Agence Concept

What Agence Concept does

Agence Concept is a full-service marketing and communication agency headquartered in Brest, France, with a second office in Rennes. Founded in 2015 by Christine Lozachmeur as a single-member SARL (société à responsabilité limitée unipersonnelle), the firm employs between 1 and 10 people and serves clients primarily across the Brittany region. Its service offering spans strategy, branding, digital, video, packaging, and editorial content, complemented by a digital-services subsidiary called Web By Concept that handles specialized web projects. The agency positions itself as a multidisciplinary creative partner rather than a single-discipline vendor, providing end-to-end campaign and brand work under one roof.

The client base is dominated by established regional Brittany enterprises and public-sector entities, including transport infrastructure operator DIR Ouest (a continuous relationship since 2015, renewed on 4-year cycles), mobility operator Keolis, building-materials distributor Groupe Quéguiner, agri-food groups Laïta and STALAVEN, restaurant chain La Côte & l'Arête, regional transport operator Transports Pelé, public transport network BreizhGo, and the City of Quimper. Revenue mechanics are typical of professional-services agencies: project-based engagements, retainers, and multi-year contracts with anchor accounts. The business operates without disclosed external funding, indicating organic, founder-financed growth.

Recent activity — the Rennes office opening, the Web By Concept subsidiary, ongoing contract renewals with founding clients, and new-logo acquisitions in adjacent verticals — points to a controlled regional expansion strategy. The firm has not disclosed any technology platform, proprietary tooling, or AI/ML capability that would differentiate it from conventional regional creative agencies.

Name

Agence Concept

Legal name

Agence Concept – SARL unipersonnelle

Website

https://agence-concept.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Agence Concept is a Brittany-based full-service marketing and communication agency serving regional enterprise, public-sector, and consumer clients across transport, agri-food, retail, and government with strategy, branding, digital, video, packaging, and editorial capabilities from its Brest and Rennes offices.

Ownership category

akta.pro rank

Product category

Marketing & Advertising Services

NAICS

Advertising Agencies (541810), Marketing Consulting Services (541613)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Management Consulting Services (8742)

akta.pro primary industry

Creative Concepting & Campaign Development (BPAFAEAD)

Keywords

• Marketing communication services
• Brand strategy consulting
• Creative agency services
• Digital communication services
• Packaging design services

Headquarters

HQ city

Brest

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Marketing and Communication Services: Full-service marketing and communication agency providing strategic consulting, branding, digital, video, print, event, and packaging services to businesses and public organizations. Revenue generated through project-based fees and ongoing service retainers with clients such as DIR Ouest (4-year contract renewal) and Laita.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Agence Concept is a full-service marketing and communication agency offering strategic consulting, brand strategy and visual identity, event management, packaging design for agri-food products, qualitative and quantitative research studies, video and animation production, publishing (catalogues, brochures, internal journals), and digital communication services (website creation, SEO, paid search, social media). The agency serves enterprise and public sector clients primarily in Brittany and western France, with long-term engagements combining strategic rigor and creative execution.

Product overview

Agence Concept is a full-service marketing and communication agency offering an integrated portfolio of services. The core offering includes strategic consulting, brand strategy and visual identity, events, packaging for agri-food products, qualitative and quantitative studies, video and animation production, publishing (catalogues, brochures, reports), and digital communication (websites, SEO, paid advertising, social media). The agency operates through its main services and a digital subsidiary called Web By Concept, which handles digital transformation projects for clients.

Differentiator

Problem solved

Functional benefit

Brands

• Web By Concept: Digital entity of the group Concept created to accompany clients and partners in their digital transition and development.

Products and services

• Conseil et stratégie en marketing et communication Marketing and communication consulting and strategy services including positioning, benchmark, analysis, audits, roundtable facilitation, argument framework and language elements, and customer journey mapping for enterprise and public sector clients.
• Stratégie de marque & identité visuelle Brand strategy and visual identity services including internal and external audits, brand platform and architecture, naming, and visual identity development for organizations across sectors.
• Événementiel Event management services including seminar animation, team cohesion events, and conferences for enterprise and organizational clients.
• Packaging Packaging design services for agri-food products, including bags, cartons, PVC, doypacks, trays, barquettes, labels on film and sachets, and other containers for food producers and cooperatives.
• Études quali / quanti Qualitative and quantitative research studies including surveys, focus groups (roundtables), questionnaires, interviews, and case studies supporting brand repositioning and marketing strategy decisions.
• Vidéo et animation Video and animation production services including scenario creation, storyboarding, video production, animations, motion design, animated pitches, and video scripting and staging for brand strategy unveilings in plenary presentations.
• Édition Publishing services including catalogue creation, brochures, activity reports, and internal or external journals for enterprise and public sector clients.
• Communication digitale Digital communication services including website creation and redesign (showcase and e-commerce), web design, technical audits and website positioning, natural SEO, paid search advertising, and social media management.
• Web By Concept Digital subsidiary entity of the Concept group created to support clients and partners in their digital transition and development, providing web and digital services complementing the parent agency's full-service marketing and communication offerings.

Named customers15 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Web By ConceptcoreTechnology or IntegrationWeb By Concept is the digital entity of the Concept group created to accompany clients and partners of the agency in their digital transition and development. It operates as a subsidiary focused on web and digital services complementing the parent agency's full-service marketing and communication offerings.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• La Chose: Independent French creative agency with offices in Paris and regional France. Comparable for its integrated creative, brand platform, and communication services aimed at mid-to-large French enterprises and public organizations.
• Dragon Rouge: Paris-based independent branding and design agency with packaging expertise. Comparable because it offers brand strategy, identity, packaging, and design — a direct overlap with several of Agence Concept's core services including packaging for agri-food clients.

Broad incumbents

• Havas: Paris-based global communications group with creative, media, digital, and health communications networks. Comparable as a direct competitor for integrated marketing and communication briefs, especially for enterprise and public-sector clients across France.
• Publicis Groupe: Paris-headquartered global advertising and communications group. Comparable because it offers the full-service advertising, digital, brand strategy, and public-sector communications that Agence Concept provides, but at national and international scale rather than regional Breton focus.
• TBWA\France: Paris-based creative agency network. Comparable because it competes for the same kind of strategic and creative communications briefs from enterprise and public-sector clients that Agence Concept serves in western France.
• Marcel: WPP-owned independent French advertising agency. Comparable for its integrated advertising, digital, and brand platform work for major French brands; represents the kind of scaled creative shop Agence Concept competes against for larger briefs.
• BETC: Havas-owned leading French creative advertising agency. Comparable because it competes for the same brand strategy, creative campaign, and integrated communications work that Agence Concept delivers, though it serves much larger national and global clients.

Emerging players

• Wokine: Independent French digital agency focused on web platforms, e-commerce, and digital transformation. Comparable because it overlaps with Web By Concept's offering of website creation, e-commerce build, and SEO/digital strategy.
• Eskimoz: France-based digital marketing agency specializing in SEO, SEA, and data-driven digital strategies. Comparable because it overlaps with Agence Concept's Web By Concept subsidiary on website creation, SEO, paid search, and digital transformation work.
• Seenk: French independent digital agency delivering web, SEO, and digital strategy services. Comparable for its SME/mid-market digital focus and overlap with the digital communication arm of Agence Concept's service portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCnVeSQHVkKGWdJ3vlCHGfjw/videos
• Facebookfr-fr.facebook.com/agenceconceptbrest
• LinkedInlinkedin.com/company/agenceconcept
• Instagraminstagram.com/agenceconceptbrest/?hl=fr

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agence Concept