Expert Roofing Services, Llc

What Expert Roofing Services, Llc does

Expert Roofing Services, LLC is a family-owned Oregon exterior home improvement contractor headquartered in Eugene with a second regional office in Salem. The company was founded approximately 1990 by Jim Renfro and is co-owned with his wife Amber Renfro; their son Jamie also works on the team. It serves residential and, to a lesser extent, commercial customers across Lane, Marion, Linn, and Benton Counties in the Willamette Valley.

The company offers a unified suite of exterior services: roofing (replacement, repair, and new installation using GAF products), siding (James Hardie fiber cement installation), window replacement (Alside products), seamless aluminum gutter installation, and skylight installation. Gutter and skylight services are bundled exclusively with full roof replacements to ensure proper integration and flashing. The technology stack is built around third-party manufacturer certifications and installation standards rather than proprietary platforms — most notably the GAF Master Elite designation, held by only 2% of North American roof contractors, which authorizes the Golden Pledge Limited Warranty (50-year non-prorated material coverage, up to 30-year workmanship coverage). The company also holds James Hardie Alliance Select Contractor and Preferred Contractor status, and maintains a BBB A+ rating with Oregon CCB licensing.

The business model is a direct-to-consumer, project-based sales-led services operation. Revenue is generated from one-time project engagements (no recurring or subscription revenue), with quote-based pricing, free on-site estimates, in-home consultations featuring computer mock-ups for siding visualization, and 12-month no-interest financing for qualifying projects. Customer acquisition is supported by a multi-channel marketing mix including SEO, social media (Instagram, Facebook, YouTube), review platforms (Google 4.8, Angi 5.0), a $500-per-referral program, and a veterans discount of up to $500. The company fields its own installation crews under dedicated production managers, with a 25-point final inspection process and property/landscape shielding during installation as quality control differentiators.

Name

Expert Roofing Services, Llc

Legal name

Expert Roofing Services LLC

Website

https://expertroofingservices.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Expert Roofing Services, LLC is a family-owned Oregon exterior contractor providing roofing, siding, window, gutter, and skylight services to residential and select commercial customers across the Willamette Valley from offices in Eugene and Salem.

Ownership category

akta.pro rank

Product category

Residential Roofing and Exterior Home Services

NAICS

Roofing Contractors (23816), Roofing Contractors (238160)

SIC

General Bldg Contractors - Residential Bldgs (1520), Asphalt Paving & Roofing Materials (2950)

akta.pro primary industry

Roof Installation & Replacement (HSAPAKAA)

akta.pro secondary industries

Roof Repair & Leak Remediation (HSAPAKAB), Skylight & Roof Penetration Flashing (Exterior) (HSAPAKAJ), Roof Inspection, Maintenance & Cleaning (HSAPAKAC), Soffit, Fascia & Eaves Repair/Replacement (HSAPAKAH)

Keywords

• Residential roofing services
• Siding installation
• Window replacement
• Gutter installation
• Skylight installation

Headquarters

HQ city

Eugene

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Roofing Services: One-time project revenue from roof inspections, repairs, and full replacements using GAF products including composition shingles and metal roofing. Primary revenue driver.
2. Siding Services: One-time project revenue from James Hardie fiber cement siding installation, repair, and replacement as a James Hardie Alliance Select Contractor.
3. Window Installation: One-time project revenue from window replacement services using Alside products for energy efficiency improvements.
4. Gutter Installation: One-time project revenue from seamless aluminum gutter installation, installed exclusively with full roof replacements.
5. Skylight Installation: One-time project revenue from skylight installation and removal during full roof replacements.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Expert Roofing Services is an Oregon-based exterior home services contractor that installs and replaces residential roofing, siding, windows, gutters, and skylights. The company performs each project directly with its own crews using GAF, James Hardie, and Alside products, and supports installations with manufacturer-backed warranties, on-site consultations, and a documented final inspection. It also offers project financing, referral rewards, and military discounts to support purchase decisions.

Product overview

Expert Roofing Services is a family-owned Oregon roofing and home exterior contractor offering a unified suite of exterior home improvement services. The core service portfolio includes Roofing Services (roof replacement, repair, new installation using GAF products with GAF Master Elite certification), Siding Services (James Hardie fiber cement siding installation as a James Hardie Alliance Select Contractor), Window Replacement Services (energy-efficient windows), Gutter Installation (seamless aluminum, installed with full roof replacements), and Skylight Installation (installed exclusively during full roof replacements). Supporting programs include 12-Month No-Interest Financing, a Referral Rewards Program ($500 per referral), and a Military Discount (up to $500 for veterans). The company operates out of two offices (Eugene and Salem) serving Lane, Marion, Linn, and Benton Counties in Oregon.

