HIMO Jewellery

What HIMO Jewellery does

HIMO Jewellery is a Lebanese luxury fine jewellery house founded in 1972 in Mâr Eliâs (Ashrafieh, Beirut), designing and retailing handcrafted 18K gold jewellery set with diamonds and colored gemstones (emeralds, rubies, sapphires, malachite, mother of pearl, onyx, pink quartz), alongside accessory sub-brands covering watches, pens, leather goods, and stainless steel cufflinks. The catalogue spans 759+ SKUs across 26+ named collections, anchored by the signature Tourbillon line (also rendered in Tourbillon D with diamond accents) and including women's collections (Princess, Lady D, Joy, Fabulous, Fireworks, Le Pavé, Creol, Cuban, Precious, Infinity, Religious, Valentine), men's jewellery (Johan), and child/baby lines (My First, Piccolina). Production is described as artisan-led, combining traditional handcraftsmanship with modern manufacturing technology; the company carries no disclosed patents or proprietary AI/technology stack. HIMO makes money through unit-priced retail jewellery sales (one-time purchase, priced in USD/EUR on a quote basis for higher-value items), franchise fees from licensed third-party boutique operators, and wholesale/authorized-retailer relationships. Go-to-market is a multi-channel DTC-plus-partner model: 9+ owned boutiques across Lebanon (Ashrafieh head office plus ABC Achrafieh, ABC Dbayeh, Beirut City Center, Verdun 732, Bourj Hammoud, Broumana, Chtaura, Metro Mall Ghazir), in-store ABC department-store boutiques, a flagship at Yas Mall Abu Dhabi, a direct e-commerce site (himojewellery.com) with worldwide shipping, a premium authorized-retailer partnership with Alfardan Jewellery across five Qatar malls, and a wider authorized-retailer/distributor network across the UAE (Dubai Gold Souk, Sharjah Central Souq), Egypt, Jordan, Iraq, Oman, USA, Canada, Australia, Congo, and Palestine, complemented by a franchise program. Target customers are affluent luxury consumers (women, men, baby-gift and special-occasion buyers, and jewellery-as-investment buyers), with marketing conducted primarily through Instagram (@HIMOJEWLERY), the website, WhatsApp direct contact, and in-person appointment consultations.

Name

HIMO Jewellery

Legal name

HIMO Jewellery

Website

https://himojewellery.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Fine Jewellery

NAICS

Jewelry Retailers (45831), Jewelry Retailers (458310), Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (42394)

SIC

Retail-Jewelry Stores (5944), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094), Jewelry, Precious Metal (3911)

akta.pro primary industry

Precious Metal Jewelry (Gold/Platinum/Silver) (CRAKAAAD)

akta.pro secondary industries

Jewelry, Watches & Luxury Goods Online Retailers (CRAFADAN), Fine Jewelry Wholesale & Trading (CRAKAAAL), Children’s & Men’s Jewelry Manufacturing (CRAKAIAN), Men’s Fine Jewelry (CRAKAAAG)

Keywords

• Fine jewellery
• Diamond jewellery
• Gold jewellery
• Luxury watches
• Bridal jewellery

Headquarters

HQ city

Mâr Eliâs

HQ country

Lebanon

HQ region

Middle East

Offices13 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Jewellery Sales: One-time purchase model for fine jewellery products including diamond jewellery, gold jewellery, watches, pens, leather goods, and cufflinks. The brand offers 759+ products across multiple collections. International shipping available with processing within 1-3 business days.
2. Franchise Revenue: HIMO offers franchising opportunities for entrepreneurs to open HIMO branded jewellery retail locations, generating franchise fees and ongoing revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

HIMO Jewellery designs, manufactures, and sells handcrafted fine gold and diamond jewellery, luxury watches, pens, leather goods, and cufflinks across 26+ collections. The company operates owned boutiques in Lebanon and Abu Dhabi, an authorized retailer network across the Middle East and beyond, and a direct-to-consumer e-commerce platform with international shipping.

