Name

Floractive Cosméticos

Legal name

Floractive Comércio de Cosméticos LTDA

Website

https://floractive.com.br

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Professional Hair Care Cosmetics

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE)

akta.pro secondary industries

Professional Hair Care (Shampoo, Conditioner, Treatments) (CRABALAB), Conditioners & Hair Masks (CRABABAB), Styling Products (Gels, Sprays, Mousses, Creams) (CRABABAC)

Keywords

• Professional hair care
• Hair straightening treatments
• Hair reconstruction products
• Hair coloration systems
• Cosmetic manufacturing

Headquarters

HQ city

Cajamar

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Professional Hair Care Products: Sale of professional-grade hair treatment products to beauty salons, hairdressers, and beauty professionals. Products include treatments, straightening/relaxing solutions, colorants, and finishing products sold in salon-sized volumes (e.g., 1L, 2.5L).
2. Home Care / Consumer Products: Direct-to-consumer sales of homecare-sized products (300ml, 120ml, 60ml, 7ml) through the company's e-commerce platform (floractiveshop.com.br). Includes shampoos, conditioners, masks, hair oils, and finishing products for end consumers.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Floractive Cosméticos develops, manufactures, and sells professional and consumer hair care products including straightening, reconstruction, detoxification, coloring, and finishing treatments. The company operates its own manufacturing facilities in Cajamar (São Paulo), producing a portfolio of more than 200 products sold in professional volumes (1L-2.5L) to beauty salons and distributors, and in homecare sizes (7ml-300ml) directly to consumers through its own e-commerce store.

