Garde Hotels B.v.

What Garde Hotels B.v. does

Garde Hotels B.v. is a privately held Dutch hospitality group headquartered in Groningen, Netherlands, operating a curated portfolio of boutique hotels and restaurants within the city center. The group was acquired in 2021 by owners Jan and Marloes and is built around two lodging properties: the historic Hotel Corps de Garde, housed in a building dating to 1634, and Hotel Halbert. The F&B arm spans three distinct concepts, fine-dining Restaurant Blum é, vegetable-forward Souterrain 1634, and brasserie Het Wachthuis, supported by multiple meeting and event venues that target celebrations and corporate functions alongside leisure and business travelers.

The operating model is owner-led and asset-light in concept, relying on a multi-concept cluster to capture demand across stay lengths and occasions rather than a single standardized product. Technology stack references indicate use of the Mews property management system for reservations and guest operations, but no proprietary platform or technology product is built or sold; Garde Hotels is an operator of physical hospitality assets rather than a software or platform business. Pricing is not publicly disclosed and is set per property and per F&B concept, with direct booking channels supplemented by promotional campaigns such as the GRONINGENZOMER summer discount, and brand-building content distributed through the LOES magazine.

Go-to-market is primarily direct-to-consumer for both rooms and dining, with the multi-venue cluster enabling cross-sell between lodging, dining, and events. The stated headcount band of 11-50 employees is consistent with a small, integrated operator. All operations are concentrated within Groningen, with no disclosed expansion beyond the city, and there are no public funding rounds, external investors, or PE/VC involvement indicated in the input material.

Name

Garde Hotels B.v.

Legal name

Garde Hotels B.v.

Website

https://gardehotels.nl

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Garde Hotels B.v. is a Dutch owner-operated hospitality group running two boutique hotels (Hotel Corps de Garde, Hotel Halbert) and three restaurants in central Groningen, serving leisure, business, and event guests.

Ownership category

akta.pro rank

Product category

Boutique Hotels and Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Urban & Downtown Full-Service Hotels (THAGAAAA)

akta.pro secondary industries

Hotel & Resort Restaurants (THAFACAH), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)

Keywords

• Boutique hotel accommodation
• Fine dining restaurants
• Meeting venue hire
• Hospitality services
• Event venue rental

Headquarters

HQ city

Groningen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Hotel room rentals: Overnight stays at two boutique hotels: Hotel Corps de Garde and Hotel Halbert. Rooms range from standard rooms to suites. Pricing is not publicly disclosed; bookings are made through direct website or Mews distributor system.
2. Restaurant dining: Culinary revenue from three dining concepts: Restaurant Blumé (fine dining), Souterrain 1634 (vegetable-focused flexitarian restaurant), and Het Wachthuis brasserie (breakfast, lunch, and drinks). Revenue is generated through à la carte dining, tasting menus, and beverage service.
3. Meeting and event venue hire: Meeting rooms and event venues are rented for corporate meetings, workshops, brainstorms, and private celebrations. Venues include De Boteringezaal (up to 60 people), De Bibliotheek (up to 8 people), De Binnentuin courtyard garden, De Kas, and Het Souterrain. Enquiries handled via email.
4. Gift certificates: Gift certificates are available for all Garde Hotels properties and restaurants, sold via direct email enquiry. One-time transaction revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Garde Hotels operates a collection of two boutique hotels (Hotel Corps de Garde and Hotel Halbert) and three culinary venues (Restaurant Blum\u00e9 fine dining, Souterrain 1634 vegetable-focused flexitarian, and Het Wachthuis brasserie) in downtown Groningen, Netherlands. The company sells overnight hotel stays, \u00e0 la carte and tasting-menu dining, beverage service, and meeting/event venue hire for corporate meetings, workshops, and private celebrations. Gift certificates are also offered across the portfolio.

Product overview

Garde Hotels operates as a collection of luxury boutique hotels and culinary venues in downtown Groningen, Netherlands. The portfolio consists of two boutique hotels (Hotel Corps de Garde and Hotel Halbert), three dining establishments (Restaurant Blumé, Souterrain 1634, and Het Wachthuis brasserie), and multiple event/meeting venues (De Boteringezaal, De Bibliotheek, De Binnentuin/t' Tuintje, and De Kas). The company also publishes LOES Magazine as its brand manifesto. The offering is a unified hospitality experience combining accommodations with culinary destinations and event spaces, all centered on the philosophy of creating meaningful moments and adding value to time.

Differentiator

Problem solved

Functional benefit

Brands

• LOES: Brand manifesto magazine by Garde Hotels, featuring stories about the company's locations, culinary inspiration, and people.

Products and services

• Hotel Corps de Garde A distinctive boutique hotel in the heart of Groningen housed in a historic 1634 building that originally served as a guardhouse, offering overnight stays, family rooms, and access to Het Wachthuis brasserie and Souterrain 1634.
• Hotel Halbert A boutique hotel on Oude Boteringestraat, one of the most beautiful streets in Groningen, offering family rooms and upscale overnight accommodation with on-site Restaurant Blum\u00e9 and meeting venues.
• Restaurant Blum\u00e9 A fine-dining restaurant next to Hotel Halbert offering seasonal, refined cuisine in a warm and accessible setting for \u00e0 la carte dining, tasting menus, and beverage service.
• Souterrain 1634 A vegetable-focused flexitarian restaurant located in the historic souterrain of Hotel Corps de Garde, where vegetables take centre stage and the menu is dictated by the season.
• Het Wachthuis Brasserie

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Fletcher Hotels: Largest Dutch hotel chain with multiple properties across the country including northern Netherlands. Represents the broad-incumbent alternative for leisure and business travel in the same regional catchment as Garde.
• NH Groningen Hotel: Part of the NH Hotel Group, NH Groningen provides standardized full-service accommodation and meeting space in the city. Represents the chain-hotel alternative Garde positions against on character and culinary differentiation.
• Van der Valk Hotel Groningen: Established Dutch hospitality group property in Groningen offering full-service rooms, restaurants, and large-scale meeting facilities. Competes with Garde for corporate and group demand but operates at significantly larger scale.

Emerging players

• Pillows Hotels: Collection of luxury boutique hotels in historic Dutch and Belgian city buildings. Comparable as a multi-property Dutch boutique hotel operator built on heritage architecture and refined hospitality.
• Zoku: Amsterdam-founded hybrid hotel with apartment-style rooms and strong F&B/event programming. Comparable as an emerging Dutch hospitality brand combining accommodation, food, and curated community experiences.
• Hotel Not Hotel: Amsterdam-based design-driven boutique hotel with fully unique room concepts and integrated F&B. Comparable as a Dutch independent boutique emphasizing design distinctiveness and editorial brand identity.
• The Social Hub Groningen: Hybrid hospitality, coworking, and event concept with a Groningen location targeting students, extended-stay, and event guests. Comparable as an emerging, experience-led Dutch hospitality concept with event revenue.

Direct peers

• Hotel B Eleven: Boutique hotel concept in the northern Netherlands targeting leisure guests with distinctive design. Comparable as a small-scale Dutch independent boutique competing for similar city-break and short-stay demand.
• Hotel Prinsenhof Groningen: Independent boutique hotel in central Groningen offering heritage character and on-site dining. Most directly comparable to Garde Hotels' positioning as a city-center heritage boutique with restaurant-led appeal in the same micro-market.
• The Market Hotel Groningen: Design-led boutique hotel near the Grote Markt in Groningen with multiple F&B outlets and event spaces. Closely mirrors Garde's combination of rooms, restaurants, and meeting venues in the same downtown catchment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/garde-hotels

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Garde Hotels B.v.