Chiemgau Thermen Gmbh

What Chiemgau Thermen Gmbh does

Chiemgau Thermen GmbH is a private German limited company (GmbH) operating an integrated thermal spa and wellness facility in Bad Endorf, Upper Bavaria, as part of the Gesundheitswelt Chiemgau AG (GWC AG) health campus network. The facility combines a thermal bath landscape with approximately 1,800 m² of water surface (Fels Lagune, Relaxbecken, Aktivbecken, 125m Strömungskanal, Außen-Whirlpool, Kneipp basin) heated by natural mineral-rich thermal water from the Endorf 3 deep borehole at approximately 41°C, with a two-floor 1,000 m² sauna world, a Dead Sea salt grotto, an on-site fitness center (PROMOVEO), a restaurant (Das Lakeside), and a retail boutique. The adjacent 4-star superior Ströbinger Hof hotel connects via underground walkway, enabling bundled overnight wellness stays.

The business operates a hybrid B2C/B2B go-to-market model: direct walk-in and online booking for individual visitors, dedicated group/corporate sales, and partner-hotel distribution. Revenue is generated through per-visit tariffs (Therme €19–€31; Therme + Sauna €35–€39), wellness treatments and bundled packages (€26–€335+), Vorteilskarten loyalty subscriptions (Bronze €250, Silver €500, Gold €750, transferable and rechargeable), on-site gastronomy, retail merchandise, and special-occasion event packages. Distribution channels include the chiemgau-thermen.de website, an e-guma.ch voucher shop, the reservierung.chiemgau-thermen.de booking platform, tourism card partnerships (CityTourCard München, Gipfel-hoch4-Plus), and corporate wellness integrations (EGYM WELLPASS, WELLCARD, tax-free Sachbezüge). The facility holds the Deutscher Sauna-Bund 'Premium' 5-star quality seal for 2026–2029, and was in 2026 completing the permanent sealing of the historic Endorf 2 borehole (1960s, ~4,500 m) with supply continued via Endorf 3.

Name

Chiemgau Thermen Gmbh

Legal name

Chiemgau Thermen GmbH

Website

https://chiemgau-thermen.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Chiemgau Thermen GmbH operates an integrated thermal spa, sauna world, Dead Sea salt grotto, fitness center (PROMOVEO), restaurant, and retail facility in Bad Endorf, Bavaria, serving leisure visitors, hotel guests, families, seniors, corporate wellness clients, and group tour operators across the Chiemsee region.

Ownership category

akta.pro rank

Product category

Thermal Spa & Wellness

akta.pro primary industry

Hydrotherapy & Thermal Spa Services (Sauna/Steam/Hot Tubs) (HSALAFAF)

akta.pro secondary industries

Sauna & Steam Bath Facilities (HSADAKAC), Thermal Baths, Hot Springs & Saunas (Onsen, Hammams, Banya, Sauna Worlds) (THAJAHAD)

Keywords

• Thermal spa services
• Sauna wellness
• Thermal bathing
• Wellness treatments
• Hospitality services

