What Exiber does

Exiber is an independent, technology-agnostic AdTech services company headquartered in São Paulo, Brazil, founded in 2015 by Rafael Michelucci and operating as part of the UNIK Group Company. The company delivers Extended Intelligence™ services across six interconnected practice areas: Ad Operations (campaign setup, trafficking, tagging, QA, and data governance), Media Activation (programmatic media strategy, planning, buying, and optimization), Creative Services (rapid digital asset production), Tech Orchestration (multi-platform data flow and performance optimization), Data Analytics (privacy-first data strategies), and AI Reinvention (practical AI applications for marketing workflows). Exiber serves agencies, publishers, AdTech technology vendors, and in-house brand marketing teams as a horizontal B2B services provider.

The company operates a consultative, sales-led B2B go-to-market model, acquiring customers through direct enterprise sales engagement, strategic partnerships, and client referrals. Its technology-agnostic positioning across multiple DSPs, SSPs, exchanges, and AdTech platforms is positioned as a differentiator, allowing Exiber to support clients regardless of their preferred martech stack. Named enterprise clients include Ambev, GSK, Uber, Havas, iFood, Electrolux, Epic Games, Ubisoft, Mapfre, Porto Seguro, SAS, R7, Live Agency, and Kayak, with operational delivery spanning Brazil (LATAM) and Canada.

The business model is built on professional services and managed services revenue streams with bespoke, quote-based pricing that is not publicly disclosed. Exiber employs 11-50 staff organized across sales, customer success (two directors), operations, production, creative/design, and finance/legal functions. The company does not disclose revenue, has no external institutional funding rounds in the source data, and operates privately under founder-management control within the UNIK Group holding structure. Its primary assets are the experience of its leadership team (with prior senior roles at IgnitionOne, MediaMath, Havas, NeogamaBBH, and DPZ&T) and the Extended Intelligence™ branded methodology.

Name

Exiber

Legal name

Exiber

Website

https://exiber.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Exiber is an independent Brazilian AdTech services company that provides Extended Intelligence™ services — Ad Operations, Media Activation, Creative, Tech Orchestration, Data Analytics, and AI Reinvention — to agencies, publishers, technology vendors, and in-house marketing teams across LATAM and Canada.

Ownership category

akta.pro rank

Product category

AdTech Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Activation/Experiential Creative Agencies (MPAAAAAO)

Keywords

• Ad operations services
• Programmatic media buying
• Digital advertising services
• Creative production services
• AI marketing workflows

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Ad Operations Services: End-to-end Ad Operations support including campaign setup, trafficking, tagging, optimization, quality assurance and data governance delivered as managed services.
2. Media Activation Services: Media strategy, planning, buying, and optimization across paid digital media channels with full programmatic expertise.
3. Creative Services: High quality, rapid creative production services for digital formats and channels.
4. Tech Orchestration Services: Technical expertise to optimize data flows, campaign management, and performance across multiple platforms and tools.
5. Data Analytics Services: Actionable insights from campaign activity and privacy-first data collection, management and activation strategies.
6. AI Reinvention Services: Practical AI application services to improve end-to-end marketing workflows.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Exiber is an independent, technology-agnostic AdTech services company that delivers Extended Intelligence™ services to agencies, publishers, technology vendors, and in-house marketing teams. Its portfolio covers six service lines — Ad Operations, Media Activation, Creative Services, Tech Orchestration, Data Analytics, and AI Reinvention — that together handle end-to-end digital advertising operations, programmatic media buying, creative production, multi-platform integration, privacy-first data strategies, and practical AI applications for marketing workflows.

Product overview

Exiber is an independent, technology-agnostic AdTech services company founded in 2015, offering Extended Intelligence™ services that help agencies, publishers, technology vendors, and in-house marketing teams navigate the complexities of AdTech to drive growth. The company provides six interconnected service offerings: Ad Operations (end-to-end campaign management), Media Activation (programmatic media buying and optimisation), Creative Services (digital asset creation), Tech Orchestration (data flow and platform optimization), Data Analytics (insights and privacy-first data strategies), and AI Reinvention (AI-powered marketing workflow improvements). These services are delivered through Extended Intelligence™ teams that combine human expertise with technology.

Differentiator

Problem solved

Functional benefit

Products and services

• Ad Operations End-to-end Ad Operations support including campaign setup, trafficking, tagging, optimisation, quality assurance, and data governance for agencies, publishers, technology vendors, and in-house marketing teams.
• Media Activation Media strategy, planning, buying, and optimisation of all paid digital media channels with full programmatic expertise across the biddable ecosystem, including specialist curation services that maximise media investments.
• Creative Services High-quality, rapid, and affordable creative services enabling quick creation and adaptation of assets for new digital formats and channels.
• Tech Orchestration Technical expertise to optimise data flows, campaign management, and performance across multiple platforms and tools for clients.
• Data Analytics Enabling businesses to surface actionable insights from campaign activity and implement future-proofed strategies for privacy-first data collection, management, and activation.
• AI Reinvention Practical application of AI use cases to improve end-to-end marketing workflows for agencies, publishers, technology vendors, and in-house marketing teams.

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• UNIK Group CompanycoreOthersExiber is part of the UNIK Group Company as stated in the privacy policy. This indicates a parent-subsidiary relationship where Exiber operates under the UNIK Group corporate umbrella.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Havas Media: Global media agency network with strong programmatic and data capabilities, and an active LATAM presence. Havas is both a listed Exiber client and a direct competitor for similar enterprise programmatic and AdOps engagements.
• Publicis Media: Publicis Groupe's global media services network, with programmatic, data, and AdTech capabilities (including via Publicis Precision and Epsilon). Direct competitor to Exiber in offering enterprise brands end-to-end programmatic and AdOps services.
• Xaxis: GroupM/WPP's programmatic media company offering AdTech-driven media planning, buying, and optimization. Direct competitor to Exiber's programmatic Media Activation and Tech Orchestration service lines, particularly for brands with significant digital spend.
• Hearts & Science: Omnicom's data-driven media agency built around programmatic activation and AdTech integration. Closely aligned with Exiber's Media Activation, Ad Operations, and Tech Orchestration offerings, targeting similar enterprise advertisers.
• GroupM: WPP's media investment arm and the world's largest media buying group. GroupM competes directly with Exiber in programmatic media activation, AdTech orchestration, and data-driven campaign management for enterprise advertisers — though at vastly greater scale.

Broad incumbents

• Dentsu: Global advertising holding company with significant LATAM operations and integrated programmatic media, AdTech, and creative capabilities. Competes with Exiber for enterprise digital mandates but across a much broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Exiber
• LinkedInlinkedin.com/company/exiber
• Instagraminstagram.com/_exiber/?igshid=YmMyMTA2M2Y=
• TikToktiktok.com/@exiber?_t=8efnfPiXToU&_r=1

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Exiber