Förlaget
- Company typePrivate
- Founded2015
- HeadquartersHelsinki, Finland
- Headcount1–10
- GTM typeB2C
- OfferingServices
Förlaget firmographics
Firmographics- Name
- Förlaget
- Legal name
- Förlaget M Oy Ab
- Website
- https://forlaget.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Förlaget industry classification
Industry- Product category
- Book Publishing
- NAICS
- Book Publishers (513130), Book Publishers (51313)
- SIC
- Books: Publishing Or Publishing & Printing (2731)
- akta.pro primary industry
- Children’s Book Print-on-Demand (Picture Books, Early Readers, YA) (MPAJANAC)
- akta.pro secondary industry
- Children’s Nonfiction Educational (Science, History, Nature) (EDAGAIAC)
Keywords
Where Förlaget is headquartered
LocationHeadquarters
- HQ city
- Helsinki
- HQ country
- Finland
- HQ region
- Europe
Offices1 record
Markets served
Förlaget business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Book Sales (Physical): Direct sales of physical books through the company's e-commerce store and through retail partners including Adlibris, Storytel, Bookbeat, and Nextory across Finland and Sweden.
- Digital Products: E-book and audiobook sales through various digital platforms and directly through the website. Audiobooks available on Storytel, Bookbeat, Nextory, and Ellibs.
- Wholesale/Distribution: Books distributed through third-party retailers and wholesalers including Adlibris, Storytel, Bookbeat, and Nextory platforms in Finland and Sweden.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Physical Books - €9.80 to €33.80 |
| Subscription | Monthly | Newsletter Subscriber Discount |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
Förlaget product offering
Product offeringCore offering
Förlaget is a Sweden's (Finland-Swedish) language literary publishing house that acquires, edits, produces, and distributes printed books, e-books, and audiobooks. Its catalogue spans literary and crime fiction, nonfiction, essays, poetry, and children's literature, including published Moomin titles. The company sells primarily to Swedish-reading consumers in Finland and Sweden through its own web shop and through established audiobook and book retail partners.
Product overview
Förlaget is a Finland-Swedish publishing house that publishes quality books in Swedish. The company operates primarily as a traditional book publisher with a core portfolio of literary fiction, children's books (including the Moomin franchise), poetry, essays, and cozy crime novels. Products are distributed through multiple channels: the company's own e-commerce platform (forlaget.com), as well as third-party audiobook/ebook platforms (Storytel, Bookbeat, Nextory, Adlibris, Ellibs). The company also maintains a magazine/publication section called FRLGT featuring literary essays and commentary.
Differentiator
Problem solved
Functional benefit
Products and services
- Literary and crime fiction (Swedish-language novels)
Quantifiable outcome
- Multiple international translation rights sold for major works
- +1 more outcomes
Companies that use Förlaget
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Förlaget technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Förlaget partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Storytel (Finland and Sweden)coreStorytel serves as a key digital distribution partner for Förlaget's audiobooks and e-books in both Finland and Sweden, making titles available to Storytel's subscriber base.
- Bookbeat (Finland and Sweden)coreBookbeat distributes Förlaget's digital content including audiobooks and e-books through its platform in Finnish and Swedish markets.
- Nextory (Finland and Sweden)coreNextory provides digital reading platform services for Förlaget's audiobook and e-book catalog in Finland and Sweden.
- Adlibris (Finland and Sweden)coreAdlibris is a major retail partner for physical and digital books, distributing Förlaget's titles across both Finnish and Swedish markets.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Förlaget competitors and assessment
Company assessmentDirect peers
- Piratförlaget: Swedish independent publisher with a strong literary fiction and crime list. Comparable on independent positioning, literary genre mix, and exposure to Swedish-language readers — albeit with a broader commercial scope.
- Wahlström & Widstrand: Long-established Swedish literary publisher with a list heavy on literary fiction and crime, comparable to Förlaget's mix of literary fiction, essays, and genre (cozy crime).
- Atlantis (Stockholm): Independent Stockholm-based literary publisher with a similar boutique scale and editorial focus on Swedish-language literary fiction, poetry, and essays — directly comparable in size and positioning to Förlaget.
- Brombergs Bokförlag: Independent Swedish publisher focused on literary fiction, nonfiction, and translated quality literature. Comparable as a midsize independent Swedish-language trade publisher with similar editorial positioning.
- Schildts & Söderströms: Finland's other major Finland-Swedish publisher, also headquartered in Helsinki. It is the most directly comparable peer, operating in the same bilingual literary niche with overlapping author pools and a similar mix of literary fiction, children's books, and quality nonfiction in Swedish.
Others
- Storytel: Core audiobook distribution partner for Förlaget across Finland and Sweden. While Storytel is also a publisher in its own right (acquired several imprints), it is included as a comparable because it directly shapes the Nordic audiobook subscription economics Förlaget depends on.
Broad incumbents
- Norstedts: One of Sweden's oldest and most prestigious literary publishers, part of Storyside/Egmont Group. Comparable in publishing high-quality Swedish-language literary fiction, nonfiction, and translations, but operating at much greater scale across Sweden proper.
- Bokförlaget Forum: Major Swedish literary and crime-fiction publisher. Comparable on cozy crime genre exposure (which is core to Förlaget's Tuokko success) and Swedish-language fiction publishing at larger scale.
- Albert Bonniers Förlag: Sweden's largest general trade publisher with a deep literary fiction and nonfiction list. Comparable on genre and quality positioning but considerably larger and broader in scope than the Finland-Swedish niche Förlaget serves.
- Natur & Kultur: Swedish publisher with a strong literary and quality nonfiction list, comparable on editorial positioning toward prize-winning Swedish-language literature. Wider scope and catalog than Förlaget but similar emphasis on literary prestige.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Förlaget social profiles
Digital presenceFörlaget financial estimates
Financial estimateRevenue estimate
Valuation estimate
Förlaget leadership team
Management profileNumber of profiles
Profiles1 record
Förlaget funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Förlaget M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Förlaget
What does Förlaget do?
Förlaget is a Sweden's (Finland-Swedish) language literary publishing house that acquires, edits, produces, and distributes printed books, e-books, and audiobooks. Its catalogue spans literary and crime fiction, nonfiction, essays, poetry, and children's literature, including published Moomin titles. The company sells primarily to Swedish-reading consumers in Finland and Sweden through its own web shop and through established audiobook and book retail partners.
Is Förlaget a public or private company?
Förlaget is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Förlaget founded?
Förlaget was founded in 2015. It employs 1 to 10 people.
Where is Förlaget based?
Förlaget is headquartered in Helsinki, Finland, in the Europe region.
How does Förlaget make money?
Three revenue lines are on record. Book Sales (Physical) is the primary driver. The others are digital Products and wholesale/Distribution.
Who are Förlaget's main competitors?
Direct peers on record are Piratförlaget, Wahlström & Widstrand, Atlantis (Stockholm), Brombergs Bokförlag and Schildts & Söderströms. Storytel is listed as an others. Broad incumbents are Norstedts, Bokförlaget Forum, Albert Bonniers Förlag and Natur & Kultur.
Does Förlaget have an API?
No public API is recorded for Förlaget.
What industry is Förlaget in?
Förlaget's product category is Book Publishing. Its primary akta.pro industry code is MPAJANAC, Children’s Book Print-on-Demand (Picture Books, Early Readers, YA), with a secondary code of EDAGAIAC, Children’s Nonfiction Educational (Science, History, Nature). Its NAICS code is 513130 and its SIC code is 2731.