CONSEIL, MARKETING ET STRATEGIE

What CONSEIL, MARKETING ET STRATEGIE does

Say Tomorrow (legal entity: CONSEIL, MARKETING ET STRATEGIE) is an independent French strategic consulting firm founded in 2020 and led by Déborah Joncour. The firm operates from dual offices in Lyon and Cannes and delivers four integrated practice areas: strategic marketing and positioning, operational marketing and commercial development, digital transformation, and strategic operations support (fundraising, M&A preparation). Service delivery is organized into four tiers — Fondations, Expertise, Opérations financières, and Direction Marketing Externalisée — and is consumed primarily by French startups (notably in MedTech, DeepTech/AI, and SaaS), SMEs/PMIs, mid-sized ETIs, and occasionally non-profit/ESS organizations. The firm does not develop or license proprietary technology; its core deliverable is senior advisory time augmented by a partner network assembled per engagement (including the Cap PME DAF external CFO alliance for financial operations work). The firm explicitly positions itself as "neither a consulting firm nor an agency," emphasizing hands-on execution alongside strategic diagnosis rather than report-based delivery.

The business model is project- and retainer-based professional services. Client acquisition is relationship-driven: inbound via the firm's website and content marketing assets (the "Dans la tête des dirigeants" thought leadership blog, leader interviews, a 32-page downloadable B2B sales digitization guide gated by lead capture, plus LinkedIn and Instagram organic presence), complemented by professional network referrals leveraging the founder's 20-year B2B track record with grands groupes (HSBC, Caisse d'Epargne, OTIS), ETI industrielles (Essilor Sun Solutions, Tubesca-Comabi, Addev Materials, Comap, Trax Distribution), and tech startups. No pricing is publicly disclosed; prospective clients are invited to contact the firm directly via phone or email. No external funding rounds, M&A activity, or institutional capital involvement are evidenced.

The firm's documented client portfolio spans more than 20 engagements across at least eight verticals, including MedTech (Tweris), EV charging software (Chargekeeper), emotional AI (Davi.ai), mobile workforce management (Altagem), semantic AI (Perfect Memory), data/intelligence (Smart Data Power), transport/logistics (Selectrans), workspace design (CHEMIN Aménagement), and childcare/ESS (Association Alysé). The firm has no awards, patents, regulatory actions, or disclosed financials in the source material. Operating geographies are domestic France only.

Name

CONSEIL, MARKETING ET STRATEGIE

Legal name

Say Tomorrow

Website

https://say-tomorrow.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Say Tomorrow is a France-based independent strategic consulting firm founded in 2020 by Déborah Joncour, providing strategy, marketing, digital transformation, and financial operations advisory to startups, SMEs/PMIs, and ETIs.

Ownership category

akta.pro rank

Product category

Strategic Management Consulting

NAICS

Management Consulting Services (54161), Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Corporate Development & Strategic Partnerships Advisory (JVs, Alliances, Carve-outs) (BPAHAOAG)

akta.pro secondary industries

M&A Advisory (Buy-Side & Sell-Side) (BPAHAOAA), Buy-Side M&A Advisory (FSAEAGAB)

Keywords

• Strategic consulting services
• Marketing strategy consulting
• Digital transformation advisory
• Business development consulting
• Financial operations advisory

Headquarters

HQ city

Lyon

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Strategic and Operational Consulting: Say Tomorrow generates revenue through professional consulting engagements. The firm offers structured service packages across four tiers: Foundations (Fondations), Expertise, Financial Operations (Opérations financières), and Outsourced Marketing Direction (Direction Marketing Externalisée). Engagements appear to be project-based or retainer-based, with missions ranging from strategic clarification and positioning to full outsourced marketing leadership. The firm also draws on a network of external CFO partners and specialized consultants to deliver engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Say Tomorrow is an independent strategic consulting firm that helps startups, SMEs/PMIs, and mid-sized companies (ETIs) define and execute growth strategies. Its core offerings span strategic positioning and brand consulting, operational marketing and business development, digital transformation (tool selection, dashboards, process automation), and support for strategic financial operations such as fundraising, M&A, and valuation. The firm also provides outsourced marketing leadership (Direction Marketing Externalisée) during transition periods when clients are recruiting an internal marketing director.