Differentiator

Problem solved

Functional benefit

Products and services

• Roofing Services Comprehensive residential roof replacement, repair, and new installation using GAF roofing products. Includes detailed inspections covering both roof-top and attic space, expert installation with job-site shielding protection, daily oversight by a production manager, and a 25-point final inspection. Performed under GAF Master Elite certification with a 50-year non-prorated material warranty and up to 30-year workmanship warranty through the Golden Pledge Limited Warranty.
• Siding Services Residential siding replacement, repair, and patching using James Hardie fiber cement siding products. Delivered under the company's James Hardie Alliance Select Contractor and Preferred Contractor status, providing durable, low-maintenance, weather-resistant siding with fire and pest resistance, energy efficiency, and a 50+ year product lifespan. Computer-generated mock-ups are used during the sales process to visualize color and style options.
• Window Replacement Services Full-service residential window replacement using Alside (Mezzo) energy-efficient windows. Includes professional measurement and installation in various styles and frame materials, designed to improve insulation, reduce drafts and noise, lower utility bills, and enhance security and UV protection.
• Gutter Installation Seamless aluminum gutter installation performed exclusively alongside full roof replacements to ensure proper alignment and integration. Gutters are custom-fit to home dimensions and protect against foundation erosion, basement flooding, landscape washout, mold, and water damage.
• Skylight Installation Skylight installation and removal services performed exclusively during full roof replacements. Ensures proper sealing, flashing, and integration into the new roofing system for leak-free performance, adding natural light to interior rooms such as bathrooms, kitchens, and hallways.

Quantifiable outcome

• Roof replacement completed in 1-3 days for typical residential projects
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• GAFcoreTechnology or IntegrationGAF is the largest roofing manufacturer in North America. Expert Roofing Services is a GAF Master Elite Certified Contractor, granting them exclusive authorization to offer GAF's most comprehensive warranties including the Golden Pledge Limited Warranty with up to 30 years of workmanship coverage and 50 years of material coverage. Only 2% of roof contractors achieve this status.
• James HardiecoreTechnology or IntegrationJames Hardie is the leading manufacturer of fiber cement siding. Expert Roofing Services holds both James Hardie Alliance Select Contractor and Preferred Contractor status, indicating specialized training and authorization to install James Hardie siding products with access to premium materials and extended warranties.
• Better Business BureauminorOthersBBB accreditation with A+ rating demonstrates commitment to ethical business practices and customer satisfaction standards.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Champion Window: National home exterior company selling windows, roofing, siding, and sunrooms directly to homeowners. Overlaps substantially on product mix and direct sales motion, but operates at much larger scale across many states.
• Tecta America: One of the largest U.S. commercial and residential roofing contractors, operating through a network of regional branches. While more commercial-skewed, it competes for the same certified-installer and warranty-driven customer segment.
• Roofing Corp of America: Private equity-backed roll-up of residential and commercial roofing contractors across the U.S. Competes in the same core trade (roofing) and increasingly represents the buyer pool for family-owned regional roofers looking to exit.
• Power Home Remodeling: Large, private equity-backed national exterior remodeler offering roofing, siding, windows, and doors at scale. Competes in the same customer segment and product categories but with significantly larger marketing budget and geographic reach.

Direct peers

• Window World: Largest direct-to-consumer window replacement franchise in the U.S., with growing roofing and siding offerings. Comparable in product overlap (windows, siding) and homeowner, project-based revenue model.
• Bone Dry Roofing: Multi-state residential roofing franchise offering roof replacement, repair, and gutter services with a similar in-home sales and certified-installer model. Comparable in customer segment (homeowners) and service mix to Expert Roofing.
• Klaus Roofing Systems: Regional residential roofing franchise emphasizing systematic installation processes, manufacturer certifications, and warranty-backed work. Comparable in certified-installer positioning and process-driven GTM.
• Storm Guard Roofing & Construction: National residential roofing, siding, and exterior remodeling franchise with a field-sales GTM and storm-damage focus. Closely mirrors Expert Roofing's bundled exterior services, project-based pricing, and insurance-claim customer mix.
• DaBella: Regional home exterior remodeling company offering roofing, siding, windows, and gutters to homeowners via in-home sales consultations. Similar bundled-service positioning and direct-to-consumer sales motion.

Others

• ABC Supply Co. Largest wholesale distributor of roofing, siding, windows, and exterior building products in North America. Functions as a key supplier and channel partner for Expert Roofing rather than a direct competitor, but shapes the competitive dynamics of the industry.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC2tP7L6xKdd-vqY7OgWNLvw
• Facebookfacebook.com/profile.php
• Instagraminstagram.com/expertroofingeugene
• LinkedInlinkedin.com/company/expert-roofing-services-llc

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Expert Roofing Services, Llc