Finovi
Finovi B.V. is a Dutch specialty contractor (founded 2013) that designs, builds, renovates and maintains sustainable outdoor sports fields and sport parks across the Netherlands and Belgium, serving municipalities and amateur-to-professional sports clubs with proprietary innovations including Collectorveld® heat recovery and FIH-certified Dry Hockey.
- Company typePrivate
- Founded2013
- HeadquartersSint-oedenrode, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Finovi does
Finovi B.V. is a Dutch specialty contractor founded in 2013 (rebranded from TopGrass in 2021) that designs, builds, renovates, and maintains outdoor sports fields and complete sport parks across the Netherlands and Belgium. The company serves Dutch municipalities, amateur-to-professional sports clubs, and construction-team partners, delivering football, hockey, tennis, korfball, padel, athletics, baseball/softball, and rugby fields through both artificial turf and natural grass systems. Its core service model is project-based design-build-maintain, with revenue earned from one-off construction tenders and recurring maintenance contracts, supported by an independent advisory practice that does not promote any single supplier.
The company's technical differentiator is a portfolio of registered, proprietary innovations built into sport-field infrastructure: Collectorveld® uses ~60 km of underground piping beneath artificial turf to capture solar heat and feed district-heating networks (one installed link in Zaanstad serves ~100 homes and a swimming pool; a Den Haag Moerwijk pilot saves 85% gas and 30,000 kg CO₂/year for connected schools and childcare); Dry Hockey delivers FIH-certified, water-free hockey surfaces (first-in-Netherlands at HC Eindhoven, first Hoofdklasse at HC Den Bosch); Mineral Fill is a microplastic-free artificial-turf infill; and WABER-systeem® plus water-storage crates provide integrated water management and climate-adaptation functionality. Collectorveld is listed on the RVO Energy List (EIA code 251202 sub b), making it eligible for Dutch energy-investment tax relief.
Finovi is a core partner in the EnergieVeld consortium (with Edel Grass, ACE Global, Oostendorp Nederland, Flux Partners) selected for the EU LIFE Scale-Up Toekomstbestendige Kunstgrasvelden project — a 10-year programme covering 200+ artificial-turf field renovations and new builds for Gemeente Amsterdam and Gemeente Haarlem, with the first project delivered at SV Triaz. Distribution is direct-sales only (no resellers), with project delivery handled by Finovi's in-house workforce supplemented by specialist sub-contractors (Cober Sports, Trocellen Group, Polytan, FieldTurf Tarkett Benelux, GrasMeesters) and engineering consultancies (Kragten, R.I.E.T., Newae) operating in bouwteam arrangements. The company has 11–50 employees, completed an energy-neutral headquarters at De Leijerweg 6a in Sint-Oedenrode in late 2024, and operates a wholly-owned subsidiary (Finovi Service en Onderhoud B.V.) dedicated to recurring maintenance revenue.
Finovi firmographics
Firmographics- Name
- Finovi
- Legal name
- Finovi B.V.
- Website
- https://finovi.nl
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Finovi B.V. is a Dutch specialty contractor (founded 2013) that designs, builds, renovates and maintains sustainable outdoor sports fields and sport parks across the Netherlands and Belgium, serving municipalities and amateur-to-professional sports clubs with proprietary innovations including Collectorveld® heat recovery and FIH-certified Dry Hockey.
- Ownership category
- akta.pro rank
Finovi industry classification
Industry- Product category
- Sports Field Construction & Maintenance
- NAICS
- Sporting and Athletic Goods Manufacturing (339920)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Multi-Sport Complexes & Community Sports Parks (MPAKAEAH)
- akta.pro secondary industry
- Athletic Field & Golf Course Groundskeeping (IMAIAIAH)
Keywords
Where Finovi is headquartered
LocationHeadquarters
- HQ city
- Sint-oedenrode
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Finovi business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Sport Field Design, Construction and Renovation: Project-based revenue from designing, constructing, and renovating sport fields including football, hockey, tennis, athletics, korfball, and padel. Projects range from club-level installations to professional stadiums. Revenue is earned through competitive tenders, direct awards, and design-build contracts with municipalities and sports clubs. Projects are typically one-time engagements with multi-week to multi-month delivery cycles.
