The Fruit Box Group
- Company typePrivate
- Founded1998
- HeadquartersKennington, Australia
- Headcount251–500
- GTM typeB2B
- OfferingServices
The Fruit Box Group firmographics
Firmographics- Name
- The Fruit Box Group
- Legal name
- The Fruit Box Group Pty Ltd
- Website
- https://thefruitboxgroup.com.au
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
The Fruit Box Group industry classification
Industry- Product category
- Office Refreshment Delivery Services
- NAICS
- Fruit and Vegetable Retailers (445230)
- SIC
- Wholesale-Groceries, General Line (5141)
- akta.pro primary industry
- Fresh Food Subscription/CSA & Produce Box Retail (CRAHAHAG)
- akta.pro secondary industry
- Fresh Produce Distribution (CRAOABAB)
Keywords
Where The Fruit Box Group is headquartered
LocationHeadquarters
- HQ city
- Kennington
- HQ country
- Australia
- HQ region
- Oceania
Offices5 records
Markets served
The Fruit Box Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Recurring Office Supply Delivery: Subscription-style recurring deliveries of fresh fruit, milk, pantry items, and coffee to office workplaces on weekly or regular schedules. Orders are standing recurring orders unless cancelled or paused. Revenue is generated through per-delivery product charges plus applicable delivery fees. The model includes no lock-in contracts with flexibility to change or pause orders.
- Coffee Machine Rental: Rental of commercial coffee machines (via partners Sprout, PureBean, Krema) to office workplaces, bundled with bean delivery, servicing, and maintenance. Revenue generated through ongoing rental fees included in all-inclusive service packages.
- Ad-hoc Pantry Orders: One-time pantry orders for non-fresh goods purchased as supplementary items alongside recurring subscriptions.
- TFBG Marketplace (Trusted Partner Products): Marketplace platform facilitating sales of products from third-party Trusted Partners. TFBG acts as agent, facilitating transactions and receiving payment on behalf of partners, with each Trusted Partner responsible for their own product terms, pricing, and delivery.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Coffee beans from $44.95/kg, up to 35% savings vs. buying direct |
| Unit Pricing | Pay-as-you-go | Milk from $7.50 delivery fee for orders under 9 litres; 6-litre minimum |
| Unit Pricing | Pay-as-you-go | Fruit from 35 pieces per box, no delivery fee |
| Subscription | Annual | Neverfail water cooler rental: $95 first 12 months, auto-renews at $173.03/year |
| Hybrid | Monthly | Enterprise/large business: tailored pricing via dedicated account manager |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels6 records
The Fruit Box Group product offering
Product offeringCore offering
The Fruit Box Group distributes seasonal fresh fruit, dairy and plant-based milk, pantry essentials, and specialty coffee beans to Australian workplaces on recurring schedules. Customers manage their orders, users, invoices, and reporting through the proprietary Fruit Box Connect online platform, with optional corporate coffee machine rental delivered through partner brands (Sprout, PureBean, Krema). The company also operates a Trusted Partner marketplace for third-party products such as Neverfail water coolers.
Product overview
The Fruit Box Group is an Australian-owned office refreshment delivery business offering a tearoom management platform and four core delivery services: fruit, milk, pantry, and coffee. The flagship platform is Fruit Box Connect, a proprietary online portal that consolidates ordering, invoicing, user management, and real-time reporting across all product categories. Coffee offerings are delivered through three sub-branded partners—Sprout Coffee (B Corp/Fairtrade social enterprise), PureBean Coffee (commercial-grade machines), and Krema Coffee (enterprise high-capacity systems)—each with its own machine rental, beans, and servicing model. Additional services include a Marketplace for third-party Trusted Partner products and a corporate Gifting service. Together, the portfolio enables businesses to procure and manage their entire office tearoom from a single supplier and platform.
Differentiator
Problem solved
Functional benefit
Brands
- Sprout Coffee: Certified B Corp and Fairtrade social enterprise providing all-inclusive corporate coffee solutions with weekly site visits, composting, and 3-hour breakdown response.
- PureBean Coffee
- Krema Coffee
Products and services
- Fruit Box Connect Proprietary self-serve online portal for Australian business customers to manage their tearoom deliveries: ordering the full range (fruit, milk, pantry, coffee), adding users, viewing and paying invoices, controlling recurring orders, accessing real-time reporting, and managing coffee solutions.
- Fruit Delivery Fresh fruit delivery service providing seasonally sourced, locally packed fruit boxes (minimum 35 pieces per box, no delivery fee on fruit orders) to offices Australia-wide, including apples, oranges, bananas, avocados, berries, and snacking vegetables.
- Milk Delivery Fresh dairy and plant-based milk delivery offering dairy milk from brands such as Pura, Dairy Farmers, and Masters, along with soy, almond, oat, and lactose-free alternatives in 1 and 2-litre bottles, with a 6-litre minimum order and $7.50 delivery fee for orders under 9 litres.
- Pantry Delivery Office pantry delivery covering breakfast and spreads, coffee and tea, sweet and savoury snacks, and cleaning and hygiene products, with optional ordering and stock management included as part of the tearoom offering.
- Coffee Delivery (Beans) Specialty coffee bean delivery offering blends from brands including ST. ALi, Allpress, and Campos at pricing from $44.95/kg (with up to 35% savings vs. buying direct), with flexible subscriptions and ad-hoc orders and no lock-in contracts.
- Fruit Box Group Marketplace (Trusted Partner Products) Marketplace platform enabling Trusted Partner products (such as Neverfail water coolers) to be listed and sold alongside core tearoom offerings, with The Fruit Box Group acting as agent and providing a single consolidated invoice for all purchases.
