Design-Art

What Design-Art does

Design-Art, LLC is a privately held, full-service interior design firm founded in 2018 by Grace Machado McClurg (LEED AP), operating as a distributed collective of eight designers and purchasers across the United States. The firm specializes in applying boutique hospitality design aesthetics to multifamily residential developments, serving enterprise clients that include Wood Partners, Greystar, Avalon Communities, LMC (Lennar Multifamily Communities), MBK Rental Living, Banyan Residential, Quarterra, and MILHAUS. Projects span markets including Arizona, California, and Texas, with notable engagements such as the 389-unit Avalon Public Market development in Emeryville, CA and the NEWHonors-recognized Residences Kierland in Scottsdale, AZ.

The firm's core offering is an end-to-end interior design platform delivered through interconnected service modules: Concept Design + Strategy (anchored by the proprietary Concept Strategy Report methodology covering market study, neighborhood analysis, competitive analysis, demographic profiling, SWOT analysis, and brand visioning), Schematic Design, Design Development, Construction Documentation, Construction Administration, Unit Design + Specification, FF&E Procurement + Installation, Brand Development, and Model Unit Design. The Concept Strategy Report serves as the foundational strategic phase, while 3D ideation tools support design development. The distributed cloud-based team model, with staff spanning all U.S. time zones, enables nationwide project delivery without centralized overhead.

The business model is B2B professional services with customized quote-based project pricing, no public pricing disclosure, and a relationship-based enterprise sales motion centered on portfolio showcasing, client testimonials, and referrals. Revenue derives from a single stream: interior design services spanning concept design through procurement and installation. Marketing relies on a content-driven approach (website portfolio and blog), organic social (Instagram, Facebook, LinkedIn, Pinterest), email newsletter, and earned media through industry awards (NEWHonors 2022, LA Business Journal Commercial Real Estate Silver Award 2023, SBID International Design Award 2023). The firm is independently owned with no external investors, no parent company, and no disclosed funding rounds; in September 2024, Design-Art completed a corporate rebrand and website relaunch with branding partner Fly Dog Digital.

Name

Design-Art

Legal name

Design-Art, LLC

Website

https://designart-llc.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Design-Art is a privately held, full-service interior design firm applying boutique hospitality aesthetics to multifamily developments for enterprise clients including Greystar, Avalon, LMC, and Wood Partners, delivered via a distributed national collective of eight designers.

Ownership category

akta.pro rank

Product category

Interior Design Services

NAICS

Interior Design Services (54141), Interior Design Services (541410)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

akta.pro secondary industries

Exhibition, Retail & Experiential Design (BPAHAKAL), Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG)

Keywords

• Interior design services
• Multifamily design
• Hospitality interior design
• FF&E procurement
• Model unit design

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Interior Design Services: Full-service interior design services for multifamily and hospitality markets, spanning concept design through procurement and installation

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Design-Art is a full-service interior design firm delivering hospitality-inspired design, branding, and FF&E services for multifamily residential and hospitality developments. The firm integrates every phase of design from market research and concept strategy through schematic design, design development, construction documentation, construction administration, unit design, FF&E procurement and installation, and model unit design. Its eight-person distributed collective serves developers and REITs nationwide with a research-driven, hospitality-inspired design approach.

Product overview

Design-Art is an award-winning interior design firm (since 2017) offering a unified full-service interior design platform for the hospitality and multifamily markets. The core offering is Full-Service Interior Design that integrates every aspect from concept to installation. This is delivered through a portfolio of interconnected service modules: Concept Design + Strategy, Schematic Design, Design Development, Construction Documentation, Construction Administration, Unit Design + Specification, FF&E Procurement + Installation, Brand Development, and Model Unit Design. The Concept Strategy Report serves as the foundational phase providing market analysis, competitive research, demographic profiling, and design direction. The firm operates as a collective of designers spread across the country, serving clients nationally with personalized hospitality-inspired design services.