- Sport Field Maintenance Services: Ongoing maintenance contracts for sport fields covering brushing, infill management, cleaning, repairs, and periodic technical inspections. Maintenance ensures optimal playing conditions and extends field lifespan. These contracts provide recurring revenue relationships with clubs and municipalities.
- Advisory and Design Services: Consulting services for sport park design, sustainability planning, and technical advisory. Finovi provides expert independent advice not tied to any single supplier, covering life cycle, maintenance, and player satisfaction aspects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Terrain/ Yard Worker: €2,600 – €3,800 per month (full-time) |
| Unit Pricing | Monthly | Site Supervisor (Uitvoerder): €3,000 – €5,000 per month (full-time) |
| Unit Pricing | Monthly | Work Preparer (Werkvoorbereider): €3,000 – €4,500 per month (full-time) |
| Unit Pricing | Monthly | Skilled Craftsman (Vakman/Vakvrouw): €2,600 – €4,000 per month (full-time) |
| Unit Pricing | Monthly | Maintenance Worker: €2,600 – €4,000 per month (full-time) |
| Unit Pricing | Monthly | Apprentice (BBL): €750 – €1,500 per month (full-time equivalent) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Finovi product offering
Product offeringCore offering
Finovi designs, builds, renovates and maintains outdoor sports fields and complete sport parks across the Netherlands and Belgium for football, hockey, tennis, athletics, korfball, padel, baseball/softball, and rugby. The company combines bespoke design-build services with proprietary sustainable field innovations (Collectorveld heat-recovery turf, Dry Hockey water-free fields, Mineral Fill, WABER-systeem, water storage crates) and recurring maintenance contracts, targeting municipalities, sports clubs and professional sports organisations.
Product overview
Finovi is a Dutch sports field specialist that designs, constructs, and maintains complete sports parks in the Netherlands. Their product portfolio consists of two main categories: (1) Core sport field products for football (Voetbalvelden), tennis (Tennisbanen), hockey (Hockeyvelden), athletics (Atletiekbanen), korfball (Korfbalvelden), padel (Padelbanen), baseball/softball (Honk- en softbalvelden), and rugby (Rugbyvelden), delivered through artificial grass and natural grass systems; and (2) Sustainable innovations including Collectorveld® (heat recovery from artificial grass via underground pipe systems for building heating/cooling), Dry Hockey (FIH-certified water-free hockey fields), Mineral Fill (microplastic-free infill), WABER-systeem® (water management), and Waterbergende kratjes (underground water storage). The company also provides ongoing maintenance services for all field types. Projects are delivered through a consortium model including partners such as Edel Grass, ACE Global, Oostendorp Nederland, and Flux Partners in the EnergyVeld Scale Up initiative.
Differentiator
Problem solved
Functional benefit
Products and services
- Voetbalvelden (Football Fields) Design, construction, renovation and maintenance of football/soccer fields using natural grass and artificial grass systems for amateur and professional clubs across the Netherlands, including stadium fields for Eredivisie clubs.
- Hockeyvelden (Hockey Fields) Design, construction and maintenance of hockey fields in sand-filled, semi-water, water artificial grass, and Dry Hockey variants, suitable for training and competition at all levels from amateur to Hoofdklasse.
- Tennisbanen (Tennis Courts) Tennis courts in multiple systems including sand-filled artificial grass (TopTennis, TopTennis Pro), red sand artificial grass mimicking clay, and traditional clay courts, designed for year-round playability and low maintenance.
- Atletiekbanen (Athletics Tracks) Athletics tracks delivered in four systems: full synthetic (volkunststof) for international competitions, EPDM-sandwich for low maintenance, spraycoat for water-permeable coating, and 8+8 system for shock absorption and grip.
- Korfbalvelden (Korfball Fields) Artificial grass korfball fields providing stable, flat, shock-absorbing surfaces playable in all weather, suitable for clubs with dedicated or shared field arrangements.