Headquarters

HQ city

Bad Endorf

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Thermal Bath & Sauna Admission: Entry fees for the thermal landscape and sauna world. Standard tariffs include 4-hour and full-day tickets for Therme (from €27/€31) and combined Therme + Sauna (from €35/€39). Special tariffs include swimmer tariff (€19 for 1.5 hours), morning tariff (€21 for 2 hours), and after-work tariff (€23 from 17:00). Revenue is one-time per visit, supplemented by advantage cards (Gold €750, Silver €500, Bronze €250) that offer ongoing discounts.
2. Wellness Treatments: Individual wellness applications and packages (massages, Rasulbad, Private Float, thalasso peeling, etc.) priced from €26 to €155+ per treatment. Packages bundle multiple services (e.g., 'Meine kleine Auszeit' at €84, 'Schwerelos' at €155) including Therme & Sauna access. Premium Float packages for one or two persons from €105–€159.
3. Gastronomy (Das Lakeside): On-site restaurant and bar serving food and beverages throughout the day. Opening hours: Drinks from 10:00–21:30, small menu 10:00–12:00, full menu 12:00–20:00. Additional Cabana Bar in outdoor area during summer months (weather permitting, ~12:00–20:00). Revenue from food and beverage sales consumed on-site.
4. Vorteilskarten (Advantage Cards): Gold, Silver, and Bronze advantage cards sold at €750, €500, and €250 respectively, providing ongoing discounts on Therme tariffs (Gold: 20% off), Sauna tariffs, wellness applications (Gold: 15% off), and gastronomy (Gold: 10% off). Cards are transferable, rechargeable, and have no expiration.
5. Gifts & Packages (Special Occasions): Special packages for birthdays (€75/person), bachelor/bachelorette parties (€95/person), and romantic packages for two (€230). Also includes Lakeside restaurant packages, Aqua Yoga (€15/person), ATMA water massage (€89–€129 for individual, €149 for couples), and PROMOVEO fitness membership.
6. Retail (Thermen-Boutique): On-site boutique selling swimwear, accessories, bath shoes (Ipanema), towels and robes (Wewo), sportswear (Arena, Self), swim caps, goggles, swim noodles, and personal care products. Revenue from retail merchandise sales at the facility.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Chiemgau Thermen GmbH operates a thermal bath and spa complex in Bad Endorf, Germany, drawing on natural thermal mineral water from its own borehole. The facility includes a thermal bath, a multi-themed sauna world, wellness and beauty treatments, a fitness studio, gastronomy outlets, and is connected to an adjoining 4-star hotel, all marketed under the Gesundheitswelt Chiemgau umbrella.

Product overview

Chiemgau Thermen is a thermal spa resort located in Bad Endorf, Bavaria, offering an integrated wellness destination combining bathing, sauna, wellness, fitness, and hospitality services. The core offering consists of the Thermenlandschaft (thermal bathing area with ~1,800 m² of pools including Fels Lagune, Strömungskanal, and outdoor whirlpool), the Saunawelt (two-floor sauna world with 5 saunas and 2 steam baths), and the Totes-Meer-Salzgrotte (Dead Sea salt grotto). These are complemented by standalone wellness treatments and bundled Wohlfühlpakete (wellness packages), a PROMOVEO fitness center, Das Lakeside restaurant, Thermen-Boutique retail shop, and Solarium. The resort connects via underground passage to the adjacent 4-star Ströbinger Hof Hotel. Special programs include the 60+ Aktivtag for seniors and Pakete für besondere Anlässe (special occasion packages). Entry tariffs include standard 4-hour and day tickets, with Vorteilskarten (Gold/Silver/Bronze loyalty cards) offering recurring discounts, and Kombitickets providing bundled deals with regional attractions. The entire facility is part of the Gesundheitswelt Chiemgau health campus network.

Differentiator

Problem solved

Functional benefit

Brands

• PROMOVEO Fitnesszentrum: Fitness center operated by Chiemgau Thermen offering modern equipment, courses, and training programs.
• Das Lakeside
• Ströbinger Hof

Products and services

• Chiemgau Thermen Thermal Bath (Therme) Day-access thermal bath facility offering indoor and outdoor pools fed by the company's own natural Thermalsole source, aimed at individual guests, families, and groups visiting Bad Endorf for wellness and recreation.
• Sauna World (Saunadorf) Multi-themed sauna village with nine outdoor and indoor saunas across themes including Asia, music, stone, and textile-free zones, offering Aufguss ceremonies, relaxation rooms, and quiet areas, targeted at adult wellness guests.
• Beauty, Massage & Wellness Treatments Bookable beauty and wellness services including massages, cosmetic and beauty treatments, and wellness packages for individual guests seeking relaxation and personal care during their thermal-bath or hotel visit.
• Fitness Studio (Gesundheitswelt Fitness) On-site fitness studio providing strength and cardio equipment, group classes, and movement programs for guests and members integrated with the thermal-bath and sauna campus.
• Chiemgau Stern Hotel (4-star) Adjoining 4-star hotel offering overnight accommodation, breakfast, and combined hotel-plus-spa packages for wellness guests visiting the thermal-bath and sauna complex.
• Gastronomy at the Therme (Restaurants, Bars, Liegewiese Snack Bar) On-site restaurants, bars, and snack bar serving food and beverages to guests using the thermal bath, sauna, fitness, and hotel facilities.
• Vorteilskarte / Advantage Card Annual subscription loyalty card offering members discounted entry and benefits at the thermal bath, sauna, and partner offerings of the Gesundheitswelt Chiemgau group.
• Moonlight Bathing & Special Events (Abendtarif, Mondscheinbad) Time-restricted and themed event products such as Evening Ticket and Moonlight Bathing, offering limited-hour access to the thermal bath and sauna during off-peak times for an individual guest experience.

