Central Area Rural Transit System, Incorporated
- Company typePrivate
- Founded2000
- HeadquartersSoldotna, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
Central Area Rural Transit System, Incorporated firmographics
Firmographics- Name
- Central Area Rural Transit System, Incorporated
- Legal name
- Central Area Rural Transit System, Inc.
- Website
- https://ridecartsak.org
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Central Area Rural Transit System, Incorporated industry classification
Industry- Product category
- Rural Public Transportation Services
- NAICS
- Other Transit and Ground Passenger Transportation (48599), Special Needs Transportation (485991), Bus and Other Motor Vehicle Transit Systems (485113)
- SIC
- Local & Suburban Transit & Interurban Hwy Passenger Trans (4100), Transportation Services (4700)
- akta.pro primary industry
- On-Demand Shared Shuttle / Vanpool (Dynamic Routing, Door-to-Door) (TLAFAJAB)
- akta.pro secondary industries
- Rural & Community Demand-Responsive Transit (THAIAHAD), Municipal/Transit-Agency Microtransit (First/Last-Mile Feeders) (TLAFAJAH)
Keywords
Where Central Area Rural Transit System, Incorporated is headquartered
LocationHeadquarters
- HQ city
- Soldotna
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Central Area Rural Transit System, Incorporated business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others
Revenue model
- Passenger Fares: Standard transportation rates charged to general public passengers: $25 for trips under 20 miles, $50 for trips over 20 miles, $25 for required attendants. Fare payments via credit card, cash, check, or virtual wallet.
- Medicaid Transportation Services: Transportation services for eligible Medicaid recipients with reimbursement through state Medicaid program
- Donations: 501(c)(3) nonprofit accepting tax-deductible donations. Fred Meyer Community Rewards program available.
- Government Grants: Federal and state grant funding including FTA 5311 Rural Transportation, FTA 5310 Elderly and Disabled, Alaska Mental Health Trust, and Congressional earmarks
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard fare - trips under 20 miles |
| Unit Pricing | Pay-as-you-go | Standard fare - trips over 20 miles |
| Unit Pricing | Pay-as-you-go | Attendant fare (if required) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Central Area Rural Transit System, Incorporated product offering
Product offeringCore offering
Central Area Rural Transit System (CARTS) provides demand-responsive, door-to-door public transportation for all residents and visitors across the Central Kenai Peninsula, Alaska. Service is available 24 hours a day, Monday through Saturday, and is accessible via phone reservation, mobile app, or online booking, with fares managed through a virtual wallet system. The organization also delivers ADA-compliant accessible transportation and Medicaid-funded rides for eligible recipients.
Product overview
CARTS offers a unified public transportation service centered on dial-a-ride door-to-door transit across the Central Kenai Peninsula. The service is supported by a digital ecosystem comprising the CARTS Dial-A-Ride mobile app for booking, an online booking platform, a virtual wallet system for fare management, online payment capabilities, and automated text ride reminders. These products work together to provide end-to-end transit access from reservation through payment.
Differentiator
Problem solved
Functional benefit
Products and services
- CARTS Dial-A-Ride Transportation Service Door-to-door, demand-responsive public transportation service providing rides 24 hours a day, Monday through Saturday, across the Central Kenai Peninsula including the cities of Soldotna and Kenai and the communities of Funny River, Kasilof, Nikiski, and Sterling. Open to all riders and serving as the primary public transportation provider for the region.
- ADA-Compliant Accessible Transportation ADA-compliant door-to-door paratransit service with wheelchair-accessible vehicles equipped with lifts or ramps, priority seating, and trained-operator assistance. Operated in accordance with the Americans with Disabilities Act of 1990, including reasonable modification requests.
- Medicaid Non-Emergency Medical Transportation Transportation service for eligible Medicaid recipients to healthcare providers and medical appointments, reimbursed through the state Medicaid program. Provided as part of CARTS' core door-to-door service offering for low-income and Medicaid-eligible riders.
Quantifiable outcome
- Nearly 2000 rides delivered per month by June 2001 (first year of operations)
Companies that use Central Area Rural Transit System, Incorporated
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Central Area Rural Transit System, Incorporated technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Central Area Rural Transit System, Incorporated partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Ryder TransportcoreCARTS service provider operating in Homer area. Ryder Transport drivers completed Community Transportation Association's (CTAA) Passenger Assistance Safety and Sensitivity (PASS) training, ensuring drivers have current expertise in passenger assistance techniques and ADA compliance.
- Alaska Mobility CoalitionminorStatewide coalition advocating for and seeking funding for community-appropriate transportation services in Alaska. CARTS maintains a connection with this organization as part of the Alaska public transportation network.
- Alaska Department of TransportationcoreState agency providing oversight, funding coordination, and regulatory guidance for CARTS. Partnered in initial planning and continues to support rural transportation initiatives.
- Federal Transit AdministrationcoreFederal agency providing funding through FTA 5311 Rural Transportation, FTA 5310 Elderly and Disabled programs, and Congressional earmarks. Initial $500,000 Job Access earmark from Senator Ted Stevens helped establish CARTS.
