Five a Day

What Five a Day does

Five a Day is a privately held French B2B service company, founded in September 2018 by brothers Alexandre and Thibault Guillaume, that delivers seasonal fresh fruit, dried fruit and nut mixes, artisanal coffee and tea, breakfasts, custom gift boxes, and on-site event animations (smoothie bikes, juice bars, crêpe bars, Ice Rolls) to French workplaces. The company is headquartered in Ingré with operational offices in Le Mans and regional entities in Orléans and Montpellier, the latter opened in April 2024 as the first franchised territory under Philippe Ringler. Customers are primarily French companies of all sizes (TPE to large enterprises) seeking to support employee well-being, QVCT (Qualité de Vie et Conditions de Travail) initiatives, employer branding, and RSE (Responsabilité Sociétale des Entreprises) commitments, with documented end-clients including FM LOGISTIC, Datanaute, Sarthe Habitat, DB Schenker, Entrust, Campings.com, Wisud, and B comme Design.

The business operates on a recurring subscription backbone — three cagette sizes (2/3 kg from €21.90 HT, 6/7 kg from €31.90 HT, 10/12 kg from €49.50 HT) delivered weekly or periodically at an average of €1–2 per collaborator per delivery — supplemented by ancillary streams: dried fruit/nut jars (€15.40–€21.50 HT), coffee machine rentals (€42.90/month, 12-month commitment) with per-cup coffee pricing, on-demand breakfast catering from €150 HT, custom gift boxes, and event animations from €250 HT. Customers receive no-commitment monthly billing (except coffee machine rental) with a 24–48 hour quote turnaround, a free trial, and GoCardless-powered direct-debit collection. Distribution is direct to break rooms via owned logistics using electric vehicles and cargo bikes for city-center last-mile, with the franchise network extending territorial coverage.

The underlying technology stack is non-proprietary and operationally oriented: a website with quote-request forms, GoCardless for payment processing, and franchise management tooling. There is no disclosed AI/ML component. Differentiation rests on the 'clé en main' managed-service model, local sourcing (30–60% local produce within ~150 km), seasonal basket curation (5–8 varieties, 10 dried-fruit recipes), zero-waste reusable containers, social-inclusion assembly (ESAT workshops), and a reforestation partnership with Planète Urgence (1 cagette delivered = 1 tree planted). Pricing is publicly disclosed (excluding VAT), marketing relies on organic content (Vitami'news blog, LinkedIn) plus direct sales outreach, and the company is bootstrapped with no external funding rounds disclosed.

Name

Five a Day

Legal name

FIVE A DAY

Website

https://fiveaday.fr

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Five a Day is a bootstrapped French B2B service that delivers seasonal fresh fruit, dried fruits, beverages, breakfasts, custom gift boxes, and event animations to workplaces, serving companies across France through a subscription model and franchise network spanning Le Mans, Orléans, and Montpellier.

Ownership category

akta.pro rank

Product category

Workplace Wellness and Corporate Catering Services

NAICS

Caterers (722320), Mobile Food Services (72233)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Mobile / On-Site Catering (Food Trucks for Events, Pop-Ups) (THAFAIAJ)

akta.pro secondary industry

Breakfast & Coffee QSR (THAFAAAI)

Keywords

• Office fruit delivery
• Workplace wellness services
• Corporate snack subscription
• Office catering services
• Employee wellbeing solutions

Headquarters

HQ city

Ingré

HQ country

France

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Fresh fruit box subscription: Recurring monthly subscription for weekly or periodic delivery of fresh fruit baskets (cagettes) in three sizes (2-3kg, 6-7kg, 10-12kg). Billed monthly with no long-term commitment. Revenue is recurring and predictable.
2. Dried fruit and nuts subscription: Recurring delivery of dried fruit and nut mixes in 500g or 700g jars, billed monthly alongside or independently from fresh fruit subscriptions.
3. Beverage service: Rental of coffee machines (professional equipment) at a monthly fee plus per-cup coffee costs; loose-leaf tea and iced tea jar deliveries as add-on subscriptions or one-time orders.
4. Custom gift boxes: One-time or subscription delivery of custom-curated gift boxes (fruits, treats, branded items) for client gifts or employee appreciation. Custom box service available à la carte.
5. Event animations: On-demand event entertainment services including smoothie bikes, ice roll bars, crêpe bars, and juice bars for corporate events, team buildings, and QVCT weeks. Priced per event from €250 HT.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Five a Day is a French B2B service provider that delivers fresh fruit baskets (cagettes), dried fruits and nuts, beverages (coffee, tea, iced tea), and breakfast/snack trays directly to company break rooms on a recurring subscription basis. The company also provides on-demand corporate event animations including smoothie bike, juice bar, crepe bar, and ice rolls bars for team building and QVCT initiatives, with delivery and event execution handled end-to-end as a turnkey (clé en main) service.

