What Cablematic does

Cablematic (legal entity Cablematic Dos Mil SLU) is a Barcelona-headquartered, privately held Spanish e-commerce distributor of IT infrastructure, cabling, networking, electrical, telecommunications, audio/video, security, lighting and adjacent hardware products. The company operates a self-serve direct-to-consumer and B2B storefront at cablematic.com, a physical retail location in Barcelona, and a stated distribution network of approximately 23,000 reselling stores across Europe, supported by a registered customer base of roughly 740,000.

The underlying platform is a standard e-commerce storefront with a product catalogue management system hosting 9,373 SKUs and 2,266 technical specifications. The catalogue combines distributed third-party brands (TP-Link, Ubiquiti UniFi, Arduino, Duracell, WD-40, Lanberg, TooQ, Natec and others) with Cablematic's own RackMatic rack cabinet family, including the SOHORack GO and MobiRack GO sub-brands for outdoor IP55 installations, and a Rack Configurator tool for customised 19-inch rack assembly. Pricing is publicly displayed in two tiers — PVP (retail price with VAT) and PVD (professional/distributor price without VAT) — and professional pricing requires business verification via IAE receipt, form 036/037 or equivalent documentation.

The business model is transactional unit sales across two channels: direct e-commerce to end users, companies and self-employed professionals, and wholesale distribution to verified shops and distributors at special rates. There are no disclosed funding rounds, no parent company, no M&A history, and no revenue figure; the company has operated continuously for approximately 26 years with a stated 11-50 employee headcount and an active promotional calendar (Black Friday, CablematicWeek, Rack Week, hospitality specials).

Name

Cablematic

Legal name

Cablematic Dos Mil SLU

Website

https://cablematic.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Cablematic is a Barcelona-based Spanish e-commerce distributor that sells IT cabling, networking, rack and electrical hardware directly to consumers, professionals and a network of approximately 23,000 reselling stores across Europe.

Ownership category

akta.pro rank

Product category

IT Hardware Distribution

NAICS

Electronics and Appliance Retailers (4492), Hardware Retailers (44414)

SIC

Retail-Radio, Tv & Consumer Electronics Stores (5731), Wholesale-Electrical Appliances, Tv & Radio Sets (5064), Electronic Connectors (3678)

akta.pro primary industry

Cables, Connectors & Wiring Harnesses Retail (CRACAKAE)

akta.pro secondary industries

Data, Communications & Fiber Optic Cable (IMADAMAD), Cable Assemblies & Patch Cords (Copper/Fiber) (HDAFALAF), Coaxial, RF & Specialty Signal Cable (IMADAMAE)

Keywords

• Network cabling products
• Rack cabinet systems
• IT hardware distribution
• Audio video cables
• Telecommunications equipment

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (B2C & B2B): Cablematic generates revenue through direct product sales via its e-commerce platform. The company offers tiered pricing with PVP (retail/public price) and PVD (professional/distributor price) models, indicating both consumer and business-to-business sales channels.
2. Wholesale/Distributor Sales: Special wholesale rates are offered to verified shops and distributors upon providing business documentation. This indicates a B2B distribution channel with volume-based or account-based pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Cablematic is a Barcelona-based e-commerce and physical-store retailer of IT hardware, network cabling, rack cabinets, audio/video cables, lighting, tools, security systems, and electronics modules. The company operates private-label brands (Sohorack, MobiRack, RackMatic) and distributes third-party brands (TP-Link, Ubiquiti, Arduino). The catalog spans 9,373 products distributed through approximately 23,000 points, serving 739,681 customers across both B2B and B2C segments.

Product overview

Cablematic operates an e-commerce platform offering over 9,373 products across cables/networks, rack cabinets/servers, audio/video, lighting/sound, photography, tools/hardware, security/alarms, electronics/gadgets, home/company, medical equipment, and leisure categories. The product portfolio is organized around distributed third-party brands (TP-Link, Ubiquiti UniFi, Arduino) alongside proprietary sub-brands (RackMatic, SOHORack, MobiRack) for rack cabinet solutions. Key offerings include comprehensive cabling (USB, HDMI, Ethernet, fiber optic, SATA, SAS), networking equipment (PoE switches, network adapters, Wi-Fi access points), rack infrastructure (wall-mount, floor-standing, outdoor IP55 cabinets), LED lighting systems, and security/surveillance equipment. The platform also features a Rack Configurator tool for customized rack assembly and maintains an Outlet section for refurbished products.

