Fight Fitness

What Fight Fitness does

Fight Fitness is a privately-held, founder-owned boutique fitness studio founded in 2011 in Markham, Ontario, originally operating as Fight Fit Bootcamps before rebranding. The company delivers coach-led group classes in two formats — FIGHT (kickboxing, boxing, and MMA-inspired striking workouts) and FIT (functional interval training using dumbbells, kettlebells, and bodyweight) — to adults and youth in the Greater Toronto Area. It serves primarily individual consumers seeking weight loss, body composition change, and stress relief, with supplemental corporate team-building sessions and youth martial arts programs. The company reports 1,000+ beginners trained over its operating history, 1,374 lives transformed, and 1,000+ five-star reviews aggregated across Google, ClassPass, Yelp, and WellnessLiving, and claims to have been voted the #1 fitness studio, boxing gym, martial arts school, and personal training centre in Markham/GTA for four consecutive years.

The core product stack is anchored by the 6-Week Challenge, a signature transformation program bundling three in-person classes per week with unlimited live online workouts, on-demand content, personalized nutrition plans, and weekly coach check-ins via the Coach In Your Corner app. Supporting offerings include semi-private personal training, the freemium CRAVE Rewards loyalty program with partner perks at five local businesses, corporate private sessions for groups of 2-24, youth martial arts, and an internship-to-instructor certification pipeline. The technology infrastructure relies entirely on third-party SaaS — WellnessLiving's Achieve platform powers booking and membership management, while Trainerize (white-labeled as Coach In Your Corner) delivers the coaching app — with no proprietary systems or AI/ML capabilities disclosed.

Fight Fitness operates a direct-to-consumer revenue model with pay-as-you-go group classes priced at $15-$30, private sessions at $46-$50, a $49.99 Kickstart intro bundle (semi-private session + 3 group classes + hand wraps + glove rentals), and a freemium transformation funnel. Customer acquisition is primarily organic through content marketing (blog, Instagram, Facebook, YouTube, TikTok), the founder-hosted 'Being A Ninja' podcast, local SEO, community events, and the CRAVE referral program. The company is bootstrapped with no disclosed institutional investment, previously expanded to three locations but currently operates from a single Markham studio with 1-10 total staff, indicating a contraction back to single-site operations.

Name

Fight Fitness

Legal name

Fight Fitness

Website

https://fight.fitness

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Fight Fitness is a Markham, Ontario boutique fitness studio founded in 2011 that delivers coach-led group kickboxing, boxing, and functional interval training to adults and youth. Operations run on WellnessLiving booking and Trainerize coaching platforms, with a freemium 6-Week Challenge funnel and CRAVE loyalty program.

Ownership category

akta.pro rank

Product category

Boutique Fitness Studio

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Boxing & Kickboxing Fitness Classes (HSADABAF)

akta.pro secondary industries

Functional Fitness / Cross-Training Groups (HSADABAH), Small-Group Personal Training (Semi-Private) (HSADAAAN), Strength & Conditioning Bootcamps (HSADABAB)

Keywords

• Kickboxing classes
• Boxing training
• Group fitness
• Personal training
• Fitness coaching

Headquarters

HQ city

Markham

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Group Training Classes: Group FIGHT (kickboxing/boxing/MMA) and FIT (functional interval training) classes. Drop-in or membership-based. Classes run 45-60 minutes, coach-led. Equipment provided (gloves available for rent, hand wraps sold).
2. Private/Semi-Private Training: One-on-one and small group personal training sessions. Premium pricing for individualized coaching and programming.
3. Corporate Private Sessions: Team building workouts for corporate groups combining kickboxing instruction with team building exercises. Pricing varies by group size (2-7, 8-15, 16-24 people). Includes basic striking techniques, group kickboxing class, and team building exercise.
4. 6 Week Challenge Program: Free transformation program for committed participants who follow meal plans and attend 3 classes/week. Generates membership conversions and upsells to ongoing membership.
5. Intro Offer (Kickstart): Initial customer acquisition product: 1 semi-private session + 3 group classes + hand wraps + glove rentals for $49.99 ($177 value). Low-friction entry point to convert free trial users into paying members.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Fight Fitness is a Markham, Ontario boutique studio that delivers coach-led group kickboxing, boxing, and bootcamp classes for adults, alongside youth martial arts and semi-private personal training. Members can also enroll in a structured six-week transformation challenge and access training through the Achieve member app. The studio supplements its in-person classes with corporate private sessions and an internship pipeline for aspiring coaches.

Product overview

Fight Fitness is a boutique martial arts and fitness studio in Markham, Ontario, operating since 2011 as a single-location facility. Its core offering is two coach-led group class formats: FIGHT (a full-body kickboxing/boxing/MMA-inspired striking workout) and FIT (functional interval training using dumbbells, kettlebells, and bodyweight). These group classes are supported by a flagship paid program — the 6-Week Challenge — which bundles 3 in-person classes per week with unlimited online live and on-demand workouts, a personalized nutrition plan, weekly coach check-ins, and access to a Coach In Your Corner app. Additional offerings include semi-private personal training sessions, corporate team-building sessions, youth martial arts, and a CRAVE loyalty rewards program. Fight Fitness also distributes a podcast (Being A Ninja) and runs a fitness internship/instructor certification pipeline. Members manage bookings and scheduling through the WellnessLiving Achieve platform and app.