Quantifiable outcome

• Water surface area of thermal landscape: ~1,800 m² with water temperatures up to 35°C
• +5 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

17 partnerships are on record, tiered core and minor.

• PROMOVEO FitnesszentrumcoreStrategic or Co-development PartnerPROMOVEO operates the fitness center on the first floor of the Chiemgau Thermen facility, offering members modern computer-controlled training equipment, high professional expertise, and an extensive course program for all ages and fitness levels. The integration with the thermal landscape and sauna world gives PROMOVEO members additional leisure and recovery quality — 'erst anspannen – dann entspannen' (first strain, then relax). PROMOVEO also provides Aqua Fit, Aqua Cycling, SUP Workout, SUP Relax, and Pilates instructors for the outdoor thermal area's activity program.
• Ströbinger Hof ****ScoreStrategic or Co-development PartnerThe Ströbinger Hof 4-star superior hotel is located directly opposite the Chiemgau Thermen with an underground walkway connecting to the thermal baths, sauna, and PROMOVEO fitness center. Therme, Sauna, and Fitness access are included in the room rate, including on arrival and departure days, plus many additional inclusive services. The hotel is marketed as 'Thermenurlaub All-In.'
• Gipfel-hoch4-Plus (Mountain Railways Consortium)minorGTM or Marketing PartnerA joint ticket (€120 adult) combining four cable cars/mountain railways in the Rosenheim district (Wendelstein, Hochries, Kampenwand, Hocheck) with a 25% discount on Chiemgau Therme standard tariffs upon presentation. Promoted by the Wirtschaftlicher Verband Rosenheim. Valid 3 years from issue, transferable.
• CityTourCard MünchenminorGTM or Marketing PartnerCityTourCard München (MVV public transport ticket covering the Munich metropolitan area including the Bad Endorf route) holders receive a Therme Tageskarte at €22.40 plus a complimentary rental towel upon presenting the card at reception.
• Partner Hotels (Bad Endorf and Chiemsee Region)minorChannel Partner/ Reseller/ DistributorRegional partner hotels including Camping Stein, Yachthotel Chiemsee (Prien), Wander & Landhotel Gabriele (Unterwössen), Lebensart am See Ferienwohnungen (Bad Endorf-Pelham), Kurparkpension Stephan (Bad Endorf-Kur), Aktiv- und Wellnesshotel Seeblick (Pelham), Hotel Luitpold am See, Hotel ChiemseePanorama (Gstadt am Chiemsee), Hotel Endorfer Hof, and Hotel Aiterbach (Rimsting) offer combined stays with Therme access.
• Marc O'PolominorOthersMarc O'Polo is listed as a cooperation partner of the Chiemgau Thermen/Gesundheitswelt Chiemgau. Nature of partnership not further specified in available sources.
• OVB MEDIAminorOthersOVB MEDIA is listed as a cooperation partner. Nature of partnership not further specified.
• WEKOminorOthersWEKO (a retail/cooperative group) is listed as a cooperation partner. Nature of partnership not further specified.
• BORAminorOthersBORA (premium kitchen appliances manufacturer) is listed as a cooperation partner. Nature of partnership not further specified.
• ReisenAKTUELL.COMminorGTM or Marketing PartnerOnline travel platform listed as a cooperation partner for joint marketing and travel package distribution.
• kurz-mal-weg.deminorGTM or Marketing PartnerShort-break travel portal listed as a cooperation partner for joint marketing of short-stay wellness packages.
• BRK Kreisverband Rosenheim (Bavarian Red Cross, Rosenheim District)minorStrategic or Co-development PartnerBRK Kreisverband Rosenheim is listed as a cooperation partner. Nature of partnership may involve first aid, safety, or community health initiatives at the facility.
• WELLCARDminorGTM or Marketing PartnerWELLCARD is a health and wellness card program that provides discounts and benefits at partner facilities. Chiemgau Thermen participates as a partner facility offering benefits to WELLCARD holders.
• EGYM WELLPASSminorGTM or Marketing PartnerEGYM WELLPASS is a corporate fitness and wellness platform. Chiemgau Thermen is listed as a partner, likely offering discounted or bundled access for WELLPASS corporate members.
