a m c business

What a m c business does

AMC Business is a Senegalese event management company (organized as a SUARL) headquartered in Dakar, founded in 2016. The company organizes trade fairs, forums, concerts, and professional events, serving a diversified client base that spans enterprises, artisans, government entities, and startups. Its flagship event is FI-MBOUR (Foire Internationale de Mbour), scheduled for December 20, 2025 to January 10, 2026, which is positioned to attract more than 400 exhibitors from 15 countries and serves as the centerpiece of its international expansion ambitions.

The company operates an event-based business model, monetizing through a combination of booth and stand rentals, sponsorship packages, ticketing, and end-to-end professional event services for corporate and public-sector clients. AMC Business has formalized strategic partnerships — most notably with Carrefour International for the FI-MBOUR fair — to broaden its exhibitor and sponsorship pipeline. With a team of 11-50 employees, the company handles event planning, logistics, and stakeholder coordination in-house, and is executing a 'Vision Senegal 2050' expansion plan to extend event operations across all 14 regions of Senegal.

Name

a m c business

Legal name

AMC Business SUARL

Website

https://amcbusiness.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Senegalese event management company based in Dakar, organizing trade fairs, forums, concerts, and professional events for enterprises, artisans, government, and startups, with a flagship international fair (FI-MBOUR) in Mbour.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Exhibition & Trade Show Management (Conference-Adjacent) (THAHACAF)

akta.pro secondary industries

General Consumer Expos & Trade Shows (MPAGAFAA), Professional & Association Conferences (MPAGAGAB), Exhibitions, Trade Shows & Booth Management (HSACADAH)

Keywords

• Event management services
• Trade fair organization
• Corporate event planning
• Exhibition logistics
• Cultural event production

Headquarters

HQ city

Dakar

HQ country

Senegal

HQ region

Africa

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain

Revenue model

1. Event Organization Services: Professional services revenue from organizing foires, forums, concerts, and private events for clients. Services include logistical setup (tents, stands, stages, sound), venue management, and event coordination.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

AMC Business organizes trade fairs, forums, conferences, concerts, cultural events, corporate events, and private events in Senegal. The company delivers turnkey event solutions covering stand design, stage setup, sound systems, logistics, artist coordination, marketing, and on-site management. Its flagship offering is the FI-MBOUR (Foire Internationale de Mbour), an international trade fair attracting over 400 exhibitors and 15 invited countries.

Product overview

AMC Business is an event management company offering a comprehensive suite of event organization services. The company provides eight core service modules including fairs and exhibitions, forums and conferences, concerts and cultural events, corporate events, communication and marketing, logistics and production, institutional support, and private event management. The flagship offering is the FI-MBOUR (Foire Internationale de Mbour), an international trade fair featuring over 400 exhibitors and 15 participating countries, serving as a platform for exposure, networking, and knowledge sharing.

Differentiator

Problem solved

Functional benefit

Brands

• FI-MBOUR: Foire Internationale de Mbour - International trade fair event organized by AMC Business, featuring exhibitions, cultural performances, and concerts in Mbour, Senegal.

Quantifiable outcome

• Over 400 exhibitors and 15 countries attracted to single event (FI-MBOUR)
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Carrefour InternationalcoreStrategic or Co-development Partner · 1 January 2025Carrefour International collaborates with AMC Business on the FI-MBOUR event, contributing to the economic growth and development of Mbour. Known for international cooperation initiatives, Carrefour International supports poverty reduction and women's rights, creating an enabling environment for business development in the region.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Informa Markets: The world's largest B2B exhibitions and events organizer, running industry trade shows globally including in Africa. Comparable as a broad incumbent that competes for the same enterprise exhibitor budgets AMC Business targets, with deeper international reach and recurring event IP.
• RX (Reed Exhibitions): Global exhibitions company operating hundreds of trade and consumer events worldwide. Comparable to AMC Business on event format (B2B trade fairs), customer base (exhibitors and country delegations), and reliance on multi-day venue-based event execution.
• Messe Frankfurt: One of the world's largest trade-fair organizers, headquartered in Germany, with a growing African footprint. Comparable on running multi-day, multi-country-participant trade fairs — the same core format as AMC Business's FI-MBOUR.
• GL Events: French-headquartered global event organizer with significant operations across Africa, including venue management and large-scale exhibition services. Directly comparable as a broader, well-capitalized player offering the same trade-fair and event-organizer capabilities AMC Business provides at a much larger scale.
• Hyve Group: UK-listed international exhibition organizer running industry events across multiple continents. Comparable on B2B trade fair organization, exhibitor sales, and country-pavilion formats that mirror FI-MBOUR's structure.
• dmg events: Dubai-headquartered international events company running major expos across the Middle East, Africa, and South Asia. Comparable on multi-format event delivery (trade shows, conferences, concerts) and on pursuing emerging-market exhibitor growth in territories like Senegal.
• Comexposium: Paris-based organizer of more than 170 B2B and B2C events annually, with strong presence in Africa and the Middle East. Comparable as a broader incumbent targeting the same enterprise exhibitor demand and offering similar trade-fair and forum formats AMC Business uses for FI-MBOUR.
• Clarion Events: UK-headquartered global events organizer with a portfolio spanning trade, consumer, and conference formats. Comparable on multi-format event organization and on serving exhibitor-driven revenue models similar to FI-MBOUR.

Regional players

• Spintelligent: Cape Town-based B2B event organizer focused exclusively on African markets across energy, infrastructure, mining, and agritech. Most directly comparable as an Africa-region peer targeting similar enterprise and government clients, with comparable scale and event-driven GTM.

Others

• Cvent: US-based event management technology platform used by corporate event organizers worldwide. Comparable as an ecosystem participant enabling event logistics, registration, and supplier sourcing — adjacent to AMC Business's turnkey service model rather than a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Amc_Busines
• Facebookfacebook.com/profile.php
• Instagraminstagram.com/fi_mbour
• TikToktiktok.com/@fi_mbour
• LinkedInlinkedin.com/company/despacho-amc-business-s-c

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about a m c business