Furnish That Room Ltd
Furnish That Room Ltd is a Liverpool-based, founder-owned UK furniture procurement and installation specialist founded in 2004, supplying tiered furniture packages, themed Build-to-Rent solutions, and ancillary landlord products to BTR developers, landlords, letting agents, and serviced apartment operators, with nationwide installation and a dedicated BTR showroom.
- Company typePrivate
- Founded2004
- HeadquartersLiverpool, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Furnish That Room Ltd does
Furnish That Room Ltd is a UK-based, founder-owned furniture procurement and installation specialist serving the rental property sector. Founded in 2004 by Fran Guinan and headquartered in Liverpool, the company designs, sources, delivers, and installs complete furniture packages for landlords, buy-to-let investors, Build-to-Rent (BTR) / Private Rented Sector (PRS) developers, serviced apartment operators, housing associations, and letting agents. Its product catalogue is organized into tiered packages — Core (BASE, CITY, TREND, NORDIC, URBAN, SOHO) priced from £1,290 to £2,445, and Prime (PRESIDENT, GRAND, LUXURY) for higher-yield properties with 7-10 day lead times — alongside four themed BTR packages (Distressed, Industrial, Modern, Skandi) developed for volume PRS installations. The company also sells individual furniture items across living, dining, bedroom, and home office categories, and ancillary landlord solutions including bedding, kitchen, and cleaning packs. Installation is performed by CSCS-certified and SSSTS-qualified fitters, with 48-hour install capability on Core packages and nationwide UK delivery coverage.
The business operates a hybrid B2B/B2C model: enterprise field sales with dedicated account management for large BTR developments (with contract wins including 505 furniture packs at Parliament Square Liverpool and 303 at Embankment Exchange Manchester), a trade account program for property professionals, and an e-commerce storefront for individual landlords. Its competitive proposition is built on direct manufacturer sourcing enabling competitive bulk pricing, end-to-end service including packaging debris removal, durable contract-grade furniture (with packages from 2006 still in service), and curated themed designs developed through the founder's product design expertise. The company is bootstrapped with no disclosed external funding, holds CITB accreditation, and in 2024-2025 opened a 10,000 sq/ft showroom described as the only UK showroom dedicated to the Build-to-Rent market, alongside expanded warehousing. Revenue is not publicly disclosed.
Furnish That Room Ltd firmographics
Firmographics- Name
- Furnish That Room Ltd
- Legal name
- Furnish That Room Limited
- Website
- https://furnishthatroom.co.uk
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Furnish That Room Ltd is a Liverpool-based, founder-owned UK furniture procurement and installation specialist founded in 2004, supplying tiered furniture packages, themed Build-to-Rent solutions, and ancillary landlord products to BTR developers, landlords, letting agents, and serviced apartment operators, with nationwide installation and a dedicated BTR showroom.
- Ownership category
- akta.pro rank
Furnish That Room Ltd industry classification
Industry- Product category
- Rental Property Furnishing
- SIC
- Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Flat-Pack & Modular Furniture Assembly (IKEA, Wayfair, etc.) (HSAGAHAA)
- akta.pro secondary industries
- Closet Systems & Storage Installation (closet organizers, wall racks) (HSAGAHAD), Closet & Wardrobe Storage Systems (Non-Construction) (HSAFAHAA)
Keywords
Where Furnish That Room Ltd is headquartered
LocationHeadquarters
- HQ city
- Liverpool
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Furnish That Room Ltd business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Others
Revenue model
- Furniture Package Sales: One-time sale of complete furniture packages (CORE and PRIME tiers) and individual furniture items for rental properties. Includes full delivery, setup and installation service. Revenue generated from sale of living room, dining, bedroom furniture, appliances, and accessories.