- Padelbanen (Padel Courts) Padel courts installed for clubs and sports facilities, often combined with tennis facilities in multi-sport projects.
- Honk- en softbalvelden (Baseball/Softball Fields) Baseball and softball fields constructed using artificial grass systems such as Purefield Ultra HD mineral-infilled artificial turf from FieldTurf Tarkett Benelux.
- Rugbyvelden (Rugby Fields) Rugby fields designed and constructed for clubs and sporting facilities.
- Overige velden (Other Sports Fields) Design and construction of additional sports fields for disciplines beyond the main categories, often delivered as part of multi-sport park projects.
- Collectorveld Proprietary artificial grass field system with approximately 60 km of underground piping per full-size field that captures solar heat beneath the playing surface, stores it in the ground, and distributes it via heat pumps to surrounding buildings (homes, swimming pools, sports facilities), also providing cooling. Listed on the RVO Energy List (EIA code 251202 sub b) and demonstrated to deliver up to 85% gas savings and 30,000 kg CO2 reduction annually at the Den Haag Moerwijk installation.
- Dry Hockey Water-free artificial hockey field system FIH-certified as a Non-Irrigated Dry Turf option, using dense, uniform artificial grass surfaces with low resistance to provide fast play and controlled ball speed without irrigation, supplied in partnership with Edel Grass (Edel Aero) and Polytan (Poligras Paris GT zero) and Trocellen Group shockpads.
- Mineral Fill Microplastic-free artificial grass infill made from minerals instead of rubber or TPE, providing optimal sport performance, longer field lifespan, and excellent water permeability for sustainability-focused artificial turf fields.
- WABER-systeem Registered water management and retention system integrated into artificial grass field construction, contributing to sustainable water handling on sport parks.
- Waterbergende kratjes (Water Storage Crates) Below-field water storage crate structures that capture and retain rainwater for reuse, enabling water-neutral sport fields and supporting climate adaptation by managing storm water and providing irrigation during dry periods.
- Climate Control Veld Artificial turf system designed to regulate field temperature and improve playing conditions through integrated climate management built into the field structure.
- Sport Field Maintenance Services (Onderhoud) Comprehensive recurring maintenance services for sport fields covering brushing, infill management, deep cleaning, aeration, repairs, and technical inspections, delivered via subsidiary Finovi Service en Onderhoud B.V. to ensure optimal playing conditions and extend field lifespan for clubs and municipalities.
- Advisory and Design Services Supplier-independent consulting services for sport park design, sustainability planning, and technical advisory, covering life cycle, maintenance, and player satisfaction aspects to support municipalities and clubs in selecting the right field solutions.
Quantifiable outcome
- Collectorveld at ZVC'22 supplies heat to approximately 100 homes and a new swimming pool via district heating network
- +4 more outcomes
Companies that use Finovi
Customer profileNamed customers25 records
Segments4 records
Ideal customer profiles4 records
Finovi technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Finovi partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and minor.
- Adviesbureau KragtencoreEngineering consultancy serving as project director (directievoering) for SV Triaz Amsterdam project. Led the multi-partner delivery team including Finovi, Cober Sports, SimBeton, Compeer, Vd Ven, Hekbouw, and Loonbedrijf Veldman.
- Gemeente Den HaagcoreMunicipal government commissioning the first Collectorveld in The Hague Moerwijk district, supplying heat to three primary schools and a childcare facility. Project saves 85% gas and 30,000 kg CO2 annually. The municipality is exploring further Collectorveld applications pending positive results.
- SportslabsminorIndependent inspection institute for sports floors and artificial turf systems. Conducted quality control and certification of SV Triaz fields confirming compliance with performance, safety, and sustainability standards.
- Newae | Adviseurs & Ingenieurs voor de buitenruimtecoreEngineering and advisory consultancy for outdoor space projects. Partnered with Finovi on the HC Cranendonck water-neutral hockey project and Smashing Echt padel/tennis project. Newae provides design and project supervision services, with Finovi delivering the sport field construction.
- Cober SportscoreSpecialist in artificial turf installation. Installed the shockpad and top layer for HC Cranendonck water-neutral hockey project and performed turf installations for SV Triaz Amsterdam. Finovi coordinates as main contractor with Cober Sports handling specialist installation.