Product overview

Floractive Cosméticos is a Brazilian hair care cosmetics company specializing in high-performance capillary treatments. The company offers a comprehensive portfolio of over 200 professional and home care products organized into distinct lines including professional treatments (W One, Eco Reduxer, PH Régénère, Force Therapy, Marroco, Botox Mandioca/Smooth, Flora Plex), finishing products (W Protection, Óleo de Moringa, Marroco Oil, Flora Vegan Oil Coco), coloration (Floractive Collor with 40+ tones, Flowercolor Ox/Pó), home care lines (Flora Vegan, Organic Nano Gel, Miracle Mousse, Perfect Blonder, Desembucha, Golden Gloss), specialty products (Hair Repair System for capillary scheduling, Flora Cachos for curly hair, Blend Active scalp tonic), and the Urban line with 7 fruit-based sub-lines. The company combines advanced technology with natural ingredients from Brazilian flora to deliver hair transformation and treatment solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Eco Reduxer Hair treatment that straightens while hydrating and toning. Enriched with Mulberry Extract, Shea Butter, and Organic Acids that restore hair mass, with nano particles of violet pigments that neutralize orange and yellow tones.
• W One Hair Care Premium hair treatment with nano particles that penetrate deep into the hair fiber. Enriched with Hydrolyzed Keratin, Essential Amino Acids, Hydrolyzed Wheat Protein, and exclusive Ozone Protein Treatment with Coconut Oil.
• PH Régénère Detox treatment that cleanses, treats, and deeply decontaminates hair. Removes heavy metals from chlorine and pollutants, composed of Shampoo Cleaning, Sérum Purifying, and Mask Balance. Indicated for all hair types, especially weakened, brittle, and chemically damaged hair.
• Bio BTX Smooth Toning botox that reduces volume, eliminates frizz, and provides deep hydration. Contains nano particles of violet pigments that neutralize orange and yellow tones in blonde and gray hair.
• BTX Mandioca Professional treatment indicated for all hair types that reconstitutes hair structure, replaces lost hair mass, and returns natural shine and bounce. Rich in vitamins and nutrients from cassava that help fill strands.
• 20 em 1 BB Cream spray treatment providing 20 functions including anti-rubber, anti-breakage, pre/post bleach, moisturizer, color protector, reconstructor, gloss promoter, detangler, and thermal protection.
• Force Therapy High-tech treatment that acts from inside out, sealing hair fiber with a fine layer of protein combined with oils to provide soft, shiny, and protected hair.
• Macadâmia High-tech treatment depositing necessary amino acids for keratin formation, returning strength and resistance. Includes Serum and Mask enriched with Oils, Multifunctional Silicones, and Butters.
• Blend Active Tônico Capilar Scalp tonic spray combining natural ingredients like coffee, jaborandi, ginger, and biotin for revitalization and accelerated hair growth. Helps unblock hair bulb and stimulates root while combating excess oiliness.
• Bluetox Treatment that seals hair fibers with Bamboo Shoot Extract, Glycerin, Arginine, and Organic Acids. Leaves hair smooth, hydrated, and shiny with violet nano pigments for toning.
• Botox Mandioca Treatment ideal for eliminating frizz, reducing volume while maintaining movement, and providing intense hydration. Repairs cuticle fissures and prevents mass loss in hair fibers.
• Botox Smooth BTX Smooth with nano violet pigments that tone hair during treatment. Ideal for eliminating frizz and reducing volume while treating and toning simultaneously.
• Marroco (Golden Plus & Selagem) Professional treatment line combining Argan Oil, Essential Amino Acids, Hydrolyzed Collagen, Hydrolyzed Keratin, Hydrolyzed Wheat Protein, and Mulberry Extract that penetrate deeply into hair fiber. Includes Marroco Golden Plus (shampoo and conditioner with argan oil and golden flaxseed) and Marroco Selagem.
• Gloss Protein (Flora Vegan) Vegan treatment with castor oil, coconut, and moringa oil that leaves hair frizz-free, shiny, treated, and silky for up to 6 months.
• Flora Vegan Line 100% vegan product line developed for all hair types with low poo formula and coconut fragrance. Includes shampoo and reconstructor in 2.5L professional size.
• Flora Plex Nanotechnology activated when in contact with any professional chemical system, interconnecting hair fibers, reinforcing and sealing hair bridges, reducing breakage by up to 94%.
• Mel Flora Hair jelly developed especially for curly and kinky hair, providing deep hydration and long-lasting definition. Rich in natural ingredients offering deep nutrition to strands.
• Floractive Urban Line Complete hair care line with 7 fruit-based sub-lines (Alecrim e Chá Verde, Hibisco e Água de Coco, Morango e Chantilly, Manga e Maracujá, Banana e Mel, Pepino e Aloe Vera, Amora e Ricino) for different hair needs. Available in 1L professional packaging and homecare sizes.
• W Protection Hair protector for daily use before styled blow-drys or as a light leave-in for natural drying. Protects against sun and harmful external effects. Ideal for fine and dull hair.
• Óleo de Moringa Daily protector and thermal protector for all hair types. Contains more than 92 nutrients that treat hair daily and enhance treatments.
• Marroco Oil Golden Plus Thermal protector and hair repair oil for all hair types. Seals cuticles and adds softness and shine while disciplining and correcting split ends.
• Flora Vegan Oil Coco Coconut oil with antioxidant-rich formula providing incomparable protection to hair, reducing frizz and increasing shine for magnificent and hydrated hair.
• Floractive Collor Permanent hair coloration developed with high hydration and fixation power. Enriched with vitamin complex rich in Sericin. Offers more than 40 vibrant tones covering natural to bold fashion colors.
• Flowercolor (Ox & Pó) Professional coloration line including Flowercolor Ox Hydrogen Peroxide (containing 10 essential oils, silicones, and seaweed that protect hair during bleaching) and Flowercolor Pó bleaching powder (achieving clear bleaching up to 9 tones).
• Organic Nano Gel Home care product developed for chemically treated hair. Contains rose hip oil and continuous use strengthens strands acting on cortex to cuticles through nano particles that penetrate the hair fiber.
• Miracle Mousse Home care line developed for dry and chemically treated hair with pitaya oil that controls frizz and helps keep hair shiny longer.
• Perfect Blonder Home care product developed with blue, violet, and black pigments that tone unwanted nuances in a single product while leaving hair softer and silkier.
• Desembucha Home care line specially developed to restore hair fiber with vitamin B5 that penetrates deep into hair cortex. Urea derivatives and amino acids provide hydration, shine, and softness.
• Golden Gloss Vegan home care line developed for all hair types. Nutrition kit composed of shampoo, mask, and leave-in. Products serve as pre and post sun protectors and anti-pollution treatments.
• Hair Repair System Complete hair scheduling line with hydration, nutrition, and reconstruction masks for all hair types. Developed with proteins from Brazilian flora including shea butter, moringa oil, olive, and coconut.
• Flora Cachos Complete curly hair line with Macaúba Oil, Argan Oil, and Cumaru Oil that nourish strands and provide more definition and shine. Includes Shampoo, 3-in-1 (conditioner, leave-in, curl enhancer), and Mousse.

