Dhamani

What Dhamani does

Dhamani 1969 is a family-owned luxury jewelry house headquartered in Dubai, UAE, founded in 1969 by L.N. Dhamani. The company designs, manufactures, and retails fine and high jewelry in 18K gold (white, rose, yellow) set with certified diamonds and colored gemstones — including unheated rubies from Tajikistan and emeralds from Colombia, Zambia, and Afghanistan. Manufacturing is anchored in Valenza, Italy, under master designer Luciano Ponticello, who blends Italian design heritage with the brand's Middle Eastern luxury positioning.

The product portfolio spans five core ranges: Essence, Tempus, Dunes, Bridal, and High Jewels (including sub-lines Walking In The Garden, Royal Green, Imperial Red, Midnight Blue, and Aurora). Pieces range from approximately 10,000 AED entry-level items to exceptional high-jewelry pieces exceeding 5,000,000 AED, with documented carat weights up to 86.21ct rubies, 111.27ct emeralds, and 58.26ct diamonds. Bespoke commissions and after-sales white-glove services — cleaning, polishing, re-sizing, repair, engraving, and annual quality inspections — are core revenue and retention mechanisms.

Dhamani operates an exclusive owned-boutique model with no third-party retail. Current locations include three in Dubai (Dubai Mall, Burj Al Arab Hotel, Jumeirah Al Naseem Hotel), a flagship at Solitaire Mall in Riyadh opened October 2025, and boutiques in Geneva and Valenza. Distribution is appointment-based, targeting high-net-worth individuals, ultra-luxury hotel guests, and the bridal segment. Pricing is quoted in AED including VAT. Marketing relies on owned social channels, private VIP collection launches, and PR Newswire-distributed announcements. The company is privately held with no disclosed institutional investors, no public listing, and no revenue or headcount data publicly available beyond a stated range of 51–100 employees.

Name

Dhamani

Legal name

Dhamani Jewels L.L.C

Website

https://dhamani1969.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

51–100 employees

Short description

Dhamani 1969 is a family-owned luxury jewelry house founded in 1969, headquartered in Dubai, designing and retailing 18K gold diamond and gemstone jewelry across owned boutiques in Dubai, Riyadh, Geneva, and Valenza for high-net-worth and bridal clientele.

Ownership category

akta.pro rank

Product category

Luxury Jewelry

NAICS

Jewelry Retailers (458310), Jewelry and Silverware Manufacturing (33991)

SIC

Retail-Jewelry Stores (5944), Jewelry, Precious Metal (3911)

akta.pro primary industry

Bespoke Fine Jewelry (Precious Metals & Gemstones) (CRAKAHAA)

akta.pro secondary industries

High Jewelry & Haute Joaillerie (CRAKAAAE), Colored Gemstone Jewelry (CRAKAAAB), Diamond Jewelry (CRAKAAAA), Made-to-Order Gemstone Sourcing & Custom Cutting Coordination (CRAKAHAF)

Keywords

• Luxury diamond jewelry
• Fine gemstone jewelry
• Bridal engagement rings
• Bespoke jewelry design
• High jewelry collections

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Luxury Jewelry Retail: One-time purchase model for finished luxury jewelry pieces ranging from approximately 10,000 AED to over 5 million AED. Products include rings, earrings, necklaces, pendants, bracelets across multiple collections (Essence, Tempus, Dunes, Bridal).
2. Custom/Bespoke Design Services: Commission-based custom jewelry design services working directly with master designers to create unique, personalized pieces. Includes engraving, resizing, and personalization services.
3. Jewelry Care Services: After-sales services including annual quality inspections, cleaning, polishing, re-sizing, repair, and rhodium plating for white gold maintenance.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Dhamani 1969 designs, manufactures, and retails handcrafted luxury diamond and colored gemstone jewelry in 18K gold, sold through exclusive boutiques across the UAE, Saudi Arabia, Switzerland, and Italy. The brand offers curated jewelry collections (Essence, Tempus, Dunes, Bridal, High Jewels), bespoke custom design commissions led by master jeweler Luciano Ponticello, and comprehensive after-sales jewelry care services. Pieces range from approximately AED 10,000 to over AED 5 million, targeting affluent consumers seeking ethically sourced, certified gems.

Product overview

Dhamani 1969 is a luxury jewelry brand founded in 1969, specializing in high-end jewellery crafted in 18K gold with diamonds and colored gemstones. The company offers four main product collections: Essence (featuring diamonds and colored gemstones in classic designs), Tempus (inspired by time and sound with alternating diamond shapes), Dunes (desert-inspired sculptural forms in white and yellow gold), and Bridal (engagement rings and wedding sets). Additional offerings include High Jewels rare pieces and comprehensive jewellery services including cleaning, repair, re-sizing, and engraving. All pieces emphasize craftsmanship, ethical sourcing, and Italian manufacture.