Differentiator

Problem solved

Functional benefit

Products and services

• Full-Service Interior Design Comprehensive interior design service integrating every phase from concept to installation for hospitality and multifamily markets, including concept design, schematic design, design development, construction documentation, construction administration, and FF&E procurement and installation. Designed for large-scale multifamily developers, REITs, and hospitality operators.
• Concept Design and Strategy Research-driven initial design phase involving research, vision exploration, market analysis, demographic analysis, and zoning/adjacency planning to establish project direction for multifamily and hospitality developments.
• Schematic Design Translates the design story into tangible blueprints, planning spaces for optimal guest and resident experience flow within multifamily and hospitality projects.
• Design Development Uses 3D sketches to visualize critical areas, laying out floor plans, elevations, and preliminary schedules with refined design elements for multifamily and hospitality developments.
• Construction Documentation Collaborates with architects and consultants to integrate design vision into comprehensive construction documentation across trades for multifamily and hospitality developments.
• Construction Administration Oversees construction execution through site visits, reviews, and coordination to ensure alignment with the original design intent on multifamily and hospitality projects.
• Unit Design and Specification Selects and documents finishes, fixtures, and materials reflecting project character, coordinating with architectural plans for cohesive living spaces in multifamily developments.
• FF&E Procurement and Installation Manages purchasing, staging, and installation of furnishings, fixtures, and décor for multifamily and hospitality developments, ensuring functionality and inviting spaces.
• Model Unit Design Curates compelling visual and physical storytelling from conceptual imagery to furnishings, art, and accessories for model units in multifamily developments targeting prospective residents.
• Brand Development Creates project branding, unique logo design, and development naming to embody the project's spirit and resonate with target audiences for multifamily and hospitality properties.
• Concept Strategy Report Comprehensive strategic report serving as the foundation for design projects, including market analysis, competitive research, demographic profiling, SWOT analysis, and interior design concept direction for multifamily and hospitality developments.

Quantifiable outcome

• NEWHonors award for Best Multi-Family Amenity Space for Residences Kierland project
• +1 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Fly Dog DigitalcoreStrategic or Co-development Partner · 18 September 2024Professional branding and website design partner that collaborated with Design-Art on their 2024 rebrand and website glow-up. Worked closely with the Design-Art team to elevate their brand identity and create their new website, maintaining the essence of the original logo while modernizing the overall brand presentation.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• AvroKO: Boutique design firm known for hospitality, restaurant, and residential interiors with a strong hospitality-residential crossover narrative. Comparable to Design-Art for the boutique hospitality aesthetic applied to multifamily/lifestyle projects.
• Hirsch Bedner Associates (HBA): Global hospitality interior design firm with a well-established practice in branded residential and hotel-residential crossover projects. Highly comparable to Design-Art's hospitality-inspired multifamily positioning, though operating at much larger scale across international luxury hospitality.
• Stonehill & Taylor: Hospitality interior design firm with strong U.S. presence in boutique hotels and lifestyle residential projects. Highly comparable offer profile to Design-Art — concept-through-installation interior design with FF&E specification for hospitality-aligned properties.
• Wimberly Interiors: Boutique hospitality interior design practice specializing in hotel, resort, and residential developments worldwide. Directly comparable to Design-Art for hospitality-led aesthetic applied to residential/mixed-use projects, with stronger global brand presence.
• Forenstein + Partners: Interior design firm focused on multifamily, senior living, and hospitality projects for institutional developers. Direct service overlap with Design-Art on the multifamily developer/REIT client base and FF&E-led service stack.
• Boutique Design (Boutique Design Group): Interior design firm focused on lifestyle, hospitality, and multifamily projects. Overlaps with Design-Art in both the hospitality aesthetic and the multifamily developer segment.

Broad incumbents

• Interior Architects (IA): Large global interior design firm with multifamily, hospitality, and workplace practices. Overlaps with Design-Art on residential and hospitality projects; differs in operating at far larger scale with broader portfolio across verticals.
• Gensler (Interiors practice): Largest U.S.-based design firm with significant multifamily and hospitality interior design practices. Same end-customers (REITs, large developers), though delivered as part of an integrated architecture + interiors offering rather than a specialized boutique.
• Cheng Chung Design (CCD): Large international hospitality and lifestyle interior design firm with a strong hotel-led portfolio. Less direct overlap than U.S.-based peers but competes for hospitality-residential crossover projects globally.

Emerging players

• styleSpots Design (formerly style spot): Boutique interior design firm focused on multifamily residential and model unit design. Comparable in scale and client base to Design-Art, both serving similarly sized developer RFPs — making it a strong peer for niche competitive comparison.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/designartaz
• LinkedInlinkedin.com/company/design-art-llc
• Instagraminstagram.com/designartllc
• Pinterestpinterest.com/designartllc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Design-Art