Quantifiable outcome

• Hair breakage reduction of up to 94% with Flora Plex technology
• +4 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered minor and moderate.

• Eureciclo (Eu Reciclo)minorOthers · 1 January 2022Floractive partners with Eureciclo to compensate for the environmental impact of its packaging. The partnership ensures that for every packaging unit sold, an equivalent amount is invested in plastic collection and recycling through reverse logistics, supporting the company's sustainability commitments.
• ABIHPEC (Associação Brasileira da Indústria de Higiene Pessoal, Cosmética e Perfumaria)moderateOthersFloractive is an affiliated member of ABIHPEC, the Brazilian Association of the Personal Hygiene, Cosmetics and Perfumery Industry. ABIHPEC supports the professional cosmetics sector and facilitates international expansion for Brazilian beauty brands.
• Câmara Árabe (Arab Chamber of Commerce)moderateOthersFloractive holds affiliation with the Arab Chamber of Commerce, which supports the company's business relations and expansion into Middle Eastern markets, including its participation in Beauty World Middle East in Dubai.

Scale indicators9 records

Recent moves12 records

Expansion highlights5 records

Regional players

• Skafe Cosméticos: Brazilian professional hair care manufacturer with similar product mix across treatment and finishing lines. Geographic focus is concentrated in Brazil and select Latin American countries, making it a regionally comparable competitor rather than a global head-to-head.

Direct peers

• Embelleze: Major Brazilian manufacturer of hair care products including the well-known Niely Gold and Haskell lines. Comparable scale of operations, own factory, and broad product portfolio serving both professional and consumer channels.
• Truss Hair Beauty: Brazilian professional hair care brand with salon-channel focus, treatment, and finishing lines. Comparable mid-sized Brazilian manufacturer-distributor targeting hair dressers and stylists across Latin America.
• Lola Cosmetics: Brazilian hair care brand with strong DTC and professional channel presence focused on treatment and styling. Comparable portfolio breadth and hybrid distribution overlap with Floractive's consumer-facing strategy.
• Cadiveu Professional: Brazilian professional hair care manufacturer known for straitening and treatment kits (e.g., Cadiveu Brasil Cacau). Operates a similar B2B salon channel plus DTC model and competes head-to-head in the keratin and reconstruction categories that Floractive leads.
• Inoar Cosméticos: Brazilian professional hair care brand with comparable positioning in keratin straitening, botox treatments, and reconstruction lines. Sells through salons and DTC channels domestically and internationally, making it the closest direct competitor in size and product mix.
• Haskell Cosméticos: Established Brazilian professional hair care manufacturer with broad treatment, finishing, and coloration portfolios. Overlapping product structure and salon distribution model make it a direct mid-market peer in the Brazilian haircare space.

Broad incumbents

• L'Oréal Professionnel: Global leader in professional hair care owned by L'Oréal Group. Operates across straitening, coloration, treatment, and finishing categories that overlap directly with Floractive's portfolio, with vastly greater R&D and global distribution.
• Schwarzkopf Professional: Henkel-owned global professional hair brand with portfolio overlap in straitening (e.g., Glatt), coloration, and treatments. A broad incumbent peer for Floractive's professional line expansion into Europe and the Gulf.
• Wella Professionals: Global professional hair care brand (now under Wella Company) covering coloration, treatment, and finishing. Competes with Floractive in salons worldwide, particularly Latin America and Europe, with established educator networks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCw-OTFEy0cAO0NBe2x8XOlQ
• Facebookfacebook.com/floractiveofficial
• Instagraminstagram.com/floractiveofficial
• TikToktiktok.com/@floractiveofficial
• LinkedInlinkedin.com/company/floractive-cosmeticos

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Floractive Cosméticos