Gentle Hearts Living Solutions

What Gentle Hearts Living Solutions does

Gentle Hearts Living Solutions is a privately held, nurse-led senior living placement and referral service operating across Arizona and Idaho from offices in Sun City, AZ and Boise, ID. The company connects families and individuals with senior living options across five care categories: assisted living, independent living, memory care, skilled nursing, and in-home care. Services include personalized assessments, hand-selected facility options, accompanied facility tours, documentation preparation, and ongoing transition support, delivered by registered nurses and care advisors who work directly with families through the placement process.

The company operates an affiliate-referral revenue model in which all family-facing services are provided at no charge; compensation comes from the receiving senior living facilities, memory care homes, skilled nursing facilities, and in-home care providers who pay for qualified referrals. This eliminates price friction on the demand side and aligns revenue capture to successful placements. Go-to-market is sales-led and relationship-driven: the company relies on referrals from hospital social workers, nurses, doctors, and other healthcare professionals, supplemented by client testimonials and a content-marketing website. Marketing channels explicitly include direct outreach to hospitals, healthcare systems, and senior living communities for referral relationships, plus an extensive public roster of named testimonials from families in the Phoenix and Boise markets.

Gentle Hearts Living Solutions is a small (1–10 employees), bootstrapped service business founded in 2018 with no disclosed venture or institutional funding. The company holds a BBB Torch Award for Ethics (2022) and BBB accreditation, is a member of the National Placement & Referral Alliance, and presents itself as differentiated by clinical (RN) ownership rather than technology. There is no proprietary software platform, no AI/ML infrastructure, and no disclosed data assets — operational scale and competitive position are anchored in local presence, clinical credibility, and trust-based referral relationships rather than a technology moat.

Name

Gentle Hearts Living Solutions

Legal name

Gentle Hearts Living Solutions

Website

https://ghls.care

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Gentle Hearts Living Solutions is a privately held, nurse-led senior living placement and referral service operating in Arizona and Idaho. It connects families at no cost to assisted living, memory care, skilled nursing, independent living, and in-home care providers, earning revenue through referral fees from receiving facilities.

Ownership category

akta.pro rank

Product category

Senior Living Placement Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Senior Living & 55+ Community Brokerage (BPAJAAAH)

akta.pro secondary industry

Elder Services & Aging Support (BPAGAEAF)

Keywords

• Senior living placement
• Assisted living referral
• Memory care placement
• Skilled nursing placement
• In-home care referral

Headquarters

HQ city

Sun City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Referral Fees from Senior Living Facilities: The company earns revenue by connecting families with senior living communities, assisted living facilities, memory care homes, skilled nursing facilities, and in-home care providers. The receiving facilities compensate Gentle Hearts Living Solutions for qualified referrals, allowing all services to be provided at no cost to families.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Gentle Hearts Living Solutions provides free, nurse-led senior living placement and referral services connecting families to appropriate senior care options across five levels of care: assisted living, independent living, memory care, skilled nursing, and in-home care. Services include personalized assessments, facility tours, documentation support, and ongoing transition assistance. Revenue is generated through referral fees paid by the receiving senior living facilities and care providers, while services remain free to families.

Product overview

Gentle Hearts Living Solutions offers a unified suite of senior living placement and referral services, operated by registered nurses. The company provides five core placement services—Assisted Living Placement, Independent Living Placement, Memory Care Placement, Skilled Nursing Placement, and In-Home Care Placement—all offered at no cost to families. The services are grounded in clinical insight and provide personalized guidance, including assessments, facility tours, documentation support, and ongoing care coordination. The company serves Arizona and Idaho.

Differentiator

Problem solved

Functional benefit

Products and services

• Assisted Living Placement Placement service connecting seniors and their families to assisted living facilities, with personalized guidance and support throughout the transition process.
• Independent Living Placement Placement service helping seniors find independent living communities suited to their lifestyle and care needs.
• Memory Care Placement Specialized placement service for individuals requiring memory care facilities, offering expert guidance for dementia and Alzheimer's care transitions.
• Skilled Nursing Placement Referral service connecting families to skilled nursing facilities for individuals requiring medical supervision and nursing care.
• In-Home Care Placement Service helping families find in-home care providers for seniors who prefer to receive care in their own homes.

Quantifiable outcome

• Services provided at no cost to families - 100% free service model
• +1 more outcomes

Named customers10 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Caring.com: A leading senior care resource and referral platform with directories and free advisor matching across assisted living, memory care, home care, and nursing homes. Closely comparable referral/referral-fee model with much larger digital footprint.
• A Place for Mom: The largest U.S. senior living referral and advisory service, connecting families with assisted living, memory care, and other senior housing nationwide. Directly comparable business model (free-to-family, paid by communities), but operates at vastly greater scale with national marketing reach.

Others

• National Placement & Referral Alliance: Industry trade body for senior placement and referral agencies of which Gentle Hearts is a member. Not a competitor but an ecosystem/standards organization that signals professional standing in the placement industry.

Emerging players

• The Senior List: Senior care resource and referral platform with curated directories across senior housing and care services. Comparable in category focus on senior living referrals but more content/marketplace oriented than advisor-led.
• Senior Placement Network: Network of local senior placement advisors providing assisted living and memory care referrals to families. Comparable advisor-driven, referral-fee business at smaller scale; partial overlap in service offerings.

Direct peers

• Oasis Senior Advisors: Senior living placement service that helps families find assisted living, memory care, and other senior housing through local advisors. Same referral-based, free-to-family model with comparable product categories; operates on a franchise basis across many U.S. markets.
• AssistedLiving.org: Senior care referral and resource site that connects families with assisted living, memory care, and other senior housing providers. Same free-to-family placement model; larger content-driven organic acquisition engine.
• CarePatrol: Senior placement franchise system that matches families with assisted living, memory care, and in-home care options using local advisors. Directly comparable free-to-family, paid-by-facility model and similar local-advisor structure; franchise model contrasts with Gentle Hearts' directly-operated footprint.
• FamilyAssets: Senior care advisory and referral service helping families compare and select assisted living, memory care, and home care providers. Closely comparable free advisor model; broader geographic reach and tech-enabled matching.
• Seniorly: Online senior living marketplace and advisory service focused on assisted living, memory care, and independent living referrals. Comparable placement model with stronger technology/platform component than Gentle Hearts' advisor-led approach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/gentleheartsliving

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gentle Hearts Living Solutions