What base nord communication does

Base Nord Communication, operating commercially as HM-Stands, is a Sequedin, France-based (Lille metropolitan area, Hauts-de-France) private company founded in 2023 that designs, manufactures, rents, and sells modular exhibition stands for trade shows and professional events. Its core product line is the patented H-Line modular stand system, which uses 100% French-manufactured aluminum frame structures with interchangeable tensioned textile graphic panels that allow reconfiguration across different stand sizes (9 m², 12 m², 24 m², 36 m²) and tool-free assembly backed by a 3-year structural warranty. The portfolio is supplemented by Contour tubular entry-level stands and Kit.salons/Pack portable displays, plus complementary services covering custom graphic design, 3D conception, logistics coordination, on-site installation and dismantling, secure storage, and exhibition furniture.

The company generates revenue through a dual model: outright sale of modular hardware (perpetual license, ranging from €1,250 for a Pack 9 m² portable kit to €19,500 HT for an H-Line 24 m²) and rental of modular stands (€3,506 for an H-Line 12 m² to €22,171 for an H-Line 36 m²), with ancillary professional services (graphic creation, installation, transport, storage, furniture) typically quoted separately. Go-to-market is direct enterprise and SMB sales driven by the hm-stands.fr website, SEO content around upcoming trade shows, Trustindex-verified Google reviews, and direct phone/email contact with a stated 24-hour quote response. Customer segments span professional exhibition participants across multiple verticals including optics, education, railway, construction/industrial, retail, and services, with named multi-year clients such as Piktura, Westmill International, GEOXIUM, Zig Eyewear, GRETA, and GASTON BERGER. Geographic reach covers Hauts-de-France, metropolitan France, and neighboring countries (notably Belgium and the UK), leveraging the Lille hub's proximity to Paris (1h by train), Brussels (40 min), and London (1h20 via Eurostar). The company is led by Alexandre Lourme (Directeur de la publication) with a small operations/sales team that includes Florence and a second Alexandre.

Name

base nord communication

Legal name

BASE NORD COMMUNICATION

Website

https://hm-stands.fr

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Base Nord Communication (HM-Stands) designs, manufactures, and rents patented modular exhibition stands with full turnkey service, serving trade show exhibitors across SMBs and mid-market enterprises in Hauts-de-France, metropolitan France, and neighboring Belgium and UK.

Ownership category

akta.pro rank

Product category

Trade Show Exhibition Stands

NAICS

Prefabricated Metal Building and Component Manufacturing (332311)

SIC

Fabricated Structural Metal Products (3440)

akta.pro primary industry

Modular & Portable Display Systems (Pop-Ups, Tension Fabric, Kits) (THAHAHAC)

Keywords

• Modular exhibition stands
• Trade show displays
• Exhibition stand rental
• Custom stand design
• Event booth construction

Headquarters

HQ city

Sequedin

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Stand Rental: Rental of modular stands (H-Line, Contour) for trade shows and exhibitions. Rental includes structure, graphics, lighting, counters, and transport crates. Additional services (installation, graphics creation, transport) are quoted separately. This is a recurring revenue stream from clients who participate in multiple events.
2. Stand Sales: Sale of modular exhibition stands (H-Line, Contour, Kit.salons). Clients who exhibit regularly purchase their own stand, amortizing the investment over multiple events. One-time sale model with optional services (custom graphics, storage).
3. Graphic Design Services: Custom graphic creation for stands, aligned with client brand guidelines. Quoted separately as an add-on service.
4. Logistics & Installation Services: Transport, installation, and dismantling of stands. Storage services between events. Offered as add-on services to rental and purchase clients.
5. Furniture & Accessories: Sale of complementary exhibition furniture (functional and design pieces) to complete stand setups.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Base Nord Communication designs, manufactures (100% in France), sells, and rents modular exhibition stands built around its patented H-Line aluminum-frame system with interchangeable tensioned textile graphic panels. Offerings range from portable 9 m² kits to large 36 m² modular builds, and are delivered as a fully turnkey service including 3D conception, custom graphic creation, logistics, on-site installation and dismantling, furniture, and inter-event storage.

Product overview

BASE NORD COMMUNICATION (HM-Stands) is a Lille-based company specializing in modular exhibition stands for trade shows and professional events. The core product line consists of three H-Line stand models (9 m², 12 m², 24 m², and 36 m²) available for purchase or rental, along with the Contour and Pack product lines. The H-Line system uses patented, 100% French-manufactured aluminum frames with interchangeable fabric graphic panels, offering high-end visual impact with wrinkle-free finishes. The portfolio is complemented by a suite of services including custom graphic design, 3D visualization, logistics management, installation/dismantling, furniture rental, and secure storage. All stands are designed to be reusable and reconfigurable across different events, supporting the company's RSE (corporate social responsibility) commitment to replacing disposable exhibition solutions.

