FlyDog Digital

What FlyDog Digital does

FlyDog Digital is a privately held, full-service digital marketing agency founded in 2020 by Carly Kerndt and headquartered at 2047 Columbia Ave, Indianapolis, IN, operating as a hybrid-remote team of 1-10 senior specialists. The company targets established, founder-led local businesses in three primary verticals — wellness and healthcare, restaurants and hospitality, and construction and trade — that have outgrown word-of-mouth referrals but lack a cohesive marketing system. Its core differentiator is the proprietary "Lead the Pack System," a four-phase methodology (Discover at $1,500, Align at $3,500-$20,000 if needed, Execute via monthly retainer from $3,500, and ongoing Optimize) that integrates brand strategy, website design, and all performance channels into one interconnected system rather than executing channels in isolation. The agency has served 115+ independent brands since inception and operates as a founder-controlled LLC under Illinois governing law with no disclosed external funding or institutional shareholders.

The company's product surface spans branding and website design (built on Squarespace, Shopify, Showit, and WordPress), paid advertising (Google Ads, Meta Ads), organic social media management (Instagram, Facebook, TikTok, LinkedIn), SEO including GEO and AEO for AI-driven search, and email marketing (across Flodesk, Mailchimp, Klaviyo, ConvertKit, Constant Contact, and MailerLite). Creative production uses Canva and CapCut. All engagements begin with a $1,500 Discover phase, after which clients move into the Align phase (if brand or website gaps exist) and then into one of three retainer tiers: Build at $3,500/month total, Grow at $7,000/month total (the most popular tier), and Scale at $12,500/month total, each with a 6-month minimum (9 months if Align is included). Most clients invest between $5,500 and $7,000 per month inclusive of ad spend.

The go-to-market motion is consultative and relationship-driven: prospects enter via the website contact form, FlyDog completes homework on the business, and engagements are gated by the Discover phase before any retainer commitment. Distribution relies on a case study portfolio, Clutch Best of 2024 wins in Digital Marketing and Websites, Google Ads Search Certification, referrals, and word-of-mouth. Revenue is primarily recurring retainer-based with secondary one-time project revenue from Discover and Align phases and a disclosed affiliate commission stream. The team is structured without junior account managers — every client is supported by a team of channel experts including account strategy, social media, SEO and Google Ads, copywriting, and client engagement.

Name

FlyDog Digital

Legal name

FlyDog Digital, LLC

Website

https://flydogdigital.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

FlyDog Digital is a privately held, full-service digital marketing agency founded in 2020 in Indianapolis, serving 115+ established local businesses in wellness/healthcare, hospitality, and construction/trade via its proprietary four-phase Lead the Pack System and tiered monthly retainers.

Ownership category

akta.pro rank

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Discovery/Consulting: One-time Discover phase at $1,500 provides an initial business audit, competitor analysis, and custom roadmap before any retainer commitment. This gates access to the retainer programs.
2. Align Phase (Brand/Website): One-time branding and/or website design and development services, priced from $3,500 to $20,000 depending on scope. Only recommended if strategy reveals gaps in brand or website. Gates access to ongoing retainer execution.
3. Marketing Retainer Programs: Ongoing monthly retainer programs (Build, Grow, Scale) covering channel execution across social media, SEO, paid ads, email, and branding. Programs range from $2,500-$10,000/month plus required ad spend ($1,000-$2,500/month). Minimum contract 6-9 months. Most clients invest $5,500-$7,000/month including ad spend. Revenue is recurring and predictable.
4. Affiliate Revenue: Company earns affiliate commissions when clients or website visitors purchase recommended third-party products, services, coaches, consultants, or experts. As stated in the disclaimer, certain products and links on the site are affiliate links.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

FlyDog Digital is a full-service digital marketing agency that sells integrated marketing programs for established local businesses under its proprietary Lead the Pack System. Core deliverables cover branding and website design, social media management, SEO (including GEO and AEO), paid advertising (Google Ads and Meta Ads), and email marketing, packaged as monthly retainer programs with a 6–9 month minimum commitment. Each engagement starts with a one-time Discover phase ($1,500) and an optional Align phase ($3,500–$20,000) before retainer execution.