Product overview

Five a Day is a B2B wellness service provider offering a comprehensive suite of office wellness solutions centered around healthy food delivery and event animations. The core offering consists of three subscription-based fruit and beverage delivery services (Fresh Fruits, Dried Fruits & Nuts, Beverages) that companies can subscribe to on a flexible, no-commitment basis. These are complemented by occasional services (custom breakfast deliveries, personalized gift boxes) and event animations (Smoothie Bike, Juice Bar, Crepe Bar, Ice Rolls Bar) for team building and corporate events. The service operates across three French cities (Le Mans, Orléans, Montpellier) with eco-friendly delivery via electric vehicles or cargo bikes, and includes social impact initiatives such as tree planting per fruit basket delivered.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Fruit Delivery (Cagettes de Fruits Frais) Weekly delivery of seasonal fresh fruits to office break rooms in three sizes (2/3kg, 6/7kg, 10/12kg), sourced from local and reasoned agriculture. Each cagette delivered funds the planting of one tree through the Planète Urgence partnership. Average cost is €1-2 per collaborator per delivery.
• Dried Fruits and Nuts Delivery (Fruits Secs et Oléagineux) Monthly delivery of dried fruit and nut mixtures in reusable 500g or 700g jars featuring 10 recipes, designed as a zero-waste snack add-on to workplace fruit subscriptions.
• Beverages (Boissons) Workplace beverage service combining Sarthe-roasted artisanal coffee beans (from €0.23 HT/cup), loose-leaf tea, iced tea dispensers (5L at €18.90 HT), and professional coffee machine rental from €42.90/month under a 1-year contract.
• Breakfast and Meeting Snacks (Petits Déjeuners et Réunions) On-demand breakfast and meeting catering featuring fresh fruits, artisanal pastries from local bakeries, muffins, and local apple juice for office meetings and corporate gatherings.
• Custom Gift Boxes (Boxs Personnalisées) Customizable gift boxes containing 30-60% local fruits and 5-8 seasonal varieties, designed for corporate gifting and employee appreciation, available as one-time or subscription delivery. Boxes are assembled in ESAT (social insertion workshops).
• Smoothie Bike Animation (Vélo-Smoothie) Pedal-powered smoothie animation service where participants generate the energy to blend their own fruit smoothies, suitable for indoor and outdoor corporate events, team buildings, and QVCT week activations.
• Juice Bar Animation (Bar à Jus) Fresh smoothie bar animation featuring professionally blended fruit smoothies made to order on-site by Five a Day staff, providing an energy-boosting activation for corporate events and team buildings.
• Crepe Bar Animation (Bar à Crêpes) Artisanal crepe and galette bar animation prepared on-site at corporate events with sweet and savory options made to order.
• Ice Rolls Bar Animation (Bar à Ice Rolls) Fresh rolled ice cream animation featuring ice rolls made from fresh fruits, cream, and customisable toppings and coulis, designed as a turnkey corporate event activation from €250 HT.

Quantifiable outcome

• Fruits and vegetables consumption improves employee productivity by an estimated 12% (industry benchmark cited from Deloitte study on well-being)
• +2 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Four partnerships are on record, tiered core, minor and moderate.

• Planète UrgencecoreStrategic or Co-development Partner · 1 January 2018Five a Day partners with Planète Urgence, an NGO active since 2000 in international solidarity and forest preservation. For every fruit cagette delivered, Five a Day donates to Planète Urgence to plant a tree. This partnership is a core element of Five a Day's RSE/environmental commitment and is featured prominently in marketing materials. The company states '1 cagette livrée = 1 arbre planté'.
• ESAT and social insertion workshopsminorStrategic or Co-development PartnerCustom gift boxes (boxs personnalisées) are assembled in ESAT (Établissements et Services d'Aide par le Travail) or social insertion workshops, contributing to the company's social impact mission.
• Local producers and artisansmoderateStrategic or Co-development PartnerFive a Day sources from local producers within ~150km of each entity, supporting the local economy. Coffee is roasted by a Sarthe-based artisan roaster. Pastries for breakfasts come from local bakeries. Juices are sourced from local producers (e.g., local apple juice).
• Ewigo and Intuitive Conseil (co-location partners)minorOthersFive a Day's Le Mans headquarters at 3 rue Jean Perrin is shared with Ewigo (automotive services) and Intuitive Conseil (business consulting). The co-location reflects local business synergy but is not a commercial partnership.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Pomona Fruits: UK fruit and produce delivery specialist serving both consumers and businesses. Comparable category (fresh fruit delivery) and recurring customer relationships.
• Le Petit Ballon: French subscription-box company delivering wine to consumers and businesses. Similar French-market subscription DNA, B2B office positioning, and recurring-revenue mechanics, though in a different product category (wine).
• The Fruit Box Company: UK office fruit delivery company offering weekly fresh fruit boxes to businesses. Direct peer in product category, target customer (corporate break rooms), and recurring B2B model.
• Fruitful Office: UK-based B2B office fruit delivery subscription company serving enterprises across the UK. Closest direct comparable to Five a Day by product, customer segment (corporate offices), and subscription business model.
• Fruitdrop: UK B2B office fruit and snack delivery service with subscription model targeting SMEs and enterprises. Directly comparable offering and customer base to Five a Day.

Emerging players

• Too Good To Go: French-origin food-waste marketplace connecting businesses with consumers. Thematically adjacent on RSE/sustainability positioning and French market presence, though its primary product is consumer surplus-meal sales rather than workplace subscriptions.

Broad incumbents

• Sodexo: Global leader in workplace food services and corporate benefits. Competitor for workplace QVCT and corporate food service budgets, though operating at vastly larger scale with broader offerings.
• Lenôtre: Established French premium caterer and gift box maker serving corporate clients. Overlaps with Five a Day on corporate gifting, breakfast catering, and event food services but operates a much broader hospitality portfolio.
• Elior Group: French-headquartered global contract caterer serving corporate, education, and healthcare clients. Overlaps with Five a Day on B2B workplace food, catering, and event services at much larger scale.
• HelloFresh: Global direct-to-consumer meal kit subscription company with corporate/B2B offerings. Comparable subscription-logistics DNA and French market presence, though operating in meal kits rather than workplace snacking.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/five-a-day-sas

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Five a Day