Cascade organic
Cascade Organic is a Tigard, Oregon sole proprietorship founded by Jeff Michels that supplies wild-foraged mushrooms, sustainable seafood, ethically raised meats, and local organic produce via wholesale to Portland/Salem/Vancouver chefs and DTC e-commerce with subscription boxes.
- Company typePrivate
- Founded-
- HeadquartersTigard, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Cascade organic does
Cascade Organic is a Tigard, Oregon-based sole proprietorship that supplies wild-foraged Pacific Northwest ingredients, sustainably harvested seafood, ethically raised meats, and local organic produce to two distinct customer bases: restaurant chefs in the Portland, Salem, and Vancouver metros via direct wholesale relationships, and individual consumers via an e-commerce storefront with weekly Thursday home delivery and curated subscription boxes. The company was founded by Jeff Michels, a former wilderness guide, after family foraging trips produced surplus wild mushrooms that were redirected to local chefs; the business is founder-owned with no disclosed external funding and operates with 1–10 employees.
The product mix spans six interconnected lines: Sustainable Seafood (salmon, rockfish, scallops, oysters, crab, plus subscription boxes and the premium Seafood Feast assortment), Local Produce, Ethically Raised Meats (beef, pork, lamb), Mushrooms (Morel, Chanterelle, Matsutake, etc.), Wild Foraged (huckleberries, nettles, fiddleheads, ramps, sea beans), and Pantry Items, plus ancillary Gift Cards. All wild products are gathered under Special Use Permits from State and National Forests using non-invasive protocols, and seafood is sourced to Monterey Bay Aquarium Seafood Watch "Best Choice or Best Alternative" standards from local Oregon fishermen and shellfish partners (Cascadia Shellfish). Meat is supplied through regional partner farms and processors including Carlton Farm, Eastern Oregon Farm, Sterling Silver Ranch, and Revel Meat in Canby.
Revenue is generated through pay-as-you-go unit pricing (per pound, per pack, per dozen), recurring subscription boxes, and B2B wholesale supply, with no public revenue disclosure. The technology footprint is minimal — a Squarespace e-commerce site, an Instagram brand channel, and standard order/contact infrastructure ([email protected], 503-352-9634). Marketing is primarily organic social and content-driven, and the business carries no app, no AI/ML capabilities, no patents, and no certifications listed.
Cascade organic firmographics
Firmographics- Name
- Cascade organic
- Legal name
- Cascade Organic
- Website
- https://cascadeorganic.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Cascade Organic is a Tigard, Oregon sole proprietorship founded by Jeff Michels that supplies wild-foraged mushrooms, sustainable seafood, ethically raised meats, and local organic produce via wholesale to Portland/Salem/Vancouver chefs and DTC e-commerce with subscription boxes.
- Ownership category
- akta.pro rank
Cascade organic industry classification
Industry- Product category
- Specialty Food Distribution
- NAICS
- Grocery and Related Product Merchant Wholesalers (4244), Fish and Seafood Merchant Wholesalers (42446), Fresh Fruit and Vegetable Merchant Wholesalers (424480), Farm Product Raw Material Merchant Wholesalers (4245)
- SIC
- Wholesale-Groceries & Related Products (5140), Wholesale-Farm Product Raw Materials (5150)
- akta.pro primary industry
- Natural, Organic & Health Foods Wholesale Distribution (CRAOAAAK)
- akta.pro secondary industries
- Organic Meat, Poultry & Seafood Wholesale (AFAIAJAD), Organic & Natural Foodservice & Restaurant Supply Wholesale (AFAIAJAJ), Specialty & Gourmet Foods Wholesale Distribution (CRAOAAAI), Natural & Organic Foods Distribution (CRAOABAH)
Keywords
Where Cascade organic is headquartered
LocationHeadquarters
- HQ city
- Tigard
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Cascade organic business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Product Sales (Seafood, Meat, Mushrooms, Produce): Direct sales of wild mushrooms, sustainable seafood, ethically raised meats, wild foraged items, local produce, and pantry essentials to consumers and restaurant chefs. Products sold individually or as subscription boxes.
- Wholesale to Chefs: B2B wholesale supply relationships with restaurants and chefs in Portland, Salem, and Vancouver areas.