Differentiator

Problem solved

Functional benefit

Products and services

• SOHORack Rack Cabinets Private-label rack cabinet series (including SOHORack GO 600x600) sold under Cablematic's own Sohorack brand for IT infrastructure deployments in server rooms and networking closets.
• MobiRack Mobile Racks Private-label mobile rack solutions sold under Cablematic's MobiRack brand for portable or movable IT infrastructure deployments.
• RackMatic Private-label rack system offering from Cablematic covering rack infrastructure for IT and network installations.
• PoE Network Switches Power over Ethernet switches for network deployments requiring data and power delivery over a single cable, used by IT integrators and SMB network builders.
• Network Cabling Products Cables, connectors, and accessories for structured network cabling installations across copper and fiber categories.
• Audio/Video Cables Cabling solutions for audio and video signal transmission across consumer, prosumer, and professional AV installations.
• Ubiquiti UniFi Networking Products Distribution of Ubiquiti UniFi networking products including access points, switches, and gateways for enterprise and prosumer deployments.
• TP-Link Networking Products Distribution of TP-Link networking products including routers, switches, and wireless equipment for consumer and SMB use.
• Arduino Electronics Modules Distribution of Arduino open-source electronics modules, microcontroller boards, and prototyping components for makers, developers, and educational use.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• RackMaticcoreChannel Partner/ Reseller/ DistributorRackMatic is Cablematic's own brand for rack cabinets. Cablematic distributes RackMatic products through their e-commerce platform and channel network of 23,000 stores.

Scale indicators5 records

Recent moves1 record

Expansion highlights4 records

Emerging players

• Amazon Business: Global B2B procurement marketplace with deep electronics, cables, and IT hardware catalogue competing for the same professional and SMB buyers as Cablematic. Threatens Cablematic on price discovery and convenience rather than assortment specialization.

Others

• TooQ (brand-owned sister): Spanish/European brand of IT accessories and connectivity products distributed through Cablematic and other channels. Comparable because it shares catalog adjacency (cables, racks, peripherals) and trade relationships that define Cablematic's assortment.
• Lanberg: European value-brand of networking cables, patch cords, and rack/cabinet infrastructure sold heavily through Cablematic. Relevant as the principal private-label-style supplier defining Cablematic's rack and cabling value assortment, and directly comparable on rack/cable category positioning.

Broad incumbents

• Conrad Electronic: One of Europe's largest broadline electronics and technical product distributors, operating a multi-channel platform (online + retail + B2B) covering cables, networking, tools, and components. Overlaps with Cablematic's catalogue breadth but is significantly larger and more diversified across categories and geographies.
• Digi-Key Electronics: One of the world's largest electronic component distributors, offering millions of SKUs including cables, connectors, and networking products online. Anchored in the US/global market with deep engineering-customer reach, competing for the same professional buyer pool that Cablematic serves in Spain.
• RS Components: Global distributor of electronic, electrical, and industrial components serving engineers and procurement professionals via e-commerce and EDI. Comparable to Cablematic on the professional/B2B procurement side, with much greater scale and broader industrial focus.
• Mouser Electronics: Global authorized distributor of semiconductors and electronic components with a deep online catalogue including cables, connectors, and IoT/networking modules. Comparable breadth of catalogue and B2B orientation, but with a global footprint versus Cablematic's European focus.
• Farnell / element14: Global high-service electronics distributor owned by Avnet, selling semiconductors, connectors, cables, and tools to engineers and buyers. Overlaps with Cablematic on cables, connectors, and networking components, but with deeper industrial and design-chain orientation.

Regional players

• PC Components / PcComponentes: Leading Spanish e-commerce retailer of IT components, networking, and consumer electronics serving the same Iberian market as Cablematic. Direct overlap on cables, networking, and rack categories, with stronger consumer brand pull but less professional/B2B distributor specialization.

Direct peers

• Reichelt Elektronik: Germany-headquartered e-commerce distributor of electronic components, cables, networking, and IT hardware to professionals and consumers across Europe. Closely mirrors Cablematic's model of distributing third-party brands with a heavy cables/networking catalogue and tiered B2B pricing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cablematic

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cablematic