- Community Transportation Association of America (CTAA)minorNational organization providing consulting services for rural transportation. Provided guidance for transportation plan, long-range projections, and system development during CARTS founding in 1998-2000.
- Zachris Video & PhotographyminorLocal photography vendor that conducted photo shoot for CARTS promotional materials.
- Moxie Design StudiosminorWeb design firm that redesigned CARTS website, providing ongoing website design and maintenance services.
Scale indicators3 records
Recent moves10 records
Expansion highlights5 records
Central Area Rural Transit System, Incorporated competitors and assessment
Company assessmentDirect peers
- Spare Labs: Provides the Spare Rider online booking platform that CARTS uses for ride reservations, dispatch, and the Dial-A-Ride mobile app; comparable as a microtransit/on-demand transit software provider serving rural and mid-sized transit agencies.
- Ecolane: Cloud-based paratransit and demand-responsive transit software platform serving small and rural transit agencies with scheduling, dispatch, and NEMT workflow capabilities comparable to CARTS' digitized booking stack.
Broad incumbents
- Modivcare: Large national non-emergency medical transportation (NEMT) broker and personal care services provider; comparable to CARTS' Medicaid transportation segment but operating at much greater scale across many states.
- MTM (Medical Transportation Management): National NEMT broker managing Medicaid and Medicare-eligible transport programs; overlaps with CARTS' Medicaid transportation revenue stream and ADA-accessible service capability.
- Uber Health: Rideshare platform providing non-emergency medical transportation for health plans and providers; addresses the same healthcare access transportation need that CARTS serves for Medicaid recipients.
- Lyft Healthcare: Rideshare platform offering healthcare-focused NEMT partnerships with Medicaid and Medicare Advantage plans; competes with CARTS' Medicaid transportation services through app-based ride sourcing.
Emerging players
- Via Transportation: On-demand shared microtransit platform serving transit agencies; comparable to CARTS' dynamic-routing door-to-door model, though typically deployed in larger metropolitan partnerships.
- RideCo: On-demand transit software for microtransit, paratransit, and community shuttle services; serves transit agencies with comparable demand-responsive routing technology to CARTS.
- DemandTrans Solutions: Scheduling and dispatch software for paratransit and demand-responsive transit operators; comparable to CARTS' reservation and dispatch workflow for ADA-eligible and general public riders.
- Padam Mobility: Software platform for demand-responsive and microtransit services aimed at rural and suburban transit operators; directly comparable technology category to CARTS' on-demand service design.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Central Area Rural Transit System, Incorporated social profiles
Digital presenceCentral Area Rural Transit System, Incorporated compliance and trust
Trust signalCompliance2 records
Central Area Rural Transit System, Incorporated financial estimates
Financial estimateRevenue estimate
Valuation estimate
Central Area Rural Transit System, Incorporated leadership team
Management profileNumber of profiles
Profiles6 records
Central Area Rural Transit System, Incorporated funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Central Area Rural Transit System, Incorporated M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Central Area Rural Transit System, Incorporated
What does Central Area Rural Transit System, Incorporated do?
Central Area Rural Transit System (CARTS) provides demand-responsive, door-to-door public transportation for all residents and visitors across the Central Kenai Peninsula, Alaska. Service is available 24 hours a day, Monday through Saturday, and is accessible via phone reservation, mobile app, or online booking, with fares managed through a virtual wallet system. The organization also delivers ADA-compliant accessible transportation and Medicaid-funded rides for eligible recipients.
Is Central Area Rural Transit System, Incorporated a public or private company?
Central Area Rural Transit System, Incorporated is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Central Area Rural Transit System, Incorporated founded?
Central Area Rural Transit System, Incorporated was founded in 2000. It employs 1 to 10 people.
Where is Central Area Rural Transit System, Incorporated based?
Central Area Rural Transit System, Incorporated is headquartered in Soldotna, United States, in the North America region.
How does Central Area Rural Transit System, Incorporated make money?
Four revenue lines are on record. Passenger Fares are the primary driver. The others are medicaid Transportation Services, donations and government Grants.
Who are Central Area Rural Transit System, Incorporated's main competitors?
Direct peers on record are Spare Labs and Ecolane. Broad incumbents are Modivcare, MTM (Medical Transportation Management), Uber Health and Lyft Healthcare. Emerging players are Via Transportation, RideCo, DemandTrans Solutions and Padam Mobility.
Does Central Area Rural Transit System, Incorporated have an API?
No public API is recorded for Central Area Rural Transit System, Incorporated.
What industry is Central Area Rural Transit System, Incorporated in?
Central Area Rural Transit System, Incorporated's product category is Rural Public Transportation Services. Its primary akta.pro industry code is TLAFAJAB, On-Demand Shared Shuttle / Vanpool (Dynamic Routing, Door-to-Door), with a secondary code of THAIAHAD, Rural & Community Demand-Responsive Transit. Its NAICS code is 48599 and its SIC code is 4100.