- Gift Cards: Digital gift cards sold in denominations from $25 to $500 with no expiration date.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual products sold at unit pricing |
| Unit Pricing | Pay-as-you-go | Digital gift cards |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels2 records
Cascade organic product offering
Product offeringCore offering
Cascade Organic sources and distributes wild foraged Pacific Northwest mushrooms, sustainably harvested seafood, ethically raised meats, farm-fresh local organic produce, and curated specialty food boxes. Products are sold individually or as recurring subscription boxes via a direct-to-consumer e-commerce storefront with Thursday home delivery, and through wholesale supply relationships with restaurant chefs in Portland, Salem, and Vancouver.
Product overview
Cascade Organic is a local wild mushrooms and wholesale seafood supplier serving Portland, Salem, and Vancouver chefs. Their offering is a unified food delivery platform comprising six interconnected product lines: Sustainable Seafood (subscription boxes, individual seafood products, and The Seafood Feast premium assortment), Local Produce (farm-fresh organic delivery), Ethically Raised Meats (humanely raised beef, pork, lamb, sausages), Mushrooms (Oregon wild and foraged varieties), Wild Foraged items (Pacific Northwest wild foods), and Pantry Items. They also offer Specialty Boxes combining multiple categories, Gift Cards, and wholesale services for restaurant clients. All products emphasize sustainable sourcing aligned with Monterey Seafood Watch standards, organic certification when possible, and ethical harvesting practices under Special Use Permits from State and National Forests.
Differentiator
Problem solved
Functional benefit
Products and services
- Sustainable Seafood Fresh caught, sustainably sourced seafood (salmon, rockfish, scallops, shrimp, oysters, crab, and other varieties) sold individually and via subscription boxes, delivered to Portland-area consumers and supplied wholesale to restaurant chefs.
- Local Produce Farm-fresh, locally grown organic seasonal produce sourced from Pacific Northwest farms and delivered to customers' doorsteps via the home delivery service.
- Specialty Boxes Curated subscription boxes combining produce, seafood, meat, and/or combo packs of fresh products sourced from trusted farms and foragers, delivered on a recurring basis.
- Wild Foraged Pacific Northwest wild foraged foods including wild huckleberries, stinging nettle, miner's lettuce, fiddleheads, wild onions, sea beans, and ramps, sustainably harvested and delivered throughout Portland and surrounding areas.
- Pantry Items Premium pantry essentials such as raw honey, locally sourced hazelnuts, wild rice, and beans, sustainably harvested and selected for freshness.
- Ethically Raised Meats Humanely raised meat delivery featuring premium cuts of beef, pork, lamb, and sausages from partner farms such as Carlton Farm, Eastern Oregon Farm, Revel Meat, and Sterling Silver Ranch.
- Mushrooms Premium Oregon mushrooms including Morel, Oyster, Chanterelle, Shiitake, Maitake, Shimeji, King Trumpet, Porcini, and Matsutake varieties, fresh foraged and locally sourced for home chefs and mushroom enthusiasts.
- Wholesale Services Wholesale supply of locally sourced wild mushrooms, sustainable seafood, and other ingredients to restaurant chefs in Portland, Salem, and Vancouver.
- E-Gift Cards Digital gift cards available in denominations from $25 to $500 with no expiration date, redeemable on the Cascade Organic e-commerce storefront.
Quantifiable outcome
- 100% sustainably sourced products meeting Monterey Seafood Watch standards
Companies that use Cascade organic
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Cascade organic technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Cascade organic partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Local Oregon FishermencorePartnership with local Oregon fishermen for sustainable seafood sourcing. Fish are harvested along the north coast of Oregon and unloaded directly at cooking facilities where they are steamed and hand-picked locally.
- State and National Forest ServicescoreWild foraged products are harvested using non-invasive protocols under Special Use Permits from both State and National Forests, enabling access to premium wild mushrooms and foraged foods.
- Monterey Bay Aquarium Seafood WatchcoreCascade Organic has aligned with Monterey Seafood Watch standards of Best Choice or Best Alternative to ensure all seafood offerings are ethically and sustainably harvested.
- Carlton FarmminorSupplier of traditional smoked hams and sausages. Hand-processed in the Willamette Valley with sustainable and responsible practices.
- Eastern Oregon FarmminorSupplier of 85/15 ground beef from Eastern Oregon. Farm is centered around sustainable and responsible practices.
- Revel Meat (Canby, Oregon)minorLocal meat processor in Canby, Oregon providing humanely raised Oregon ground pork and pork products including tenderloin and sausages.
- Sterling Silver RanchminorPacific Northwest ranch supplying pasture-raised New York strip steaks and beef products.
