Fatbaby's, Llc

What Fatbaby's, Llc does

Fatbaby's, LLC is a privately held, minority- and woman-owned home and body fragrance, natural hair and skin care, and home decor business founded in 2008 and operated from Cedar Hill, Texas. The company produces handmade candles, body massage candles, body mists, body oils, bath truffles, therapeutic soaps, scalp treatments, growth serums, beard oil, self-care pillows, gift sets, and wedding/event favors using soy-blend wax, shea and cocoa butters, avocado and jojoba oils, essential oils, and a proprietary triple-scented formulation across more than 50 signature fragrances.

The company sells primarily direct-to-consumer through a Shopify e-commerce storefront (ilovefatbabys.com), supplemented by a small wholesale footprint (e.g., Knick Knacks in Duncanville, TX) and event/workshop experiences (DIY Candle Soirée, Private Group Workshop, Sip & Soak Experience at $35.99/person). Revenue is generated through six streams: one-time DTC product sales, a Monthly Swag Club subscription, a Fundraiser program offering up to 50% margin to organizations, a Party program with tiered host discounts, wholesale to retail partners, and event/workshop tickets.

The founder/owner/artisan personally manufactures all products, and the brand is distributed via Instagram/TikTok/Facebook/Pinterest, email, and a Brand Ambassador program that requires influencers to have 2,500+ followers in exchange for a $50 monthly gift card and 15% discount. No external funding has been raised, no patents or formal certifications are disclosed, and customer engagement is anchored in long-tail individual consumers plus small community/retail channels rather than enterprise contracts.

Name

Fatbaby's, Llc

Legal name

Fatbaby's, LLC

Website

https://ilovefatbabys.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Fatbaby's, LLC is a privately held, minority- and woman-owned Texas-based brand that makes and sells handmade candles, body care, natural hair and skin care, and home decor, primarily direct-to-consumer via Shopify with additional wholesale, subscription, event, and community-driven channels.

Ownership category

akta.pro rank

Product category

Handmade Home & Body Fragrance

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561), Gift, Novelty, and Souvenir Retailers (45942)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Scented Candles & Wax Melts (Home Fragrance) (CRAJAEAD)

akta.pro secondary industries

Candles, Home Fragrance & Diffusers Retail (CRAIACAC), Body Sprays & Mists (CRABADAC)

Keywords

• Handmade soy candles
• Natural body care
• Home fragrance products
• Natural skin care
• Aromatherapy gift sets

Headquarters

HQ city

Duncanville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. E-commerce Product Sales: Direct sales of candles, body care, home fragrance, and decor products through the company's Shopify e-commerce platform. Products sold at various price points from $5.99 to $49.99.
2. Subscription/Monthly Club: Monthly Swag Club subscription offering regular product deliveries to subscribers with savings on recurring orders.
3. Fundraiser Program: Organizations conduct fundraisers selling Fatbaby's products and earn up to 50% profit margin on sales, providing revenue share to fundraising organizations.
4. Party Sales Program: Host parties generate sales with hosts earning 10% in free products plus tiered discounts (up to 40% off) on additional purchases based on total party sales.
5. Wholesale to Retailers: Products sold wholesale to retail partners like Knick Knacks who resell to end consumers.
6. Event Tickets and Workshops: Revenue from DIY Candle Soirée, Private Group Workshop, and Sip & Soak Experience events priced at $35.99 per person.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Fatbaby's, LLC manufactures and sells handmade home and body fragrance products (soy-blend candles, wax melts, air mists, home fragrance oils), natural hair and skin care items (body mists, body oils, body soufflés, bath truffles, soaking salts, therapeutic soaps, shower steamers, scalp solution, beard oil, hair growth serum), home decor (self-care pillows, wax warmers), curated gift sets, and customizable wedding/event favors. The company also operates a Monthly Swag Club subscription, in-person DIY workshops, and fundraiser/party sales programs distributed through its Shopify e-commerce site, retail partners, and events.

