What Felipa: Creative Studio does

Felipa: Creative Studio is a Mexico City-based, privately held creative studio founded in 2014, operating with 11–50 employees across three verticals: advertising, design, and content. The firm develops ideas and projects focused on brand communication, delivering end-to-end campaign execution from pitch through design and graphic elements for major international brands including Riot Games (League of Legends, VALORANT), Old Spice, UNHCR, UNICEF, UNWOMEN, fintech Albo, and civil society initiatives such as Mexico City's LGBTTTIQ Pride March. Its portfolio includes high-engagement campaigns such as #EstoEsClutch (2.7M+ reach, 95% VTR), #DuroDeSudar (3M+ reach, 19.30% engagement rate, 386% above category average), and the Cannes Lions Gold-winning #MeToon social movement for gender equity.

The studio's core technology centers on digital creative production, in-game content creation, and social media campaign development, with proprietary specialization in Instagram filter development (used for UNHCR's voice/face donation campaign) and in-game video production for gaming clients. The firm has positioned itself as a regional specialist in Latin American gaming and esports content — described internally as 'the best in-game producer in the Latin American region' — supported by long-running collaborations such as the weekly VALORANT Spike News program (100+ episodes over 2 years).

Felipa generates revenue through professional services fees on a project-based model, acquiring clients via direct relationships, competitive pitches, and direct project invitations from major brands. Distribution is direct-to-enterprise across the Latin America region. The studio launched a sub-brand, Ramona: Design Studio, spun off from the League of Legends Lolcito X 100pre project to serve dedicated brand creation and design work. No public revenue, funding, ownership, or pricing disclosures are available, and the firm operates without external institutional capital based on available information.

Name

Felipa: Creative Studio

Legal name

Felipa Creative Studio

Website

https://madebyfelipa.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Felipa Creative Studio is a Mexico City-based creative studio (founded 2014, 11–50 employees) that develops advertising, design, and content campaigns for enterprise clients across Latin America, including Riot Games, Old Spice, UNHCR, and UNICEF.

Ownership category

akta.pro rank

Product category

Creative Agency Services

NAICS

Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Creative Boutique Agencies (MPAAAAAB)

akta.pro secondary industries

Creative & Brand Campaign Development (BPAFAAAB), Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

Keywords

• Creative advertising services
• Brand identity design
• Content production studio
• Campaign development agency
• Digital creative studio

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Services: Professional creative studio services including advertising campaigns, brand design, and content creation for clients. Revenue generated through project-based fees for campaign development, brand identity work, and content production.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Felipa Creative Studio is a Mexico City-based creative studio that develops ideas and projects focused on advertising, design, and content. The studio operates through three business verticals—Advertising, Design, and Content—delivering full-service creative work including advertising campaigns, brand identity design, content production, social media campaigns, and gaming/esports content for major enterprise brands and non-profit organizations across Latin America.

Product overview

Felipa Creative Studio is a creative agency structured around three business verticals — Advertising, Design, and Content — offering services across campaign development, brand identity, and content production. The studio operates as its core brand, with a sub-brand called Ramona: Design Studio that spun off from brand design work. Its portfolio includes major advertising campaigns (Old Spice, UNHCR, Albo), branded content series (Spike News, Map Reveals), social movements (#MeToon), branding projects (LGBTTTIQ Pride March CDMX, League of Legends Lolcito X 100pre), and phygital campaigns (El Orgullo Permanece), all developed by an integrated team combining strategy, creativity, design, and craft.

Differentiator

Problem solved

Functional benefit

Products and services

• Felipa Creative Studio Full-service creative studio offering advertising, design, and content production services to enterprise brands, non-profits, and civil society organizations across Latin America. Delivers creative strategy, campaign development, brand identity, and content production through a specialized team.
• Ramona: Design Studio Design studio sub-brand spun off from the League of Legends Lolcito X 100pre brand design project, focused on brand creation and design services for clients.

Quantifiable outcome

• 19.30% engagement rate (386% above average) for Old Spice campaign
• +4 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core, flagship and minor.

