Genèveroule
Genèveroule is a Geneva-based non-profit association providing bicycle rental, repair, second-hand sales, corporate fleet management, Caddie Service deliveries, and socio-professional integration for refugees and job seekers, operating 3 retail arcades, seasonal loan containers, and the cantonal VéloPartage bike-sharing network.
- Company typePrivate
- Founded2002
- HeadquartersPlan-les-ouates, Switzerland
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What Genèveroule does
Genèveroule is a Geneva-based non-profit association of public utility, founded in 2002 (with activity roots going back to 1996), that combines sustainable urban mobility with a socio-professional integration mission. It operates three retail arcades (Montbrillant at the north exit of Cornavin station, Meyrinroule in Meyrin, and Grand-Morillon), the Espace Tourbillon administration and mechanical workshop in Plan-les-Ouates, seasonal free-bike loan containers (Pâquis, Plainpalais, Rhône), and—through its 2022 merger with Caddie Service—a bicycle-based grocery and recyclables delivery service across the Canton. It also operates the cantonal VéloPartage free-access bike-sharing network (600+ stations, 1,440 bikes including 520 electric) with technology partner Donkey Republic, and manages more than 23 Vélostations via Velocity.ch in partnership with Fondation des Parkings. The integration programme annually serves more than 150 asylum seekers, refugees, social-welfare recipients and unemployed persons, supported by 120 employees representing nearly 50 nationalities.
The business model is a hybrid of usage-based services (bike rental from CHF 16/day for adapted trikes up to corporate fleet management; repairs at CHF 35 for the spring service), recurring memberships (Solo CHF 35/yr, Family CHF 50/yr, Collectivity from CHF 100/yr), one-off sales of refurbished second-hand bikes (CHF 180-900), managed corporate mobility contracts (fleets from 1 to 600 bicycles with customers including imad, HUG, WIPO, CERN, Raiffeisen), Caddie Service transaction fees with retailer counters at Manor, Migros and Coop, and grants/donations from the State of Geneva, multiple municipalities and private foundations (Sandoz, Ernst Göhner, Gelbert, Loterie Romande, Fondation Modus). Per the organisation, 81% of non-donation revenues flow directly to projects, implying a lean 19% administrative cost ratio.
Technology usage is centred on partner platforms rather than proprietary IP: Lokki for online reservations, Donkey Republic for app-based bike unlock/return, Velocity.ch for SwissPass-enabled parking access, and Geovelo for route navigation on the 40 Swiss and French cycle routes referenced on Genèveroule maps. Pricing is publicly disclosed, bilingual French/English customer touchpoints are maintained, and go-to-market relies on community-led channels, municipal partnerships, cycling events (Salon du Vélo, Bike to Work, Samedis du Vélo), and a strong social-media presence. Genèveroule operates strictly within the Canton of Geneva (with Grand Genève spillover) and holds recognised cantonal and federal labels including Label 1+ pour tous, Label Ecomobile, Sefri Vignette, Service Civil and Entreprise formatrice, plus the 2021 'Un job pour les jeunes' prize from the Société genevoise d'utilité publique.
Genèveroule firmographics
Firmographics- Name
- Genèveroule
- Legal name
- Association Genèveroule
- Website
- https://geneveroule.ch
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Short description
- Genèveroule is a Geneva-based non-profit association providing bicycle rental, repair, second-hand sales, corporate fleet management, Caddie Service deliveries, and socio-professional integration for refugees and job seekers, operating 3 retail arcades, seasonal loan containers, and the cantonal VéloPartage bike-sharing network.