Product overview

HIMO Jewellery is a luxury fine jewellery brand established in 1972, offering a comprehensive portfolio of handcrafted jewellery products and accessories. The company operates a unified e-commerce platform featuring multiple distinct collections organized by design theme and target demographic. Core jewellery collections include the signature Tourbillon and Tourbillon D collections (18K gold with diamonds and colored gemstones), the Princess, Lady D, Joy, and Fabulous diamond collections targeting different style preferences, and the Cuties and My First collections for children and babies. The product range extends beyond traditional jewellery to include HIMO Watches (luxury timepieces), HIMO Pens (luxury writing instruments), HIMO Leather Goods (wallets and card holders), and HIMO Cufflinks (stainless steel accessories). All pieces are crafted using 18K gold (yellow, white, and rose variants), diamonds, and precious gemstones including rubies, emeralds, sapphires, and malachite. The company also offers gift categories for her, him, and baby, as well as bridal gift collections. With 759 total products across 26+ collections, the brand serves customers across Lebanon, UAE, USA, Canada, Australia, Qatar, Egypt, Jordan, Iraq, Oman, Congo, and Palestine through authorized retailers and boutiques.

Differentiator

Problem solved

Functional benefit

Brands

• HIMO Watches: Luxury watches crafted by HIMO Jewellery, featuring collections such as Tourbillon, Pacifico, Monarch, Scarlett, Belleza, Pioneer, and Elizabeth.
• HIMO Leather Goods
• HIMO Pens
• HIMO Cufflinks