Product overview

Fatbaby's is a minority, woman-owned handmade Home & Body Fragrance, Natural Hair & Skin Care, and Home Decor brand. The core product portfolio centers on fragrance products including high-potency soy blend candles (8oz, 12oz, 16oz), body massage candles with skin-nourishing ingredients, body mists, body oils, and moisturizers. The home fragrance line includes wax melts (Cubie Melts), home fragrance oils, and air fresheners. Natural hair and skin care offerings include scalp solutions, growth serums, hair soufflés, therapeutic soaps, and body scrubs. The brand also offers self-care pillows with inspirational messaging, curated gift sets, wedding/event favors, and experiences/workshops including DIY Candle Soirées and Sip & Soak events. Supporting programs include a Monthly Swag Club subscription, Brand Ambassador program, Fundraiser program, and Party program.

Differentiator

Problem solved

Functional benefit

Products and services

• Candles & Wax (Soy Blend Scented Candles) High-potency, triple-scented soy blend candles available in 8oz, 12oz, and 16oz sizes and across 50+ signature fragrances including Pink Sugar, Love Spell, and Vanilla CoCoLuxe; handmade in small batches for individual consumers seeking home fragrance.
• Body & Massage Candles Dual-purpose 8oz candles made with Shea Butter, Avocado Oil, and Cocoa Butter that can be melted and applied directly to skin as a non-greasy, fast-absorbing massage oil or body moisturizer; sold to individual consumers for self-care and gifting.
• Body Mist Body mist sprays for lasting personal fragrance wear, available in 28 fragrance options across the Fatbaby's signature scent library.
• Body Glo Oil Luxurious body oil made with Shea, Sweet Almond, Jojoba, and Avocado oils blended with Vitamin E to moisturize skin and provide a radiant glow.
• Body Moisturizers & Scrubs (Body Soufflé) Body creams, lotions, and exfoliating scrubs formulated for moisturizing and skin nourishment across the Body Soufflé collection.
• Bath Truffles Bath products containing shea and cocoa butters that soften and moisturize skin during bathing, similar to bath bombs but with enhanced skin-nourishing properties.
• All Natural Soaking Salts Natural soaking salts scented with essential oils for aromatic and therapeutic bath experiences.
• Therapeutic Soaps Handmade therapeutic soaps including Bye-Bye Cellulite Soap with natural caffeine, Honey/Kojic Acid/Turmeric Soap, Goat Milk Loofah Soap, and Moringa & Sea Moss Soap.
• Shower Steamers Aromatherapy shower products made with menthol, baking soda, and essential oils that infuse showers with fragrance during use.
• Scalp Solution All-natural scalp treatment made with Castor Oil, Tea Tree Oil, Peppermint Oil, and Argan Oil to refresh, heal, and nourish the scalp.
• The Serum (Growth Stimulation Serum) Hair and scalp growth serum formulated with Castor Oil, Amla Oil, and other natural ingredients to stimulate hair growth.
• Air Fresheners & Room Sprays Air mists and room sprays for home fragrance, available in all Fatbaby's signature scents.
• Wax Melts (Cubie Melts) Triple-scented wax cube tarts priced at $5.99 for use in wax warmers, providing long-lasting home fragrance across all 50+ signature scents.
• Home Fragrance Oils Fragrance oils compatible with oil warmers for home scenting, available across the Fatbaby's signature scent library.
• Beard Oil Natural beard oil blend with Shea Butter, Jojoba Oil, Argan Oil, and Tea Tree Oil for moisturizing and promoting beard growth, targeted at male consumers.
• Self-Care Pillows Decorative throw pillows with inspirational messages including Shhh…, Do Not Disturb, Me Time, Hello Gorgeous, Protect My Peace, and Just Pray.
• Wax Warmers Candle, oil, and wax warmers sold as standalone decor/hardware items for use with Fatbaby's wax melts and home fragrance oils.
• Gift Sets Curated gift sets including the Body Essentials Travel Set ($16.99), Body Essentials Gift Set ($35.99), Staycation Gift Set ($49.99), Loving You Gift Set ($42.99), Love Bomb Gift Set ($29.99), and Therapeutic Soap Gift Set.
• Wedding & Special Event Favors Customizable wedding and special-event favors sold in bulk, including Bath Truffle sets of 24 ($48.00) and Hand Sanitizer favors, with optional $15 one-time custom design fee.
• Monthly Swag Club Recurring monthly subscription service that delivers curated Fatbaby's products to subscribers with savings on recurring orders.
• DIY Candle Soirée Workshop Ticketed hands-on workshop where participants learn to make Fatbaby's candles and take home finished products, priced at $35.99 per person.
• Private Group Workshop Event Private, customized group workshops available for team-building, social events, or special occasions, sold via the Fatbaby's website.
• DIY Sip & Soak Experience Workshop event at $35.99 per person where participants create custom Fatbaby's soaking salt blends while sipping and snacking, taking finished products home.

