Flour & Branch
Flour & Branch is a San Francisco artisan bakery and café founded in 2020, operating a single physical storefront with nationwide e-commerce shipping, local delivery, and full-service catering for corporate and consumer customers using premium organic ingredients.
- Company typePrivate
- Founded2020
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
Flour & Branch firmographics
Firmographics- Name
- Flour & Branch
- Legal name
- Flour & Branch, LLC
- Website
- https://flourandbranch.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Flour & Branch is a San Francisco artisan bakery and café founded in 2020, operating a single physical storefront with nationwide e-commerce shipping, local delivery, and full-service catering for corporate and consumer customers using premium organic ingredients.
- Ownership category
- akta.pro rank
Flour & Branch industry classification
Industry- Product category
- Artisan Bakery & Café
- NAICS
- Retail Bakeries (311811), Baked Goods Retailers (445291), Cookie and Cracker Manufacturing (311821)
- SIC
- Bakery Products (2050), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Cafe-Bakeries (Bakery + Coffee/Foodservice) (THAFAFAG)
- akta.pro secondary industries
- Retail Bakeries (Bread & Daily Bakery) (THAFAFAA), Cafe-Bakeries (Coffee + Pastry Focus) (THAFADAG)
Keywords
Where Flour & Branch is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Flour & Branch business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Retail Bakery Sales: In-store and online sales of artisan baked goods including cookies, pastries, breads, stuffed French toast, and brunch items through the San Francisco storefront and e-commerce website.
- Local Delivery and Pickup: Local San Francisco delivery and pickup service for same-day and advance orders, operating Tuesday-Friday 8AM-8PM and Saturday-Sunday 9AM-9PM.
- Catering Services: Full-service catering for corporate events, weddings, parties, and gatherings including space rental, event design, gift consulting, corporate gifting, florals, and food catering available 7 days a week.
- Nationwide Shipping: Shipment of baked goods nationwide through the company's website and marketplace platforms like Goldbelly, featuring gift packaging.
- Membership Programs: The company plans to introduce memberships for local customers as part of their expansion plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual cookies |
| Unit Pricing | Pay-as-you-go | Brunch items |
| Unit Pricing | Pay-as-you-go | Pastries |
| Unit Pricing | Pay-as-you-go | Beverages |
| Unit Pricing | Pay-as-you-go | Catering minimum orders |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels4 records
Flour & Branch product offering
Product offeringCore offering
Flour & Branch operates a San Francisco artisan bakery and café selling made-from-scratch cookies, pastries, stuffed French toast, brunch items, and beverages crafted with premium organic ingredients (Kerrygold butter, Straus dairy, Guittard chocolate). The company serves customers through a physical storefront in South Park, local delivery and pickup in the Bay Area, nationwide shipping via its website and the Goldbelly marketplace, and full-service catering for corporate events, weddings, and gatherings.
Product overview
Flour & Branch is a San Francisco artisan bakery founded in 2020, operating as both a physical storefront and e-commerce platform. The company offers a unified product portfolio centered on nostalgia-inspired baked goods made with organic and natural ingredients. Core products include cookies (Food Network and Forbes acclaimed), stuffed French toast, brunch items, pastries, and beverages. The offering architecture combines direct-to-consumer channels (physical storefront at 155A South Park St, SF, and nationwide shipping via their website and Goldbelly) with local delivery through Toasttab and F & B Bakes sub-brand. Catering services function as an add-on module, providing full-service event catering across breakfast/brunch, lunch, bar bites, dinner, and desserts for corporate events, weddings, and gatherings. Products are distinguished by premium ingredients including Kerrygold butter, Straus Family Creamery, and Guittard chocolate.
Differentiator
Problem solved
Functional benefit
Products and services
- Artisan Cookies Artisan cookies acclaimed by Food Network Online, Forbes, and Infatuation. Made with organic ingredients including Plugra European butter, artisan flour, and farm-fresh eggs. Available varieties include Nutella Stuffy, The Chipper (Food Network featured), The Brookie, The Salty Sombitch, Pistachio Cream, and Birthday Cake. Priced at $6 each, $7 individually bagged with cookie card.
- Stuffed French Toast House-made stuffed French toast slightly gooey inside and crisp outside. Family Size Tray serves 4-8+ for $64, or $16 per slice in store. Varieties include Beshert (whiskey cream soaked challah with cream cheese, blueberries, honey) and Mashugana (chocolate Nutella babka with peanut butter chips and cookie butter).
- Brunch Menu Fully house-made brunch offerings including Banana Ricotta Pancakes ($18), Breakfast Burrito named one of best in SF by Infatuation ($21-$24), Chilaquiles ($23), Brisket Sandwich ($22), Avocado Toast ($16), and various breakfast sandwiches ($16-$20). Served at the South Park storefront from open to 2 PM.
- Pastries Kerrygold laminated croissants and pastries including Plain Jane Croissant ($7.50), Pain Au Chocolat ($8.50), Sticky Bun ($9.50), Spiced Pear Danish ($9.50), Croissant Wheels ($12), Kouign Amann ($6.50), and savory options like Prosciutto & Swiss Croissant ($10) and various Danishes ($9.50-$11).
