GILTRAP MOTORS LIMITED

Name

GILTRAP MOTORS LIMITED

Legal name

Giltrap Motors Limited

Website

https://giltrapmotors.co.nz

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Vehicle Sales: New and used vehicle sales across 23 automotive brands including luxury, premium, and mass-market segments. Revenue generated from vehicle transactions with varying margins across brand tiers.
2. Finance and Insurance Products: Finance arrangements, Guaranteed Future Value programs, and insurance products offered through the dealership. Commission-based revenue from arranging third-party financing and insurance products.
3. Operating Lease: ERL Vehicle Leasing operating leases for personal and business customers. Fixed monthly rental payments over 1-5 year terms with options to return, retain, or replace vehicles.
4. Service and Maintenance: Workshop services including routine servicing, repairs, tyre replacement, and wheel alignments. Factory-trained technicians using genuine parts.
5. Parts and Accessories: Genuine OEM parts and accessories sales. Parts come with factory warranty up to 2 years and are designed for specific vehicle models.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Giltrap Motors Limited operates a multi-brand automotive dealership network of 19+ locations across Auckland Central, North Shore, and Christchurch, representing 23+ brands including Kia, Volkswagen, Audi, Porsche, Bentley, Lamborghini, McLaren, Aston Martin, Volvo, Jaguar, Land Rover, Zeekr, Polestar, Geely, and Škoda. The group sells new and used vehicles, provides factory-trained servicing and genuine OEM parts, arranges finance and insurance products (including Guaranteed Future Value and operating leases via ERL Vehicle Leasing), and offers dedicated fleet and business sales programs.

Product overview

Giltrap Motors Limited operates as an automotive dealership group representing 23+ vehicle brands across New Zealand. The company provides a comprehensive automotive ecosystem consisting of vehicle sales (new and used), servicing and maintenance, genuine parts and accessories, finance and insurance products, fleet management services, and operating lease programs. Key product offerings include Kia North Shore dealership, Guaranteed Future Value (GFV) financing, ERL Vehicle Leasing for operating leases, EV Servicing, and trade-in services. The dealership network spans 19+ locations across Auckland Central, North Shore, and Christchurch, with specialty services including Audi Approved :plus certified pre-owned program and Porsche Classic Partner services. The group serves retail customers, businesses, and fleet operators with tailored finance solutions and business fleet packages.

Differentiator

Problem solved

Functional benefit

Products and services

• Vehicle Sales (New & Used) Sales of new and used vehicles across 23+ automotive brands including Kia, Audi, Volkswagen, Porsche, Škoda, CUPRA, McLaren, Lotus, Lexus, Bentley, Lamborghini, Aston Martin, Jaguar, Land Rover, Range Rover, Polestar, Volvo, Farizon, Geely, Zeekr, GMSV, and Riddara. Available to retail and business customers.
• Vehicle Servicing Maintenance services including routine servicing, tyre replacement, wheel alignments, and accessory fitting, delivered by factory-trained technicians using genuine parts across all represented brands.
• Parts & Accessories Genuine OEM parts and accessories for all represented brands, covering mechanical and panel repairs. Parts come with factory warranty up to 2 years. Accessories include side steps, tow bars, seat covers, roof racks, bike racks, and ski carriers.
• Guaranteed Future Value (GFV) Financing Finance solution that guarantees a minimum future value of the vehicle at end of term, allowing customers to retain, replace, or return the vehicle. Available over 12, 24, 36, or 48 month terms with fixed monthly repayments.
• Operating Lease (ERL Vehicle Leasing) Operating lease program offered via Euro Rate Leasing (ERL), providing tailored leasing solutions for premium European, luxury, electric, and commercial vehicles. Distributed across 24 Giltrap dealerships nationwide with terms from 1-5 years and fully maintained or non-maintained packages.
• Fleet & Business Services Dedicated fleet sales and service operations for businesses requiring multiple vehicles, including tailored finance packages, operating leases through ERL, and Guaranteed Future Value programs with dedicated account management across Auckland and Christchurch.
• Finance & Insurance Products Finance arrangements, credit agreements, business leases, and insurance products arranged through the dealership by dedicated business managers, including GFV and third-party finance commission-based offerings.
• EV Servicing Specialized electric vehicle servicing for EV brands including Zeekr, Polestar, and other electric vehicles with appropriate diagnostic equipment and technical expertise.
• Trade-In Services Online and in-person vehicle appraisal service allowing customers to trade or sell their current vehicle when purchasing a new vehicle from the group.
• Audi Approved :plus Certified Pre-Owned Pre-owned Audi certification program featuring rigorous 110-point safety and mechanical inspection, 2 years/up to 150,000km warranty, and 24/7 roadside assistance.
• Porsche Classic Partner Services New Zealand's first Porsche Classic Partner, providing specialist maintenance, restoration, and genuine Porsche Classic parts for vehicles over 10 years old, with access to factory-trained technicians and specialist tools.
• Authorised Bentley & Aston Martin Servicing Authorised Bentley Service Centre and official Aston Martin Authorised Service Centre operated through Giltrap Christchurch in the South Island, providing comprehensive servicing using genuine parts and manufacturer-approved equipment.

Quantifiable outcome

• New Zealand's #1 Kia Dealership - top sales and service performance
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Euro Rate Leasing (ERL Vehicle Leasing)coreChannel Partner/ Reseller/ DistributorEuro Rate Leasing operates as the exclusive operating lease provider for Giltrap Group, offering tailored leasing solutions across premium European, luxury, electric and commercial vehicles. ERL is supported by Giltrap Group's nationwide network of dealerships and brands, providing customers flexible lease options from 1-5 years with fully maintained or non-maintained packages.
• SIXT RentalsminorStrategic or Co-development PartnerSIXT Rentals partnership provides short-term vehicle rental services, creating a complementary mobility offering alongside Giltrap's sales and lease operations.
• Kia Motors New ZealandcoreChannel Partner/ Reseller/ DistributorOfficial Kia Motors retailer status with Giltrap Kia North Shore designated as New Zealand's #1 Kia Dealership. Provides access to new Kia models, genuine parts, and manufacturer support.
• Porsche AG (Porsche Classic Partner)coreChannel Partner/ Reseller/ DistributorGiltrap Porsche designated as New Zealand's first Porsche Classic Partner - a certification awarded by Porsche AG for exceptional expertise in preserving and maintaining classic Porsche vehicles. Provides factory-trained technician access, specialist tools, and direct access to Porsche Classic resources.
• Bentley MotorscoreChannel Partner/ Reseller/ DistributorGiltrap Christchurch authorised as an Authorised Bentley Service Centre, providing comprehensive support for Bentley vehicles in the South Island using genuine parts and manufacturer-approved equipment.
• Aston MartincoreChannel Partner/ Reseller/ DistributorGiltrap Christchurch designated as official Aston Martin Authorised Service Centre, offering expert technician care for world-class vehicles using genuine parts.
• Auckland FCminorGTM or Marketing PartnerCUPRA North Shore partnership with Auckland FC as official motor vehicle partner, supporting the football club with vehicle services.

Scale indicators6 records

Recent moves6 records

Expansion highlights7 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@Giltrap.Garage
• LinkedInlinkedin.com/company/giltrap-motors-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries21 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GILTRAP MOTORS LIMITED