- Installation Services: Full end-to-end installation service including delivery, setup, packaging debris removal, and property preparation for tenants. Pricing based on location with standard delivery area up to 20 miles from Liverpool.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | BASE - Entry level furniture package from £1,290 |
| Unit Pricing | Pay-as-you-go | CITY - Best selling modern design from £1,780 |
| Unit Pricing | Pay-as-you-go | TREND - Classical warm tones from £2,295 |
| Unit Pricing | Pay-as-you-go | NORDIC - Natural and soft materials from £2,310 |
| Unit Pricing | Pay-as-you-go | URBAN - Rich colours and soft textures from £2,230 |
| Unit Pricing | Pay-as-you-go | SOHO - Luxury dark tones from £2,445 |
| Unit Pricing | Pay-as-you-go | PRESIDENT - Signature luxury furniture package (PRIME tier) |
| Unit Pricing | Pay-as-you-go | GRAND and LUXURY - Premium furniture packages (PRIME tier) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Furnish That Room Ltd product offering
Product offeringCore offering
Furnish That Room supplies pre-designed furniture packages (CORE and PRIME tiers) and individual furniture items specifically engineered for rental properties, including Build to Rent/PRS developments, buy-to-let, and serviced apartments. The offering bundles furniture with full delivery, installation, packaging debris removal, and complementary landlord solutions (bedding, kitchen, cleaning packs) under one contract, with CORE packages installable within 48 hours and PRIME packages within 7–10 days.
Product overview
Furnish That Room Ltd is a UK-based furniture supplier established in 2004, specializing in comprehensive furnishing solutions for the property rental sector. The company offers a portfolio of eight named furniture packages organized into Core (BASE, CITY, TREND, NORDIC, URBAN, SOHO) and Prime (PRESIDENT, GRAND, LUXURY) tiers, priced from £1,290 to over £2,445, as well as four themed Build to Rent packages (Distressed, Industrial, Modern, Skandi) designed for volume PRS installations. Beyond packages, the company provides individual furniture items across living room, dining room, bedroom, and home office categories, plus landlord solutions including bedding packs, kitchen packs, and cleaning packs. All furniture packages include delivery, setup, installation, and debris removal, with Core packages deliverable within 48 hours and Prime packages within 7-10 days.
Differentiator
Problem solved
Functional benefit
Products and services
- BASE Furniture Package Entry-level furniture package offering a value-priced selection of essential items designed to get a rental property rental-ready. Priced from £1,290. Held in stock for 48-hour installation.
- CITY Furniture Package Mid-range CORE package featuring best-selling items with a modern design aesthetic for rental properties. Priced from £1,780. Held in stock for 48-hour installation.
- TREND Furniture Package Classical CORE furniture collection featuring warm tones and home comforts for rental properties. Priced from £2,295. Held in stock for 48-hour installation.
- NORDIC Furniture Package CORE package combining natural and soft materials to achieve a cosy Scandinavian-inspired feel for rental properties. Priced from £2,310. Held in stock for 48-hour installation.
- URBAN Furniture Package Contemporary CORE furniture pack featuring rich colours and soft textures for modern rental properties. Priced from £2,230. Held in stock for 48-hour installation.
- SOHO Furniture Package Luxury CORE package featuring warm wood and dark tones for a sophisticated Soho aesthetic in rental properties. Priced from £2,445. Held in stock for 48-hour installation.
- PRESIDENT Signature Furniture Package Signature PRIME-tier furniture package offering the highest quality and design for higher-rental-yield luxury rental properties. Lead time 7–10 days.
- GRAND Luxury Furniture Package Luxury-tier PRIME furniture package providing premium finishes and high-end design for upscale rental developments with higher rental yields. Lead time 7–10 days.
- LUXURY Furniture Package High-end PRIME furniture package designed for luxury rental properties requiring premium quality furnishings. Lead time 7–10 days.
- Distressed Style Build-to-Rent Package Themed furniture package designed for volume installations in the Build to Rent/PRS sector featuring a distressed aesthetic.
- Industrial Style Build-to-Rent Package Themed furniture package for the Build to Rent sector featuring an industrial design aesthetic for volume installations.
- Modern Style Build-to-Rent Package
Quantifiable outcome
- Furniture packages in properties since 2006 still standing the test of time
- +3 more outcomes
Companies that use Furnish That Room Ltd
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
Furnish That Room Ltd technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Furnish That Room Ltd partnerships and signals
Strategic signalScale indicators7 records
Recent moves7 records
Expansion highlights6 records
Furnish That Room Ltd competitors and assessment
Company assessmentBroad incumbents
- Wayfair (Wayfair Professional): Online furniture retailer with a Professional B2B programme targeting property managers, landlords, and developers. Comparable as a furniture supplier for furnished rentals, though Wayfair is a marketplace-led model rather than a service/installation-led specialist.