- Beverages House-made beverages using Mr. Espresso, Straus Organic, and Oatly!. Includes Drip Coffee ($4.50-$5.50), Chilled Americano ($6-$7.50), Chilled Latte ($8-$10.50), and Chilled Matcha Latte ($8.75-$11.25).
- Grab & Go Items Quick items including Chia Bowl ($16), Yogurt Bowl ($16), rotating salads like Orzo Pasta Salad ($15) and Shaved Brussel Salad ($15), Charcuterie Trays, Fresh Fruit Trays, and various Mini Cakes & Desserts.
- Catering Services Full-service catering for Bay Area events including weddings, corporate events, birthday parties, and social gatherings. Offers space rental, event design, gift consulting, corporate gifting, florals, and catering delivery available 7 days a week. Includes lunch catering, bar bites and appetizers, dinner and family-style catering, and dessert catering. Preorder systems for office catering with 1-7 business day lead times based on volume.
- F & B Bakes (Sub-brand) Local delivery-only bakery brand operating within San Francisco for same-day delivery orders, functioning as a sub-brand of Flour & Branch.
Companies that use Flour & Branch
Customer profileSegments1 record
Ideal customer profiles3 records
Flour & Branch technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Flour & Branch partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights6 records
Flour & Branch competitors and assessment
Company assessmentDirect peers
- Arsicault Bakery: Acclaimed San Francisco bakery known for artisan croissants and breads. Direct competitor in the SF artisan bakery category, sharing an emphasis on laminated pastries and editorial acclaim.
- Jane (The Bakery): San Francisco bakery-cafe from the team formerly behind Marla Bakery, offering artisan pastries, breads, and a full food menu. Comparable SF bakery-cafe positioning and cafe/brunch service.
- Mr. Holmes Bakehouse: San Francisco bakery-cafe known for playful, Instagram-forward baked goods (notably the "cruffin") and a strong national media profile. Direct competitor for premium SF cafe-bakery traffic and nationwide gifting attention.
- Craftsman and Wolves: San Francisco pastry and cafe concept known for signature items (e.g., the Rebel Within) and a sophisticated cafe experience. Direct competitor for SF brunch/patisserie customers and gifting occasions.
- Tartine Bakery: Iconic San Francisco artisan bakery offering breads, pastries, and cafe service from a flagship location. Direct competitor in the SF artisan bakery-cafe category with comparable premium positioning and national brand recognition.
- Saint Frank Coffee: San Francisco specialty coffee bar and cafe serving pastries alongside coffee. Comparable cafe-bakery model in SF with overlapping daytime/brunch customer base.
- b. Patisserie: San Francisco French-Japanese patisserie specializing in viennoiserie and seasonal pastries. Direct competitor for SF pastry customers, brunch traffic, and catering/gifting orders.
- Café Réveille: Bay Area cafe-bakery with multiple locations offering pastries, brunch, and coffee. Comparable cafe-bakery format and Bay Area geographic overlap.
- Neighbor Bakehouse: San Francisco artisan bakery and cafe from the Neighbor Mill team offering pastries, breads, and full brunch service. Direct SF competitor in the bakery-cafe space.
Regional players
- Starter Bakery: Bay Area artisan bakery known for laminated pastries and brunch offerings, primarily operating outside of San Francisco proper. Comparable Bay Area bakery-cafe product mix without directly competing in the same SF micro-market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Flour & Branch social profiles
Digital presenceFlour & Branch financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flour & Branch leadership team
Management profileNumber of profiles
Profiles1 record
Flour & Branch funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flour & Branch M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flour & Branch
What does Flour & Branch do?
Flour & Branch operates a San Francisco artisan bakery and café selling made-from-scratch cookies, pastries, stuffed French toast, brunch items, and beverages crafted with premium organic ingredients (Kerrygold butter, Straus dairy, Guittard chocolate). The company serves customers through a physical storefront in South Park, local delivery and pickup in the Bay Area, nationwide shipping via its website and the Goldbelly marketplace, and full-service catering for corporate events, weddings, and gatherings.
Is Flour & Branch a public or private company?
Flour & Branch is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Flour & Branch founded?
Flour & Branch was founded in 2020. It employs 1 to 10 people.
Where is Flour & Branch based?
Flour & Branch is headquartered in San Francisco, United States, in the North America region.
How does Flour & Branch make money?
Five revenue lines are on record. Retail Bakery Sales are the primary driver. The others are local Delivery and Pickup, catering Services, nationwide Shipping and membership Programs.
Who are Flour & Branch's main competitors?
Direct peers on record are Arsicault Bakery, Jane (The Bakery), Mr. Holmes Bakehouse, Craftsman and Wolves, Tartine Bakery, Saint Frank Coffee, b. Patisserie, Café Réveille and Neighbor Bakehouse. Starter Bakery is listed as a regional player.
Does Flour & Branch have an API?
No public API is recorded for Flour & Branch.
What industry is Flour & Branch in?
Flour & Branch's product category is Artisan Bakery & Café. Its primary akta.pro industry code is THAFAFAG, Cafe-Bakeries (Bakery + Coffee/Foodservice), with a secondary code of THAFAFAA, Retail Bakeries (Bread & Daily Bakery). Its NAICS code is 311811 and its SIC code is 2050.