- Cascadia ShellfishminorSupplier of fresh Pacific Northwest oysters through the oyster pre-order program.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Cascade organic competitors and assessment
Company assessmentDirect peers
- Diamond Organics: Organic and natural foods home-delivery service shipping curated produce, meat, and pantry items direct to consumers. Directly comparable to Cascade Organic's DTC subscription box model and product categories.
- Azure Standard: Large organic/natural foods distributor operating its own home delivery and wholesale channels across the Pacific Northwest and beyond. Closely comparable to Cascade Organic on product mix (organic produce, sustainable proteins, pantry), DTC subscription model, and regional delivery logistics.
- Foraged: Online marketplace specializing in wild-foraged mushrooms, berries, herbs, and wild foods from foragers across North America. Directly comparable on the wild-foraged, hard-to-source-elsewhere angle that defines Cascade Organic's most differentiated SKUs.
Regional players
- New Seasons Market: Portland-based natural and organic grocery chain emphasizing local, sustainable, and specialty foods. Comparable assortment (organic produce, sustainable proteins, local artisan products) and overlapping Portland metro consumer base, though operating through retail storefronts rather than delivery/wholesale.
- Provender: Pacific Northwest wholesale produce distributor supplying restaurants and foodservice operators across OR and WA. Comparable on the B2B wholesale supply motion to Portland-area chefs and on the fresh produce assortment.
Emerging players
- Misfits Market: DTC subscription box delivering organic produce, sustainable seafood, and specialty groceries. Overlaps with Cascade Organic on consumer segment, sustainability positioning, and recurring subscription revenue model.
- Imperfect Foods: Subscription-based DTC service delivering surplus and sustainably sourced produce, proteins, and pantry staples to consumers' doors. Comparable target customer (health/sustainability-focused household) and DTC delivery model, though at much larger scale.
Broad incumbents
- Pacific Seafood: Large, vertically integrated seafood harvester, processor, and wholesale distributor across the West Coast and PNW. Comparable on the wholesale seafood supply to Portland-area chefs that Cascade Organic serves, though operating at vastly greater scale and breadth.
- Whole Foods Market: National natural and organic grocery retailer with deep presence in Portland and the PNW. Sets the baseline competitive context for organic produce, sustainable seafood, and humanely raised meats at retail, capturing consumers that Cascade Organic also targets via DTC channels.
- Cascadian Farm: Established national organic food brand (owned by General Mills) with a strong Pacific Northwest organic heritage. Comparable organic/natural positioning and consumer demand for traceable, sustainable PNW-sourced products, though operating as a CPG brand rather than a distributor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights6 records
Customer concentration
Cascade organic social profiles
Digital presenceCascade organic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cascade organic leadership team
Management profileNumber of profiles
Profiles1 record
Cascade organic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cascade organic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cascade organic
What does Cascade organic do?
Cascade Organic sources and distributes wild foraged Pacific Northwest mushrooms, sustainably harvested seafood, ethically raised meats, farm-fresh local organic produce, and curated specialty food boxes. Products are sold individually or as recurring subscription boxes via a direct-to-consumer e-commerce storefront with Thursday home delivery, and through wholesale supply relationships with restaurant chefs in Portland, Salem, and Vancouver.
Is Cascade organic a public or private company?
Cascade organic is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cascade organic founded?
Cascade organic was founded in -1. It employs 1 to 10 people.
Where is Cascade organic based?
Cascade organic is headquartered in Tigard, United States, in the North America region.
How does Cascade organic make money?
Three revenue lines are on record. Product Sales (Seafood, Meat, Mushrooms, Produce) is the primary driver. The others are wholesale to Chefs and gift Cards.
Who are Cascade organic's main competitors?
Direct peers on record are Diamond Organics, Azure Standard and Foraged. Regional players are New Seasons Market and Provender. Emerging players are Misfits Market and Imperfect Foods. Broad incumbents are Pacific Seafood, Whole Foods Market and Cascadian Farm.
Does Cascade organic have an API?
No public API is recorded for Cascade organic.
What industry is Cascade organic in?
Cascade organic's product category is Specialty Food Distribution. Its primary akta.pro industry code is CRAOAAAK, Natural, Organic & Health Foods Wholesale Distribution, with a secondary code of AFAIAJAD, Organic Meat, Poultry & Seafood Wholesale. Its NAICS code is 4244 and its SIC code is 5140.