Product overview

Say Tomorrow is an independent consulting firm offering strategic marketing, business development, digital transformation, and financial operations advisory services for startups, SMEs/PMIs, and ETIs. The company provides a portfolio of integrated consulting services organized into four core practice areas (strategic positioning, operational marketing, digital transformation, and strategic operations), delivered through tiered offerings (Foundations, Expertise, Financial Operations, and Outsourced Marketing Direction). Services are delivered through a network of partners including external CFOs, digital experts, and specialized consultants, forming an agile task force tailored to client needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Conseil en Stratégie et Positionnement (Strategic Positioning Consulting)
• Marketing Opérationnel et Développement Commercial (Operational Marketing and Business Development)

Quantifiable outcome

• Chargekeeper's first fundraising round of €1M supported (including €500K via Enerfip crowdfunding platform)
• +4 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor and core.

• IONOSminorOthersIONOS is referenced in the legal notices as the web hosting provider for the Say Tomorrow website. The hosting relationship is operational (infrastructure) in nature and does not constitute a commercial or go-to-market partnership.
• Cap PME DAFcoreOthersCap PME DAF is listed as a partner on the 'Qui sommes-nous' page. As a network of external CFOs (Chief Financial Officers), Cap PME DAF provides financial expertise to complement Say Tomorrow's strategic and marketing consulting services. The partnership enables Say Tomorrow to offer comprehensive support on financial operations (Opérations financières), including fundraising, M&A, and valuation engagements.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Others

• Bpifrance Le Lab / Bpifrance Conseil: French public development bank that provides free or subsidized strategic and financial advisory to French SMEs and startups. Ecosystem participant whose advisory offerings compete for the same SME strategic-support budget as Say Tomorrow, often at subsidized pricing.
• CCI France (Chambers of Commerce consulting): French chambers of commerce provide subsidized strategy, digital transformation, and export advisory to French SMEs and TPEs. Adjacent ecosystem participant competing at the entry-level 'Fondations' tier of SME consulting.

Direct peers

• Stanwell France: French boutique consultancy providing strategy, marketing, and operational support to SMEs and ETIs. Direct peer given similarity in client size, integrated strategy/marketing offering, and senior-consultant-led boutique model.
• Eleven Consulting: French boutique strategy consultancy focused on marketing, digital, and commercial transformation for mid-market French companies. Comparable in scope (marketing strategy + digital transformation) and French SME/ETI focus.
• Taddeo: French boutique consultancy specializing in strategy, communications, and marketing for SMEs and mid-cap companies in France. Highly comparable to Say Tomorrow in client profile (French SMEs/ETIs), service mix (strategy + marketing), and boutique/senior-led delivery model.
• Vertone: French boutique strategy and marketing consultancy serving SMEs and ETIs across sectors. Direct peer given overlap in French SME strategy/marketing advisory, tiered engagement model, and senior-consultant-led delivery.
• Kéa & Partners: Paris-based independent strategic consulting boutique focused on transformation, marketing, and innovation for French SMEs/ETIs and large groups. Comparable in offering breadth (strategy + marketing + transformation) and target client profile.

Broad incumbents

• Roland Berger: Global strategy consulting firm with a strong French practice serving mid-caps and large groups. Broad incumbent whose strategy and corporate finance advisory offerings overlap with Say Tomorrow's strategy and Opérations financières work, especially at the ETI level.
• Wavestone: French-origin consulting firm with deep practice in strategy, marketing, and digital transformation across SMEs, ETIs, and large enterprises. A broader incumbent that overlaps with Say Tomorrow on marketing strategy and digital transformation but at materially greater scale and breadth.
• Deloitte France: Big 4 advisory firm with a French strategy, marketing, and M&A consulting practice serving SMEs through large enterprises. Broad incumbent whose SME-facing strategy and M&A advisory overlaps with Say Tomorrow's integrated offering at the lower end of the ETI market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/say-tomorrow

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CONSEIL, MARKETING ET STRATEGIE