• HEIDENHAINminorOthersHEIDENHAIN (precision motion control technology manufacturer) is listed as a cooperation partner. Nature of partnership not further specified.
• Gesundheitswelt Chiemgau AGcoreOthersChiemgau Thermen is a company of the Gesundheitswelt Chiemgau AG (GWC AG), which operates a network of health facilities at the Bad Endorf campus including the Simssee Klinik, Ambulantes Reha- und Gesundheitszentrum (Badendorf and Rosenheim), and Gesundheitsakademie Chiemgau. The GWC AG manages the thermal water boreholes and overall health campus infrastructure. Vorstandsvorsitzender (CEO) is Dietolf Hämel.
• Bergamt Südbayern (South Bavaria Mining Authority)coreOthersThe decommissioning and permanent sealing of borehole Endorf 2 is being carried out in close coordination with the Bergamt Südbayern (South Bavaria Mining Authority) to fulfill regulatory requirements.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• RupertusTherme Bad Reichenhall: Thermal spa in the Bavarian Alpine foothills using natural brine sources, offering thermal baths, sauna world, wellness treatments, and fitness. Comparable in scale, regional location, and mix of thermal water + sauna + wellness services targeting regional and Austrian visitors.
• Miramar Weinheim: Thermal spa and wellness complex in Baden-Württemberg operating thermal baths, multiple saunas, Dead Sea salt grotto, and wellness treatments. Directly comparable Dead Sea salt grotto offering and similar mid-sized thermal + sauna + wellness mix.
• Friedrichsbad Baden-Baden: Historic Roman-Irish thermal bathhouse in Baden-Baden offering thermal bathing and wellness rituals. Comparable thermal-water-based service offering, though narrower scope (no sauna world equivalent), targeting a similar premium wellness tourist segment.
• Europatherme Bad Füssing: Major thermal spa in Lower Bavaria drawing on natural thermal water with comparable bathing, sauna, and wellness offerings. Similar geographic positioning within Bavaria, comparable DACH tourist demographic, and same thermal-water-based positioning.
• Therme Erding: Germany's largest thermal spa complex near Munich, combining thermal bathing, the world's largest sauna world, a wave pool, slides, hotels, and on-site gastronomy. Directly comparable integrated wellness campus model, overlapping Bavarian catchment, and similar mix of thermal + sauna + wellness + F&B.
• Therme Bad Aibling: Upper Bavarian thermal spa facility offering thermal baths, sauna, and wellness treatments in a similar Alpine foothills setting. Comparable regional positioning between Munich and the Alps with overlapping wellness tourism catchment.
• Caracalla Therme Baden-Baden: Iconic thermal spa in Baden-Baden with thermal baths, sauna, and wellness treatments, operated alongside Friedrichsbad. Comparable premium urban/spa positioning, integrated thermal + sauna + wellness offering, and similar multi-channel revenue mix.
• Claudius Therme Köln: Thermal spa and wellness facility in Cologne combining thermal baths, sauna world, and wellness treatments. Directly comparable integrated thermal + sauna + wellness operating model serving a similar urban and regional day-trip market.
• Taunus Therme Bad Homburg: Thermal spa facility in the Taunus region near Frankfurt offering thermal baths, sauna, and wellness services. Comparable single-site thermal + sauna + wellness operating model with a mixed individual and group/corporate customer base.

Broad incumbents

• Bäderland Hamburg: Municipal operator of multiple swimming, sauna, and wellness facilities across Hamburg. Larger and broader portfolio with single-site thermal does not exist, but serves as a broad incumbent in the German spa/swim/wellness operating space with overlapping sauna and wellness service lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/chiemgau-thermen-gmbh

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chiemgau Thermen Gmbh