Xaxis
- Company typePrivate
- Founded2011
- HeadquartersNew York, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
Xaxis firmographics
Firmographics- Name
- Xaxis
- Legal name
- WPP Media Limited
- Website
- https://xaxis.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Where Xaxis is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices16 records
Markets served
Xaxis business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Media Services and Advertising: Provides unparalleled growth for brands through media services spanning the ecosystem - connecting with audiences through scaled and integrated creative, production, data, commerce, and personalized media delivery services.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Xaxis product offering
Product offeringCore offering
Xaxis is WPP's programmatic advertising and data-driven media platform that combines AI, advanced omnichannel solutions, and data-driven creative to deliver outcome-focused media buying for enterprise brands. The company operates through the Open Media Studio (OMS) and Open Intelligence platforms within WPP Open, connecting brands with audiences across paid, owned, earned, and shared media.
Product overview
WPP Media operates as a unified platform-plus-modules architecture offering comprehensive marketing solutions. At its core is WPP Open, an intelligent marketing system, complemented by Open Media Studio (OMS) for end-to-end media delivery, and Open Intelligence for AI-powered marketing. The portfolio spans multiple sub-brands including Choreograph, EssenceMediacom, Mindshare, Wavemaker, and The Goat Agency, enabling unified media, data, and production while holistically managing owned, earned, shared, and paid activities.
Differentiator
Problem solved
Functional benefit
Brands
- Open Intelligence: Next-gen AI-powered marketing solution
- Open Media Studio (OMS)
Products and services
- Open Media Studio (OMS)
Companies that use Xaxis
Customer profileSegments1 record
Ideal customer profiles1 record
Xaxis technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature3 records
Xaxis partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and adjacent.
- ChoreographcoreWPP Media brand portfolio company focused on data and technology solutions. Part of WPP's integrated media collective.
- EssenceMediacomcoreWPP Media brand portfolio company. Global media agency that blends data science, strategic counsel, and creative thinking to deliver business transformation.
- MindsharecoreWPP Media brand portfolio company. Global media agency dedicated to enabling brands to make faster decisions and better ones in order to thrive.
- WavemakercoreWPP Media brand portfolio company. Global media, content, and technology agency that unlocks brands' growth through accountable media and content.
- The Goat AgencyadjacentWPP Media brand portfolio company. Social-first creative agency focused on influencer and social media marketing.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Xaxis competitors and assessment
Company assessmentDirect peers
- GroupM: WPP's former standalone media investment group, now a direct internal counterpart to WPP Media. Operates as a global media agency collective (Mindshare, Wavemaker, EssenceMediacom) competing for the same enterprise brand budgets across the same geographies.
- Publicis Media: Media investment arm of Publicis Groupe, offering programmatic, data, and content capabilities to global brands. Directly competes with WPP Media on enterprise media buying, planning, and AI-powered activation mandates.
- Omnicom Media Group: Holds OMD, PHD, and Hearts & Science, competing head-to-head for global brand media budgets. Overlapping service portfolio in programmatic, data, and content makes it one of the closest direct holding-company competitors to WPP Media.
- IPG Mediabrands: Interpublic Group's media investment division (UM, Initiative, Mediabrands Precision). Competes with WPP Media on global media planning, buying, and AI-enabled audience activation for enterprise clients.
- Dentsu Media: Dentsu International's media network including Carat, dentsu X, and Merkle. Competes globally for cross-channel media buying and is investing heavily in AI-driven media capabilities parallel to WPP's Open Intelligence.
- The Trade Desk: Independent programmatic DSP powering omnichannel ad buying for agencies and brands. Direct peer to Xaxis in programmatic media execution, often running on the same campaigns and competing for the same client budgets.
- Havas Media Network: Havas's global media planning and buying network. Competes on enterprise client mandates and on integrated data-driven media services similar to WPP Media's Open Intelligence offering.
Emerging players
- MiQ: Independent programmatic media company with global operations, focused on data-driven media buying. Competes with Xaxis in the programmatic specialist layer of the WPP Media stack, particularly for outcome-driven campaigns.
Broad incumbents
- Adobe Advertising Cloud: Adobe's ad-tech offering, including a DSP, integrated with Adobe Experience Cloud. Competes with WPP Media's OMS for enterprise media buying workflows and ties into the broader martech stack that WPP Media also targets.
- Amazon Ads: Walled-garden ad platform competing for the same enterprise media budgets as WPP Media, particularly on retail media and outcome-based buying. Represents both a competitor and a partner for WPP Media's managed services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Xaxis social profiles
Digital presenceXaxis financial estimates
Financial estimateRevenue estimate
Valuation estimate
Xaxis leadership team
Management profileNumber of profiles
Profiles10 records
Xaxis subsidiaries and ownership
Company hierarchySubsidiaries5 records
Xaxis funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Xaxis M&A and investment
M&A and investmentM&A4 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Xaxis
What does Xaxis do?
Xaxis is WPP's programmatic advertising and data-driven media platform that combines AI, advanced omnichannel solutions, and data-driven creative to deliver outcome-focused media buying for enterprise brands. The company operates through the Open Media Studio (OMS) and Open Intelligence platforms within WPP Open, connecting brands with audiences across paid, owned, earned, and shared media.
Is Xaxis a public or private company?
Xaxis is a private company. It is classified as corporate owned and is currently operating.
When was Xaxis founded?
Xaxis was founded in 2011. It employs 1,001 to 5,000 people.
Where is Xaxis based?
Xaxis is headquartered in New York, United States, in the North America region.
How does Xaxis make money?
One revenue line is on record: media Services and Advertising.
Who are Xaxis's main competitors?
Direct peers on record are GroupM, Publicis Media, Omnicom Media Group, IPG Mediabrands, Dentsu Media, The Trade Desk and Havas Media Network. MiQ is listed as an emerging player. Broad incumbents are Adobe Advertising Cloud and Amazon Ads.
Does Xaxis have an API?
No public API is recorded for Xaxis.