AVLP

What AVLP does

The Association of Valuers of Licensed Property (AVLP) is a UK professional membership association founded in 1894 by John Fleuret. It is the recognised leading body for specialist property advice on hotels, restaurants, pubs, bars, clubs, and other leisure premises, with approximately 100 vetted members operating nationwide across all UK regions. Members must have at least five years of professional standing, be sponsored by existing members, hold mandatory professional indemnity insurance, maintain separate client bank accounts, and adhere to RICS-aligned codes of conduct enforced through a formal disciplinary framework.

AVLP's core offering is not a technology product but a credentialing and discovery layer. The association maintains a searchable online directory of its members — filterable by individual, company, service type, and UK region — that connects clients seeking specialist licensed-property advice with qualified practitioners. The thirteen service lines covered include valuation, acquisitions, agency lettings and disposals, building surveys, business rates, expert witness, fixtures and fittings, Market Rent Only (MRO), panelled arbitrator and independent expert, the Pubs Independent Rent Review Scheme (PIRRS), planning and viability, premises licences, and rent review and lease renewal.

AVLP generates revenue through recurring membership subscriptions. Individual member firms (including Savills, Lambert Smith Hampton, Everard Cole, Sidney Phillips, and others) promote their own services independently through their own websites and networks; the association itself does not sell services directly. Its marketing is conducted principally through avlp.com and word-of-mouth referrals within the UK licensed trade. The organisation is governed by an elected leadership team including President Tim Vines, Vice President Darren Holder, and Honorary Secretaries Victoria Teague and Daniel Mackernan, and is operated from a lean honorary-secretariat headquartered at 70 Eastgate Street, Gloucester.

Name

AVLP

Legal name

The Association of Valuers of Licensed Property

Website

https://avlp.com

Company type

Private

Founded year

1894

Operating status

Operating

Short description

AVLP is the UK's leading professional membership association of approximately 100 vetted specialist valuers providing licensed leisure property advice on pubs, hotels, restaurants, clubs, and bars across all UK regions, operating since 1894.

Ownership category

akta.pro rank

Product category

Licensed Property Valuation Services

NAICS

Offices of Real Estate Appraisers (53132)

SIC

Services-Membership Organizations (8600)

akta.pro industry

PRIMARYBPAHAFAC

Governance & Board Effectiveness Advisory

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Risk, Compliance & Governance Advisory

Keywords

• Licensed property valuation
• Leisure property advisory
• Rent review services
• Pub valuation
• Professional valuation association

Headquarters

HQ city

Gloucester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Membership Fees: AVLP generates revenue through membership subscriptions. Prospective members must be experienced, qualified valuers (at least 5 years standing) who are vetted and sponsored by existing members. The association maintains high professional standards including mandatory professional indemnity insurance, adherence to RICS-style codes of conduct, and disciplinary rules, which justify the membership premium.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

AVLP is a UK professional membership association (founded 1894) whose approximately 100 vetted specialist members provide valuation and advisory services for licensed leisure properties — pubs, hotels, restaurants, bars, clubs, and other hospitality premises. The association itself acts as a credentialing body and searchable member directory, vetting applicants (minimum 5 years' standing, sponsor-required, RICS-aligned codes, mandatory professional indemnity insurance) and routing clients to qualified members for valuation, rent review, lease renewal, expert witness, planning, premises licence, business rates, and related advisory engagements.

Product overview

AVLP is a professional membership association offering a comprehensive suite of licensed property valuation and advisory services through its network of approximately 100 specialist members. The organization operates as a platform connecting clients with qualified valuers offering services including Valuation, Acquisitions, Agency Lettings & Disposals, Building Surveys, Business Rates, Expert Witness, Fixtures & Fittings, MRO, Panelled Arbitrator & Independent Expert, PIRRS, Planning & Viability, Premises Licences, and Rent Review & Lease Renewal services. AVLP members specialize exclusively in licensed leisure properties including pubs, hotels, restaurants, clubs, and other hospitality premises throughout the UK.

Differentiator

Problem solved

Functional benefit

Products and services

• Valuation Comprehensive valuation services for licensed leisure properties including acquisition, loan security, probate, and statutory accounts, delivered by AVLP members covering the whole of the UK and combining specialist knowledge of the licensed leisure market.
• Acquisitions Property acquisition services in which AVLP members identify and seek to acquire licensed properties on behalf of clients across the UK licensed leisure sector.
• Agency: Lettings and Disposals Expert agency advice on freehold sales and lettings of licensed properties, guiding clients from initial advice through to completion.
• Building Surveys Building survey services including schedules of dilapidations and condition reports for pubs and licensed properties.
• Business Rates Business rates specialist support to help minimise costs and assist in appealing Rateable Value for licensed properties.
• Expert Witness Court and tribunal representation services for licensed property disputes, delivered by AVLP members acting as expert witnesses.
• Fixtures & Fittings Inventory valuations for fixtures and fittings in licensed and leisure properties, delivered by accredited and experienced AVLP member valuers.
• MRO (Market Rent Only) Assistance for tied pub tenants navigating complex Pubs Code legislation and Market Rent Only options to determine best trading arrangements.
• Panelled Arbitrator & Independent Expert Appointment of qualified arbitrators or independent experts to resolve disputes as neutral third parties; AVLP members are elected to RICS panels.
• PIRRS (Pubs Independent Rent Review Scheme) A panel of experts for resolving pub rent reviews under the Pubs Independent Rent Review Scheme.
• Planning & Viability Pub viability assessments and planning authority representation for licensed premises, including representation at Public Enquiries.
• Premises Licences Assistance with new Premises Licence applications, variations on existing licences, or transfers for licensed premises.
• Rent Review & Lease Renewal Landlord and Tenant surveyors representing parties in rent review negotiations, from initial advice through to Arbitrator or Independent Expert determination.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Central Association of Agricultural Valuers (CAAV): CAAV is a UK professional membership body for specialist valuers in agricultural and rural property, providing a directly analogous specialist trade-body model to AVLP's licensed-property focus with similar vetting, CPD, and disciplinary functions.

Regional players

• Appraisal Institute: The Appraisal Institute is the largest US professional association of real estate appraisers, serving as the international analogue to AVLP's specialist-valuer credentialing function outside the UK geography.
• Australian Property Institute (API): The API is the Australian professional body for property valuers and related specialists, providing a directly comparable specialist-valuer trade-body model in another English-speaking jurisdiction.
• National Association of Valuers and Auctioneers (IPAV): IPAV is the Irish professional body for chartered valuers and auctioneers, comparable to AVLP as a smaller specialist national association credentialing property valuation professionals.

Broad incumbents

• Propertymark: Propertymark is a UK-wide membership body for estate agents, surveyors, and valuers (incorporating NAEA, ARLA, and NAEA Commercial) that, like AVLP, vets members and signals professional standards for property professionals across the country.
• Royal Institution of Chartered Surveyors (RICS): RICS is the UK's dominant chartered body for surveyors and valuers and overlaps materially with AVLP in regulating and credentialing the same population of MRICS/FRICS chartered valuation professionals — AVLP explicitly aligns its rules to RICS standards.

Emerging players

• Incorporated Society of Valuers and Auctioneers (ISVA, now part of RICS): ISVA historically functioned as a specialist UK body for valuers and auctioneers, representing a peer specialist trade-body model that overlapped with AVLP's served population before integration into RICS.

Others

• British Institute of Innkeeping (BII): BII is the UK's leading membership body for licensed-retail operators (pub, bar, and hotel operators), adjacent to AVLP in that they cover the same licensed-trade ecosystem but serve operators rather than their valuers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AVLP