- Ownership category
- akta.pro rank
Genèveroule industry classification
Industry- Product category
- Bicycle Rental and Mobility Services
- NAICS
- Tour Operators (56152), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Bike Rental, Demo & Tour Operators (Retail-Adjacent) (CRAMAHAJ)
- akta.pro secondary industries
- Cycling / MTB / E-Bike Guiding & Rentals (THAAALAG), Station-Based Bike Rentals (Bikeshare) (THADAGAD), Cargo Bikes & E-Cargo Bikes Rental/Leasing (TLABAGAB)
Keywords
Where Genèveroule is headquartered
LocationHeadquarters
- HQ city
- Plan-les-ouates
- HQ country
- Switzerland
- HQ region
- Europe
Offices6 records
Markets served
Genèveroule business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others
Revenue model
- Bicycle Rental: Daily and seasonal rental of wide range of bicycles including classic, electric, cargo, and folding bikes from 3 arcades and Tourbillon space, available 7 days a week.
- Membership Subscriptions: Annual membership tiers: Solo (CHF 35), Family (CHF 50), Collectivity (from CHF 100). Members receive 20% rental discounts, no deposit required, and 10% off second-hand bikes.
- Bike Repair Services: Repair workshops at all locations offering maintenance and repairs. Members receive 10% discount on spare parts and free courtesy bikes.
- Second-hand Bike Sales: Sale of refurbished bicycles including Flyer electric bikes (CHF 500-900), city bikes, and Brompton folding bikes.
- Corporate Mobility Services: Customized fleet management for businesses including maintenance, training, and fleet programs. Manages fleets from 1 to 600 bicycles for corporate clients.
- Caddie Service Deliveries: Bicycle delivery service for groceries and purchases from partner stores including Manor, Migros, Coop, and others throughout the canton. Also collects recyclables.
- Grants and Donations: Support from State of Geneva, municipalities (Geneva, Meyrin, Grand-Saconnex), private foundations (Fondation Sandoz, Ernst Göhner, etc.), and private donations. 81% of revenues go directly to projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Solo Membership - Individual annual subscription |
| Subscription | Annual | Family Membership - Family annual subscription |
| Subscription | Annual | Collectivity Membership - Company/community/organization subscription |
| Unit Pricing | Pay-as-you-go | Spring Bike Service - Annual maintenance package |
| Unit Pricing | Pay-as-you-go | Second-hand Bikes - Various models available |
| Unit Pricing | Pay-as-you-go | Tricycle Cerebral Rental - Adapted electric tricycle for disabled persons |
| Unit Pricing | Pay-as-you-go | Corporate Events - Organized cycling events for businesses |
| Freemium | Pay-as-you-go | Free Bike Loans - Seasonal container loans |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Genèveroule product offering
Product offeringCore offering
Genèveroule is a non-profit association offering bicycle rentals (classic, electric, cargo, folding, racing bikes) from 3 arcades and Espace Tourbillon, free seasonal bike loan containers, professional bike repair workshops, second-hand bike sales, corporate fleet management services, and Caddie Service bicycle deliveries throughout the Canton of Geneva. The association combines soft mobility promotion with socio-professional integration programs for refugees, asylum seekers, and unemployed persons.
Product overview
Genèveroule is a non-profit association offering an integrated cycling ecosystem centered around bicycle rental, loan, and mobility services. The core portfolio comprises bicycle rental (classic, electric, cargo, folding, racing, gravel bikes) across 3 arcades and Espace Tourbillon; free seasonal bicycle loans at multiple city stations; repair and maintenance workshops; corporate fleet management; Caddie Service delivery; guided bike tours; second-hand bike sales; and Tricycle Cerebral for disabled users. The association also partners with Donkey Republic for the VéloPartage bike-sharing network and manages 25 VéloStations via Velocity.ch. All services incorporate socio-professional integration as a core mission, with the association employing 120 people in integration including asylum seekers, refugees, and unemployed individuals.
Differentiator
Problem solved
Functional benefit
Brands
- Caddie Service: Bicycle delivery service for individuals and companies throughout the Canton of Geneva, including recyclable materials collection, integrated into Genèveroule following a 2022 merger by absorption.