- Trocellen GroupcoreManufacturer of ProGame 9006XC shockpad used in HC Cranendonck's dry hockey field. The shockpad provides dimensional stability and optimal sport performance including consistent ball bounce and excellent shock absorption. Also supplies Trocellen foamlayer for SV Triaz korfbal/tennis project.
- Edel GrasscoreDutch manufacturer of artificial turf systems. Partner for Edel Aero Dry Turf (HC Cranendonck, HC Den Bosch), Advantage RedCourt (The Bubble Club), and other Edel Grass products. Edel Grass is also a consortium partner in EnergieVeld for the Scale-Up project.
- KNVB Innovatieplatform GrascoreThe KNVB (Royal Dutch Football Association) Innovation Platform for Grass brings together the KNVB, companies, field managers, governments, and knowledge institutions to improve grass sport field quality. Finovi joined as a partner, contributing to circular materials, smart water management, and climate adaptation goals.
- HC Den BoschminorElite hockey club that installed a full dry hockey field (Edel Aero) as the first Hoofdklasse club on a water-free surface. Finovi installed the field in Q1 2025, collaborating with Edel Grass on the surface technology.
- ACE GlobalcoreConsortium partner within EnergieVeld for the Scale-Up Toekomstbestendige Kunstgrasvelden project with municipalities Amsterdam and Haarlem. Contributes to the Layer Cake concept combining sport, energy, water and material systems.
- Oostendorp NederlandcoreConsortium partner in EnergieVeld for the Scale-Up project. Also previously delivered sustainable field lighting with Ralph Smart Monitoring at SV Triaz. Contributes to the Layer Cake integrated energy and water management concept.
- Flux PartnerscoreConsortium partner within EnergieVeld, contributing to the Scale-Up Toekomstbestendige Kunstgrasvelden project alongside Finovi, Edel Grass, ACE Global, and Oostendorp Nederland.
- Rijksdienst voor Ondernemend Nederland (RVO)minorDutch government agency that added the Collectorveld to its Energy List (Energielijst) under EIA code 251202 sub b (Grondwarmtewisselaar). This listing enables organisations investing in Collectorveld technology to claim Energy Investment Relief (EIA).
- Adviesburo R.I.E.T.coreEngineering consultancy that partnered with Finovi in a construction team for the Collectorveld project at ZVC'22 in Zaanstad. R.I.E.T. provided design and technical supervision for the heat recovery system installation.
- GrasMeestersminorSpecialist natural grass company partnering with Finovi on the Telstar Eredivisie stadium field project. GrasMeesters provided grass expertise while Finovi managed the overall project including removal of existing artificial turf and installation of new natural grass with field heating.
- Gemeente Amsterdam / Gemeente HaarlemcoreMunicipal governments that selected the EnergyVeld consortium (Finovi, Edel Grass, ACE Global, Oostendorp Nederland, Flux Partners) for the Scale-Up Toekomstbestendige Kunstgrasvelden EU LIFE project, covering over 200 field renovations/constructions over 10 years. These municipalities provide secured project volume and co-investment in sport field innovation.
- Warmtenetwerk Zaanstad (WNZ)minorDistrict heating network in Zaanstad that receives heat produced by the Collectorveld at ZVC'22 and distributes it to approximately 100 homes and a new swimming pool (De Slag).
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Finovi competitors and assessment
Company assessmentBroad incumbents
- Heijmans: Heijmans is one of the largest Dutch construction and infrastructure companies and Hans Pennings' previous employer. It has a sport infrastructure division that competes for major municipal sport park tenders, representing a broad incumbent with significantly greater scale and balance-sheet capacity than Finovi.
- FieldTurf Tarkett: FieldTurf (a Tarkett Sports brand) is a global leader in artificial turf manufacturing and installation, including the Purefield Ultra HD mineral-infilled system supplied for Finovi's RCH Pinguïns project. As a vertically integrated manufacturer-installer, it represents both a supplier and a broad incumbent competitor across Europe.
