies Wholesale distribution of foodservice operation supplies including Bags, Baskets, Boxes, Clothing, Disposables, Equipment, Film And Wrap, Gloves, Label, Personal Protective Equipment, and To-Go Containers. Sold to B2B foodservice operators.
- King Harvest Hummus Portland-based branded hummus line acquired by Pacific Coast Fruit in June 2023, sold through the company's prepared foods distribution channel to foodservice operators and grocery retailers.
Companies that use Pacific Coast Fruit
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Pacific Coast Fruit technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pacific Coast Fruit partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- King Harvest HummuscorePacific Coast Fruit Company acquired Portland-based King Harvest Hummus as part of its expansion strategy. The acquisition was announced on June 20, 2023. Following the acquisition, the company plans to build distribution capacity to support the expanded product portfolio.
- Local Farm PartnerscorePacific Coast Fresh Company maintains partnerships with over 40 local and regional farms including Alpenrose, Andersen Organics, Babe Farms, Bob's Red Mill, Driscoll's, Grimmway Farms, Gunkel Orchard's, Rainier Fruit, Stemilt, and many others. These farms supply fresh produce to the company's distribution operations.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Pacific Coast Fruit competitors and assessment
Company assessmentDirect peers
- Charlie's Produce: Independent West Coast wholesale produce distributor headquartered in Seattle, serving foodservice, retail, and produce managers across the Pacific Northwest. Most directly comparable peer to PCFCo in geography, customer mix, and broad-line fresh produce focus.
- Markon Cooperative: Cooperative of independent foodservice produce distributors, of which Pacific Coast Fruit-style regional distributors are member suppliers. Comparable in fresh produce focus and foodservice distribution model; represents an alternative sourcing channel versus PCFCo's direct farm relationships.
- Produce Alliance: Network of independently-owned produce distributors serving foodservice operators nationwide through a centralized procurement and managed-contract platform. Comparable in fresh produce focus and foodservice customer base; offers a competing model to PCFCo's direct regional approach.
Broad incumbents
- FreshPoint (Sysco): Sysco-owned specialty produce distribution subsidiary operating across the U.S., including the Pacific Northwest. Comparable product mix (fresh produce, dairy, floral) but competes at national scale with bundled broadline food-service contracts.
- Shamrock Foods Company: Family-owned broadline foodservice distributor with a fresh produce and specialty foods division serving the western U.S. Comparable in family-owned heritage and foodservice focus, but operates broader geographies and a deeper center-of-plate portfolio.
- United Natural Foods (UNFI): Public wholesale distributor of natural, organic, and conventional foods including fresh produce to grocery and foodservice customers across North America. Comparable in fresh produce distribution but at vastly larger scale and broader geographic reach.
- KeHE Distributors: National specialty and fresh distributor serving natural product retailers and foodservice. Comparable in fresh and specialty grocery distribution to grocery and foodservice channels; significantly larger and broader portfolio than PCFCo.
Emerging players
- Taylor Farms: Large producer and distributor of fresh-cut, value-added produce and prepared salads for retail and foodservice. Comparable in the prepared/retail-ready produce categories PCFCo now sells (e.g., Retail Ready Salads, Fruit Kits) but is a national producer-distributor rather than a regional repacker.
Regional players
- Specialty Produce: San Diego-based fresh produce distributor serving Southern California foodservice and retail. Comparable in independent, regional wholesale produce distribution model but in a different West Coast geography than PCFCo's PNW focus.
- Coastal Sunbelt Produce: Independent Mid-Atlantic and Southeast wholesale produce distributor serving foodservice operators. Comparable business model—independent, regional broadline fresh produce distributor—but in an entirely different U.S. region from Pacific Coast Fresh.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Pacific Coast Fruit social profiles
Digital presencePacific Coast Fruit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pacific Coast Fruit leadership team
Management profileNumber of profiles
Pacific Coast Fruit subsidiaries and ownership
Company hierarchySubsidiaries1 record
Pacific Coast Fruit funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pacific Coast Fruit M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pacific Coast Fruit
What does Pacific Coast Fruit do?
Pacific Coast Fresh Company (formerly Pacific Coast Fruit Company) is a B2B wholesale distributor of fresh produce, dairy, grocery, prepared foods, protein, floral, and foodservice supplies serving foodservice operators, grocery retailers, and produce managers across the Pacific Northwest. The company sources from over 40 local and regional farm partners and fulfills orders through account-based digital ordering portal and direct phone sales, supported by distribution facilities in Portland, Oregon and Kent, Washington.
Is Pacific Coast Fruit a public or private company?
Pacific Coast Fruit is a private company. It is classified as family owned and is currently operating.
When was Pacific Coast Fruit founded?
Pacific Coast Fruit was founded in 1977. It employs 251 to 500 people.
Where is Pacific Coast Fruit based?
Pacific Coast Fruit is headquartered in Portland, United States, in the North America region.
How does Pacific Coast Fruit make money?
One revenue line is on record: produce Distribution.
Who are Pacific Coast Fruit's main competitors?
Direct peers on record are Charlie's Produce, Markon Cooperative and Produce Alliance. Broad incumbents are FreshPoint (Sysco), Shamrock Foods Company, United Natural Foods (UNFI) and KeHE Distributors. Taylor Farms is listed as an emerging player. Regional players are Specialty Produce and Coastal Sunbelt Produce.
Does Pacific Coast Fruit have an API?
No public API is recorded for Pacific Coast Fruit.
What industry is Pacific Coast Fruit in?
Pacific Coast Fruit's product category is Wholesale Produce Distribution. Its primary akta.pro industry code is AFAIABAE, Fresh Produce Wholesale (Fruit & Vegetables), with a secondary code of AFAIACAA, Fresh Fruit Wholesale. Its NAICS code is 424480 and its SIC code is 5140.