Differentiator

Problem solved

Functional benefit

Products and services

• Essence Collection Luxury jewelry collection featuring diamonds and colored gemstones (emeralds, rubies) in 18K white gold, including rings, pendants, necklaces, earrings, and bracelets. The Essence Colour sub-line offers bold colored gemstone pieces. Entry-level rings start at approximately AED 16,893.
• Tempus Collection Fine jewelry collection inspired by sound and thought, representing strength and eternity through alternating diamond shapes. Includes diamond pendants (from ~AED 10,466), diamond rings (from ~AED 12,670), Tempus Colour pieces (emerald and ruby sets), and high-jewelry diamond necklaces (AED 103,197 to AED 574,746).
• Dunes Collection Desert-inspired jewelry collection featuring sculptural forms of flowing white and yellow gold illuminated by radiant diamonds. Includes earrings, necklaces, pendants, bracelets, and rings.
• Bridal Collection Wedding jewelry collection including engagement rings and bridal sets designed for engagement and wedding moments. Includes sub-categories for engagement rings and bridal sets.
• High Jewels Collection High jewelry collection featuring rare and exceptional pieces across sub-collections Walking In The Garden, Royal Green, Imperial Red, Midnight Blue, and Aurora. Signature pieces include 86.21 carat rubies, 111.27 carat emeralds, 58.26 carat diamonds, and high jewelry ranging AED 661,050 to AED 5+ million.
• The Chairman Legacy Collection A signature high jewelry collection honoring the legacy of founder L. N. Dhamani, highlighting craftsmanship, heritage, and ethical sourcing in a private Dubai launch.
• Bespoke Custom Design Service Commission-based custom jewelry design service led by master jeweler Luciano Ponticello, offering personalization, engraving, and unique piece creation for discerning clients. Quote-based pricing.
• Jewellery Care Services After-sales services including cleaning and polishing, re-sizing, jewelry repair, engraving, rhodium plating for white gold maintenance, and white-glove comprehensive quality inspections.

Quantifiable outcome

• Exceptional gemstone pieces featuring rare carat weights including 86.21 carat rubies, 111.27 carat emeralds, and 58.26 carat diamonds
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Damiani: Italian heritage luxury jewelry house with vertical integration (Valenza manufacturing) and high-jewelry collections, very similar positioning to Dhamani in diamond and colored gemstone fine jewelry with bespoke services. Comparable boutique footprint and family-owned heritage DNA.
• Graff: High-jewelry specialist focused on exceptional diamonds and rare gemstones, with boutique presence in Dubai and other Gulf luxury destinations. Directly comparable in haute joaillerie positioning, though larger in scale and diamond-focused.
• Harry Winston: Iconic diamond-focused luxury jeweler with high-jewelry collections and Gulf boutique presence. Comparable in rare-stone sourcing and bridal offerings, with greater global brand awareness.
• Pomellato: Italian fine jewelry brand (Richemont) with Milan/Valenza craftsmanship roots, colored gemstone focus, and Gulf boutique presence. Closely comparable in Italian heritage positioning, gold-and-gemstone design, and Gulf market focus at a similar boutique-scale footprint.
• Roberto Coin: Italian luxury jewelry brand with colored gemstone focus and global boutique presence including Gulf markets. Comparable in Italian craftsmanship heritage, fine jewelry positioning, and bridal offerings at a similar boutique-scale footprint.

Broad incumbents

• Bulgari: Italian luxury jewelry maison (LVMH) with high-jewelry line, colored gemstone heritage, and boutique presence across Gulf capitals. Shares Italian craftsmanship roots and Gulf market presence but operates at vastly larger scale with institutional backing.
• Van Cleef & Arpels: Richemont-owned French high-jewelry maison with strong Gulf market presence and exceptional colored gemstone heritage. Comparable in haute joaillerie positioning and bridal offerings, with much larger scale and group backing.
• Cartier: Iconic Richemont-owned luxury jewelry maison with extensive Gulf boutique network including Dubai Mall. Comparable in fine jewelry, high jewelry, and bridal offerings; vastly larger scale and global brand recognition set a competitive benchmark in shared locations.
• Boucheron: French high-jewelry maison (Kering) with Place Vendôme heritage and Gulf boutique presence. Comparable in haute joaillerie positioning, colored gemstone expertise, and bespoke high-jewelry commissions, with much larger global scale.

Emerging players

• Crivelli: Italian fine jewelry brand with Valenza craftsmanship roots and colored gemstone focus. Closely comparable in Italian heritage, gold-and-gemstone design language, and bespoke capability at a similar boutique-scale, making it a strong direct competitor in shared Gulf and European locations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/dhamani1969
• Facebookfacebook.com/Dhamani1969
• Instagraminstagram.com/dhamani1969
• LinkedInlinkedin.com/company/dhamani1969

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dhamani