- DFS: UK's largest sofa and furniture retailer with an established B2B and trade account programme. Overlaps with FTR in furniture supply for property use cases but operates at much greater scale with a consumer-led model.
- Sofology: UK sofa and living-room furniture retailer with B2B offerings for developers and corporate housing. Comparable to FTR in supplying upholstered furniture for furnished rental properties, though without FTR's full-property package and installation service.
- John Lewis & Partners: UK department store with broad home furnishing assortment, trade services, and partnered furnishing solutions for property professionals. Overlaps with FTR in landlord/BTR furniture supply at a much larger scale.
- West Elm (Commercial / West Elm Workspace): US-headquartered home furnishings retailer with commercial and multifamily partnerships. Comparable as a design-led furniture provider for furnished rental/BTR schemes, though primarily North America focused.
- Furniture Village: Major UK furniture retailer with multi-room package offerings and trade accounts. Competes with FTR for landlord and small-developer furnishing spend but is positioned as a mass-market consumer retailer rather than a BTR specialist.
- IKEA (IKEA Business): Global furniture giant with a dedicated IKEA Business network serving landlords, developers, and corporate housing. Comparable as a furniture supplier for furnished rental properties but vastly broader in assortment, geography, and brand reach.
- BoConcept: Danish design-led furniture retailer with UK showrooms and a B2B/project arm serving residential and commercial interiors. Comparable to FTR in design-led package offerings aimed at higher-end rental and corporate housing.
Direct peers
- The Furniture Practice: UK-based commercial furniture specialist providing furnishing solutions for property developers, serviced accommodation, and corporate clients. Closely comparable to FTR in B2B go-to-market, package-based offering, and UK property-professional customer base.
Emerging players
- Feather: US-based furniture rental company targeting furnished rentals, corporate housing, and property managers. Comparable as a specialist in the furnished-rental supply model, though geographically US-focused and rental (rather than sale) based.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Furnish That Room Ltd social profiles
Digital presenceFurnish That Room Ltd compliance and trust
Trust signalCompliance2 records
Furnish That Room Ltd financial estimates
Financial estimateRevenue estimate
Valuation estimate
Furnish That Room Ltd leadership team
Management profileNumber of profiles
Profiles8 records
Furnish That Room Ltd funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Furnish That Room Ltd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Furnish That Room Ltd
What does Furnish That Room Ltd do?
Furnish That Room supplies pre-designed furniture packages (CORE and PRIME tiers) and individual furniture items specifically engineered for rental properties, including Build to Rent/PRS developments, buy-to-let, and serviced apartments. The offering bundles furniture with full delivery, installation, packaging debris removal, and complementary landlord solutions (bedding, kitchen, cleaning packs) under one contract, with CORE packages installable within 48 hours and PRIME packages within 7–10 days.
Is Furnish That Room Ltd a public or private company?
Furnish That Room Ltd is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Furnish That Room Ltd founded?
Furnish That Room Ltd was founded in 2004. It employs 1 to 10 people.
Where is Furnish That Room Ltd based?
Furnish That Room Ltd is headquartered in Liverpool, United Kingdom, in the Europe region.
How does Furnish That Room Ltd make money?
Two revenue lines are on record. Furniture Package Sales are the primary driver. The others are installation Services.
Who are Furnish That Room Ltd's main competitors?
Broad incumbents on record are Wayfair (Wayfair Professional), DFS, Sofology, John Lewis & Partners, West Elm (Commercial / West Elm Workspace), Furniture Village, IKEA (IKEA Business) and BoConcept. The Furniture Practice is listed as a direct peer. Feather is listed as an emerging player.
Does Furnish That Room Ltd have an API?
No public API is recorded for Furnish That Room Ltd.
What industry is Furnish That Room Ltd in?
Furnish That Room Ltd's product category is Rental Property Furnishing. Its primary akta.pro industry code is HSAGAHAA, Flat-Pack & Modular Furniture Assembly (IKEA, Wayfair, etc.), with a secondary code of HSAGAHAD, Closet Systems & Storage Installation (closet organizers, wall racks). Its SIC code is 5712.