Evergreen Washelli

What Evergreen Washelli does

Evergreen Washelli Funeral Home & Cemetery is a Seattle-based death care provider operating under the Dignity Memorial network of Service Corporation International (SCI). Founded in 1884 as Oak Lake Cemetery by David Denny, one of Seattle's founders, and consolidated into its current Evergreen Washelli form in 1962 after the 1922 acquisition of the neighboring Washelli Cemetery from the American Necropolis Association, the company has operated continuously for over 140 years. From a single 144-acre memorial park at 11111 Aurora Ave N — described as the largest and most historic cemetery in Seattle — it provides traditional funeral services, multiple cremation modalities (flame, water/aquamation, and natural organic reduction/human composting), cemetery property sales (burial plots, family estates, mausoleums, columbarium niches, cremation gardens, lawn crypts), veterans burial benefits coordination, and pre-need planning.

The underlying technology stack is process- and operations-centric rather than software-centric. Core technical capabilities include licensed flame and water crematory operations, a multi-step "Custody of Care" identification protocol governing remains from intake to return, human composting infrastructure that transforms remains into nutrient-rich soil for Olympic Peninsula reforestation, on-site venues (Celebration Hall seating ~100 and Tribute Center seating 150) with audio/video equipment and web broadcasting, and digital tools including interactive online memorials, tribute video production, and obituary search with Teleflora-integrated sympathy flowers. A distinctive April 2025 partnership with the Catacomb Bee Collective added a 200,000-bee, 11-colony on-site apiary that produces honey and symbolic bee messages for grieving families.

Revenue is generated through one-time fees for funeral services, cremation, and cemetery property sales, recurring multi-year prepaid funeral and cemetery contracts (with up to 10% cemetery discounts and low-interest trust-funded financing), and ancillary services including on-site catering packages starting at $395. Distribution is omnichannel-direct: 24/7 phone sales with real-person answering, in-person consultations at the facility, in-home visits, virtual/video consultations, and online self-service arrangements. The customer base is a long-tail of Seattle-metro individual families spanning general households, military veterans, multicultural and interfaith communities, cremation-preferring families, and environmentally-conscious individuals seeking human composting.

Name

Evergreen Washelli

Legal name

Evergreen Washelli Funeral Home & Cemetery

Website

https://washelli.com

Company type

Private

Founded year

1884

Operating status

Operating

Short description

Evergreen Washelli is a Seattle funeral home and 144-acre historic cemetery offering burial, flame and water cremation, human composting, and pre-planning services to Seattle-area families as part of SCI's Dignity Memorial network.

Ownership category

akta.pro rank

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Funeral Services: One-time fees for funeral service arrangements including ceremony planning, venue rental, video production, and coordination. Services include traditional funeral services and personalized celebration of life events.
2. Cemetery Property Sales: Sale of burial plots, crypts, niches, mausoleum spaces, family estates, and cremation gardens. Includes property in the 144-acre memorial park with various memorialization options.
3. Cremation Services: Fees for cremation services including flame cremation, water cremation, and scattering assistance. Includes custody of care guarantees and processing.
4. Pre-planning Contracts: Prepaid funeral and cemetery contracts sold to individuals planning ahead, with potential low-interest financing options and discounts (up to 10% off cemetery property).
5. Catering and Event Services: Food and beverage catering packages for memorial receptions and celebration of life events, with various menu options starting at $395.
6. Memorial Products: Sale of memorial keepsakes, cremation remembrance jewelry, custom headstones, markers, tribute videos, memory books, and online memorial features.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Evergreen Washelli operates a Seattle-area funeral home and a 144-acre memorial park providing funeral, cremation, burial, and pre-planning services. Offerings include traditional funerals, flame and water cremation, human composting (natural organic reduction), veterans cemetery services, catering and reception hosting, and grief support, delivered as part of the Dignity Memorial network affiliated with Service Corporation International.

Product overview

Evergreen Washelli is a funeral home and cemetery operating as a unified service offering under the Dignity Memorial brand. The portfolio centers on core death care services including traditional funeral home services, cemetery and burial services, cremation services (flame and water cremation), and human composting as an alternative option. Supporting services include Veterans Cemetery Services, Celebration of Life event venues (Celebration Hall and Tribute Center), catering packages, grief support, pre-planning services, online memorial tools, video/audio production, and a unique apiary program. Memorialization products include Family Estates, mausoleums, columbariums, cremation gardens, and lawn crypts. The company serves the Seattle metropolitan area and operates a 144-acre memorial park.