Products and services
- Bicycle Rental
Quantifiable outcome
- 81% of revenues go directly to projects with only 19% administrative costs
- +4 more outcomes
Companies that use Genèveroule
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles5 records
Genèveroule technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
Genèveroule partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- MiloocoreMiloo and Genèveroule alliance to strengthen sustainable, local, and circular mobility in Geneva. Genèveroule becomes official repair and maintenance partner for Miloo electric bikes. Mechanics trained on Miloo models ensuring quality local service. Collaboration extends to corporate mobility with combined Miloo bikes and Genèveroule maintenance services for enterprise clients.
- Migros GenèvecoreGenèveroule and Migros Genève association in 2025 for Caddie Service deliveries throughout the canton. Migros customers can use Caddie Service for home deliveries ordered from Migros stores.
- La ManivellecorePartnership with La Manivelle and Ville d'Onex offering free bike deliveries to Onex residents. La Manivelle loans objects to residents; Genèveroule delivers by bike; Ville d'Onex sponsors delivery costs. Promotes circular economy and soft mobility.
- Association Cerebral GenèvecoreCollaboration to provide adapted OPair electric tricycle rental for people with disabilities. First tricycle of this type in Geneva, following examples in other Swiss cities. Association Cerebral provides expertise on mobility needs; Genèveroule manages rental operations.
- Donkey RepubliccorePartnership with Donkey Republic as operator of VéloPartage cantonal free-bike network. Genèveroule maintains cycles and recharges electric bike batteries. Donkey Republic provides app-based unlock/return system and customer service.
- Fondation des ParkingscorePartnership for controlling 23+ Vélostations (bike parking facilities) in Geneva. Velocity.ch web app allows cyclists to use SwissPass for access. Free daily parking in 16 bike parks for first 24 hours.
- imad (Institution genevoise de maintien à domicile)core15-year partnership managing 600 bicycles and electric bikes for imad care staff. Genèveroule provides fleet management, maintenance, and training. Supports 20 people towards socio-professional integration annually.
- Hospice GénéralcoreLong-standing partner referring asylum seekers to Genèveroule for integration programs. 2010 agreement defined contractual framework for socio-professional internships for migrants.
- Bureau pour l'Intégration des Étrangers (BIE)coreCantonal integration bureau supporting Genèveroule's integration mission with migrants and refugees through funding and coordination.
- Pro Vélo GenèveminorAssociation member and Samedis du Vélo event partner. Joint activities promoting cycling culture in Geneva.
- FIDES (Fondation Immobilière pour le Développement des Entreprises Sociales)coreFoundation enabling Genèveroule's relocation to Espace Tourbillon in 2021. Collaborative space with 9 social enterprises, 700+ employees, 33,000 m2 of surfaces, and underground logistics station.
- ManorminorCaddie Service counter located at Manor supermarket checkout for customer delivery orders. One of multiple retail partners for delivery service.
- CoopminorCaddie Service delivery partner with counters at multiple locations including Onex, Carouge Market, and Rive Market.
- Fondation ModusminorFoundation producing video portraits of Genèveroule team members, including Anna Rizzi mechanic portrait. Supports visibility for integration mission.
Scale indicators8 records
Recent moves8 records
Expansion highlights5 records
Genèveroule competitors and assessment
Company assessmentDirect peers
- La Manivelle: Geneva-based circular-economy lending library partnering with Genèveroule and Ville d'Onex for free bike deliveries of borrowed objects. Comparable as a Geneva-area non-profit pursuing shared/circular mobility with delivery and community-engagement activities overlapping Caddie Service.
- Neuchâtelroule: Local non-profit bike-loan association in Neuchâtel, explicitly cited by Genèveroule as a partner offering preferential member rates. Closely comparable as a French-Swiss local non-profit providing free and seasonal bicycle loans, although smaller in scale.
- PubliBike: Switzerland's largest station-based bike-share operator (PostFinance/PostAuto-owned), with 600+ stations and 6,500+ bikes across Swiss cities including Geneva. Directly comparable to Genèveroule's Vélopartage-style station-based bike-sharing offering.