• Riot GamescoreStrategic or Co-development PartnerOngoing strategic partnership with Riot Games for VALORANT and League of Legends creative campaigns. Projects include Spike News (weekly news content produced for over 2 years), Map Reveals (hero content for map launches), #EstoEsClutch (community campaign), and Lolcito X 100pre (10th anniversary branding). Project renewed for second year demonstrating strong partnership value.
• UNICEFflagshipStrategic or Co-development PartnerPartnership with UNICEF for #MeToon campaign, a social movement to educate new generations about gender equity while raising funds for girls' healthcare access in developing countries. Campaign won Gold at Cannes Lions 2018.
• UNWOMENflagshipStrategic or Co-development PartnerJoint partnership with UNICEF and UNWOMEN for #MeToon social movement. Engaged in tangible discussions with global teams for action feasibility.
• Canal OnceminorStrategic or Co-development PartnerPartnership with Canal Once (Mexican television channel) for 10-hour continuous live broadcast of LGBTTTIQ+ content during Pride March pandemic response, the longest 100% LGBTTTIQAP+ live content broadcast in Mexican television history.
• Comité InclúyeT (Comité Organizador de la Marcha del Orgullo de la CDMX)coreStrategic or Co-development PartnerPartnership with organizing committee for Mexico City Pride March to develop comprehensive visual identity, resulting in modular branding system with typographic block and geometric isotype.

Scale indicators10 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• GUT: Award-winning independent creative boutique with offices across the Americas including Brazil, Mexico, and the US. Highly comparable as a similarly-sized independent creative studio emphasizing bold, distinctive creative work for major global brands, with Cannes Lions recognition. Direct overlap in target market (enterprise brands) and creative philosophy.
• Madre: Independent creative agency headquartered in Buenos Aires with offices across LATAM. Comparable as an award-winning creative boutique serving major global and regional brands, with strong Cannes Lions track record. Direct overlap in service offering (advertising, content, brand identity) and regional focus.
• Circus: Mexico City-based independent creative agency known for bold, distinctive work for major brands including Nike, Corona, and Uber. Highly comparable as a Mexico-based creative boutique of similar scale, with overlap in target client segment (global brands seeking culturally distinctive LATAM creative) and philosophy of bold creative execution.
• DAVID (David Miami/Buenos Aires/Mexico): Independent creative boutique network founded in Buenos Aires with offices across Latin America and Miami. Comparable as an independent creative boutique serving global enterprise brands (Burger King, Coca-Cola, Heinz) with award-winning bold creative work. Direct overlap in size category and brand-client target market.

Broad incumbents

• Publicis Mexico: Global advertising and marketing services network with major presence in Mexico. Comparable as competitor for global brand budgets, with particular strength in digital transformation and integrated marketing that Felipa cannot match at current scale.
• Wieden+Kennedy: Independent creative-led global agency known for bold work for Nike, Coca-Cola, and other major brands. Comparable creative philosophy and award-winning positioning, but with significantly larger global footprint and ability to service multi-region enterprise clients.
• BBDO Mexico: Global creative network with established Mexico operations serving enterprise brands including P&G, Mars, and PepsiCo. Comparable as competitor for major brand creative budgets in the Mexican market, but operates with significantly larger team and broader service offerings including media and digital transformation.
• Ogilvy Mexico: Global creative network with major Mexico City presence serving multinational clients including P&G (Old Spice parent company). Felipa's Old Spice work was likely won against pitches including Ogilvy Mexico. Operates at significantly larger scale with broader service portfolio.
• The J. Walter Thompson Company / VMLY&R Mexico: Major global advertising network with significant Mexico City operations serving enterprise clients across CPG, telecom, and consumer brands. Comparable as competitor for brand-client budgets in Mexico, but operates as full-service network offering scale Felipa cannot match, including media planning and data/analytics capabilities.

Regional players

• Cerve: Latin American-focused creative boutique with presence in Mexico and other LATAM markets. Comparable as a creative boutique serving regional and global brands in the LATAM market, with similar size category and creative-led positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubevimeo.com/madebyfelipa
• Facebookfacebook.com/madebyfelipa
• LinkedInlinkedin.com/company/madebyfelipa
• Instagraminstagram.com/madebyfelipa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Felipa: Creative Studio