- Gifting Corporate gifting service enabling businesses to send gift packages to employees, clients, or partners.
Quantifiable outcome
- Up to 35% cost savings on specialty coffee beans vs. buying direct
- +2 more outcomes
Companies that use The Fruit Box Group
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
The Fruit Box Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature1 record
The Fruit Box Group partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- Neverfail Springwater Pty Ltd (Coca-Cola Europacific Partners)minorNeverfail water cooler rentals and bottled water delivery offered through TFBG's marketplace/trusted partner program. Promotional offer running 27/04/2026 to 31/12/2026 for new customers. TFBG acts as agent, facilitating sales on behalf of Neverfail with promotional pricing on cooler rental and first delivery bottles.
- Sprout CoffeecoreSprout Coffee is a Certified B Corp and Social Enterprise offering all-inclusive corporate coffee solutions. TFBG partners with Sprout to offer Fairtrade coffee beans, weekly site visits, coffee ground composting, and 3-hour breakdown response to workplaces. Integrated through Fruit Box Connect with a single consolidated invoice.
- PureBean CoffeecorePureBean Coffee delivers exceptional barista-quality corporate coffee solutions with premium beans, commercial coffee machines, and outstanding service for offices of all sizes nationwide. Integrated through Fruit Box Connect with transparent rental terms and national support.
- Krema CoffeecoreKrema Coffee offers enterprise-level coffee systems for high-volume workplaces with premium automatic machines (17 drink options), expertly roasted beans, and full-service support including installation, maintenance, and automated supply. Carbon-neutral supply chain with Indigenous supply partnerships.
- The One Box (Charity)minorThe One Box is TFBG's workplace giving and community charity program, empowering change through workplace donations and community engagement initiatives.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
The Fruit Box Group competitors and assessment
Company assessmentEmerging players
- Otis Snacks: Office snack subscription platform serving workplaces across multiple categories via curated monthly boxes. Comparable boutique B2B workplace amenity subscription model aimed at mid-market customers.
- Marley Spoon: Australian meal-kit subscription service using a recurring weekly delivery model. Comparable subscription logistics, customer lifecycle, and recurring revenue mechanics, though serving consumers rather than offices.
Direct peers
- Snackmagic: US-based corporate snack and gifting box platform sold to offices, with a marketplace model and recurring client relationships. Most comparable peer given its B2B office amenity subscription + marketplace design mirroring TFBG's combined fruit/milk/pantry marketplace approach.
- SnackNation: US B2B healthy snack subscription for offices and homes. Comparable recurring office amenity distribution model focused on workplace pantry and breakroom provisioning.
- The FruitGuys: US-based office fruit and snack box delivery company serving businesses nationwide. Closest direct functional peer given its singular focus on B2B fresh produce boxes delivered to workplaces.
- Coffee Hit: Australian B2B office coffee solutions provider offering machines, beans, and servicing to workplaces. Directly overlapping with TFBG's Sprout/PureBean/Krema-aggregated corporate coffee offering.
- Pact Coffee: UK B2B office coffee and bean subscription company with strong brand and direct-to-office distribution. Comparable recurring workplace coffee model and a relevant international benchmark.
Broad incumbents
- Bidfood Australia: Large Australian foodservice distributor supplying fresh, dairy and ambient products to hospitality and institutional buyers. Comparable broad-line food distribution model, though serving B2B foodservice rather than offices.
- HelloFresh: Global subscription meal-kit leader with significant Australian presence. Comparable recurring perishable subscription operations and brand-building playbook, but at vastly larger scale.
Regional players
- Countrywide Foods: UK fresh food and beverage distributor with workplace and hospitality customer base. Comparable perishable distribution and route-based delivery operations, but operating in a different geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
The Fruit Box Group compliance and trust
Trust signalCompliance3 records
The Fruit Box Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Fruit Box Group leadership team
Management profileNumber of profiles
Profiles1 record
The Fruit Box Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Fruit Box Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Fruit Box Group
What does The Fruit Box Group do?
The Fruit Box Group distributes seasonal fresh fruit, dairy and plant-based milk, pantry essentials, and specialty coffee beans to Australian workplaces on recurring schedules. Customers manage their orders, users, invoices, and reporting through the proprietary Fruit Box Connect online platform, with optional corporate coffee machine rental delivered through partner brands (Sprout, PureBean, Krema). The company also operates a Trusted Partner marketplace for third-party products such as Neverfail water coolers.
Is The Fruit Box Group a public or private company?
The Fruit Box Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Fruit Box Group founded?
The Fruit Box Group was founded in 1998. It employs 251 to 500 people.
Where is The Fruit Box Group based?
The Fruit Box Group is headquartered in Kennington, Australia, in the Oceania region.
How does The Fruit Box Group make money?
Four revenue lines are on record. Recurring Office Supply Delivery is the primary driver. The others are coffee Machine Rental, ad-hoc Pantry Orders and TFBG Marketplace (Trusted Partner Products).
Who are The Fruit Box Group's main competitors?
Emerging players on record are Otis Snacks and Marley Spoon. Direct peers are Snackmagic, SnackNation, The FruitGuys, Coffee Hit and Pact Coffee. Broad incumbents are Bidfood Australia and HelloFresh. Countrywide Foods is listed as a regional player.
Does The Fruit Box Group have an API?
No public API is recorded for The Fruit Box Group.
What industry is The Fruit Box Group in?
The Fruit Box Group's product category is Office Refreshment Delivery Services. Its primary akta.pro industry code is CRAHAHAG, Fresh Food Subscription/CSA & Produce Box Retail, with a secondary code of CRAOABAB, Fresh Produce Distribution. Its NAICS code is 445230 and its SIC code is 5141.