- Donkey Republic: Danish dockless bike-share platform and Genèveroule's operational partner for the Vélopartage network. Comparable as a bike-share operator with similar app-based unlock model and growing Swiss / European footprint.
- Mobility Cares: Swiss non-profit subsidiary of Mobility Cooperative operating shared mobility services including Rent a Bike, Carvelo (cargo bike sharing), and Catch a Car. Most directly comparable as a Swiss shared-mobility operator with a social/utility mission overlapping Genèveroule's bike rental and corporate mobility offering.
- Carvelo: Swiss cargo-bike sharing service operated by Mobility Cares with 100+ stations, including locations in Geneva. Directly comparable to Genèveroule's cargo-bike rental, Caddie Service, and last-mile delivery offering.
Broad incumbents
- Lime: Global micromobility operator offering shared e-bikes, e-scooters, and car-share in cities worldwide. Comparable as a broad incumbent in urban micromobility substituting for short urban trips that Genèveroule's rentals and free-loan bikes also serve.
- Nextbike: One of Europe's largest bike-share operators (now part of Tier Mobility), active across Germany, Austria, Eastern Europe and other markets. Comparable as a broad incumbent offering station-based and flexible bike-share systems, though at much larger scale and without Genèveroule's social-integration mission.
Others
- Fondation des Parkings: Geneva foundation operating public parking infrastructure including the 25 Vélostations that Genèveroule manages via the Velocity.ch platform. Comparable as the strategic infrastructure partner enabling Genèveroule's bike-parking service line.
- Pro Velo Schweiz: Swiss umbrella cycling advocacy association with cantonal sections (including Pro Vélo Genève, a Genèveroule event partner). Comparable as a closely adjacent ecosystem player promoting cycling culture and policy in Switzerland.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Genèveroule social profiles
Digital presenceGenèveroule compliance and trust
Trust signalCompliance5 records
Genèveroule financial estimates
Financial estimateRevenue estimate
Valuation estimate
Genèveroule leadership team
Management profileNumber of profiles
Profiles12 records
Genèveroule subsidiaries and ownership
Company hierarchySubsidiaries1 record
Genèveroule funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Genèveroule M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Genèveroule
What does Genèveroule do?
Genèveroule is a non-profit association offering bicycle rentals (classic, electric, cargo, folding, racing bikes) from 3 arcades and Espace Tourbillon, free seasonal bike loan containers, professional bike repair workshops, second-hand bike sales, corporate fleet management services, and Caddie Service bicycle deliveries throughout the Canton of Geneva. The association combines soft mobility promotion with socio-professional integration programs for refugees, asylum seekers, and unemployed persons.
Is Genèveroule a public or private company?
Genèveroule is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Genèveroule founded?
Genèveroule was founded in 2002.
Where is Genèveroule based?
Genèveroule is headquartered in Plan-les-ouates, Switzerland, in the Europe region.
How does Genèveroule make money?
Seven revenue lines are on record. Bicycle Rental is the primary driver. The others are membership Subscriptions, bike Repair Services, second-hand Bike Sales, corporate Mobility Services, caddie Service Deliveries and grants and Donations.
Who are Genèveroule's main competitors?
Direct peers on record are La Manivelle, Neuchâtelroule, PubliBike, Donkey Republic, Mobility Cares and Carvelo. Broad incumbents are Lime and Nextbike. Others are Fondation des Parkings and Pro Velo Schweiz.
Does Genèveroule have an API?
No public API is recorded for Genèveroule.
What industry is Genèveroule in?
Genèveroule's product category is Bicycle Rental and Mobility Services. Its primary akta.pro industry code is CRAMAHAJ, Bike Rental, Demo & Tour Operators (Retail-Adjacent), with a secondary code of THAAALAG, Cycling / MTB / E-Bike Guiding & Rentals. Its NAICS code is 56152 and its SIC code is 7900.