Products and services

• Tourbillon Collection A signature HIMO collection celebrating raw individuality, strength, and power, with pieces sculpted in 18K gold and featuring gemstones including malachite, onyx, mother of pearl, pink quartz, and diamonds. Targeted at bold, confident women.
• Tourbillon D Collection Diamond-encrusted Tourbillon pieces featuring 18K gold with diamond accents, including bangles, chokers, earrings, necklaces, and rings.
• Princess Collection Classic elegant jewellery collection featuring 18K gold with diamond pieces including earrings, pendant chains, bangles, and rings.
• Johan Collection Men's jewellery collection featuring 18K gold bracelets, rings, and bangles available in yellow, rose, and white gold variants.
• Lady D Collection Jewellery collection featuring 18K gold with diamonds and colored gemstones including rubies, emeralds, and sapphires in pendant chains, earrings, rings, and bangles.
• Joy Collection Diamond jewellery collection featuring elegant pieces with 18K yellow gold and white gold, including pendant chains, earrings, rings, and bangles.
• Cuties Collection Jewellery collection featuring 18K gold pieces with diamonds, available in rose, white, and yellow gold variants, primarily rings and earrings.
• Fabulous Collection Luxury diamond jewellery collection featuring 18K white gold pieces with significant diamond carat weights, including bracelets, earrings, necklaces, pendant chains, rings, and twin pieces.
• Fireworks Collection Diamond jewellery collection featuring 18K gold with diamonds and colored stones like rubies and sapphires, including necklaces, earrings, and rings.
• Le Pavé Collection Diamond jewellery collection with pavé settings, featuring 18K gold pieces.
• Creol Collection Hoop-style earrings featuring 18K gold with diamonds and colored gemstones including emeralds and rubies.
• Cuban Collection Cuban link style jewellery featuring diamonds and colored gemstone rings.
• HIMO Watches Luxury timepieces including gold and diamond watches featuring collections such as Tourbillon, Pacifico, La Reine, Monarch, Scarlett, Belleza, Pioneer, and Elizabeth.
• HIMO Pens Luxury writing instruments featuring silver and resin barrels with various design patterns including vertical line, net pattern, spiral designs, and geometric line patterns.
• HIMO Leather Goods Leather accessories including wallets and card holders in various colors.
• HIMO Cufflinks Stainless steel cufflinks in 316L grade.
• My First Collection Baby jewellery collection featuring delicate 18K gold pieces with minimal diamond accents, primarily bracelets.
• The Classics Collection Classic timeless jewellery pieces featuring 18K gold with diamonds.
• Complete Me Collection Bridal jewellery collection featuring twin pieces with center stone settings.
• Precious Collection Fine jewellery collection with diamond pieces.
• Infinity Collection Gold jewellery collection featuring infinity-inspired designs.
• Religious Collection Jewellery pieces with religious motifs featuring diamonds and pendant chains.
• Valentine Collection Heart-themed romantic jewellery pieces for Valentine's Day and romantic gifting.
• Piccolina Collection Children's jewellery collection.
• VP2 Collection Diamond jewellery collection featuring pendant chains and other pieces.
• HIMO Franchise Program Franchise offering that allows entrepreneurs to open HIMO-branded fine jewellery retail locations worldwide, generating franchise and licensing fees for HIMO.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• ABC Department StorescoreChannel Partner/ Reseller/ DistributorLong-standing retail partnership with ABC department stores in Lebanon, with HIMO boutiques at multiple ABC locations including Achrafieh, Dbayeh, and Verdun stores.
• Alfardan JewellerycoreChannel Partner/ Reseller/ DistributorPremium authorised retailer partnership with Alfardan Jewellery, one of Qatar's leading jewellery retailers, with multiple locations at The Pearl, Place Vendôme, Landmark Mall, Villaggio Mall, and Mall of Oman.
• Yas Mall Abu DhabicoreChannel Partner/ Reseller/ DistributorFlagship boutique presence at Yas Mall, Level 1, facing Läderach in Abu Dhabi, UAE. The boutique showcases the signature Tourbillon Collection featuring malachite and diamonds.
• Multiple UAE RetailersminorChannel Partner/ Reseller/ DistributorNetwork of authorised retailers across UAE including Al Fayhaa Jewellery, Baki Jewellery, Barberini Jewellery, Delta Gold Jewellery, Hadeed Jewellery, Jamal Al Muhra Jewellery, Papa Aziz Jewellery, Rimas 1 Jewellery, and others in Dubai Gold Souk area.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Boucheron: Kering-owned Parisian high-jeweler with flagship boutiques and Middle East presence — competes for the same ultra-high-net-worth client in Doha and Abu Dhabi where HIMO operates via Alfardan and Yas Mall.
• Cartier: Defining fine jewelry and watch maison with owned boutiques and authorized retailers worldwide — directly competes for the same high-net-worth Middle Eastern buyer that HIMO targets, especially in the UAE, Qatar and gold/diamond bridal occasion segments.
• Bulgari: LVMH-owned luxury house spanning fine jewelry, watches, accessories and leather goods — comparable to HIMO because both operate a multi-category gifting assortment (jewelry + watches + pens + leather) and compete for shelf space in Gulf luxury corridors like Yas Mall.
• Pandora: Global jewelry brand offering a broad assortment of bracelets, rings, necklaces and watches through owned retail, e-commerce and authorized partners — directly comparable to HIMO's multi-channel, multi-country fine-jewelry-plus-accessories strategy, though operating at vastly larger scale.
• Swarovski: Global jewelry and accessories brand sold through department stores, boutiques and travel retail — comparable gifting-led assortment (jewelry + watches + accessories) and multi-channel distribution pattern to HIMO's gift-ideas collections.
• Tiffany & Co. Iconic fine jewelry and engagement-focused brand with global DTC, e-commerce and selective wholesale — comparable engagement-ring, bridal and upgrade-trade-in mechanics make it a relevant benchmark for HIMO's bridal collections and diamond-upgrade positioning.

Direct peers

• Damiani: Italian heritage fine-jewelry manufacturer-retailer with own boutiques and authorized dealer networks across Europe, Middle East and Asia — directly analogous to HIMO's vertically integrated model (handcrafted gold/diamond jewelry plus owned-store + wholesale distribution).
• Frey Wille: Mid-sized European designer of artisan gold-and-enamel jewelry sold through own boutiques and luxury department stores — a closer size/structure analog to HIMO as a privately held, multi-country fine-jewelry brand rather than a luxury conglomerate.

Peers

• Messika: Paris-based fine jewelry house specializing in diamond and gold designs distributed via boutiques, department-store corners and DTC e-commerce — closely aligned with HIMO in product mix, brand-stage positioning and reliance on premium wholesale partners.

Regional players

• Dhamani: Dubai-headquartered heritage jeweler with own boutiques and authorized presence across the GCC, India and Asia — directly comparable regional peer competing for the same UAE/Qatari fine-jewelry customer that HIMO serves via Alfardan and Yas Mall.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/himojewlery
• Facebookfacebook.com/HimoJewelry
• LinkedInlinkedin.com/company/himo-jewellery

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HIMO Jewellery