Cassell Communications and Design

What Cassell Communications and Design does

Cassell Communications and Design is a privately held, women-owned creative marketing agency founded in 2002 by Jennifer Cassell and headquartered in Bethesda, Maryland. The firm delivers branding and logo development, WordPress website design and development, print marketing collateral, environmental graphics, and digital marketing services (SEO, email marketing, e-commerce, social media graphics) to a horizontally diversified client base spanning non-profits, educational institutions, small businesses, authors, and a limited set of corporate accounts — primarily within the Washington DC metropolitan area. Its technology stack is built on WordPress CMS with HTML5, CSS3, jQuery, PHP, and MySQL, and the firm emphasizes custom theme and plugin development, responsive web design, and ongoing website maintenance as its core technical offerings.

The firm operates a sales-led, relationship-driven go-to-market model, acquiring work through its portfolio website, direct phone and email outreach, and word-of-mouth referrals. Pricing is quote-based with disclosed budget tiers ranging from under $1,000 to over $10,000 per project, reflecting one-time project fees for creative work alongside project-or-retainer arrangements for web design and ongoing maintenance. Cassell Communications and Design has no disclosed outside investment, no parent company, no M&A activity, and no public revenue disclosure; growth has been incremental and organic over more than two decades, supported by a stable core team of approximately six named professionals.

Name

Cassell Communications and Design

Legal name

Cassell Communications and Design

Website

https://cassellcom.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Cassell Communications and Design is a women-owned, Bethesda-based creative marketing agency founded in 2002 that provides branding, WordPress web design, print marketing, and digital marketing services to non-profits, schools, small businesses, authors, and select corporate clients in the Washington DC metro area.

Ownership category

akta.pro rank

Headquarters

HQ city

Bethesda

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Creative Design Services: Project-based professional services for branding, logo design, print marketing collateral, and digital design. Revenue generated through one-time project fees with budget ranges from under $1,000 to over $10,000 based on project scope.
2. Web Design & Development: Website design, WordPress development, and ongoing website maintenance services billed per project or retainer arrangement.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Cassell Communications and Design is a women-owned, full-service creative marketing agency that delivers branding and logo development, custom responsive WordPress website design and development, print marketing collateral, environmental marketing/signage, and digital marketing services such as SEO, email marketing, e-commerce solutions, and social media graphics. Engagements are delivered as project-based or retainer professional services to corporations, associations, non-profits, small businesses, authors, and schools in the Washington DC area.

Product overview

Cassell Communications and Design is a women-owned full-service creative marketing agency serving the Washington DC area since 2002. The company operates as a single unified agency offering integrated branding, web design and WordPress development, print marketing design, environmental marketing, and digital marketing services including SEO, email marketing, and e-commerce solutions. Their core products include brand identity development (logos, graphic standards), custom responsive WordPress websites, and various print collateral (annual reports, brochures, direct mail). Services are delivered through a collaborative approach from strategy through execution, serving diverse clients including corporations, associations, non-profits, small businesses, authors, and schools.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding and Logo Design Services Brand identity development including logo design, graphic standards manuals, and visual identity systems for corporations, associations, non-profits, small businesses, authors, and schools.
• Web Design and WordPress Development Custom responsive website design and WordPress development, including user interface design, mobile web design, and web advertising (banner ads), delivered to clients in the Washington DC area and beyond.
• Print Marketing Design Print collateral including marketing materials, magazine advertising, annual reports, direct mail campaigns, brochures, and signage for clients.
• Environmental Marketing Environmental graphics including signage and trade show display design for various client settings.
• Search Engine Optimization (SEO) SEO and traffic reports to improve website visibility and search engine rankings for clients.
• Email Marketing Email marketing services including eBlasts and eNewsletters design and deployment for client communications.
• E-Commerce Solutions E-commerce website development integrated with WordPress and content management systems for online sales.
• Social Media Branding and Graphics Social media branding assets and graphics to maintain consistent visual identity across platforms.

Quantifiable outcome

• Serving Washington DC area since 2002
• +1 more outcomes

Named customers21 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Wieden+Kennedy: Major global independent advertising agency spanning brand strategy, creative, media, and digital. Provides broader-scale benchmark for the advertising and creative services category in which CCD operates.
• R/GA: Global digital creative agency spanning brand design, experience design, and consulting. Overlaps with CCD's web, branding, and digital offerings, though operates at vastly larger scale and enterprise tier.

Direct peers

• Siegel+Gale: Global branding and design agency delivering brand identity, naming, print, and digital work. Closely comparable offering in brand identity and graphic design for corporate and nonprofit clients, though with significantly broader geographic reach.
• Crosby Marketing Communications: Full-service marketing communications agency based in the Mid-Atlantic region serving nonprofits, government agencies, associations, and healthcare clients. Closely comparable client verticals, service mix, and regional footprint.
• Pentagram: The world's largest independently owned design studio, offering branding, identity, print, and digital design services to corporations and institutions. Directly comparable business model—project-based creative services for mission-driven and enterprise clients—though at vastly greater scale.
• McKee Wallwork + Co: Independent advertising and brand strategy agency offering integrated creative, digital, and media services to growth-oriented companies. Comparable integrated offering and similarly independent, mid-size agency model.
• Brownstein Group: Independent creative agency offering integrated branding, advertising, public relations, and digital services. Comparable full-service integrated model serving similar mid-market and institutional clients, though headquartered in Philadelphia.
• IdeaWork Studios: Boutique creative agency offering branding, web design, and marketing services to SMB and mid-market clients. Closely comparable in scale, service mix, and target customer profile to CCD.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cassell-communications-and-design

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cassell Communications and Design