Quantifiable outcome

• Fragrance products described as 'long lasting' by multiple customers with repeated purchase behavior mentioned
• +2 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Knick KnackscoreChannel Partner/ Reseller/ DistributorRetail partner store located at 215 W. Camp Wisdom Road, Duncanville, TX 75116, phone (972) 283-9007. Sells Fatbaby's products including candles, body care, and home fragrance items. Represents the company's physical retail presence in the Dallas-Fort Worth metroplex area.

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Mrs. Meyer's Clean Day: Established natural home and body care brand owned by SC Johnson. Comparable to Fatbaby's on natural/essential-oil positioning and home fragrance products, but operating as a mass-market CPG brand with national retail distribution.
• Bath & Body Works: Largest U.S. specialty retailer of home fragrance, body mist, and body care products. Comparable because it competes head-to-head with Fatbaby's across candles, body sprays, and lotions, but at massive scale with hundreds of stores and substantially larger marketing budgets.
• The Body Shop: Global bath, body, and skincare retailer known for natural-ingredient positioning and ethical sourcing. Comparable to Fatbaby's on natural body care (lotions, body butters, soaps), bath products, and ethical/woman-aligned brand storytelling.
• Yankee Candle: Iconic mass-market candle brand owned by Newell Brands. Directly comparable core product (scented candles) and competing for the same home fragrance consumer, but operating at far greater scale and distribution depth.

Emerging players

• Duke Cannon: Men's-focused grooming and personal care brand with a strong gift/bar/retail presence. Comparable to Fatbaby's on the men's body care and beard oil offerings (The Dad Collection, Mister. fragrance), gift-set merchandising, and wholesale-to-retail distribution.
• Dr. Squatch: Men's natural soap and personal care brand with strong DTC subscription and wholesale presence. Comparable to Fatbaby's on natural-ingredient bar soap line, subscription/club motion, and influencer-driven brand ambassador acquisition model.

Direct peers

• Homesick Candles: Small-batch, direct-to-consumer scented candle brand selling themed fragrance collections through e-commerce. Highly comparable to Fatbaby's in handmade positioning, broad fragrance catalog, DTC-led GTM, and gift-set focus.
• Otherland: Premium DTC candle and home fragrance brand with curated gift sets and proprietary fragrance library. Comparable to Fatbaby's on premium small-batch positioning, gift-set merchandising, and direct-to-consumer channel focus.
• GooseWick Candle: Small-batch DTC soy candle brand with strong scent throw emphasis and broad fragrance catalog. Directly comparable to Fatbaby's triple-scented soy-blend positioning, online-only GTM, and gift-set/seasonal merchandising strategy.
• Lush: Handmade cosmetics, body care, and bath products retailer with strong in-person workshop/event culture and ethically positioned ingredients. Comparable to Fatbaby's on handmade body care (bath truffles, soaps, body lotions), experiential workshops, and natural-ingredient positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/ilovefatbabys
• Facebookfacebook.com/ilovefatbabys

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fatbaby's, Llc