Differentiator

Problem solved

Functional benefit

Brands

• H-Line: Modular exhibition stand system with aluminum frame structure and interchangeable graphic panels in stretched fabric, offering premium design and easy assembly without tools.
• Contour

Products and services

• Pack 9 m² (Portable Stand Kit) Portable, self-install stand kit in a wheeled container that doubles as a reception counter, offering a 9 m² footprint for trade show exhibitors seeking quick, low-cost setup.
• Contour 9 m² (Tubular Display Stand) Entry-level tubular stand structure with two graphic panels, personalized counter, LED spotlights, and accessories, intended for exhibitors who need a simple, easy-to-assemble 9 m² display.
• VENTE Stand H-Line 12 m² Premium modular aluminum-frame H-Line stand (12 m²) sold for ownership, including frame structure, personalized counter, LED lighting, and television for trade show exhibitors.
• LOCATION Stand H-Line 12 m² Rental of the premium H-Line 12 m² modular stand for a single trade show event, including aluminum frame structure, personalized counter, LED spotlights, and television.
• Stand H-Line 24 m² (Sale and Rental) Mid-size H-Line modular exhibition stand available for outright purchase (€19,500 HT) or per-event rental (€9,980 HT, transport included), serving regular trade show exhibitors needing a reconfigurable 24 m² presence.
• LOCATION Stand H-Line 36 m² Large-format rental of the H-Line 36 m² modular stand split into four distinct demo areas with screens, central storage, illuminated suspended signage, and 8 consoles for high-impact trade show presence.
• Custom Graphic Design Service Custom graphic creation aligned with the client's brand guidelines, sold as a standalone add-on service to ensure coherent brand representation on any stand.
• 3D Conception Service 3D stand visualization and layout design offered as a standalone pre-production service so exhibitors can preview and optimize their booth before manufacturing or installation.
• Logistics Management Service Full logistics coordination including transport and delivery of stand materials to event venues, contracted as a separately quoted add-on service.
• Installation and Dismantling Service Professional on-site installation and post-event dismantling of exhibition stands by HM Stands teams, available across France and neighboring countries as a separately quoted service.
• Exhibition Furniture Service Sale and rental of complementary exhibition furniture (functional and design pieces) that exhibitors can add to complete their stand ambiance.
• Secure Inter-Event Storage Service Secure storage of stand equipment between events, contracted as a standalone service to protect materials and eliminate client storage concerns.

Quantifiable outcome

• 3-year warranty on structural equipment (structure and accessories)
• +1 more outcomes

Named customers14 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• GL Events: French-headquartered global leader in event and exhibition services, including stand design, build, and venue management. Represents the broad incumbent that HM Stands competes against in the French market, with much larger scale and full-service capabilities.
• Czarnowski: Long-established North American and global experiential marketing and exhibition stand provider. Broad incumbent offering end-to-end exhibition services comparable to HM Stands' turnkey model, though at significantly larger scale.
• Messe Frankfurt Exhibition: Global exhibition organizer and service provider with significant in-house stand construction capabilities. Broad incumbent that operates major venues and offers services overlapping with HM Stands' exhibition support offerings.

Direct peers

• Octanorm: German-origin pioneer of modular aluminum exhibition systems with global distribution. Competes directly with HM Stands in the modular portable display category, offering similar reusable frame-and-graphic-panel architectures for trade show exhibitors.
• Nimlok: International network of modular exhibition stand providers with a focus on portable and reconfigurable display systems. Direct competitor targeting the same professional exhibitor segment with comparable reusable modular solutions.
• Expo Display Studio: International provider of custom and modular exhibition stands serving European and global trade show exhibitors. Direct competitor in the turnkey exhibition stand design, fabrication, and installation space.
• Langhage: German exhibition stand builder specializing in modular and custom systems for trade fairs. Direct peer operating in the same DACH/Benelux cross-border region where HM Stands also serves customers.
• Aluvision: Belgian manufacturer of modular aluminum frame systems for exhibition stands, retail environments, and events. Direct competitor offering comparable reusability, tool-free assembly, and integrated graphic solutions to professional exhibitors across Europe.
• Syma: Swiss specialist in modular exhibition stand systems and event construction. Direct European peer offering reusable modular systems with comparable service breadth (design, production, logistics, installation) for trade show and event clients.
• Be Matrix: Belgian manufacturer of modular aluminum extrusion exhibition stand systems with beMatrix frame technology and tensioned textile panels. Closest direct competitor to HM Stands' H-Line system, also serving European trade show exhibitors with reusable modular solutions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hm-stands

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about base nord communication