Direct peers
- Cober Sports: Cober Sports is a Dutch specialist in artificial turf installation that has executed the shockpad and top-layer work for Finovi projects at HC Cranendonck and SV Triaz. It operates in the same niche sport-field installation market and is simultaneously a sub-contractor and competitor.
- GreenFields: GreenFields is a European artificial turf manufacturer and installer active in football, hockey, and rugby, including FIH-certified hockey systems. It is a direct competitor in the same sport turf manufacturing and installation segment that Finovi operates in.
- Edel Grass: Edel Grass is a Dutch artificial turf manufacturer and direct EnergyVeld consortium partner with Finovi. It supplies the Edel Aero Dry Turf, Advantage RedCourt, and Edel Elite surfaces that Finovi installs, making it both a supplier and the closest go-to-market peer in the Dutch/Benelux sport field market.
- Trocellen Group: Trocellen is a European manufacturer of polymer foams and shockpads used in artificial sport surfaces, including the ProGame 9006XC shockpad in Finovi's HC Cranendonck dry hockey field. It is a critical upstream supplier that also shapes sport field performance specifications across the industry.
- GrasMeesters: GrasMeesters is a Dutch natural grass specialist that partnered with Finovi on the Telstar Eredivisie stadium field project. As a fellow specialist in Dutch sport field construction, it is a direct competitor for natural grass tenders while also being a co-delivery partner.
- Polytan: Polytan is a German-headquartered manufacturer of high-performance artificial turf systems used in hockey, football, and athletics. It is the supplier of Poligras Paris GT zero used in Finovi's first dry hockey field, and competes with Finovi in the broader sport field ecosystem via its own installation partners and tenders.
Others
- Adviesbureau Kragten: Kragten is a Dutch engineering consultancy that served as project director for the SV Triaz Amsterdam project alongside Finovi. As an engineering partner in construction teams (bouwteams), Kragten is an adjacent ecosystem participant that influences municipal sport field procurement decisions.
Regional players
- Limonta Sport: Limonta Sport is an Italian manufacturer and installer of artificial turf and sport surfaces, including hockey systems, that competes across Europe. It is a regional peer operating outside the Benelux but serving similar municipal and club customers with overlapping product categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Finovi social profiles
Digital presenceFinovi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Finovi leadership team
Management profileNumber of profiles
Profiles12 records
Finovi subsidiaries and ownership
Company hierarchySubsidiaries1 record
Finovi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Finovi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Finovi
What does Finovi do?
Finovi designs, builds, renovates and maintains outdoor sports fields and complete sport parks across the Netherlands and Belgium for football, hockey, tennis, athletics, korfball, padel, baseball/softball, and rugby. The company combines bespoke design-build services with proprietary sustainable field innovations (Collectorveld heat-recovery turf, Dry Hockey water-free fields, Mineral Fill, WABER-systeem, water storage crates) and recurring maintenance contracts, targeting municipalities, sports clubs and professional sports organisations.
Is Finovi a public or private company?
Finovi is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Finovi founded?
Finovi was founded in 2013. It employs 11 to 50 people.
Where is Finovi based?
Finovi is headquartered in Sint-oedenrode, Netherlands, in the Europe region.
How does Finovi make money?
Three revenue lines are on record. Sport Field Design, Construction and Renovation is the primary driver. The others are sport Field Maintenance Services and advisory and Design Services.
Who are Finovi's main competitors?
Broad incumbents on record are Heijmans and FieldTurf Tarkett. Direct peers are Cober Sports, GreenFields, Edel Grass, Trocellen Group, GrasMeesters and Polytan. Adviesbureau Kragten is listed as an others. Limonta Sport is listed as a regional player.
Does Finovi have an API?
No public API is recorded for Finovi.
What industry is Finovi in?
Finovi's product category is Sports Field Construction & Maintenance. Its primary akta.pro industry code is MPAKAEAH, Multi-Sport Complexes & Community Sports Parks, with a secondary code of IMAIAIAH, Athletic Field & Golf Course Groundskeeping. Its NAICS code is 339920 and its SIC code is 3949.