Differentiator

Problem solved

Functional benefit

Products and services

• Traditional Funeral Services Full-service funeral arrangements including visitation, ceremony coordination, and burial support for families in the Seattle area.
• Cemetery and Burial Services Burial plots, in-ground burial, and interment services within the historic 144-acre Evergreen Washelli Memorial Park.
• Flame Cremation Services Traditional flame-based cremation services for families choosing cremation as a final disposition option.
• Water Cremation (Aquamation) Alkaline hydrolysis (aquamation) cremation service offering a water-based, lower-emission alternative to traditional flame cremation.
• Human Composting (Natural Organic Reduction) Natural organic reduction service that transforms human remains into nutrient-rich soil, offered as part of an expanding green disposition menu.
• Veterans Cemetery Services Burial and memorial services tailored for U.S. military veterans and their eligible family members within the cemetery grounds.
• Catering and Reception Services On-site food, beverage, and reception hosting for visitations, funerals, and celebration-of-life gatherings.
• Pre-Planning Services Advance funeral and cemetery pre-planning with prepaid contracts that lock in services and pricing for future needs.
• Grief Support Services Bereavement and grief support resources for families before and after services.

Quantifiable outcome

• 4.8 star rating from 1653 reviews on Google
• +1 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Catacomb Bee CollectiveminorStrategic or Co-development Partner · 16 April 2025Evergreen Washelli partners with the Catacomb Bee Collective to maintain an on-site apiary at the cemetery. The apiary hosts approximately 200,000 bees across 11 colonies. This initiative allows grieving families to receive honey from the hives and share symbolic messages with the bees. The program supports local pollination efforts and environmental changes like switching to pollinator-friendly herbicides, integrating cultural traditions regarding life cycles into funeral services.

Scale indicators4 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Foundation Partners Group: Privately held funeral home and cemetery operator with locations across the U.S., owned by Investors Heritage Capital. Foundation Partners operates under similar multi-location, locally branded funeral and cemetery service model and competes in the same private mid-market segment as Evergreen Washelli.
• Carriage Services: Houston-based death care provider operating funeral homes and cemeteries across the U.S., with a comparable mix of traditional funeral services, cremation, and cemetery property sales. Carriage Services targets similar private-client, locally branded operating model with corporate scale support.
• NorthStar Memorial Group: Private operator of cemeteries and funeral homes focused on high-quality, professionally managed memorial properties. Comparable to Evergreen Washelli in its emphasis on premium cemetery real estate, community engagement, and full-service disposition offerings.
• Park Lawn Corporation: Canadian-listed death care provider operating cemeteries, funeral homes, and cremation centers across North America. Park Lawn's vertically integrated model combining cemetery real estate with funeral services makes it a comparable benchmark for valuation and operating economics.
• StoneMor Partners: Multi-state operator of cemeteries and funeral homes with a portfolio heavily weighted to cemetery property sales and pre-need contracts. StoneMor's product mix of burial property, mausoleums, cremation niches, and pre-need financing closely mirrors Evergreen Washelli's cemetery-side business model.

Emerging players

• Tulip Cremation: Direct cremation provider offering simple, online-arranged cremation services at transparent flat-rate pricing. Tulip represents the new wave of low-cost cremation-focused competition that threatens traditional full-service funeral home economics and is reshaping consumer expectations in the same Seattle market.
• Trident Society / Direct Cremation Providers: Direct cremation-focused provider operating in multiple U.S. markets with simple, low-cost offerings. Trident and similar direct cremation brands compete on price and convenience for the same Seattle-area families, applying downward pressure on traditional funeral service pricing and add-on revenue.

Broad incumbents

• Matthews International (Memorialization Segment): Diversified industrial company with a memorialization business segment supplying caskets, cremation equipment, and memorial products to funeral homes and cemeteries. Matthews is an adjacent incumbent whose product ecosystem (caskets, urns, memorialization tech) directly supports operators like Evergreen Washelli.
• Service Corporation International (SCI): Parent company of Evergreen Washelli and the largest funeral, cremation, and cemetery operator in North America with 1,900+ locations. SCI's Dignity Memorial brand umbrella and operational infrastructure make it the most directly comparable peer, encompassing similar service lines (traditional funeral, cremation, cemetery property) at much greater scale.

Regional players

• Heritage Memorial Group: Multi-state private cemetery and funeral operator primarily serving the southeastern U.S. Heritage Memorial's cemetery-property-heavy portfolio and locally branded model is structurally comparable to Evergreen Washelli, though it operates in a different geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/evergreen-washelli

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Evergreen Washelli