Product overview

FlyDog Digital is a full-service digital marketing agency offering the Lead the Pack System as its core structured marketing program. The system comprises four phases (Discover, Align, Execute, Optimize) and is delivered through three retainer program tiers: Build ($3,500/month total), Grow ($7,000/month total), and Scale (from $12,500/month total). Standalone services include Branding & Websites, PPC & Social Ads, Social Media Marketing, SEO (including GEO and AEO), and Email Marketing. The agency specializes in serving health & wellness, hospitality, and construction/trade businesses with experience-led brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Lead the Pack System
• Branding and Websites Strategy, visual identity, messaging, and website design and development services that make a brand unmistakable. Includes brand strategy, visual identity, voice, messaging, positioning, and high-converting SEO-optimized website builds, typically delivered as part of the Align phase or as standalone projects starting around $5,500 for branding and $10,000–$15,000 for websites.
• Paid Advertising (PPC and Paid Social) ROI-driven paid media campaigns across Google Ads and Meta Ads, including ad strategy, creative development, conversion tracking, daily monitoring, and optimization. Designed to drive bookings, visits, and measurable ROI for clients and backed by FlyDog's Google Ads Search certification.
• Social Media Marketing Strategic content creation and social media management that builds community, drives traffic, and supports the full customer journey. Includes strategy, content creation, scheduling, and analytics across platforms such as Instagram, Facebook, TikTok, and LinkedIn.
• SEO, GEO and AEO Search engine optimization services including keyword strategy, on-page SEO, AI-optimized content, local search, GEO (Generative Engine Optimization) targeting, AEO (Answer Engine Optimization) for AI Overviews and ChatGPT, and technical SEO with performance tracking.
• Email Marketing Email marketing services including audience segmentation, copywriting, design, campaign strategy, automations, A/B testing, and monthly reporting with optimization. Implemented on platforms such as Flodesk, Mailchimp, Klaviyo, ConvertKit, Constant Contact, and MailerLite.

Quantifiable outcome

• EmpowerMed Clinic achieved +524% increase in overall website traffic, +232% organic search traffic, +323% organic keyword rankings, 6.77% Google Ads CTR (2x healthcare industry average), and 40 average inquiry forms per month.
• +7 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature1 record

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• KlientBoost: KlientBoost is a digital marketing agency offering paid media, SEO, and conversion-rate optimization services to SMB and mid-market clients, overlapping closely with FlyDog's PPC and full-funnel execution model.
• Disruptive Advertising: Disruptive Advertising is a full-service digital marketing agency focused on paid media, SEO, and lifecycle marketing for mid-market brands — a close analog to FlyDog's retainer-driven, multi-channel offering.
• SmartSites: SmartSites is a digital marketing agency offering website design, SEO, PPC, and social media services to SMBs — closely aligned with FlyDog's service mix and SMB target customer.
• LYFE Marketing: LYFE Marketing is a digital marketing agency specializing in social media management, PPC, SEO, and email marketing for small and mid-sized businesses, with a comparable SMB focus and service menu to FlyDog.
• Coalition Technologies: Coalition Technologies is a digital marketing and web design agency offering SEO, PPC, web design, and branding services — directly overlapping FlyDog's website, SEO, and paid media offerings.
• Single Grain: Single Grain is a digital marketing agency specializing in SEO, paid media, and content marketing for SaaS and growth-stage brands, providing a comparable full-funnel digital execution model.
• Square 2 Marketing: Square 2 Marketing is a digital marketing agency focused on inbound marketing, branding, websites, and paid media for SMBs, sharing FlyDog's integrated, system-based approach.

Broad incumbents

• WebFX: WebFX is a large, established digital marketing agency offering SEO, paid media, web design, and content services with proprietary technology (MarketingCloudFX); comparable to FlyDog across the full stack but at significantly greater scale.
• Thrive Agency: Thrive Agency is a full-service digital marketing firm providing web design, SEO, social media, and paid media to SMBs and mid-market clients; comparable to FlyDog in service breadth and target segment.

Emerging players

• Iron House: Iron House is a boutique digital marketing agency offering branding, web design, and marketing strategy services to established local businesses — overlapping FlyDog's niche of founder-led, experience-led brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/flydogdigital
• LinkedInlinkedin.com/company/flydogdigital

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FlyDog Digital