Differentiator

Problem solved

Functional benefit

Products and services

• FIGHT Classes Coach-led group kickboxing and boxing classes that combine technique work with conditioning; designed for adults of all fitness levels, including beginners.
• FIT Classes Coach-led bootcamp-style conditioning classes focused on strength, cardio, and overall fitness, complementary to the kickboxing/boxing FIGHT classes.
• 6-Week Challenge A structured six-week transformation program for new members that combines FIGHT and FIT classes with nutrition guidance and accountability checkpoints to drive measurable results.
• Semi-Private Training Small-group, coach-led personal training sessions (semi-private format) for members seeking more individualized programming and coaching than open group classes.
• Corporate Private Sessions Private, coach-led kickboxing/boxing sessions booked by local employers and groups for team-building, wellness, or morale events at the studio.
• Youth Martial Arts Martial arts classes for children and youth, extending the studio's kickboxing/boxing curriculum to younger participants.
• Achieve App Branded member mobile application that supports Fight Fitness members with booking, programming, and at-home/on-the-go training content.

Quantifiable outcome

• Members feel more energy and confidence within 2-3 weeks
• +10 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Six partnerships are on record, tiered minor.

• Float ValleyminorOthersCRAVE partner offering Fight Fitness members 15% off any single session including Infrared Sauna, Ozone Sauna, Float, Lucia Light, or Breathwork treatments. Located at 5261 Hwy 7, Unit C102, Markham, ON.
• Rehab HerominorOthersCRAVE partner offering 10% discount on Initial Assessment with any practitioner. Located at 7181 Woodbine Ave, Unit 111, Markham, Ontario, L3R 1A3.
• Joy TennisminorOthersCRAVE partner offering unlimited play for $24.99 between 9-4pm Monday-Thursday. Located at 44 Torbay Rd, Markham, ON L3R 1G6.
• iTaxPlusminorOthersCRAVE partner offering FREE tax consultation services. Referenced in the CRAVE rewards program benefits.
• Fit Meal CanadaminorOthersCRAVE partner offering 14% discount when clients pay for 6 weeks upfront. Nutrition partner supporting member meal planning.
• Jays Care FoundationminorStrategic or Co-development PartnerCharity partner for community fundraising events. Fight Fitness hosted a charity workout raising $665 in memory of member Stephen 'Super Steve' Osbourne. Jays Care Foundation uses baseball as a tool for youth development in underserved communities.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• 9Round Fitness: International kickboxing-themed fitness franchise offering 30-minute coach-led boxing/kickboxing circuit workouts. The most direct comparable to Fight Fitness on modality, target customer (busy adults), and coach-led group format.
• CKO Kickboxing: Kickboxing-focused group fitness franchise with coach-led classes combining boxing and kickboxing techniques. Direct peer in the niche kickboxing fitness segment with similar class format and member-acquisition strategy.
• Title Boxing Club: Boxing and kickboxing fitness franchise with group classes, personal training, and a beginner-friendly positioning. Directly comparable on core product (boxing/kickboxing group classes) and membership-based studio model.
• LA Boxing: Boxing and kickboxing fitness franchise offering group classes, personal training, and competition programs. Direct peer in the boxing/kickboxing fitness category with similar coaching and membership structure.
• Rumble Boxing: Premium boutique boxing-inspired group fitness studio. Comparable on boxing-centric group class format, premium positioning, and beginner-friendly coaching model.

Broad incumbents

• F45 Training: Functional training franchise with 45-minute group classes combining HIIT, strength, and conditioning. Comparable on functional interval training format (Fight Fitness's FIT class) and group-coaching model.
• Barry's Bootcamp: Premium boutique group-fitness brand offering coached interval strength and cardio classes. Comparable on premium boutique positioning and outcome-driven programming, though the format differs from kickboxing.
• Orangetheory Fitness: Large group-fitness franchise using coach-led interval training with measurable outcomes. Comparable on coach-led boutique group fitness and outcome-driven positioning, though the modality differs.
• UFC Gym: Large MMA-branded fitness franchise offering group classes, personal training, and youth programs. Comparable on MMA-inspired workouts and youth martial arts, but with a much broader portfolio and brand.

Regional players

• GoodLife Fitness: Canada's largest fitness chain with broad membership-based facilities across Ontario. Comparable as a Canadian competitor for the same GTA member base, but operates a full-service gym rather than a kickboxing boutique.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Fight.Fitness
• Facebookfacebook.com/Fightfitbootcamps
• Instagraminstagram.com/fight.fitness_?igsh=MXkxN3c1MjduYnB5bw==
• TikToktiktok.com/@fight_fitness
• LinkedInlinkedin.com/company/fight-fitness

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fight Fitness